Vault-13

INNOVATOR ETFS TRUST PMAY

US EQTY PWR BUF · ETP · CUSIP 45782C318

179 institutional holders -8 vs Q4 2025
12,206,15312.2m shares reported held*
$486.4mreported value*
10 new 15 added 82 reduced 17 sold out net sold ≈ $24.6m (-617.0k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.85.

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 106Q4 22: 112Q1 23: 118Q2 23: 154Q3 23: 156Q4 23: 162Q1 24: 153Q2 24: 176Q3 24: 168Q4 24: 184Q1 25: 172Q2 25: 183Q3 25: 172Q4 25: 187Q1 26: 179179Q3 22Q3 23Q3 24Q3 25Q1 26
Numbers
QuarterHolders
Q3 2022106
Q4 2022112
Q1 2023118
Q2 2023154
Q3 2023156
Q4 2023162
Q1 2024153
Q2 2024176
Q3 2024168
Q4 2024184
Q1 2025172
Q2 2025183
Q3 2025172
Q4 2025187
Q1 2026179

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q2 24: 104 bought or addedQ2 24: 46 cut or sold outQ3 24: 29 bought or addedQ3 24: 95 cut or sold outQ3 24Q4 24: 23 bought or addedQ4 24: 88 cut or sold outQ1 25: 22 bought or addedQ1 25: 104 cut or sold outQ1 25Q2 25: 95 bought or addedQ2 25: 53 cut or sold outQ3 25: 28 bought or addedQ3 25: 95 cut or sold outQ3 25Q4 25: 38 bought or addedQ4 25: 81 cut or sold outQ1 26: 25 bought or addedQ1 26: 99 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 202410446
Q3 20242995
Q4 20242388
Q1 202522104
Q2 20259553
Q3 20252895
Q4 20253881
Q1 20262599

Biggest buyers

Penserra Capital Management LLC Added +94,050+94.0k
Kestra Advisory Services, LLC Added +73,182+73.2k
Beacon Pointe Advisors, LLC Added +35,745+35.7k
Wealthquest Corp Added +35,645+35.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +33,257+33.3k
Patriot Financial Group Insurance Agency, LLC Added +32,231+32.2k
Pathstone Holdings, LLC New +20,910+20.9k
ENVESTNET ASSET MANAGEMENT INC Added +17,638+17.6k
JANE STREET GROUP, LLC New +13,656+13.7k
AQR CAPITAL MANAGEMENT LLC New +12,548+12.5k

Biggest sellers

Keystone Wealth Services, LLC Reduced -235,946-235.9k
ALLIANCEBERNSTEIN L.P. Reduced -171,062-171.1k
OSAIC HOLDINGS, INC. Reduced -106,076-106.1k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Sold out -39,569-39.6k
RAYMOND JAMES FINANCIAL INC Reduced -32,853-32.9k
MERCER GLOBAL ADVISORS INC /ADV Reduced -31,141-31.1k
Clear Point Advisors Inc. Sold out -31,063-31.1k
OLD MISSION CAPITAL LLC Sold out -30,276-30.3k
AE Wealth Management LLC Reduced -17,758-17.8k
MML INVESTORS SERVICES, LLC Reduced -17,628-17.6k

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 3,280,3673.3m $129.9m $129.9m 0.04% Reduced -171.1k -171,062
2 Penserra Capital Management LLC 0.78% of their portfolio ORINDA, CA 1,661,6741.7m $66.4m $66.4m 0.78% Added +94.0k +94,050
3 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 505,052505.1k $20.2m $20.2m 0.03% Reduced -106.1k -106,076
4 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 348,571348.6k $13.9m $13.9m 0.02% Reduced -16.8k -16,759
5 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 299,561299.6k $12.0m $12.0m 0.02% Reduced -16.3k -16,309
6 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 281,348281.3k $11.2m $11.2m 0.00% Reduced -32.9k -32,853
7 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 278,231278.2k $11.1m $11.1m 0.00% Reduced -10.6k -10,619
8 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 232,615232.6k $9.3m $9.3m 0.01% Reduced -7.0k -6,977
9 Southland Equity Partners LLC 1.79% of their portfolio WILDWOOD, MO 229,831229.8k $9.2m $9.2m 1.79% Reduced -1.8k -1,802
10 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 202,460202.5k $8.1m $8.1m 0.03% Added +73.2k +73,182
11 Heck Capital Advisors, LLC 0.54% of their portfolio Rhinelander, WI 181,011181.0k $7.2m $7.2m 0.54% Reduced -3.1k -3,085
12 Beacon Pointe Advisors, LLC 0.03% of their portfolio NEWPORT BEACH, CA 164,384164.4k $6.6m $6.6m 0.03% Added +35.7k +35,745
13 Brookstone Capital Management 0.07% of their portfolio WHEATON, IL 151,634151.6k $6.1m $6.1m 0.07% Reduced -5.0k -5,029
14 LYNX CAPITAL GROUP LTD /ADV 2.65% of their portfolio BEACHWOOD, OH 142,496142.5k $5.7m $5.7m 2.65% Reduced -2.3k -2,282
15 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 139,020139.0k $5.6m $5.6m 0.01% Reduced -1.8k -1,790
16 McAlister, Sweet & Associates, Inc. 3.09% of their portfolio HOUSTON, TX 124,388124.4k $5.0m $5.0m 3.09% Reduced -131 -131
17 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 104,106104.1k $4.2m $4.2m 0.00% Added +17.6k +17,638
18 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 103,635103.6k $4.1m $4.1m 0.00% Reduced -9.9k -9,877
19 WPWealth LLP 0.56% of their portfolio FORT WORTH, TX 92,37692.4k $3.7m $3.7m 0.56% Reduced -6.7k -6,716
20 ATTICUS WEALTH MANAGEMENT, LLC 0.98% of their portfolio Palm Beach Gardens, FL 90,86190.9k $3.6m $3.6m 0.98% Reduced -17.1k -17,076
21 ARS Wealth Advisors Group, LLC 0.30% of their portfolio St. Petersburg, FL 89,32789.3k $3.6m $3.6m 0.30% Reduced -1.9k -1,949
22 Keating Financial Advisory Services, Inc. 0.57% of their portfolio MANHATTAN, KS 88,74488.7k $3.5m $3.5m 0.57% Reduced -8.8k -8,848
23 MTM FINANCIAL GROUP, LLC 1.62% of their portfolio BETHLEHEM, PA 86,27486.3k $3.4m $3.4m 1.62% Reduced -2.1k -2,087
24 INDEPENDENT FINANCIAL GROUP, LLC 0.08% of their portfolio SAN DIEGO, CA 86,27186.3k $3.4m $3.4m 0.08% Reduced -1.6k -1,592
25 Cassady Wealth & Retirement Planning, LLC 1.75% of their portfolio HENDERSON, NV 83,19483.2k $3.4m $3.4m 1.75% Unchanged
26 Castle Rock Wealth Management, LLC 0.71% of their portfolio WALNUT CREEK, CA 82,42782.4k $3.3m $3.3m 0.71% Unchanged
27 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 76,01776.0k $3.0m $3.0m 0.01% Reduced -2.6k -2,587
28 CoreCap Advisors, LLC 0.10% of their portfolio SOUTHFIELD, MI 74,95975.0k $3.0m $3.0m 0.10% Reduced -3.2k -3,242
29 Wealthquest Corp 0.10% of their portfolio CINCINNATI, OH 71,29071.3k $2.8m $2.8m 0.10% Added +35.6k +35,645
30 Chris Bulman Inc 1.24% of their portfolio ROSEVILLE, CA 70,59470.6k $2.8m $2.8m 1.24% Added +637 +637
31 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 67,28967.3k $2.7m $2.7m 0.03% Reduced -772 -772
32 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 66,98367.0k $2.7m $2.7m 0.01% Reduced -10.9k -10,931
33 IFP Advisors, Inc 0.06% of their portfolio TAMPA, FL 66,43466.4k $2.7m $2.7m 0.06% Reduced -12.2k -12,241
34 Patriot Financial Group Insurance Agency, LLC 0.15% of their portfolio Westborough, MA 65,46265.5k $2.6m $2.6m 0.15% Added +32.2k +32,231
35 CORRADO ADVISORS, LLC 1.36% of their portfolio RAMSEY, NJ 65,36765.4k $2.6m $2.6m 1.36% Reduced -1.3k -1,314
36 Merit Financial Group, LLC 0.02% of their portfolio ALPHARETTA, GA 62,53362.5k $2.5m $2.5m 0.02% Added +6.6k +6,594
37 KFG WEALTH MANAGEMENT, LLC 0.32% of their portfolio GRANGER, IN 62,45762.5k $2.5m $2.5m 0.32% Reduced -5.6k -5,578
38 WEALTH ALLIANCE, LLC 0.24% of their portfolio MELLVILLE, NY 61,99162.0k $2.5m $2.5m 0.24% Reduced -2.5k -2,530
39 YARGER WEALTH STRATEGIES, LLC 1.00% of their portfolio WESTERVILLE, OH 61,46861.5k $2.5m $2.5m 1.00% Reduced -1.9k -1,876
40 Wood Tarver Financial Group, LLC 0.67% of their portfolio BOISE, ID 60,91960.9k $2.4m $2.4m 0.67% Reduced -1.3k -1,274
41 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 56,56856.6k $2.3m $2.3m 0.01% Reduced -17.8k -17,758
42 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 55,03855.0k $2.2m $2.2m 0.00% Unchanged
43 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 54,67154.7k $2.2m $2.2m 0.01% Reduced -2.6k -2,588
44 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 52,99453.0k $2.1m $2.1m 0.00% Added +33.3k +33,257
45 Lineweaver Wealth Advisors, LLC 0.26% of their portfolio VALLEY VIEW, OH 48,08748.1k $1.9m $1.9m 0.26% Unchanged
46 Phoenix Financial Ltd. 0.02% of their portfolio Givatayim, L3 47,77547.8k $1.9m $1.9m 0.02% Reduced -6.3k -6,320
47 EP Wealth Advisors, LLC 0.01% of their portfolio TORRANCE, CA 46,99247.0k $1.9m $1.9m 0.01% Reduced -3.6k -3,645
48 Element Squared LLC 1.04% of their portfolio MINNEAPOLIS, MN 45,94545.9k $1.8m $1.8m 1.04% Unchanged
49 CreativeOne Wealth, LLC 0.04% of their portfolio OVERLAND PARK, KS 41,41341.4k $1.7m $1.7m 0.04% Reduced -771 -771
50 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 40,32740.3k $1.6m $1.6m 0.00% Reduced -7.4k -7,394
51 Weaver Capital Management LLC 0.33% of their portfolio SUWANEE, GA 37,99738.0k $1.5m $1.5m 0.33% Reduced -638 -638
52 DHJJ Financial Advisors, Ltd. 0.50% of their portfolio NAPERVILLE, IL 37,50137.5k $1.5m $1.5m 0.50% Unchanged
53 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 36,93236.9k $1.5m $1.5m 0.04% Reduced -130 -130
54 COFG Advisors, LLC 0.35% of their portfolio OAK BROOK, IL 35,26235.3k $1.4m $1.4m 0.35% Unchanged
55 First Commonwealth Financial Corp /PA/ 0.22% of their portfolio Indiana, PA 34,44134.4k $1.4m $1.4m 0.22% Reduced -2.9k -2,911
56 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 32,46832.5k $1.3m $1.3m 0.00% Reduced -31.1k -31,141
57 Pinnacle Wealth Management Group, Inc. 0.63% of their portfolio PLYMOUTH, MI 31,98532.0k $1.3m $1.3m 0.63% Reduced -200 -200
58 BCGM Wealth Management, LLC 0.32% of their portfolio LAFAYETTE, IN 31,98232.0k $1.3m $1.3m 0.32% Unchanged
59 Weaver Consulting Group 0.30% of their portfolio HUNTINGTON BEACH, CA 31,03831.0k $1.2m $1.2m 0.30% Reduced -135 -135
60 Global Assets Advisory, LLC 0.35% of their portfolio ORLANDO, FL 30,01430.0k $1.2m $1.2m 0.35% Unchanged
61 GILL CAPITAL PARTNERS, LLC 0.34% of their portfolio DENVER, CO 29,75629.8k $1.2m $1.2m 0.34% Unchanged
62 Forvis Mazars Wealth Advisors, LLC 0.02% of their portfolio Springfield, MO 29,20029.2k $1.2m $1.2m 0.02% Reduced -2.7k -2,655
63 Stratos Wealth Advisors, LLC 0.07% of their portfolio BEACHWOOD, OH 29,02329.0k $1.2m $1.2m 0.07% Reduced -3.8k -3,789
64 EVERMAY WEALTH MANAGEMENT LLC 0.13% of their portfolio ARLINGTON, VA 29,00029.0k $1.2m $1.2m 0.13% Reduced -965 -965
65 BFI Wealth Solutions, LLC 1.09% of their portfolio DALLAS, TX 28,37128.4k $1.1m $1.1m 1.09% Added +111 +111
66 GenTrust, LLC 0.05% of their portfolio MIAMI, FL 27,76227.8k $1.1m $1.1m 0.05% Unchanged
67 Visionary Wealth Advisors 0.05% of their portfolio O'FALLON, IL 27,58827.6k $1.1m $1.1m 0.05% Reduced -12.8k -12,760
68 Quest 10 Wealth Builders, Inc. 0.96% of their portfolio Fuquay-Varina, VA 27,41227.4k $1.1m $1.1m 0.96% Unchanged
69 Allegiance Financial Group Advisory Services LLC 0.21% of their portfolio VIENNA, VA 26,68126.7k $1.1m $1.1m 0.21% Unchanged
70 Cape Investment Advisory, Inc. 0.33% of their portfolio MCDONOUGH, GA 25,13625.1k $1.0m $1.0m 0.33% Reduced -100 -100
71 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 25,06925.1k $1.0m $1.0m 0.01% Reduced -9.6k -9,598
72 Spire Wealth Management 0.03% of their portfolio MCLEAN, VA 24,03924.0k $960.1k $960.1k 0.03% Reduced -401 -401
73 Lakeridge Wealth Management LLC 0.41% of their portfolio MENTOR, OH 23,99224.0k $958.2k $958.2k 0.41% Unchanged
74 Palumbo Wealth Management LLC 0.22% of their portfolio GREAT NECK, NY 22,88022.9k $914.6k $914.6k 0.22% Added +4.5k +4,526
75 BECK CAPITAL MANAGEMENT, LLC 0.20% of their portfolio AUSTIN, TX 21,88521.9k $874.1k $874.1k 0.20% Reduced -603 -603
76 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 21,83921.8k $872.2k $872.2k 0.00% Reduced -17.6k -17,628
77 Lido Advisors, LLC 0.00% of their portfolio Los Angeles, CA 21,48021.5k $857.9k $857.9k 0.00% Unchanged
78 Chicago Partners Investment Group LLC 0.02% of their portfolio CHICAGO, IL 21,26021.3k $860.6k $860.6k 0.02% Unchanged
79 Diligent Investors, LLC 0.21% of their portfolio REDLANDS, CA 21,00821.0k $839.1k $839.1k 0.21% Unchanged
80 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 20,93420.9k $836.1k $836.1k 0.01% Reduced -1.4k -1,436
81 Pathstone Holdings, LLC 0.00% of their portfolio ENGLEWOOD, NJ 20,91020.9k $835.1k $835.1k 0.00% New
82 Fragasso Financial Advisors Inc 0.05% of their portfolio SEWICKLEY, PA 20,17420.2k $809.4k $809.4k 0.05% Reduced -57 -57
83 Bellwether Advisors, LLC 0.13% of their portfolio LINCOLN, NE 19,06219.1k $761.3k $761.3k 0.13% Reduced -155 -155
84 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 18,85018.9k $752.9k $752.9k 0.03% Unchanged
85 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 18,20318.2k $727.0k $727.0k 0.00% Unchanged
86 Rothschild Wealth LLC 0.06% of their portfolio OAK BROOK, IL 16,67716.7k $666.1k $666.1k 0.06% Unchanged
87 BCS Wealth Management 0.13% of their portfolio JOHNSON CITY, TN 16,29616.3k $650.9k $650.9k 0.13% Reduced -16.4k -16,412
88 Main Street Financial Solutions, LLC 0.05% of their portfolio NEWTOWN, PA 15,98216.0k $638.3k $638.3k 0.05% Reduced -126 -126
89 Jacobi Capital Management LLC 0.03% of their portfolio PITTSTON, PA 15,67115.7k $625.9k $625.9k 0.03% Unchanged
90 RiverTree Advisors, LLC 0.39% of their portfolio WINTER PARK, FL 15,54515.5k $620.9k $620.9k 0.39% Unchanged
91 Cornerstone Wealth Group, LLC 0.04% of their portfolio HUNTERSVILLE, NC 15,43915.4k $624.2k $624.2k 0.04% Unchanged
92 MGO ONE SEVEN LLC 0.01% of their portfolio Beachwood, OH 15,19615.2k $606.9k $606.9k 0.01% Unchanged
93 Bedel Financial Consulting, Inc. 0.07% of their portfolio INDIANAPOLIS, IN 14,50814.5k $579.5k $579.5k 0.07% Unchanged
94 Catalina Capital Group, LLC 0.35% of their portfolio Torrance, CA 14,36114.4k $573.6k $573.6k 0.35% Unchanged
95 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 13,65613.7k $545.4k $545.4k 0.00% New
96 Trek Financial, LLC 0.03% of their portfolio Scottsdale, AZ 13,61813.6k $543.9k $543.9k 0.03% Unchanged
97 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 13,22013.2k $528.0k $528.0k 0.01% Unchanged
98 MILESTONE ASSET MANAGEMENT, LLC 0.09% of their portfolio PITTSBURGH, PA 12,85812.9k $513.5k $513.5k 0.09% Unchanged
99 AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio Greenwich, CT 12,54812.5k $501.2k $501.2k 0.00% New
100 SIGNATUREFD, LLC 0.01% of their portfolio ATLANTA, GA 12,46112.5k $497.7k $497.7k 0.01% Unchanged