Vault-13

INNOVATOR ETFS TRUST BMAY

US EQTY BUFR MAY · ETP · CUSIP 45782C326

100 institutional holders +15 vs Q1 2026
3,700,5553.7m shares reported held*
$175.2mreported value*
20 new 33 added 21 reduced 6 sold out net bought ≈ $68.9m (+1.5m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $47.34.

Trends to Q2 2026

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 72Q4 22: 76Q1 23: 75Q2 23: 81Q3 23: 77Q4 23: 79Q1 24: 82Q2 24: 80Q3 24: 82Q4 24: 84Q1 25: 78Q2 25: 88Q3 25: 84Q4 25: 86Q1 26: 85Q2 26: 100100Q3 22Q3 23Q3 24Q3 25Q2 26
Numbers
QuarterHolders
Q3 202272
Q4 202276
Q1 202375
Q2 202381
Q3 202377
Q4 202379
Q1 202482
Q2 202480
Q3 202482
Q4 202484
Q1 202578
Q2 202588
Q3 202584
Q4 202586
Q1 202685
Q2 2026100

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q3 24: 19 bought or addedQ3 24: 39 cut or sold outQ4 24: 10 bought or addedQ4 24: 41 cut or sold outQ4 24Q1 25: 14 bought or addedQ1 25: 44 cut or sold outQ2 25: 39 bought or addedQ2 25: 27 cut or sold outQ2 25Q3 25: 15 bought or addedQ3 25: 44 cut or sold outQ4 25: 16 bought or addedQ4 25: 44 cut or sold outQ4 25Q1 26: 13 bought or addedQ1 26: 47 cut or sold outQ2 26: 53 bought or addedQ2 26: 27 cut or sold outQ2 26
Numbers
QuarterBought or addedCut or sold out
Q3 20241939
Q4 20241041
Q1 20251444
Q2 20253927
Q3 20251544
Q4 20251644
Q1 20261347
Q2 20265327

Biggest buyers

Brookstone Capital Management Added +1,004,521+1.0m
Penserra Capital Management LLC Added +83,228+83.2k
OSAIC HOLDINGS, INC. Added +53,171+53.2k
HB Wealth Management, LLC New +34,326+34.3k
ENVESTNET ASSET MANAGEMENT INC Added +32,800+32.8k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +32,328+32.3k
Cetera Investment Advisers Added +31,685+31.7k
Diligent Investors, LLC New +27,475+27.5k
BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC Added +25,797+25.8k
Arkadios Wealth Advisors New +25,363+25.4k

Biggest sellers

GOLDMAN SACHS GROUP INC Sold out -22,673-22.7k
Private Advisor Group, LLC Sold out -20,617-20.6k
OLD MISSION CAPITAL LLC Reduced -16,932-16.9k
RAYMOND JAMES FINANCIAL INC Reduced -13,961-14.0k
JPMORGAN CHASE & CO Reduced -7,102-7.1k
SIGNATUREFD, LLC Reduced -6,910-6.9k
WPWealth LLP Reduced -6,645-6.6k
Valtinson Bruner Financial Planning LLC Reduced -6,602-6.6k
CENTRAL VALLEY ADVISORS, LLC Sold out -5,670-5.7k
Kestra Advisory Services, LLC Reduced -3,685-3.7k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-06-03 18.7% new 924.3k≈ $43.8m 2026-06-03

Holders, Q2 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.48% of their portfolio WHEATON, IL 1,018,2681.0m $48.2m $48.2m 0.48% Added +1.0m +1,004,521
2 Penserra Capital Management LLC 0.20% of their portfolio ORINDA, CA 538,658538.7k $25.5m $25.5m 0.20% Added +83.2k +83,228
3 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 194,683194.7k $9.2m $9.2m 0.00% Reduced -14.0k -13,961
4 Valtinson Bruner Financial Planning LLC 2.25% of their portfolio NEW BRIGHTON, MN 189,813189.8k $9.0m $9.0m 2.25% Reduced -6.6k -6,602
5 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 139,694139.7k $6.6m $6.6m 0.01% Added +53.2k +53,171
6 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 115,168115.2k $5.5m $5.5m 0.01% Added +6.1k +6,136
7 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 112,531112.5k $5.3m $5.3m 0.01% Added +15.6k +15,550
8 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.56% of their portfolio BLUE BELL, PA 94,04794.0k $4.5m $4.5m 0.56% Added +25.8k +25,797
9 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 88,57588.6k $4.2m $4.2m 0.00% Added +32.8k +32,800
10 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 65,97766.0k $3.1m $3.1m 0.00% Added +31.7k +31,685
11 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 55,74955.7k $2.6m $2.6m 0.00% Added +32.3k +32,328
12 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 51,85351.9k $2.5m $2.5m 0.01% Added +24.2k +24,164
13 Focus Financial Network, Inc. 0.06% of their portfolio MINNEAPOLIS, MN 41,07841.1k $1.9m $1.9m 0.06% Reduced -2.8k -2,780
14 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 40,74640.7k $1.9m $1.9m 0.00% Added +20.5k +20,484
15 BECK CAPITAL MANAGEMENT, LLC 0.35% of their portfolio AUSTIN, TX 39,97240.0k $1.9m $1.9m 0.35% Reduced -1.0k -1,029
16 Lantz Financial LLC 0.33% of their portfolio NAPERVILLE, IL 37,90337.9k $1.8m $1.8m 0.33% Added +18.9k +18,893
17 INTEGRAL INVESTMENT ADVISORS, INC. 0.39% of their portfolio TURLOCK, CA 37,47837.5k $1.8m $1.8m 0.39% Unchanged
18 TopTier Wealth Management, LLC 1.03% of their portfolio MUSKEGO, WI 36,11236.1k $1.7m $1.7m 1.03% Reduced -738 -738
19 HB Wealth Management, LLC 0.01% of their portfolio Atlanta, GA 34,32634.3k $1.6m $1.6m 0.01% New
20 Spire Wealth Management 0.05% of their portfolio MCLEAN, VA 32,92532.9k $1.6m $1.6m 0.05% Added +442 +442
21 Diligent Investors, LLC 0.29% of their portfolio REDLANDS, CA 27,47527.5k $1.3m $1.3m 0.29% New
22 Kestra Advisory Services, LLC 0.00% of their portfolio AUSTIN, TX 26,65726.7k $1.3m $1.3m 0.00% Reduced -3.7k -3,685
23 Chicago Partners Investment Group LLC 0.02% of their portfolio CHICAGO, IL 26,21126.2k $1.2m $1.2m 0.02% Reduced -2.9k -2,948
24 Arkadios Wealth Advisors 0.02% of their portfolio ATLANTA, GA 25,36325.4k $1.2m $1.2m 0.02% New
25 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 24,67424.7k $1.2m $1.2m 0.00% Added +998 +998
26 Fragasso Financial Advisors Inc 0.06% of their portfolio SEWICKLEY, PA 22,83022.8k $1.1m $1.1m 0.06% Reduced -134 -134
27 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 21,46021.5k $1.0m $1.0m 0.00% Added +10.4k +10,368
28 SIGNATUREFD, LLC 0.01% of their portfolio ATLANTA, GA 20,40320.4k $966.1k $966.1k 0.01% Reduced -6.9k -6,910
29 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 19,72819.7k $934.1k $934.1k 0.00% Added +250 +250
30 Beacon Pointe Advisors, LLC 0.00% of their portfolio NEWPORT BEACH, CA 19,44619.4k $920.8k $920.8k 0.00% Added +3.5k +3,508
31 DHJJ Financial Advisors, Ltd. 0.26% of their portfolio NAPERVILLE, IL 18,97319.0k $898.4k $898.4k 0.26% Reduced -1.2k -1,219
32 Outlook Wealth Advisors, LLC 0.19% of their portfolio SHENANDOAH, TX 18,30018.3k $866.5k $866.5k 0.19% Unchanged
33 Weaver Capital Management LLC 0.17% of their portfolio SUWANEE, GA 16,73516.7k $751.0k $751.0k 0.17% Unchanged
34 Chris Bulman Inc 0.29% of their portfolio ROSEVILLE, CA 16,50716.5k $781.6k $781.6k 0.29% New
35 GILL CAPITAL PARTNERS, LLC 0.19% of their portfolio DENVER, CO 14,83514.8k $702.4k $702.4k 0.19% Unchanged
36 CORRADO ADVISORS, LLC 0.31% of their portfolio RAMSEY, NJ 14,32414.3k $678.2k $678.2k 0.31% New
37 INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio SAN DIEGO, CA 14,00014.0k $662.9k $662.9k 0.01% New
38 INTEGRITY ALLIANCE, LLC. 0.02% of their portfolio Urbandale, IA 13,71813.7k $649.5k $649.5k 0.02% Unchanged
39 Maltin Wealth Management, Inc. 0.21% of their portfolio RIDGEWOOD, NJ 13,41413.4k $635.2k $635.2k 0.21% Unchanged
40 Allegiance Financial Group Advisory Services LLC 0.11% of their portfolio VIENNA, VA 13,11413.1k $620.9k $620.9k 0.11% Unchanged
41 Optimist Retirement Group LLC 0.24% of their portfolio BELLEVUE, WA 13,00113.0k $615.6k $615.6k 0.24% Reduced -1.7k -1,734
42 My Personal CFO, LLC 0.24% of their portfolio VANCOUVER, WA 12,99013.0k $615.1k $615.1k 0.24% Added +190 +190
43 Arax Advisory Partners 0.00% of their portfolio NEW YORK, NY 12,83112.8k $607.5k $607.5k 0.00% Added +1.6k +1,595
44 COFG Advisors, LLC 0.10% of their portfolio OAK BROOK, IL 12,80412.8k $606.3k $606.3k 0.10% Reduced -150 -150
45 Retirement Planning Group, LLC 0.02% of their portfolio LEAWOOD, KS 12,57112.6k $595.2k $595.2k 0.02% Added +156 +156
46 Advisor OS, LLC 0.04% of their portfolio CHICAGO, IL 11,95312.0k $566.0k $566.0k 0.04% Unchanged
47 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 11,80611.8k $559.0k $559.0k 0.00% Added +437 +437
48 Weaver Consulting Group 0.11% of their portfolio HUNTINGTON BEACH, CA 11,67011.7k $552.6k $552.6k 0.11% Reduced -2.6k -2,640
49 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 11,21911.2k $531.0k $531.0k 0.00% Added +131 +131
50 Snowden Capital Advisors LLC 0.01% of their portfolio New York, NY 10,52410.5k $498.3k $498.3k 0.01% Unchanged
51 First Commonwealth Financial Corp /PA/ 0.07% of their portfolio Indiana, PA 10,40210.4k $492.5k $492.5k 0.07% Added +639 +639
52 Koshinski Asset Management, Inc. 0.03% of their portfolio DECATUR, IL 10,14610.1k $480.4k $480.4k 0.03% New
53 WPWealth LLP 0.07% of their portfolio FORT WORTH, TX 10,13710.1k $480.0k $480.0k 0.07% Reduced -6.6k -6,645
54 Sigma Planning Corp 0.01% of their portfolio ANN ARBOR, MI 10,10010.1k $478.2k $478.2k 0.01% Reduced -500 -500
55 D.B. Root & Company, LLC 0.10% of their portfolio PITTSBURGH, PA 9,6539.7k $457.1k $457.1k 0.10% New
56 Selby Wealth Management, LLC 0.15% of their portfolio EMERYVILLE, CA 9,0359.0k $427.8k $427.8k 0.15% New
57 Orion Capital Management LLC 0.13% of their portfolio CORONADO, CA 8,5008.5k $402.5k $402.5k 0.13% Reduced -200 -200
58 Merit Financial Group, LLC 0.00% of their portfolio ALPHARETTA, GA 8,2108.2k $388.7k $388.7k 0.00% Added +1.2k +1,240
59 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 8,1868.2k $387.6k $387.6k 0.01% Added +1.9k +1,903
60 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 7,8557.9k $371.9k $371.9k 0.00% Added +2.2k +2,188
61 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 7,8047.8k $369.5k $369.5k 0.00% New
62 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 7,6267.6k $361.1k $361.1k 0.01% Added +273 +273
63 IMG Wealth Management, Inc. 0.20% of their portfolio JACKSONVILLE, FL 7,6077.6k $360.2k $360.2k 0.20% New
64 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 7,5807.6k $358.9k $358.9k 0.00% Unchanged
65 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 7,5057.5k $355.4k $355.4k 0.02% Unchanged
66 Foundations Investment Advisors, LLC 0.00% of their portfolio PHOENIX, AZ 7,3677.4k $348.8k $348.8k 0.00% Added +2.4k +2,427
67 Kathmere Capital Management, LLC 0.02% of their portfolio WAYNE, PA 6,9727.0k $330.1k $330.1k 0.02% Unchanged
68 Bluesphere Advisors LLC 0.10% of their portfolio EAST NORRITON, PA 6,7966.8k $321.8k $321.8k 0.10% Unchanged
69 GWN SECURITIES INC. 0.05% of their portfolio Palm Beach Gardens, FL 6,7156.7k $318.0k $318.0k 0.05% New
70 EP Wealth Advisors, LLC 0.00% of their portfolio TORRANCE, CA 6,6616.7k $315.4k $315.4k 0.00% New
71 Soltis Investment Advisors LLC 0.02% of their portfolio ST. GEORGE, UT 6,5576.6k $310.5k $310.5k 0.02% Unchanged
72 PHILLIPS FINANCIAL MANAGEMENT, LLC 0.02% of their portfolio FORT WAYNE, IN 6,1236.1k $289.9k $289.9k 0.02% Unchanged
73 Ballast Rock Private Wealth LLC 0.11% of their portfolio CHARLESTON, SC 5,1875.2k $245.6k $245.6k 0.11% Added +695 +695
74 KFG WEALTH MANAGEMENT, LLC 0.03% of their portfolio GRANGER, IN 5,1125.1k $242.0k $242.0k 0.03% New
75 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 4,9905.0k $236.3k $236.3k 0.00% Added +2.9k +2,935
76 FSA Advisors, Inc. 0.11% of their portfolio TROY, MI 4,8694.9k $230.5k $230.5k 0.11% Reduced -362 -362
77 Cornerstone Wealth, LLC/TN 0.12% of their portfolio GREENEVILLE, TN 4,7744.8k $227.9k $227.9k 0.12% New
78 VICTORY FINANCIAL GROUP, LLC 0.02% of their portfolio AUSTIN, TX 4,2944.3k $203.3k $203.3k 0.02% New
79 OLD MISSION CAPITAL LLC 0.01% of their portfolio CHICAGO, IL 4,2594.3k $201.7k $201.7k 0.01% Reduced -16.9k -16,932
80 Integrity Financial Corp /WA 0.04% of their portfolio JACKSON, WY 1,6291.6k $77.1k $77.1k 0.04% Unchanged
81 Nalls Sherbakoff Group, LLC 0.05% of their portfolio KNOXVILLE, TN 1,6001.6k $75.8k $75.8k 0.05% Unchanged
82 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 1,2961.3k $61.4k $61.4k 0.00% Added +472 +472
83 Ashton Thomas Private Wealth, LLC 0.00% of their portfolio SCOTTSDALE, AZ 1,1541.2k $54.6k $54.6k 0.00% Added +423 +423
84 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 1,1011.1k $52.1k $52.1k 0.00% Unchanged
85 Keating Financial Advisory Services, Inc. 0.01% of their portfolio MANHATTAN, KS 938938 $44.4k $44.4k 0.01% Unchanged
86 CHAPMAN FINANCIAL GROUP, LLC 0.03% of their portfolio KAILUA, HI 800800 $37.9k $37.9k 0.03% Unchanged
87 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 750750 $36.0k $36.0k 0.00% Unchanged
88 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 745745 $35.3k $35.3k 0.00% Reduced -755 -755
89 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 700700 $33.1k $33.1k 0.00% Unchanged
90 Continuum Advisory, LLC 0.00% of their portfolio EAGLE, ID 634634 $30.0k $30.0k 0.00% New
91 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 553553 $26.2k $26.2k 0.00% Unchanged
92 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 517517 $24.5k $24.5k 0.00% Unchanged
93 Financial Network Wealth Advisors LLC 0.02% of their portfolio MURRAY, UT 487487 $23.1k $23.1k 0.02% Added +215 +215
94 AdvisorNet Financial, Inc 0.00% of their portfolio MINNETONKA, MN 423423 $20.0k $20.0k 0.00% New
95 Highland Investment Advisors LLC 0.01% of their portfolio PONTE VEDRA, FL 335335 $15.9k $15.9k 0.01% First filing
96 RED REEF ADVISORS LLC 0.01% of their portfolio BOCA RATON, FL 290290 $13.7k $13.7k 0.01% Unchanged
97 FIDUCIARY FINANCIAL ADVISORS 0.00% of their portfolio GRAND RAPIDS, MI 217217 $10.3k $10.3k 0.00% New
98 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 188188 $8.9k $8.9k 0.00% Reduced -7.1k -7,102
99 COUNTRY TRUST BANK 0.00% of their portfolio Bloomington, IL 8282 $3.9k $3.9k 0.00% New
100 Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio MANSFIELD, OH 22 $95 $95 0.00% Reduced -110 -110