Vault-13

INNOVATOR ETFS TRUST PMAY

US EQTY PWR BUF · ETP · CUSIP 45782C318

153 institutional holders -9 vs Q4 2023
9,807,3819.8m shares reported held*
$318.5mreported value*
9 new 20 added 73 reduced 18 sold out net sold ≈ $39.1m (-1.2m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $32.47.

Trends to Q1 2024

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 106Q4 22: 112Q1 23: 118Q2 23: 154Q3 23: 156Q4 23: 162Q1 24: 153153Q3 22Q1 23Q3 23Q1 24
Numbers
QuarterHolders
Q3 2022106
Q4 2022112
Q1 2023118
Q2 2023154
Q3 2023156
Q4 2023162
Q1 2024153

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 33 bought or addedQ4 22: 54 cut or sold outQ4 22Q1 23: 42 bought or addedQ1 23: 52 cut or sold outQ1 23Q2 23: 113 bought or addedQ2 23: 36 cut or sold outQ2 23Q3 23: 33 bought or addedQ3 23: 79 cut or sold outQ3 23Q4 23: 22 bought or addedQ4 23: 98 cut or sold outQ4 23Q1 24: 29 bought or addedQ1 24: 91 cut or sold outQ1 24
Numbers
QuarterBought or addedCut or sold out
Q4 20223354
Q1 20234252
Q2 202311336
Q3 20233379
Q4 20232298
Q1 20242991

Biggest buyers

Cetera Investment Advisers Added +223,043+223.0k
Penserra Capital Management LLC Added +79,542+79.5k
Kestra Advisory Services, LLC Added +40,251+40.3k
LPL Financial LLC Added +37,363+37.4k
CreativeOne Wealth, LLC Added +25,679+25.7k
CITADEL ADVISORS LLC New +24,766+24.8k
JANE STREET GROUP, LLC Added +20,483+20.5k
Secure Asset Management, LLC New +15,180+15.2k
RFG Advisory, LLC New +13,599+13.6k
McAlister, Sweet & Associates, Inc. Added +13,155+13.2k

Biggest sellers

Cetera Advisor Networks LLC Sold out -282,133-282.1k
GILL CAPITAL PARTNERS, LLC Reduced -159,256-159.3k
Delta Investment Management, LLC Sold out -135,712-135.7k
Bellwether Advisors, LLC Reduced -85,080-85.1k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -72,943-72.9k
AE Wealth Management LLC Reduced -67,168-67.2k
ALLIANCEBERNSTEIN L.P. Reduced -63,412-63.4k
OSAIC HOLDINGS, INC. Reduced -57,628-57.6k
Sageworth Trust Co Sold out -53,629-53.6k
Cetera Advisors LLC Sold out -50,344-50.3k

Holders, Q1 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio NASHVILLE, TN 2,219,6642.2m $72.1m $72.1m 0.03% Reduced -63.4k -63,412
2 Penserra Capital Management LLC 0.42% of their portfolio ORINDA, CA 1,036,5701.0m $33.7m $33.7m 0.42% Added +79.5k +79,542
3 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 360,553360.6k $11.7m $11.7m 0.03% Reduced -57.6k -57,628
4 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 334,455334.5k $10.9m $10.9m 0.02% Reduced -36.3k -36,259
5 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 298,035298.0k $9.7m $9.7m 0.02% Added +223.0k +223,043
6 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 231,177231.2k $7.5m $7.5m 0.01% Added +754 +754
7 Heck Capital Advisors, LLC 1.10% of their portfolio Rhinelander, WI 223,083223.1k $7.2m $7.2m 1.10% Added +875 +875
8 Brookstone Capital Management 0.12% of their portfolio WHEATON, IL 213,778213.8k $6.9m $6.9m 0.12% Reduced -17.3k -17,289
9 LINCOLN NATIONAL CORP 0.09% of their portfolio RADNOR, PA 178,104178.1k $5.8m $5.8m 0.09% Reduced -6.9k -6,853
10 Strategic Wealth Partners Group, LLC 0.57% of their portfolio DEERFIELD, IL 158,838158.8k $5.2m $5.2m 0.57% Reduced -8.5k -8,494
11 Southland Equity Partners LLC 1.44% of their portfolio WILDWOOD, MO 157,735157.7k $5.1m $5.1m 1.44% Reduced -105 -105
12 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 156,178156.2k $5.1m $5.1m 0.00% Reduced -32.7k -32,743
13 KFG WEALTH MANAGEMENT, LLC 2.07% of their portfolio GRANGER, IN 155,176155.2k $5.0m $5.0m 2.07% Reduced -8.9k -8,931
14 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 128,639128.6k $4.2m $4.2m 0.01% Reduced -72.9k -72,943
15 LYNX CAPITAL GROUP LTD /ADV 2.62% of their portfolio BEACHWOOD, OH 119,468119.5k $3.9m $3.9m 2.62% Added +7.3k +7,320
16 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 115,384115.4k $3.7m $3.7m 0.01% Reduced -44.7k -44,739
17 Beacon Pointe Advisors, LLC 0.04% of their portfolio NEWPORT BEACH, CA 104,094104.1k $3.4m $3.4m 0.04% Reduced -6.8k -6,779
18 ATTICUS WEALTH MANAGEMENT, LLC 1.07% of their portfolio Palm Beach Gardens, FL 100,514100.5k $3.3m $3.3m 1.07% Unchanged
19 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 98,92598.9k $3.2m $3.2m 0.01% Reduced -28.8k -28,830
20 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 96,31796.3k $3.1m $3.1m 0.02% Added +40.3k +40,251
21 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 94,61894.6k $3.1m $3.1m 0.00% Added +37.4k +37,363
22 CoreCap Advisors, LLC 0.16% of their portfolio SOUTHFIELD, MI 93,62193.6k $3.0m $3.0m 0.16% Added +502 +502
23 Castle Rock Wealth Management, LLC 0.83% of their portfolio WALNUT CREEK, CA 93,48993.5k $3.0m $3.0m 0.83% Added +5.4k +5,420
24 Stuart Chaussee & Associates, Inc. 0.86% of their portfolio BEVERLY HILLS, CA 91,83091.8k $3.0m $3.0m 0.86% Unchanged
25 Pinnacle Wealth Management Group, Inc. 2.18% of their portfolio PLYMOUTH, MI 90,29590.3k $2.9m $2.9m 2.18% Reduced -8.2k -8,210
26 InterOcean Capital Group, LLC 0.07% of their portfolio NASHVILLE, TN 86,23586.2k $2.8m $2.8m 0.07% Reduced -3.7k -3,702
27 MTM FINANCIAL GROUP, LLC 1.82% of their portfolio BETHLEHEM, PA 84,26284.3k $2.7m $2.7m 1.82% Unchanged
28 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 82,09082.1k $2.7m $2.7m 0.00% Reduced -40.5k -40,482
29 IFP Advisors, Inc 0.11% of their portfolio TAMPA, FL 77,66877.7k $2.5m $2.5m 0.11% Reduced -7.9k -7,896
30 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 69,35769.4k $2.3m $2.3m 0.00% Reduced -31.9k -31,863
31 McAlister, Sweet & Associates, Inc. 1.64% of their portfolio HOUSTON, TX 64,25564.3k $2.1m $2.1m 1.64% Added +13.2k +13,155
32 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 60,49760.5k $2.0m $2.0m 0.02% Reduced -67.2k -67,168
33 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 59,64159.6k $1.9m $1.9m 0.01% Reduced -4.6k -4,579
34 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 59,44259.4k $1.9m $1.9m 0.00% Added +20.5k +20,483
35 GILL CAPITAL PARTNERS, LLC 0.77% of their portfolio DENVER, CO 58,53358.5k $1.9m $1.9m 0.77% Reduced -159.3k -159,256
36 Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio Springfield, MO 58,27958.3k $1.9m $1.9m 0.05% Reduced -905 -905
37 HARBOUR INVESTMENTS, INC. 0.07% of their portfolio MADISON, WI 56,59356.6k $1.8m $1.8m 0.07% Reduced -40 -40
38 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 55,09655.1k $1.8m $1.8m 0.02% Reduced -14.1k -14,077
39 Pillar Wealth Advisors, LLC 1.32% of their portfolio WESTTOWN, PA 53,85453.9k $1.7m $1.7m 1.32% Reduced -5.2k -5,205
40 WEALTH ALLIANCE, LLC 0.23% of their portfolio MELLVILLE, NY 53,06053.1k $1.7m $1.7m 0.23% Unchanged
41 Visionary Wealth Advisors 0.11% of their portfolio O'FALLON, IL 52,22952.2k $1.7m $1.7m 0.11% Reduced -6.4k -6,437
42 Lineweaver Wealth Advisors, LLC 0.40% of their portfolio VALLEY VIEW, OH 51,99552.0k $1.7m $1.7m 0.40% Unchanged
43 Wealthquest Corp 0.18% of their portfolio CINCINNATI, OH 50,91750.9k $1.7m $1.7m 0.18% Unchanged
44 TOWNSQUARE CAPITAL LLC 0.02% of their portfolio Lehi, UT 46,71446.7k $1.5m $1.5m 0.02% Reduced -13.2k -13,239
45 Weaver Capital Management LLC 0.51% of their portfolio SUWANEE, GA 44,96545.0k $1.5m $1.5m 0.51% Reduced -211 -211
46 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 43,04743.0k $1.4m $1.4m 0.02% Unchanged
47 First Commonwealth Financial Corp /PA/ 0.36% of their portfolio Indiana, PA 41,32341.3k $1.3m $1.3m 0.36% Reduced -322 -322
48 Clear Point Advisors Inc. 1.02% of their portfolio MELVILLE, NY 38,10938.1k $1.2m $1.2m 1.02% Reduced -219 -219
49 Advisory Alpha, LLC 0.05% of their portfolio HOLLAND, MI 36,94536.9k $1.2m $1.2m 0.05% Unchanged
50 Marathon Mission, Inc. 0.94% of their portfolio ALBANY, NY 36,74836.7k $1.2m $1.2m 0.94% Reduced -640 -640
51 DHJJ Financial Advisors, Ltd. 0.51% of their portfolio NAPERVILLE, IL 35,64935.6k $1.2m $1.2m 0.51% Reduced -4.0k -4,046
52 Allegiance Financial Group Advisory Services LLC 0.45% of their portfolio VIENNA, VA 33,59133.6k $1.1m $1.1m 0.45% Unchanged
53 Schulz Wealth, LTD. 0.93% of their portfolio MANSFIELD, TX 33,46933.5k $1.1m $1.1m 0.93% Reduced -1.5k -1,526
54 CreativeOne Wealth, LLC 0.04% of their portfolio OVERLAND PARK, KS 33,16933.2k $1.1m $1.1m 0.04% Added +25.7k +25,679
55 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 31,54731.5k $1.0m $1.0m 0.02% Reduced -6.9k -6,927
56 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 31,00431.0k $1.0m $1.0m 0.00% Reduced -24.3k -24,348
57 Vishria Bird Financial Group, LLC 0.42% of their portfolio MEMPHIS, TN 30,41130.4k $987.0k $987.0k 0.42% Unchanged
58 Patriot Financial Group Insurance Agency, LLC 0.15% of their portfolio Westborough, MA 29,87329.9k $970.0k $970.0k 0.15% Reduced -405 -405
59 Frisch Financial Group, Inc. 0.31% of their portfolio MELVILLE, NY 28,76128.8k $934.0k $934.0k 0.31% Unchanged
60 Weaver Consulting Group 0.34% of their portfolio HUNTINGTON BEACH, CA 28,45828.5k $924.0k $924.0k 0.34% Reduced -3.2k -3,216
61 Sequoia Financial Advisors, LLC 0.01% of their portfolio Akron, OH 28,28028.3k $918.3k $918.3k 0.01% Unchanged
62 BENJAMIN F. EDWARDS & COMPANY, INC. 0.02% of their portfolio ST. LOUIS, MO 26,35726.4k $856.0k $856.0k 0.02% Reduced -27.3k -27,320
63 Focus Financial Network, Inc. 0.04% of their portfolio MINNEAPOLIS, MN 25,86925.9k $841.9k $841.9k 0.04% First filing
64 RETIREMENT GUYS FORMULA LLC 0.41% of their portfolio MAUMEE, OH 25,66325.7k $833.3k $833.3k 0.41% Reduced -89 -89
65 Fragasso Financial Advisors Inc 0.07% of their portfolio SEWICKLEY, PA 25,13925.1k $816.3k $816.3k 0.07% Unchanged
66 Mariner, LLC 0.00% of their portfolio Overland Park, KS 25,03725.0k $813.0k $813.0k 0.00% Reduced -10.6k -10,604
67 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 24,76624.8k $804.2k $804.2k 0.00% New
68 Stratos Wealth Advisors, LLC 0.05% of their portfolio BEACHWOOD, OH 24,31424.3k $789.5k $789.5k 0.05% Reduced -661 -661
69 LAKE STREET PRIVATE WEALTH, LLC 0.11% of their portfolio CHICAGO, IL 23,92323.9k $776.8k $776.8k 0.11% Unchanged
70 Outlook Wealth Advisors, LLC 0.24% of their portfolio SHENANDOAH, TX 23,50623.5k $763.2k $763.2k 0.24% Reduced -2.9k -2,911
71 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 23,35223.4k $758.2k $758.2k 0.02% Reduced -18.4k -18,375
72 Bellwether Advisors, LLC 0.16% of their portfolio LINCOLN, NE 23,03723.0k $748.0k $748.0k 0.16% Reduced -85.1k -85,080
73 Chicago Partners Investment Group LLC 0.03% of their portfolio CHICAGO, IL 21,26021.3k $693.9k $693.9k 0.03% Unchanged
74 Lakeridge Wealth Management LLC 0.45% of their portfolio MENTOR, OH 21,25521.3k $690.2k $690.2k 0.45% Unchanged
75 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 19,89919.9k $646.1k $646.1k 0.02% Reduced -1.4k -1,448
76 STEPHENS INC /AR/ 0.01% of their portfolio LITTLE ROCK, AR 19,87019.9k $645.2k $645.2k 0.01% Reduced -780 -780
77 BECK CAPITAL MANAGEMENT, LLC 0.18% of their portfolio AUSTIN, TX 18,93518.9k $614.8k $614.8k 0.18% Reduced -620 -620
78 Keystone Wealth Services, LLC 0.19% of their portfolio PALM DESERT, CA 18,07618.1k $586.9k $586.9k 0.19% Reduced -100 -100
79 Cape Investment Advisory, Inc. 0.27% of their portfolio MCDONOUGH, GA 18,04118.0k $585.8k $585.8k 0.27% Reduced -100 -100
80 Trek Financial, LLC 0.05% of their portfolio Scottsdale, AZ 18,03818.0k $585.7k $585.7k 0.05% Reduced -830 -830
81 Retirement Planning Group, LLC 0.04% of their portfolio LEAWOOD, KS 17,79717.8k $577.9k $577.9k 0.04% Reduced -22.6k -22,639
82 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 17,65417.7k $573.3k $573.3k 0.02% Added +8.5k +8,548
83 Castleview Partners, LLC 0.32% of their portfolio DALLAS, TX 17,43417.4k $566.1k $566.1k 0.32% Reduced -2.6k -2,564
84 Main Street Financial Solutions, LLC 0.06% of their portfolio NEWTOWN, PA 17,32017.3k $562.4k $562.4k 0.06% Unchanged
85 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 16,21216.2k $526.4k $526.4k 0.00% Reduced -29.3k -29,336
86 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 16,15416.2k $524.5k $524.5k 0.01% Reduced -350 -350
87 Secure Asset Management, LLC 0.12% of their portfolio Troy, MI 15,18015.2k $492.9k $492.9k 0.12% New
88 Smith Anglin Financial, LLC 0.05% of their portfolio DALLAS, TX 15,06615.1k $489.2k $489.2k 0.05% Unchanged
89 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 14,82614.8k $481.4k $481.4k 0.00% Added +1.8k +1,792
90 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 14,80014.8k $480.6k $480.6k 0.00% Unchanged
91 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 14,78514.8k $480.1k $480.1k 0.01% Unchanged
92 Bedel Financial Consulting, Inc. 0.07% of their portfolio INDIANAPOLIS, IN 14,50814.5k $471.1k $471.1k 0.07% Unchanged
93 Orion Capital Management LLC 0.25% of their portfolio CORONADO, CA 14,20014.2k $461.1k $461.1k 0.25% Unchanged
94 Crown Wealth Group, LLC 0.23% of their portfolio Charlotte, NC 13,64213.6k $443.0k $443.0k 0.23% Reduced -7.6k -7,641
95 Strategic Blueprint, LLC 0.03% of their portfolio ATLANTA, GA 13,61713.6k $442.1k $442.1k 0.03% Reduced -2.3k -2,302
96 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 13,59913.6k $441.6k $441.6k 0.02% New
97 WorthPointe, LLC 0.22% of their portfolio La Jolla, CA 13,58713.6k $441.2k $441.2k 0.22% Reduced -134 -134
98 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 13,36713.4k $434.0k $434.0k 0.05% Reduced -348 -348
99 MILESTONE ASSET MANAGEMENT, LLC 0.12% of their portfolio PITTSBURGH, PA 13,34513.3k $433.3k $433.3k 0.12% Reduced -303 -303
100 RETIREMENT INCOME SOLUTIONS, INC 0.10% of their portfolio ANN ARBOR, MI 13,24413.2k $430.0k $430.0k 0.10% Unchanged