Vault-13

INNOVATOR ETFS TRUST PMAY

US EQTY PWR BUF · ETP · CUSIP 45782C318

183 institutional holders +11 vs Q1 2025
13,447,18413.4m shares reported held*
$508.2mreported value*
21 new 74 added 43 reduced 10 sold out net bought ≈ $96.1m (+2.5m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $37.79.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 106Q4 22: 112Q1 23: 118Q2 23: 154Q3 23: 156Q4 23: 162Q1 24: 153Q2 24: 176Q3 24: 168Q4 24: 184Q1 25: 172Q2 25: 183183Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 2022106
Q4 2022112
Q1 2023118
Q2 2023154
Q3 2023156
Q4 2023162
Q1 2024153
Q2 2024176
Q3 2024168
Q4 2024184
Q1 2025172
Q2 2025183

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q3 23: 33 bought or addedQ3 23: 79 cut or sold outQ4 23: 22 bought or addedQ4 23: 98 cut or sold outQ4 23Q1 24: 29 bought or addedQ1 24: 91 cut or sold outQ2 24: 104 bought or addedQ2 24: 46 cut or sold outQ2 24Q3 24: 29 bought or addedQ3 24: 95 cut or sold outQ4 24: 23 bought or addedQ4 24: 88 cut or sold outQ4 24Q1 25: 22 bought or addedQ1 25: 104 cut or sold outQ2 25: 95 bought or addedQ2 25: 53 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 20233379
Q4 20232298
Q1 20242991
Q2 202410446
Q3 20242995
Q4 20242388
Q1 202522104
Q2 20259553

Biggest buyers

ALLIANCEBERNSTEIN L.P. Added +779,446+779.4k
Penserra Capital Management LLC Added +190,840+190.8k
WPWealth LLP New +153,864+153.9k
McAlister, Sweet & Associates, Inc. New +125,237+125.2k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Added +120,277+120.3k
RAYMOND JAMES FINANCIAL INC Added +106,807+106.8k
ENVESTNET ASSET MANAGEMENT INC Added +85,994+86.0k
OSAIC HOLDINGS, INC. Added +84,913+84.9k
INDEPENDENT FINANCIAL GROUP, LLC Added +80,834+80.8k
COMMONWEALTH EQUITY SERVICES, LLC Added +80,100+80.1k

Biggest sellers

AE Wealth Management LLC Reduced -70,797-70.8k
Stuart Chaussee & Associates, Inc. Reduced -64,630-64.6k
AssuredPartners Investment Advisors, LLC Reduced -42,386-42.4k
OLD MISSION CAPITAL LLC Reduced -38,117-38.1k
TOWNSQUARE CAPITAL LLC Sold out -31,214-31.2k
AQR CAPITAL MANAGEMENT LLC Sold out -15,299-15.3k
UBS Group AG Sold out -14,917-14.9k
GILL CAPITAL PARTNERS, LLC Reduced -14,472-14.5k
Weaver Capital Management LLC Reduced -12,922-12.9k
TFO Wealth Partners, LLC Sold out -9,873-9.9k

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 3,546,0153.5m $134.0m $134.0m 0.04% Added +779.4k +779,446
2 Penserra Capital Management LLC 0.82% of their portfolio ORINDA, CA 1,546,0711.5m $58.4m $58.4m 0.82% Added +190.8k +190,840
3 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 507,341507.3k $19.2m $19.2m 0.01% Added +106.8k +106,807
4 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 495,679495.7k $18.7m $18.7m 0.03% Added +84.9k +84,913
5 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 411,419411.4k $15.5m $15.5m 0.02% Added +80.1k +80,100
6 NorthCoast Asset Management LLC 0.05% of their portfolio STAMFORD, CT 303,092303.1k $11.5m $11.5m 0.05% Added +71.5k +71,529
7 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 258,367258.4k $9.8m $9.8m 0.02% Added +25.2k +25,192
8 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 255,323255.3k $9.6m $9.6m 0.00% Added +12.9k +12,857
9 Southland Equity Partners LLC 1.92% of their portfolio WILDWOOD, MO 231,771231.8k $8.8m $8.8m 1.92% Added +69.7k +69,665
10 Heck Capital Advisors, LLC 0.64% of their portfolio Rhinelander, WI 197,799197.8k $7.5m $7.5m 0.64% Added +586 +586
11 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 170,580170.6k $6.5m $6.5m 0.01% Added +120.3k +120,277
12 Brookstone Capital Management 0.08% of their portfolio WHEATON, IL 163,667163.7k $6.2m $6.2m 0.08% Reduced -4.6k -4,609
13 WPWealth LLP 1.05% of their portfolio FORT WORTH, TX 153,864153.9k $5.8m $5.8m 1.05% New
14 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 152,722152.7k $5.8m $5.8m 0.00% Added +86.0k +85,994
15 Beacon Pointe Advisors, LLC 0.06% of their portfolio NEWPORT BEACH, CA 151,720151.7k $5.7m $5.7m 0.06% Added +9.6k +9,559
16 KFG WEALTH MANAGEMENT, LLC 0.87% of their portfolio GRANGER, IN 143,534143.5k $5.4m $5.4m 0.87% Added +6.4k +6,427
17 LYNX CAPITAL GROUP LTD /ADV 2.61% of their portfolio BEACHWOOD, OH 143,265143.3k $5.4m $5.4m 2.61% Reduced -1.0k -1,002
18 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 140,998141.0k $5.3m $5.3m 0.01% Added +53.4k +53,366
19 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 134,808134.8k $5.1m $5.1m 0.02% Added +41.5k +41,522
20 McAlister, Sweet & Associates, Inc. 4.20% of their portfolio HOUSTON, TX 125,237125.2k $4.7m $4.7m 4.20% New
21 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 116,746116.7k $4.4m $4.4m 0.01% Added +9.6k +9,566
22 YARGER WEALTH STRATEGIES, LLC 2.28% of their portfolio WESTERVILLE, OH 115,406115.4k $4.4m $4.4m 2.28% Added +53.2k +53,192
23 ATTICUS WEALTH MANAGEMENT, LLC 1.11% of their portfolio Palm Beach Gardens, FL 108,604108.6k $4.1m $4.1m 1.11% Added +4.5k +4,470
24 Pinnacle Wealth Management Group, Inc. 2.23% of their portfolio PLYMOUTH, MI 102,713102.7k $3.9m $3.9m 2.23% Added +12.3k +12,300
25 ARS Wealth Advisors Group, LLC 0.41% of their portfolio St. Petersburg, FL 94,64194.6k $3.6m $3.6m 0.41% Added +44.4k +44,409
26 MTM FINANCIAL GROUP, LLC 1.83% of their portfolio BETHLEHEM, PA 89,16189.2k $3.4m $3.4m 1.83% Added +2.9k +2,941
27 INDEPENDENT FINANCIAL GROUP, LLC 0.09% of their portfolio SAN DIEGO, CA 88,01288.0k $3.3m $3.3m 0.09% Added +80.8k +80,834
28 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 86,60386.6k $3.3m $3.3m 0.02% Reduced -70.8k -70,797
29 Castle Rock Wealth Management, LLC 0.76% of their portfolio WALNUT CREEK, CA 85,65085.7k $3.3m $3.3m 0.76% Reduced -2.6k -2,625
30 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 82,98883.0k $3.1m $3.1m 0.01% Added +6.3k +6,278
31 Focus Partners Wealth 0.01% of their portfolio ST LOUIS, MO 80,61780.6k $3.0m $3.0m 0.01% Reduced -4.8k -4,800
32 CoreCap Advisors, LLC 0.12% of their portfolio SOUTHFIELD, MI 78,21978.2k $3.0m $3.0m 0.12% Added +48.3k +48,276
33 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 77,62177.6k $2.9m $2.9m 0.01% Added +11.6k +11,594
34 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 77,54877.5k $2.9m $2.9m 0.03% Added +38.9k +38,906
35 IFP Advisors, Inc 0.08% of their portfolio TAMPA, FL 74,34374.3k $2.8m $2.8m 0.08% Reduced -3.1k -3,125
36 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 70,16170.2k $2.7m $2.7m 0.01% Added +47.4k +47,411
37 WEALTH ALLIANCE, LLC 0.29% of their portfolio MELLVILLE, NY 69,28369.3k $2.6m $2.6m 0.29% Added +12.3k +12,266
38 Chris Bulman Inc 1.48% of their portfolio ROSEVILLE, CA 68,61168.6k $2.6m $2.6m 1.48% Added +17.2k +17,222
39 CORRADO ADVISORS, LLC 1.58% of their portfolio RAMSEY, NJ 68,28768.3k $2.6m $2.6m 1.58% Added +13.8k +13,842
40 Phoenix Financial Ltd. 0.03% of their portfolio Givatayim, L3 65,17565.2k $2.5m $2.5m 0.03% New
41 Wood Tarver Financial Group, LLC 0.73% of their portfolio BOISE, ID 64,60264.6k $2.4m $2.4m 0.73% Added +1.1k +1,074
42 CreativeOne Wealth, LLC 0.06% of their portfolio OVERLAND PARK, KS 59,01159.0k $2.2m $2.2m 0.06% Added +30.6k +30,603
43 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 58,96759.0k $2.2m $2.2m 0.02% Added +7.9k +7,944
44 SageView Advisory Group, LLC 0.08% of their portfolio Newport Beach, CA 58,07658.1k $2.2m $2.2m 0.08% New
45 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 55,03855.0k $2.1m $2.1m 0.00% Added +5.4k +5,400
46 EP Wealth Advisors, LLC 0.01% of their portfolio TORRANCE, CA 54,12054.1k $2.0m $2.0m 0.01% Reduced -790 -790
47 BLAIR WILLIAM & CO/IL 0.01% of their portfolio CHICAGO, IL 49,59449.6k $1.9m $1.9m 0.01% Added +40.7k +40,728
48 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 49,54849.5k $1.9m $1.9m 0.00% Added +6.5k +6,519
49 Lineweaver Wealth Advisors, LLC 0.29% of their portfolio VALLEY VIEW, OH 49,25549.3k $1.9m $1.9m 0.29% Unchanged
50 HARBOUR INVESTMENTS, INC. 0.05% of their portfolio MADISON, WI 48,63248.6k $1.8m $1.8m 0.05% Added +456 +456
51 Element Squared LLC 1.10% of their portfolio MINNEAPOLIS, MN 46,85146.9k $1.8m $1.8m 1.10% First filing
52 Visionary Wealth Advisors 0.08% of their portfolio O'FALLON, IL 42,50242.5k $1.6m $1.6m 0.08% Reduced -586 -586
53 OLD MISSION CAPITAL LLC 0.04% of their portfolio CHICAGO, IL 39,72539.7k $1.5m $1.5m 0.04% Reduced -38.1k -38,117
54 Weaver Capital Management LLC 0.37% of their portfolio SUWANEE, GA 39,32039.3k $1.5m $1.5m 0.37% Reduced -12.9k -12,922
55 DHJJ Financial Advisors, Ltd. 0.52% of their portfolio NAPERVILLE, IL 38,31438.3k $1.4m $1.4m 0.52% Added +4.4k +4,428
56 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 38,29638.3k $1.4m $1.4m 0.02% Added +2.1k +2,086
57 Stratos Wealth Advisors, LLC 0.08% of their portfolio BEACHWOOD, OH 37,85337.9k $1.4m $1.4m 0.08% Unchanged
58 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 37,14737.1k $1.4m $1.4m 0.04% Added +202 +202
59 First Commonwealth Financial Corp /PA/ 0.30% of their portfolio Indiana, PA 36,96737.0k $1.4m $1.4m 0.30% Reduced -1.1k -1,113
60 Wealthquest Corp 0.11% of their portfolio CINCINNATI, OH 36,43236.4k $1.4m $1.4m 0.11% Reduced -155 -155
61 Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio Westborough, MA 36,33236.3k $1.4m $1.4m 0.16% Added +2.9k +2,919
62 Forvis Mazars Wealth Advisors, LLC 0.03% of their portfolio Springfield, MO 35,20135.2k $1.3m $1.3m 0.03% Reduced -2.2k -2,243
63 BCGM Wealth Management, LLC 0.37% of their portfolio LAFAYETTE, IN 34,77434.8k $1.3m $1.3m 0.37% Unchanged
64 Clear Point Advisors Inc. 1.07% of their portfolio MELVILLE, NY 33,74033.7k $1.3m $1.3m 1.07% Reduced -191 -191
65 GILL CAPITAL PARTNERS, LLC 0.40% of their portfolio DENVER, CO 32,61332.6k $1.2m $1.2m 0.40% Reduced -14.5k -14,472
66 Weaver Consulting Group 0.33% of their portfolio HUNTINGTON BEACH, CA 31,48031.5k $1.2m $1.2m 0.33% Added +4.4k +4,404
67 EVERMAY WEALTH MANAGEMENT LLC 0.14% of their portfolio ARLINGTON, VA 31,10531.1k $1.2m $1.2m 0.14% Added +7.0k +7,032
68 Quest 10 Wealth Builders, Inc. 1.13% of their portfolio Fuquay-Varina, VA 30,77830.8k $1.2m $1.2m 1.13% Added +1.1k +1,055
69 Vishria Bird Financial Group, LLC 0.38% of their portfolio MEMPHIS, TN 30,41130.4k $1.1m $1.1m 0.38% Unchanged
70 Focus Partners Advisor Solutions, LLC 0.02% of their portfolio SAINT LOUIS, MO 30,10430.1k $1.1m $1.1m 0.02% New
71 Schulz Wealth, LTD. 0.85% of their portfolio MANSFIELD, TX 30,01030.0k $1.1m $1.1m 0.85% Reduced -1.2k -1,250
72 LEIGH BALDWIN & CO., LLC 0.69% of their portfolio CAZENOVIA, NY 27,90027.9k $1.1m $1.1m 0.69% Added +900 +900
73 Mariner, LLC 0.00% of their portfolio Overland Park, KS 26,80726.8k $1.0m $1.0m 0.00% Unchanged
74 Allegiance Financial Group Advisory Services LLC 0.27% of their portfolio VIENNA, VA 26,68126.7k $1.0m $1.0m 0.27% Unchanged
75 Fragasso Financial Advisors Inc 0.06% of their portfolio SEWICKLEY, PA 25,19025.2k $951.9k $951.9k 0.06% Unchanged
76 Cape Investment Advisory, Inc. 0.35% of their portfolio MCDONOUGH, GA 25,13925.1k $950.0k $950.0k 0.35% Added +7.1k +7,100
77 Spire Wealth Management 0.03% of their portfolio MCLEAN, VA 25,10525.1k $948.7k $948.7k 0.03% Added +13.9k +13,940
78 Lakeridge Wealth Management LLC 0.42% of their portfolio MENTOR, OH 23,99224.0k $906.6k $906.6k 0.42% Added +2.7k +2,691
79 BECK CAPITAL MANAGEMENT, LLC 0.22% of their portfolio AUSTIN, TX 23,84623.8k $901.1k $901.1k 0.22% Reduced -158 -158
80 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 23,69923.7k $895.5k $895.5k 0.01% Reduced -795 -795
81 Stuart Chaussee & Associates, Inc. 0.19% of their portfolio BEVERLY HILLS, CA 22,00022.0k $831.3k $831.3k 0.19% Reduced -64.6k -64,630
82 Chicago Partners Investment Group LLC 0.02% of their portfolio CHICAGO, IL 21,26021.3k $809.6k $809.6k 0.02% Unchanged
83 Diligent Investors, LLC 0.19% of their portfolio REDLANDS, CA 21,00821.0k $793.9k $793.9k 0.19% Added +8.0k +8,000
84 Bellwether Advisors, LLC 0.12% of their portfolio LINCOLN, NE 19,21719.2k $726.2k $726.2k 0.12% Unchanged
85 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 18,97819.0k $717.1k $717.1k 0.03% Reduced -2.5k -2,473
86 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 18,50018.5k $699.1k $699.1k 0.00% Added +3.2k +3,200
87 Palumbo Wealth Management LLC 0.21% of their portfolio GREAT NECK, NY 18,35418.4k $693.6k $693.6k 0.21% Unchanged
88 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 18,20318.2k $687.9k $687.9k 0.01% Unchanged
89 AssuredPartners Investment Advisors, LLC 0.17% of their portfolio Tampa, FL 18,00918.0k $680.5k $680.5k 0.17% Reduced -42.4k -42,386
90 Belpointe Asset Management LLC 0.03% of their portfolio RENO, NV 17,99618.0k $680.0k $680.0k 0.03% New
91 BCS Wealth Management 0.14% of their portfolio JOHNSON CITY, TN 17,00117.0k $642.0k $642.0k 0.14% Added +566 +566
92 Siligmueller & Norvid Wealth Advisors LLC 0.25% of their portfolio GLEN ELLYN, IL 16,67716.7k $631.6k $631.6k 0.25% Unchanged
93 Main Street Financial Solutions, LLC 0.05% of their portfolio NEWTOWN, PA 16,59616.6k $627.1k $627.1k 0.05% Unchanged
94 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 16,41716.4k $620.4k $620.4k 0.01% Reduced -634 -634
95 Merit Financial Group, LLC 0.01% of their portfolio ALPHARETTA, GA 15,72215.7k $594.1k $594.1k 0.01% New
96 Cornerstone Wealth Group, LLC 0.04% of their portfolio HUNTERSVILLE, NC 15,68715.7k $592.8k $592.8k 0.04% Added +3.3k +3,255
97 Jacobi Capital Management LLC 0.04% of their portfolio PITTSTON, PA 15,67115.7k $592.2k $592.2k 0.04% Unchanged
98 RiverTree Advisors, LLC 0.39% of their portfolio WINTER PARK, FL 15,54515.5k $587.4k $587.4k 0.39% Unchanged
99 MGO ONE SEVEN LLC 0.02% of their portfolio Beachwood, OH 15,19615.2k $574.2k $574.2k 0.02% New
100 Secure Asset Management, LLC 0.11% of their portfolio Troy, MI 15,18015.2k $573.6k $573.6k 0.11% Unchanged