INNOVATOR ETFS TRUST BMAY
US EQTY BUFR MAY · ETP · CUSIP 45782C326
76
institutional holders
+4 vs Q3 2022
4.7m
shares reported held*
$137.8mreported value*
8 new
13 added
25 reduced
4 sold out
net sold ≈ $2.5m (-84.7k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.08.
Trends to Q4 2022
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 72 |
| Q4 2022 | 76 |
Biggest buyers
| Cerity Partners LLC | New | +86.9k |
| Berkshire Money Management, Inc. | Added | +54.7k |
| Penserra Capital Management LLC | Added | +45.4k |
| WealthPlan Investment Management, LLC | New | +33.1k |
| Chicago Partners Investment Group LLC | Added | +17.0k |
| Cetera Advisor Networks LLC | New | +15.5k |
| CITADEL ADVISORS LLC | New | +10.3k |
| HighTower Advisors, LLC | Added | +10.3k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | New | +7.2k |
| Hudson Capital Management LLC | Added | +6.4k |
Biggest sellers
| Wealthquest Corp | Reduced | -139.8k |
| Krilogy Financial LLC | Sold out | -82.3k |
| OSAIC HOLDINGS, INC. | Reduced | -26.2k |
| OLD MISSION CAPITAL LLC | Sold out | -21.6k |
| Retirement Planning Group, LLC | Reduced | -21.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -19.0k |
| BECK CAPITAL MANAGEMENT, LLC | Reduced | -16.4k |
| Janney Montgomery Scott LLC | Reduced | -10.6k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -10.1k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | Reduced | -9.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| Brookstone Capital Management 13G · institution new · filed 2026-06-03 | 18.7% |
Holders, Q4 2022
| Manager | Shares | Change |
|---|---|---|
| Wealthquest Corp 6.53% of their portfolio | 1.7m $50.7m | Reduced -139.8k |
| Valtinson Bruner Financial Planning LLC 7.03% of their portfolio | 412.7k $12.2m | Reduced -924 |
| Berkshire Money Management, Inc. 1.85% of their portfolio | 403.1k $11.7m | Added +54.7k |
| Retirement Planning Group, LLC 0.62% of their portfolio | 187.2k $5.4m | Reduced -21.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 168.5k $4.9m | Reduced -10.1k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 159.1k $4.6m | Reduced -26.2k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 157.2k $4.6m | Added +3.2k |
| Hudson Capital Management LLC 1.45% of their portfolio | 126.6k $3.7m | Added +6.4k |
| Penserra Capital Management LLC 0.06% of their portfolio | 101.8k $3.0m | Added +45.4k |
| BECK CAPITAL MANAGEMENT, LLC 1.07% of their portfolio | 87.8k $2.5m | Reduced -16.4k |
| Cerity Partners LLC 0.02% of their portfolio | 86.9k $2.5m | New |
| Collaborative Wealth Managment Inc. 0.96% of their portfolio | 50.3k $1.5m | Unchanged |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 49.4k $1.4m | Reduced -10.6k |
| Focus Financial Network, Inc. 0.12% of their portfolio | 49.2k $1.4m | Unchanged |
| Maltin Wealth Management, Inc. 0.99% of their portfolio | 46.8k $1.4m | Unchanged |
| Capital Investment Advisory Services, LLC 0.14% of their portfolio | 41.8k $1.2m | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.39% of their portfolio | 40.6k $1.2m | Reduced -9.2k |
| Chicago Partners Investment Group LLC 0.07% of their portfolio | 36.1k $1.1m | Added +17.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 35.8k $1.0m | Added +1.7k |
| Sageworth Trust Co 0.08% of their portfolio | 35.1k $1.0m | Unchanged |
| WealthPLAN Partners, LLC 0.07% of their portfolio | 33.1k $1.0m | First filing |
| WealthPlan Investment Management, LLC 0.07% of their portfolio | 33.1k $1.0m | New |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 32.8k $951.7k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 32.8k $950.4k | Added +4.8k |
| AE Wealth Management LLC 0.01% of their portfolio | 29.8k $865.8k | Added +1.7k |
| SIGNATUREFD, LLC 0.02% of their portfolio | 27.3k $792.3k | Unchanged |
| LINCOLN NATIONAL CORP 0.02% of their portfolio | 27.3k $790.8k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 25.7k $746.0k | Reduced -5.7k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.58% of their portfolio | 25.6k $743.7k | Reduced -285 |
| Outlook Wealth Advisors, LLC 0.35% of their portfolio | 25.6k $743.1k | Unchanged |
| CoreCap Advisors, LLC 0.05% of their portfolio | 24.8k $719.9k | Added +5.0k |
| HighTower Advisors, LLC 0.00% of their portfolio | 24.3k $704.0k | Added +10.3k |
| BCS Wealth Management 0.26% of their portfolio | 21.4k $619.0k | Reduced -1.2k |
| DHJJ Financial Advisors, Ltd. 0.34% of their portfolio | 20.3k $588.2k | Reduced -1.3k |
| RETIREMENT GUYS FORMULA LLC 0.44% of their portfolio | 18.7k $542.4k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.20% of their portfolio | 18.5k $535.8k | Unchanged |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 15.7k $456.0k | Reduced -1.6k |
| Orion Capital Management LLC 0.33% of their portfolio | 15.7k $455.6k | Unchanged |
| Cetera Advisor Networks LLC 0.00% of their portfolio | 15.5k $450.5k | New |
| Kathmere Capital Management, LLC 0.07% of their portfolio | 13.5k $391.6k | Reduced -54 |
| Ausdal Financial Partners, Inc. 0.06% of their portfolio | 13.1k $381.0k | Reduced -18 |
| Arax Advisory Partners 0.05% of their portfolio | 13.1k $380.6k | Reduced -169 |
| Allegiance Financial Group Advisory Services LLC 0.37% of their portfolio | 13.1k $380.4k | First filing |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 12.8k $372.2k | Reduced -700 |
| Pinnacle Wealth Management Group, Inc. 0.33% of their portfolio | 12.7k $369.0k | Unchanged |
| Financial Architects, Inc 0.06% of their portfolio | 12.2k $353.0k | Unchanged |
| Arkadios Wealth Advisors 0.04% of their portfolio | 11.2k $325.9k | Reduced -500 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 11.0k $318.0k | Added +428 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 10.3k $299.1k | New |
| RFG Advisory, LLC 0.02% of their portfolio | 10.1k $308.0k | Unchanged |
| Bluesphere Advisors LLC 0.26% of their portfolio | 10.0k $289.7k | Unchanged |
| Fragasso Financial Advisors Inc 0.03% of their portfolio | 9.4k $272.6k | Unchanged |
| M Holdings Securities, Inc. 0.03% of their portfolio | 9.2k $268.0k | Reduced -4.2k |
| Brookstone Capital Management 0.01% of their portfolio | 9.1k $267.1k | Added +69 |
| WOLVERINE TRADING, LLC 0.00% of their portfolio | 8.5k $247.0k | Reduced -2.7k |
| IFP Advisors, Inc 0.01% of their portfolio | 8.1k $205.0k | Reduced -2.3k |
| AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio | 7.6k $220.4k | Unchanged |
| Strategic Blueprint, LLC 0.03% of their portfolio | 7.6k $219.8k | Reduced -3.4k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio | 7.2k $208.0k | New |
| Soltis Investment Advisors LLC 0.03% of their portfolio | 7.1k $206.7k | Reduced -323 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 6.3k $181.4k | Reduced -5.1k |
| Castleview Partners, LLC 0.10% of their portfolio | 3.6k $104.8k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 3.3k $95.0k | Reduced -5.0k |
| NewEdge Advisors, LLC 0.00% of their portfolio | 2.9k $83.8k | New |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.00% of their portfolio | 2.5k $74.0k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 2.5k $73.3k | Added +2.4k |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 2.4k $69.9k | Unchanged |
| Bellwether Advisors, LLC 0.02% of their portfolio | 1.9k $54.5k | Unchanged |
| Integrity Financial Corp /WA 0.05% of their portfolio | 1.6k $47.3k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.0k $30.0k | Unchanged |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 750 $21.8k | Unchanged |
| My Personal CFO, LLC 0.02% of their portfolio | 750 $21.8k | New |
| MONEY CONCEPTS CAPITAL CORP 0.00% of their portfolio | 670 $19.4k | New |
| MORGAN STANLEY 0.00% of their portfolio | 500 $14.5k | Unchanged |
| Sutton Wealth Advisors Inc. 0.00% of their portfolio | 198 $5.7k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |