Vault-13

INNOVATOR ETFS TRUST PMAY

US EQTY PWR BUF · ETP · CUSIP 45782C318

214 institutional holders +35 vs Q1 2026
15,997,72616.0m shares reported held*
$656.9mreported value*
42 new 82 added 48 reduced 6 sold out net bought ≈ $156.5m (+3.8m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $41.06.

Trends to Q2 2026

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 106Q4 22: 112Q1 23: 118Q2 23: 154Q3 23: 156Q4 23: 162Q1 24: 153Q2 24: 176Q3 24: 168Q4 24: 184Q1 25: 172Q2 25: 183Q3 25: 172Q4 25: 187Q1 26: 179Q2 26: 214214Q3 22Q3 23Q3 24Q3 25Q2 26
Numbers
QuarterHolders
Q3 2022106
Q4 2022112
Q1 2023118
Q2 2023154
Q3 2023156
Q4 2023162
Q1 2024153
Q2 2024176
Q3 2024168
Q4 2024184
Q1 2025172
Q2 2025183
Q3 2025172
Q4 2025187
Q1 2026179
Q2 2026214

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q3 24: 29 bought or addedQ3 24: 95 cut or sold outQ4 24: 23 bought or addedQ4 24: 88 cut or sold outQ4 24Q1 25: 22 bought or addedQ1 25: 104 cut or sold outQ2 25: 95 bought or addedQ2 25: 53 cut or sold outQ2 25Q3 25: 28 bought or addedQ3 25: 95 cut or sold outQ4 25: 38 bought or addedQ4 25: 81 cut or sold outQ4 25Q1 26: 25 bought or addedQ1 26: 99 cut or sold outQ2 26: 124 bought or addedQ2 26: 54 cut or sold outQ2 26
Numbers
QuarterBought or addedCut or sold out
Q3 20242995
Q4 20242388
Q1 202522104
Q2 20259553
Q3 20252895
Q4 20253881
Q1 20262599
Q2 202612454

Biggest buyers

Brookstone Capital Management Added +680,734+680.7k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC New +445,280+445.3k
OSAIC HOLDINGS, INC. Added +392,350+392.4k
RAYMOND JAMES FINANCIAL INC Added +243,618+243.6k
ALLIANCEBERNSTEIN L.P. Added +109,908+109.9k
Cambridge Investment Research Advisors, Inc. Added +105,449+105.4k
Focus Partners Wealth Added +102,302+102.3k
Advisory Alpha, LLC Added +100,161+100.2k
HighTower Advisors, LLC Added +99,493+99.5k
Caprock Group, LLC New +95,612+95.6k

Biggest sellers

Kestra Advisory Services, LLC Reduced -64,785-64.8k
Wealthquest Corp Reduced -35,645-35.6k
Patriot Financial Group Insurance Agency, LLC Reduced -30,233-30.2k
WPWealth LLP Reduced -27,972-28.0k
Pathstone Holdings, LLC Reduced -20,910-20.9k
Mariner, LLC Sold out -11,508-11.5k
MERCER GLOBAL ADVISORS INC /ADV Reduced -10,384-10.4k
Phoenix Financial Ltd. Reduced -10,095-10.1k
Allworth Financial LP Reduced -7,209-7.2k
Jacobi Capital Management LLC Reduced -6,549-6.5k

Holders, Q2 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 3,390,2753.4m $135.4m $135.4m 0.04% Added +109.9k +109,908
2 Penserra Capital Management LLC 0.55% of their portfolio ORINDA, CA 1,740,0861.7m $71.9m $71.9m 0.55% Added +78.4k +78,412
3 OSAIC HOLDINGS, INC. 0.04% of their portfolio SCOTTSDALE, AZ 897,402897.4k $37.1m $37.1m 0.04% Added +392.4k +392,350
4 Brookstone Capital Management 0.35% of their portfolio WHEATON, IL 832,368832.4k $34.4m $34.4m 0.35% Added +680.7k +680,734
5 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 524,966525.0k $21.7m $21.7m 0.01% Added +243.6k +243,618
6 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 450,873450.9k $18.6m $18.6m 0.02% Added +102.3k +102,302
7 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.03% of their portfolio PLYMOUTH, MN 445,280445.3k $18.5m $18.5m 0.03% New
8 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 349,970350.0k $14.5m $14.5m 0.02% Added +50.4k +50,409
9 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 317,011317.0k $13.1m $13.1m 0.00% Added +38.8k +38,780
10 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 290,038290.0k $12.0m $12.0m 0.01% Added +57.4k +57,423
11 Beacon Pointe Advisors, LLC 0.05% of their portfolio NEWPORT BEACH, CA 239,097239.1k $9.9m $9.9m 0.05% Added +74.7k +74,713
12 Southland Equity Partners LLC 1.65% of their portfolio WILDWOOD, MO 228,425228.4k $9.4m $9.4m 1.65% Reduced -1.4k -1,406
13 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 203,128203.1k $8.4m $8.4m 0.01% Added +99.5k +99,493
14 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 181,466181.5k $7.5m $7.5m 0.01% Added +105.4k +105,449
15 Heck Capital Advisors, LLC 0.44% of their portfolio Rhinelander, WI 178,110178.1k $7.4m $7.4m 0.44% Reduced -2.9k -2,901
16 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 171,121171.1k $7.1m $7.1m 0.01% Added +32.1k +32,101
17 LYNX CAPITAL GROUP LTD /ADV 2.71% of their portfolio BEACHWOOD, OH 162,261162.3k $6.7m $6.7m 2.71% Added +19.8k +19,765
18 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 161,643161.6k $6.7m $6.7m 0.00% Added +57.5k +57,537
19 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 137,675137.7k $5.7m $5.7m 0.02% Reduced -64.8k -64,785
20 Advisory Alpha, LLC 0.14% of their portfolio HOLLAND, MI 137,093137.1k $5.7m $5.7m 0.14% Added +100.2k +100,161
21 McAlister, Sweet & Associates, Inc. 2.84% of their portfolio HOUSTON, TX 128,672128.7k $5.3m $5.3m 2.84% Added +4.3k +4,284
22 Cassady Wealth & Retirement Planning, LLC 2.47% of their portfolio HENDERSON, NV 128,436128.4k $5.3m $5.3m 2.47% Added +45.2k +45,242
23 Steward Partners Investment Advisory, LLC 0.02% of their portfolio STAMFORD, CT 113,069113.1k $4.7m $4.7m 0.02% Added +94.9k +94,866
24 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 103,035103.0k $4.3m $4.3m 0.02% Added +48.4k +48,364
25 CORRADO ADVISORS, LLC 1.92% of their portfolio RAMSEY, NJ 100,865100.9k $4.2m $4.2m 1.92% Added +35.5k +35,498
26 Caprock Group, LLC 0.08% of their portfolio BOISE, ID 95,61295.6k $3.9m $3.9m 0.08% New
27 Keating Financial Advisory Services, Inc. 0.50% of their portfolio MANHATTAN, KS 92,38592.4k $3.8m $3.8m 0.50% Added +3.6k +3,641
28 INDEPENDENT FINANCIAL GROUP, LLC 0.07% of their portfolio SAN DIEGO, CA 89,38789.4k $3.7m $3.7m 0.07% Added +3.1k +3,116
29 CoreCap Advisors, LLC 0.11% of their portfolio SOUTHFIELD, MI 89,16589.2k $3.7m $3.7m 0.11% Added +14.2k +14,206
30 MTM FINANCIAL GROUP, LLC 1.54% of their portfolio BETHLEHEM, PA 87,28787.3k $3.6m $3.6m 1.54% Added +1.0k +1,013
31 ARS Wealth Advisors Group, LLC 0.28% of their portfolio St. Petersburg, FL 86,12286.1k $3.6m $3.6m 0.28% Reduced -3.2k -3,205
32 Castle Rock Wealth Management, LLC 0.69% of their portfolio WALNUT CREEK, CA 84,52784.5k $3.5m $3.5m 0.69% Added +2.1k +2,100
33 ATTICUS WEALTH MANAGEMENT, LLC 0.83% of their portfolio Palm Beach Gardens, FL 84,47384.5k $3.5m $3.5m 0.83% Reduced -6.4k -6,388
34 KFG WEALTH MANAGEMENT, LLC 0.39% of their portfolio GRANGER, IN 84,31384.3k $3.5m $3.5m 0.39% Added +21.9k +21,856
35 Chris Bulman Inc 1.18% of their portfolio ROSEVILLE, CA 78,20078.2k $3.2m $3.2m 1.18% Added +7.6k +7,606
36 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 77,13477.1k $3.2m $3.2m 0.01% Added +10.2k +10,151
37 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 76,72476.7k $3.2m $3.2m 0.00% Added +23.7k +23,730
38 Wood Tarver Financial Group, LLC 0.75% of their portfolio BOISE, ID 76,54176.5k $3.2m $3.2m 0.75% Added +15.6k +15,622
39 IFP Advisors, Inc 0.05% of their portfolio TAMPA, FL 68,89268.9k $2.8m $2.8m 0.05% Added +2.5k +2,458
40 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 68,58968.6k $2.8m $2.8m 0.01% Added +60.9k +60,904
41 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 66,85766.9k $2.8m $2.8m 0.02% Reduced -432 -432
42 WPWealth LLP 0.39% of their portfolio FORT WORTH, TX 64,40464.4k $2.7m $2.7m 0.39% Reduced -28.0k -27,972
43 WEALTH ALLIANCE, LLC 0.22% of their portfolio MELLVILLE, NY 63,70663.7k $2.6m $2.6m 0.22% Added +1.7k +1,715
44 Merit Financial Group, LLC 0.02% of their portfolio ALPHARETTA, GA 63,55263.6k $2.6m $2.6m 0.02% Added +1.0k +1,019
45 YARGER WEALTH STRATEGIES, LLC 0.96% of their portfolio WESTERVILLE, OH 63,16563.2k $2.6m $2.6m 0.96% Added +1.7k +1,697
46 BLAIR WILLIAM & CO/IL 0.01% of their portfolio CHICAGO, IL 63,14763.1k $2.6m $2.6m 0.01% Added +22.8k +22,820
47 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 61,31261.3k $2.5m $2.5m 0.00% Added +47.7k +47,656
48 Bellwether Advisors, LLC 0.37% of their portfolio LINCOLN, NE 60,74560.7k $2.5m $2.5m 0.37% Added +41.7k +41,683
49 CreativeOne Wealth, LLC 0.05% of their portfolio OVERLAND PARK, KS 60,25160.3k $2.5m $2.5m 0.05% Added +18.8k +18,838
50 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 56,78356.8k $2.3m $2.3m 0.01% Added +215 +215
51 Lineweaver Wealth Advisors, LLC 0.28% of their portfolio VALLEY VIEW, OH 56,70956.7k $2.3m $2.3m 0.28% Added +8.6k +8,622
52 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 56,19956.2k $2.3m $2.3m 0.00% Added +1.2k +1,161
53 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 50,77750.8k $2.1m $2.1m 0.00% New
54 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.10% of their portfolio CEDAR RAPIDS, IA 48,80248.8k $2.0m $2.0m 0.10% Added +38.8k +38,751
55 Atlantic Private Wealth, LLC 1.20% of their portfolio CHAPEL HILL, NC 47,41147.4k $2.0m $2.0m 1.20% New
56 First Commonwealth Financial Corp /PA/ 0.27% of their portfolio Indiana, PA 46,16046.2k $1.9m $1.9m 0.27% Added +11.7k +11,719
57 Element Squared LLC 0.94% of their portfolio MINNEAPOLIS, MN 45,94545.9k $1.9m $1.9m 0.94% Unchanged
58 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 44,99245.0k $1.9m $1.9m 0.00% Added +23.2k +23,153
59 Global Assets Advisory, LLC 0.38% of their portfolio ORLANDO, FL 42,69042.7k $1.8m $1.8m 0.38% Added +12.7k +12,676
60 EP Wealth Advisors, LLC 0.01% of their portfolio TORRANCE, CA 41,67541.7k $1.7m $1.7m 0.01% Reduced -5.3k -5,317
61 Weaver Consulting Group 0.34% of their portfolio HUNTINGTON BEACH, CA 40,19940.2k $1.7m $1.7m 0.34% Added +9.2k +9,161
62 Weaver Capital Management LLC 0.33% of their portfolio SUWANEE, GA 37,99738.0k $1.5m $1.5m 0.33% Unchanged
63 Phoenix Financial Ltd. 0.01% of their portfolio Givatayim, L3 37,68037.7k $1.6m $1.6m 0.01% Reduced -10.1k -10,095
64 HB Wealth Management, LLC 0.01% of their portfolio Atlanta, GA 36,98037.0k $1.5m $1.5m 0.01% New
65 HRT FINANCIAL LP 0.00% of their portfolio NEW YORK, NY 36,70636.7k $1.5m $1.5m 0.00% New
66 Wealthquest Corp 0.09% of their portfolio CINCINNATI, OH 35,64535.6k $1.5m $1.5m 0.09% Reduced -35.6k -35,645
67 Patriot Financial Group Insurance Agency, LLC 0.15% of their portfolio Westborough, MA 35,22935.2k $1.5m $1.5m 0.15% Reduced -30.2k -30,233
68 DHJJ Financial Advisors, Ltd. 0.42% of their portfolio NAPERVILLE, IL 35,13835.1k $1.5m $1.5m 0.42% Reduced -2.4k -2,363
69 Pinnacle Wealth Management Group, Inc. 0.66% of their portfolio PLYMOUTH, MI 34,25534.3k $1.4m $1.4m 0.66% Added +2.3k +2,270
70 GILL CAPITAL PARTNERS, LLC 0.37% of their portfolio DENVER, CO 33,59933.6k $1.4m $1.4m 0.37% Added +3.8k +3,843
71 BFI Wealth Solutions, LLC 1.03% of their portfolio DALLAS, TX 33,51833.5k $1.4m $1.4m 1.03% Added +5.1k +5,147
72 Focus Financial Network, Inc. 0.04% of their portfolio MINNEAPOLIS, MN 32,61132.6k $1.3m $1.3m 0.04% Added +13.8k +13,761
73 BCGM Wealth Management, LLC 0.28% of their portfolio LAFAYETTE, IN 31,98232.0k $1.3m $1.3m 0.28% Unchanged
74 Arkadios Wealth Advisors 0.02% of their portfolio ATLANTA, GA 31,37731.4k $1.3m $1.3m 0.02% New
75 Ponta Wealth Partners, LLC 0.67% of their portfolio WINTER PARK, FL 30,28030.3k $1.3m $1.3m 0.67% New
76 Cape Investment Advisory, Inc. 0.33% of their portfolio MCDONOUGH, GA 30,26130.3k $1.2m $1.2m 0.33% Added +5.1k +5,125
77 Stratos Wealth Advisors, LLC 0.07% of their portfolio BEACHWOOD, OH 29,09829.1k $1.2m $1.2m 0.07% Added +75 +75
78 EVERMAY WEALTH MANAGEMENT LLC 0.12% of their portfolio ARLINGTON, VA 29,00029.0k $1.2m $1.2m 0.12% Unchanged
79 COFG Advisors, LLC 0.21% of their portfolio OAK BROOK, IL 28,97729.0k $1.2m $1.2m 0.21% Reduced -6.3k -6,285
80 Forvis Mazars Wealth Advisors, LLC 0.02% of their portfolio Springfield, MO 28,79528.8k $1.2m $1.2m 0.02% Reduced -405 -405
81 Quest 10 Wealth Builders, Inc. 0.91% of their portfolio Fuquay-Varina, VA 28,27528.3k $1.2m $1.2m 0.91% Added +863 +863
82 Integrity Advisory Solutions, LLC 0.12% of their portfolio DALLAS, TX 28,08228.1k $1.2m $1.2m 0.12% New
83 GenTrust, LLC 0.04% of their portfolio MIAMI, FL 27,76227.8k $1.1m $1.1m 0.04% Unchanged
84 Diligent Investors, LLC 0.25% of their portfolio REDLANDS, CA 27,20827.2k $1.1m $1.1m 0.25% Added +6.2k +6,200
85 Allegiance Financial Group Advisory Services LLC 0.19% of their portfolio VIENNA, VA 26,68126.7k $1.1m $1.1m 0.19% Unchanged
86 Lakeridge Wealth Management LLC 0.39% of their portfolio MENTOR, OH 25,95726.0k $1.1m $1.1m 0.39% Added +2.0k +1,965
87 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 25,46725.5k $1.1m $1.1m 0.01% Added +12.2k +12,247
88 Schulz Wealth, LTD. 0.53% of their portfolio MANSFIELD, TX 24,63424.6k $1.0m $1.0m 0.53% First filing
89 Spire Wealth Management 0.03% of their portfolio MCLEAN, VA 23,95023.9k $989.1k $989.1k 0.03% Reduced -89 -89
90 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 22,08422.1k $912.1k $912.1k 0.00% Reduced -10.4k -10,384
91 BECK CAPITAL MANAGEMENT, LLC 0.17% of their portfolio AUSTIN, TX 21,74721.7k $898.2k $898.2k 0.17% Reduced -138 -138
92 Lido Advisors, LLC 0.00% of their portfolio Los Angeles, CA 21,48021.5k $887.1k $887.1k 0.00% Unchanged
93 Arax Advisory Partners 0.01% of their portfolio NEW YORK, NY 21,31421.3k $880.3k $880.3k 0.01% Added +14.0k +14,027
94 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 21,29921.3k $879.6k $879.6k 0.01% Reduced -3.8k -3,770
95 Visionary Wealth Advisors 0.03% of their portfolio O'FALLON, IL 21,16621.2k $874.2k $874.2k 0.03% Reduced -6.4k -6,422
96 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 20,93420.9k $864.6k $864.6k 0.01% Unchanged
97 Fragasso Financial Advisors Inc 0.04% of their portfolio SEWICKLEY, PA 20,17420.2k $833.2k $833.2k 0.04% Unchanged
98 Trek Financial, LLC 0.04% of their portfolio Scottsdale, AZ 20,10120.1k $830.2k $830.2k 0.04% Added +6.5k +6,483
99 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 19,34619.3k $799.0k $799.0k 0.00% New
100 Cornerstone Wealth, LLC/TN 0.40% of their portfolio GREENEVILLE, TN 19,00719.0k $791.1k $791.1k 0.40% New