Vault-13

INNOVATOR ETFS TRUST PMAY

US EQTY PWR BUF · ETP · CUSIP 45782C318

172 institutional holders -12 vs Q4 2024
10,858,61410.9m shares reported held*
$388.7mreported value*
9 new 13 added 85 reduced 19 sold out net sold ≈ $23.7m (-662.7k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $35.80.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 106Q4 22: 112Q1 23: 118Q2 23: 154Q3 23: 156Q4 23: 162Q1 24: 153Q2 24: 176Q3 24: 168Q4 24: 184Q1 25: 172172Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 2022106
Q4 2022112
Q1 2023118
Q2 2023154
Q3 2023156
Q4 2023162
Q1 2024153
Q2 2024176
Q3 2024168
Q4 2024184
Q1 2025172

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q2 23: 113 bought or addedQ2 23: 36 cut or sold outQ3 23: 33 bought or addedQ3 23: 79 cut or sold outQ3 23Q4 23: 22 bought or addedQ4 23: 98 cut or sold outQ1 24: 29 bought or addedQ1 24: 91 cut or sold outQ1 24Q2 24: 104 bought or addedQ2 24: 46 cut or sold outQ3 24: 29 bought or addedQ3 24: 95 cut or sold outQ3 24Q4 24: 23 bought or addedQ4 24: 88 cut or sold outQ1 25: 22 bought or addedQ1 25: 104 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 202311336
Q3 20233379
Q4 20232298
Q1 20242991
Q2 202410446
Q3 20242995
Q4 20242388
Q1 202522104

Biggest buyers

LPL Financial LLC Added +141,903+141.9k
OLD MISSION CAPITAL LLC New +77,842+77.8k
Penserra Capital Management LLC Added +46,908+46.9k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +20,468+20.5k
CITADEL ADVISORS LLC Added +14,450+14.4k
UBS Group AG Added +13,831+13.8k
COMMONWEALTH EQUITY SERVICES, LLC Added +13,296+13.3k
JPMORGAN CHASE & CO Added +9,940+9.9k
TFO Wealth Partners, LLC New +9,873+9.9k
BLAIR WILLIAM & CO/IL New +8,866+8.9k

Biggest sellers

Focus Partners Wealth Reduced -102,427-102.4k
OSAIC HOLDINGS, INC. Reduced -93,412-93.4k
ALLIANCEBERNSTEIN L.P. Reduced -82,860-82.9k
CoreCap Advisors, LLC Reduced -77,623-77.6k
McAlister, Sweet & Associates, Inc. Sold out -66,059-66.1k
ARS Wealth Advisors Group, LLC Reduced -58,051-58.1k
Stratos Wealth Advisors, LLC Reduced -48,184-48.2k
ENVESTNET ASSET MANAGEMENT INC Reduced -40,389-40.4k
Weaver Capital Management LLC Reduced -37,171-37.2k
Whipplewood Advisors, LLC Sold out -30,287-30.3k

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio NASHVILLE, TN 2,766,5692.8m $99.0m $99.0m 0.04% Reduced -82.9k -82,860
2 Penserra Capital Management LLC 0.86% of their portfolio ORINDA, CA 1,355,2311.4m $48.5m $48.5m 0.86% Added +46.9k +46,908
3 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 410,766410.8k $14.7m $14.7m 0.03% Reduced -93.4k -93,412
4 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 400,534400.5k $14.3m $14.3m 0.01% Reduced -8.4k -8,397
5 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 331,319331.3k $11.9m $11.9m 0.02% Added +13.3k +13,296
6 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 242,466242.5k $8.7m $8.7m 0.00% Added +141.9k +141,903
7 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 233,175233.2k $8.3m $8.3m 0.02% Reduced -2.6k -2,560
8 NorthCoast Asset Management LLC 0.04% of their portfolio STAMFORD, CT 231,563231.6k $8.3m $8.3m 0.04% Reduced -6.0k -6,030
9 Heck Capital Advisors, LLC 0.79% of their portfolio Rhinelander, WI 197,213197.2k $7.1m $7.1m 0.79% Reduced -2.8k -2,778
10 Brookstone Capital Management 0.09% of their portfolio WHEATON, IL 168,276168.3k $6.0m $6.0m 0.09% Reduced -7.8k -7,831
11 Southland Equity Partners LLC 1.35% of their portfolio WILDWOOD, MO 162,106162.1k $5.8m $5.8m 1.35% Reduced -2.7k -2,742
12 AE Wealth Management LLC 0.05% of their portfolio TOPEKA, KS 157,400157.4k $5.6m $5.6m 0.05% Reduced -5.7k -5,688
13 LYNX CAPITAL GROUP LTD /ADV 2.66% of their portfolio BEACHWOOD, OH 144,267144.3k $5.2m $5.2m 2.66% Added +723 +723
14 Beacon Pointe Advisors, LLC 0.06% of their portfolio NEWPORT BEACH, CA 142,161142.2k $5.1m $5.1m 0.06% Reduced -2.2k -2,246
15 KFG WEALTH MANAGEMENT, LLC 0.89% of their portfolio GRANGER, IN 137,107137.1k $4.9m $4.9m 0.89% Reduced -10.2k -10,155
16 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 107,180107.2k $3.8m $3.8m 0.01% Reduced -13.3k -13,338
17 ATTICUS WEALTH MANAGEMENT, LLC 1.22% of their portfolio Palm Beach Gardens, FL 104,134104.1k $3.7m $3.7m 1.22% Reduced -1.4k -1,435
18 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 93,28693.3k $3.3m $3.3m 0.02% Reduced -7.5k -7,461
19 Pinnacle Wealth Management Group, Inc. 2.26% of their portfolio PLYMOUTH, MI 90,41390.4k $3.2m $3.2m 2.26% Reduced -19.0k -19,020
20 Castle Rock Wealth Management, LLC 0.86% of their portfolio WALNUT CREEK, CA 88,27588.3k $3.2m $3.2m 0.86% Unchanged
21 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 87,63287.6k $3.1m $3.1m 0.01% Reduced -52 -52
22 Stuart Chaussee & Associates, Inc. 0.77% of their portfolio BEVERLY HILLS, CA 86,63086.6k $3.1m $3.1m 0.77% Unchanged
23 MTM FINANCIAL GROUP, LLC 1.81% of their portfolio BETHLEHEM, PA 86,22086.2k $3.1m $3.1m 1.81% Unchanged
24 Focus Partners Wealth 0.01% of their portfolio ST LOUIS, MO 85,41785.4k $3.1m $3.1m 0.01% Reduced -102.4k -102,427
25 OLD MISSION CAPITAL LLC 0.05% of their portfolio CHICAGO, IL 77,84277.8k $2.8m $2.8m 0.05% New
26 IFP Advisors, Inc 0.09% of their portfolio TAMPA, FL 77,46877.5k $2.8m $2.8m 0.09% Reduced -5.3k -5,300
27 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 76,71076.7k $2.7m $2.7m 0.01% Reduced -1.5k -1,455
28 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 66,72866.7k $2.4m $2.4m 0.00% Reduced -40.4k -40,389
29 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 66,02766.0k $2.4m $2.4m 0.01% Reduced -2.7k -2,687
30 Wood Tarver Financial Group, LLC 0.74% of their portfolio BOISE, ID 63,52863.5k $2.3m $2.3m 0.74% Reduced -1.0k -1,043
31 YARGER WEALTH STRATEGIES, LLC 1.30% of their portfolio WESTERVILLE, OH 62,21462.2k $2.2m $2.2m 1.30% Unchanged
32 AssuredPartners Investment Advisors, LLC 0.42% of their portfolio Tampa, FL 60,39560.4k $2.2m $2.2m 0.42% Reduced -2.5k -2,460
33 WEALTH ALLIANCE, LLC 0.25% of their portfolio MELLVILLE, NY 57,01757.0k $2.0m $2.0m 0.25% Unchanged
34 EP Wealth Advisors, LLC 0.02% of their portfolio TORRANCE, CA 54,91054.9k $2.0m $2.0m 0.02% Reduced -2.7k -2,712
35 CORRADO ADVISORS, LLC 1.30% of their portfolio RAMSEY, NJ 54,44554.4k $1.9m $1.9m 1.30% Reduced -406 -406
36 Weaver Capital Management LLC 0.50% of their portfolio SUWANEE, GA 52,24252.2k $1.9m $1.9m 0.50% Reduced -37.2k -37,171
37 Chris Bulman Inc 1.16% of their portfolio ROSEVILLE, CA 51,38951.4k $1.8m $1.8m 1.16% Reduced -2.6k -2,566
38 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 51,02351.0k $1.8m $1.8m 0.01% Reduced -3.3k -3,307
39 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 50,30350.3k $1.8m $1.8m 0.00% Reduced -4.9k -4,873
40 ARS Wealth Advisors Group, LLC 0.25% of their portfolio St. Petersburg, FL 50,23250.2k $1.8m $1.8m 0.25% Reduced -58.1k -58,051
41 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 49,63849.6k $1.8m $1.8m 0.00% Unchanged
42 Lineweaver Wealth Advisors, LLC 0.30% of their portfolio VALLEY VIEW, OH 49,25549.3k $1.8m $1.8m 0.30% Unchanged
43 HARBOUR INVESTMENTS, INC. 0.05% of their portfolio MADISON, WI 48,17648.2k $1.7m $1.7m 0.05% Reduced -455 -455
44 GILL CAPITAL PARTNERS, LLC 0.58% of their portfolio DENVER, CO 47,08547.1k $1.7m $1.7m 0.58% Reduced -6.1k -6,107
45 Visionary Wealth Advisors 0.09% of their portfolio O'FALLON, IL 43,08843.1k $1.5m $1.5m 0.09% Reduced -1.3k -1,296
46 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 43,02943.0k $1.5m $1.5m 0.00% Added +20.5k +20,468
47 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 38,64238.6k $1.4m $1.4m 0.02% Reduced -1.1k -1,050
48 First Commonwealth Financial Corp /PA/ 0.32% of their portfolio Indiana, PA 38,08038.1k $1.4m $1.4m 0.32% Reduced -281 -281
49 Stratos Wealth Advisors, LLC 0.07% of their portfolio BEACHWOOD, OH 37,85337.9k $1.4m $1.4m 0.07% Reduced -48.2k -48,184
50 Forvis Mazars Wealth Advisors, LLC 0.03% of their portfolio Springfield, MO 37,44437.4k $1.3m $1.3m 0.03% Reduced -8.8k -8,842
51 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 36,94536.9k $1.3m $1.3m 0.04% Added +2.0k +1,975
52 Wealthquest Corp 0.11% of their portfolio CINCINNATI, OH 36,58736.6k $1.3m $1.3m 0.11% Reduced -5.8k -5,783
53 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 36,21036.2k $1.3m $1.3m 0.02% Reduced -1.4k -1,435
54 BCGM Wealth Management, LLC 0.38% of their portfolio LAFAYETTE, IN 34,77434.8k $1.2m $1.2m 0.38% Unchanged
55 Clear Point Advisors Inc. 1.09% of their portfolio MELVILLE, NY 33,93133.9k $1.2m $1.2m 1.09% Reduced -1.0k -1,024
56 DHJJ Financial Advisors, Ltd. 0.49% of their portfolio NAPERVILLE, IL 33,88633.9k $1.2m $1.2m 0.49% Reduced -4.0k -3,990
57 Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio Westborough, MA 33,41333.4k $1.2m $1.2m 0.16% Reduced -650 -650
58 Schulz Wealth, LTD. 0.85% of their portfolio MANSFIELD, TX 31,26031.3k $1.1m $1.1m 0.85% Unchanged
59 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 31,21431.2k $1.1m $1.1m 0.01% Reduced -264 -264
60 Vishria Bird Financial Group, LLC 0.37% of their portfolio MEMPHIS, TN 30,41130.4k $1.1m $1.1m 0.37% Unchanged
61 CoreCap Advisors, LLC 0.05% of their portfolio SOUTHFIELD, MI 29,94329.9k $1.1m $1.1m 0.05% Reduced -77.6k -77,623
62 Quest 10 Wealth Builders, Inc. 1.15% of their portfolio Fuquay-Varina, VA 29,72329.7k $1.1m $1.1m 1.15% Reduced -300 -300
63 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 28,40828.4k $1.0m $1.0m 0.03% Reduced -13.6k -13,566
64 Weaver Consulting Group 0.29% of their portfolio HUNTINGTON BEACH, CA 27,07627.1k $969.3k $969.3k 0.29% Reduced -27 -27
65 LEIGH BALDWIN & CO., LLC 0.78% of their portfolio CAZENOVIA, NY 27,00027.0k $966.6k $966.6k 0.78% Reduced -700 -700
66 Mariner, LLC 0.00% of their portfolio Overland Park, KS 26,80726.8k $959.7k $959.7k 0.00% Unchanged
67 Allegiance Financial Group Advisory Services LLC 0.29% of their portfolio VIENNA, VA 26,68126.7k $955.2k $955.2k 0.29% Unchanged
68 Fragasso Financial Advisors Inc 0.07% of their portfolio SEWICKLEY, PA 25,19025.2k $901.8k $901.8k 0.07% Reduced -536 -536
69 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 24,49424.5k $876.9k $876.9k 0.01% Reduced -2 -2
70 EVERMAY WEALTH MANAGEMENT LLC 0.11% of their portfolio ARLINGTON, VA 24,07324.1k $861.8k $861.8k 0.11% Unchanged
71 BECK CAPITAL MANAGEMENT, LLC 0.25% of their portfolio AUSTIN, TX 24,00424.0k $859.3k $859.3k 0.25% Reduced -554 -554
72 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 22,75022.8k $814.0k $814.0k 0.00% Reduced -2.2k -2,231
73 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 21,47021.5k $768.6k $768.6k 0.00% Added +14.4k +14,450
74 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 21,45121.5k $767.9k $767.9k 0.03% Reduced -2.9k -2,893
75 Lakeridge Wealth Management LLC 0.38% of their portfolio MENTOR, OH 21,30121.3k $762.6k $762.6k 0.38% Unchanged
76 Chicago Partners Investment Group LLC 0.03% of their portfolio CHICAGO, IL 21,26021.3k $765.7k $765.7k 0.03% Unchanged
77 Bellwether Advisors, LLC 0.14% of their portfolio LINCOLN, NE 19,21719.2k $688.0k $688.0k 0.14% Reduced -517 -517
78 Palumbo Wealth Management LLC 0.22% of their portfolio GREAT NECK, NY 18,35418.4k $657.1k $657.1k 0.22% Unchanged
79 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 18,20318.2k $651.7k $651.7k 0.01% Reduced -255 -255
80 Cape Investment Advisory, Inc. 0.26% of their portfolio MCDONOUGH, GA 18,03918.0k $645.8k $645.8k 0.26% Unchanged
81 Outlook Wealth Advisors, LLC 0.18% of their portfolio SHENANDOAH, TX 17,67817.7k $632.9k $632.9k 0.18% Reduced -2.7k -2,677
82 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 17,05117.1k $610.4k $610.4k 0.01% Reduced -1.0k -1,000
83 Siligmueller & Norvid Wealth Advisors LLC 0.25% of their portfolio GLEN ELLYN, IL 16,67716.7k $597.0k $597.0k 0.25% Unchanged
84 Main Street Financial Solutions, LLC 0.05% of their portfolio NEWTOWN, PA 16,59616.6k $594.1k $594.1k 0.05% Reduced -170 -170
85 BCS Wealth Management 0.15% of their portfolio JOHNSON CITY, TN 16,43516.4k $588.0k $588.0k 0.15% Reduced -1.8k -1,822
86 Jacobi Capital Management LLC 0.04% of their portfolio PITTSTON, PA 15,67115.7k $561.0k $561.0k 0.04% Unchanged
87 RiverTree Advisors, LLC 0.37% of their portfolio WINTER PARK, FL 15,54515.5k $556.5k $556.5k 0.37% Unchanged
88 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 15,30015.3k $547.7k $547.7k 0.00% Reduced -500 -500
89 AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio Greenwich, CT 15,29915.3k $547.7k $547.7k 0.00% Unchanged
90 Secure Asset Management, LLC 0.11% of their portfolio Troy, MI 15,18015.2k $543.4k $543.4k 0.11% Unchanged
91 STEPHENS INC /AR/ 0.01% of their portfolio LITTLE ROCK, AR 15,17015.2k $543.1k $543.1k 0.01% Reduced -925 -925
92 Arax Advisory Partners 0.03% of their portfolio NEW YORK, NY 15,12115.1k $541.3k $541.3k 0.03% Unchanged
93 Smith Anglin Financial, LLC 0.06% of their portfolio DALLAS, TX 15,06615.1k $539.4k $539.4k 0.06% Unchanged
94 UBS Group AG 0.00% of their portfolio ZURICH, V8 14,91714.9k $534.0k $534.0k 0.00% Added +13.8k +13,831
95 Bedel Financial Consulting, Inc. 0.07% of their portfolio INDIANAPOLIS, IN 14,50814.5k $521.9k $521.9k 0.07% Unchanged
96 Vantage Point Financial LLC 0.26% of their portfolio LISLE, IL 14,18014.2k $507.6k $507.6k 0.26% Reduced -167 -167
97 U.S. Capital Wealth Advisors, LLC 0.01% of their portfolio AUSTIN, TX 13,60613.6k $487.1k $487.1k 0.01% Added +113 +113
98 Diligent Investors, LLC 0.11% of their portfolio REDLANDS, CA 13,00813.0k $465.7k $465.7k 0.11% Unchanged
99 MILESTONE ASSET MANAGEMENT, LLC 0.10% of their portfolio PITTSBURGH, PA 12,85812.9k $460.3k $460.3k 0.10% Reduced -273 -273
100 SIGNATUREFD, LLC 0.01% of their portfolio ATLANTA, GA 12,46112.5k $446.1k $446.1k 0.01% Unchanged