Vault-13

INNOVATOR ETFS TRUST PMAY

US EQTY PWR BUF · ETP · CUSIP 45782C318

154 institutional holders +36 vs Q1 2023
14,269,27414.3m shares reported held*
$425.3mreported value*
43 new 70 added 27 reduced 9 sold out net bought ≈ $97.4m (+3.3m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($313.4k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $29.80.

Trends to Q2 2023

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 106Q4 22: 112Q1 23: 118Q2 23: 154154Q3 22Q4 22Q1 23Q2 23
Numbers
QuarterHolders
Q3 2022106
Q4 2022112
Q1 2023118
Q2 2023154

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 33 bought or addedQ4 22: 54 cut or sold outQ4 22Q1 23: 42 bought or addedQ1 23: 52 cut or sold outQ1 23Q2 23: 113 bought or addedQ2 23: 36 cut or sold outQ2 23
Numbers
QuarterBought or addedCut or sold out
Q4 20223354
Q1 20234252
Q2 202311336

Biggest buyers

ALLIANCEBERNSTEIN L.P. Added +1,067,974+1.1m
Global Strategic Investment Solutions, LLC New +428,312+428.3k
OSAIC HOLDINGS, INC. Added +308,935+308.9k
MAI Capital Management Added +241,787+241.8k
WEST MICHIGAN ADVISORS, LLC New +237,847+237.8k
Range Financial Group LLC New +230,250+230.2k
Heck Capital Advisors, LLC New +225,132+225.1k
KFG WEALTH MANAGEMENT, LLC Added +201,534+201.5k
RAYMOND JAMES & ASSOCIATES New +198,891+198.9k
GILL CAPITAL PARTNERS, LLC Added +124,747+124.7k

Biggest sellers

ACUTE INVESTMENT ADVISORY, LLC Sold out -811,895-811.9k
Crown Wealth Group, LLC Reduced -625,170-625.2k
Janney Montgomery Scott LLC Reduced -549,912-549.9k
Visionary Wealth Advisors Reduced -82,296-82.3k
Sageworth Trust Co Reduced -50,691-50.7k
Palumbo Wealth Management LLC Sold out -43,150-43.1k
Weaver Consulting Group Reduced -41,828-41.8k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -41,756-41.8k
Transform Wealth, LLC Reduced -36,522-36.5k
Brookstone Capital Management Reduced -24,028-24.0k

Holders, Q2 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio NASHVILLE, TN 2,528,4742.5m $75.5m $75.5m 0.03% Added +1.1m +1,067,974
2 Brookstone Capital Management 0.54% of their portfolio WHEATON, IL 911,750911.8k $27.0m $27.0m 0.54% Reduced -24.0k -24,028
3 OSAIC HOLDINGS, INC. 0.04% of their portfolio SCOTTSDALE, AZ 713,030713.0k $21.3m $21.3m 0.04% Added +308.9k +308,935
4 Penserra Capital Management LLC 0.40% of their portfolio ORINDA, CA 673,320673.3k $20.1m $20.1m 0.40% Added +91.7k +91,682
5 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 632,166632.2k $18.9m $18.9m 0.04% Added +73.3k +73,289
6 HighTower Advisors, LLC 0.03% of their portfolio CHICAGO, IL 488,732488.7k $14.6m $14.6m 0.03% Added +96.8k +96,804
7 AE Wealth Management LLC 0.09% of their portfolio TOPEKA, KS 480,044480.0k $14.3m $14.3m 0.09% Added +109.9k +109,902
8 Global Strategic Investment Solutions, LLC 1.60% of their portfolio Scottsdale, AZ 428,312428.3k $12.8m $12.8m 1.60% New
9 MAI Capital Management 0.14% of their portfolio INDEPENDENCE, OH 313,931313.9k $9.4m $9.4m 0.14% Added +241.8k +241,787
10 Cetera Advisor Networks LLC 0.06% of their portfolio EL SEGUNDO, CA 294,404294.4k $8.8m $8.8m 0.06% Added +108.8k +108,810
11 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 257,738257.7k $7.7m $7.7m 0.01% Added +70.6k +70,573
12 WEST MICHIGAN ADVISORS, LLC 2.84% of their portfolio HOLLAND, MI 237,847237.8k $7.1m $7.1m 2.84% New
13 GILL CAPITAL PARTNERS, LLC 2.91% of their portfolio DENVER, CO 232,011232.0k $6.9m $6.9m 2.91% Added +124.7k +124,747
14 Range Financial Group LLC 4.37% of their portfolio TIGARD, OR 230,250230.2k $6.9m $6.9m 4.37% New
15 KFG WEALTH MANAGEMENT, LLC 3.99% of their portfolio GRANGER, IN 228,759228.8k $6.8m $6.8m 3.99% Added +201.5k +201,534
16 Heck Capital Advisors, LLC 1.16% of their portfolio Rhinelander, WI 225,132225.1k $6.7m $6.7m 1.16% New
17 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 198,891198.9k $5.9m $5.9m 0.00% New
18 IFP Advisors, Inc 0.11% of their portfolio TAMPA, FL 189,092189.1k $5.2m $5.2m 0.11% Added +76.6k +76,582
19 LINCOLN NATIONAL CORP 0.11% of their portfolio RADNOR, PA 186,949186.9k $5.6m $5.6m 0.11% Added +32.9k +32,860
20 Janney Montgomery Scott LLC 0.02% of their portfolio PHILADELPHIA, PA 183,671183.7k $5.5m $5.5m 0.02% Reduced -549.9k -549,912
21 Strategic Wealth Partners Group, LLC 0.77% of their portfolio DEERFIELD, IL 179,001179.0k $5.3m $5.3m 0.77% Added +19.8k +19,798
22 Southland Equity Partners LLC 1.59% of their portfolio WILDWOOD, MO 157,840157.8k $4.7m $4.7m 1.59% Reduced -2.8k -2,790
23 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 138,246138.2k $4.1m $4.1m 0.00% Added +79.9k +79,913
24 Orion Porfolio Solutions, LLC 0.04% of their portfolio OMAHA, NE 122,800122.8k $3.7m $3.7m 0.04% New
25 Orion Portfolio Solutions, LLC 0.04% of their portfolio Omaha, NE 122,800122.8k $3.7m $3.7m 0.04% New
26 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 122,166122.2k $3.6m $3.6m 0.01% Added +29.1k +29,095
27 ATTICUS WEALTH MANAGEMENT, LLC 1.32% of their portfolio Palm Beach Gardens, FL 120,196120.2k $3.6m $3.6m 1.32% New
28 InterOcean Capital Group, LLC 0.11% of their portfolio NASHVILLE, TN 117,371117.4k $3.5m $3.5m 0.11% Added +1.6k +1,560
29 Beacon Pointe Advisors, LLC 0.05% of their portfolio NEWPORT BEACH, CA 112,131112.1k $3.3m $3.3m 0.05% Added +57.5k +57,487
30 Delta Investment Management, LLC 0.90% of their portfolio SAN FRANCISCO, CA 109,529109.5k $3.3m $3.3m 0.90% New
31 Bellwether Advisors, LLC 0.95% of their portfolio LINCOLN, NE 108,117108.1k $3.2m $3.2m 0.95% Added +88.9k +88,886
32 Pinnacle Wealth Management Group, Inc. 2.62% of their portfolio PLYMOUTH, MI 100,400100.4k $3.0m $3.0m 2.62% Reduced -200 -200
33 Sageworth Trust Co 0.20% of their portfolio LANCASTER, PA 95,32095.3k $2.8m $2.8m 0.20% Reduced -50.7k -50,691
34 CoreCap Advisors, LLC 0.20% of their portfolio SOUTHFIELD, MI 92,67992.7k $2.8m $2.8m 0.20% First filing
35 Castle Rock Wealth Management, LLC 0.90% of their portfolio WALNUT CREEK, CA 88,19488.2k $2.6m $2.6m 0.90% Reduced -2.5k -2,491
36 MTM FINANCIAL GROUP, LLC 2.13% of their portfolio BETHLEHEM, PA 84,26284.3k $2.5m $2.5m 2.13% Added +7.0k +7,038
37 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 80,10780.1k $2.4m $2.4m 0.02% Added +9.5k +9,545
38 Forvis Mazars Wealth Advisors, LLC 0.07% of their portfolio Springfield, MO 74,47174.5k $2.2m $2.2m 0.07% Added +23.0k +23,016
39 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 73,18773.2k $2.2m $2.2m 0.01% Added +5.6k +5,646
40 OneDigital Investment Advisors LLC 0.05% of their portfolio OVERLAND PARK, KS 72,04772.0k $2.2m $2.2m 0.05% Added +38.2k +38,180
41 Visionary Wealth Advisors 0.15% of their portfolio O'FALLON, IL 61,74461.7k $1.8m $1.8m 0.15% Reduced -82.3k -82,296
42 Wealthquest Corp 0.22% of their portfolio CINCINNATI, OH 61,00661.0k $1.8m $1.8m 0.22% Reduced -1.2k -1,213
43 Pillar Wealth Advisors, LLC 1.47% of their portfolio WESTTOWN, PA 59,05959.1k $1.8m $1.8m 1.47% Added +45.9k +45,855
44 Cetera Advisors LLC 0.03% of their portfolio DENVER, CO 58,01758.0k $1.7m $1.7m 0.03% Added +36.8k +36,774
45 HARBOUR INVESTMENTS, INC. 0.08% of their portfolio MADISON, WI 56,79856.8k $1.7m $1.7m 0.08% Added +1.3k +1,315
46 Lineweaver Wealth Advisors, LLC 0.48% of their portfolio VALLEY VIEW, OH 56,67556.7k $1.7m $1.7m 0.48% Added +23.3k +23,336
47 BENJAMIN F. EDWARDS & COMPANY, INC. 0.06% of their portfolio ST. LOUIS, MO 56,05756.1k $1.7m $1.7m 0.06% Added +37.5k +37,528
48 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 55,87855.9k $1.7m $1.7m 0.01% New
49 WEALTH ALLIANCE, LLC 0.24% of their portfolio MELLVILLE, NY 54,80654.8k $1.6m $1.6m 0.24% Added +9.4k +9,441
50 BCS Wealth Management 1.15% of their portfolio JOHNSON CITY, TN 52,70552.7k $1.6m $1.6m 1.15% Added +16.3k +16,268
51 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 52,39652.4k $1.6m $1.6m 0.02% Added +17.1k +17,087
52 Outlook Wealth Advisors, LLC 0.57% of their portfolio SHENANDOAH, TX 50,82150.8k $1.5m $1.5m 0.57% Added +3.8k +3,763
53 McAlister, Sweet & Associates, Inc. 1.29% of their portfolio HOUSTON, TX 50,35850.4k $1.5m $1.5m 1.29% New
54 TOWNSQUARE CAPITAL LLC 0.03% of their portfolio Lehi, UT 47,71147.7k $1.4m $1.4m 0.03% Added +29.5k +29,521
55 Marathon Mission, Inc. 1.24% of their portfolio ALBANY, NY 45,13245.1k $1.3m $1.3m 1.24% First filing
56 Frisch Financial Group, Inc. 0.64% of their portfolio MELVILLE, NY 44,80444.8k $1.3m $1.3m 0.64% Added +31.4k +31,422
57 DHJJ Financial Advisors, Ltd. 0.67% of their portfolio NAPERVILLE, IL 43,36043.4k $1.3m $1.3m 0.67% Added +6.1k +6,072
58 Retirement Planning Group, LLC 0.13% of their portfolio LEAWOOD, KS 43,24443.2k $1.3m $1.3m 0.13% Added +2.4k +2,440
59 First Commonwealth Financial Corp /PA/ 0.41% of their portfolio Indiana, PA 42,45542.5k $1.3m $1.3m 0.41% Reduced -4.4k -4,381
60 CORRADO ADVISORS, LLC 0.84% of their portfolio RAMSEY, NJ 40,22540.2k $1.2m $1.2m 0.84% Added +19.0k +18,969
61 Advisory Alpha, LLC 0.06% of their portfolio HOLLAND, MI 36,94536.9k $1.1m $1.1m 0.06% Added +15.6k +15,580
62 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 36,87836.9k $1.1m $1.1m 0.02% Added +15.8k +15,782
63 Summit Wealth Partners, LLC 0.27% of their portfolio Orlando, FL 35,90735.9k $1.1m $1.1m 0.27% Reduced -4.1k -4,092
64 WealthPLAN Partners, LLC 0.15% of their portfolio OMAHA, NE 35,38935.4k $1.1m $1.1m 0.15% Reduced -1.9k -1,874
65 Mariner, LLC 0.00% of their portfolio Overland Park, KS 35,22435.2k $1.1m $1.1m 0.00% Added +7.7k +7,730
66 LAKE STREET PRIVATE WEALTH, LLC 0.18% of their portfolio CHICAGO, IL 35,04635.0k $1.0m $1.0m 0.18% Reduced -2.7k -2,723
67 Allegiance Financial Group Advisory Services LLC 0.61% of their portfolio VIENNA, VA 34,77734.8k $1.0m $1.0m 0.61% Unchanged
68 Weaver Consulting Group 0.42% of their portfolio HUNTINGTON BEACH, CA 31,67731.7k $945.6k $945.6k 0.42% Reduced -41.8k -41,828
69 BCGM Wealth Management, LLC 0.40% of their portfolio LAFAYETTE, IN 30,62130.6k $914.0k $914.0k 0.40% Unchanged
70 Vishria Bird Financial Group, LLC 0.54% of their portfolio MEMPHIS, TN 30,41130.4k $908.0k $908.0k 0.54% Unchanged
71 MILESTONE ASSET MANAGEMENT, LLC 0.40% of their portfolio PITTSBURGH, PA 30,26630.3k $903.4k $903.4k 0.40% New
72 Crown Wealth Group, LLC 0.70% of their portfolio Charlotte, NC 29,52329.5k $881.3k $881.3k 0.70% Reduced -625.2k -625,170
73 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 29,04929.0k $867.1k $867.1k 0.01% Added +5.0k +5,027
74 Focus Financial Network, Inc. 0.05% of their portfolio MINNEAPOLIS, MN 28,81428.8k $860.1k $860.1k 0.05% Reduced -1.5k -1,518
75 Sequoia Financial Advisors, LLC 0.01% of their portfolio Akron, OH 28,28028.3k $844.2k $844.2k 0.01% New
76 STEPHENS INC /AR/ 0.02% of their portfolio LITTLE ROCK, AR 28,07028.1k $837.9k $837.9k 0.02% New
77 Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio Westborough, MA 28,02328.0k $836.5k $836.5k 0.16% Added +14.3k +14,274
78 RETIREMENT GUYS FORMULA LLC 0.48% of their portfolio MAUMEE, OH 27,65427.7k $825.5k $825.5k 0.48% Reduced -3.7k -3,660
79 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.08% of their portfolio CEDAR RAPIDS, IA 26,99427.0k $805.8k $805.8k 0.08% Added +2.0k +2,002
80 Sigma Planning Corp 0.03% of their portfolio ANN ARBOR, MI 26,98327.0k $805.5k $805.5k 0.03% Added +7.0k +6,995
81 Fragasso Financial Advisors Inc 0.08% of their portfolio SEWICKLEY, PA 25,27925.3k $754.6k $754.6k 0.08% Added +3.2k +3,195
82 Atria Wealth Solutions, Inc. 0.01% of their portfolio NEW YORK, NY 22,58922.6k $674.3k $674.3k 0.01% Added +975 +975
83 Chicago Partners Investment Group LLC 0.03% of their portfolio CHICAGO, IL 22,41122.4k $671.9k $671.9k 0.03% Added +4.6k +4,631
84 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 22,20422.2k $662.8k $662.8k 0.00% Added +11.2k +11,211
85 Trek Financial, LLC 0.06% of their portfolio Scottsdale, AZ 21,24521.2k $634.2k $634.2k 0.06% Added +1.7k +1,693
86 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 21,13821.1k $631.0k $631.0k 0.02% New
87 Keystone Wealth Services, LLC 0.23% of their portfolio PALM DESERT, CA 20,97621.0k $626.1k $626.1k 0.23% New
88 Stratos Wealth Advisors, LLC 0.04% of their portfolio BEACHWOOD, OH 20,90920.9k $624.1k $624.1k 0.04% New
89 BECK CAPITAL MANAGEMENT, LLC 0.24% of their portfolio AUSTIN, TX 20,41520.4k $609.4k $609.4k 0.24% Reduced -1.6k -1,600
90 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 20,31120.3k $606.3k $606.3k 0.00% New
91 Main Street Financial Solutions, LLC 0.08% of their portfolio NEWTOWN, PA 18,77018.8k $560.3k $560.3k 0.08% Reduced -600 -600
92 Cape Investment Advisory, Inc. 0.30% of their portfolio MCDONOUGH, GA 18,25318.3k $544.9k $544.9k 0.30% Added +10.7k +10,708
93 Steward Financial Group LLC 0.17% of their portfolio COLLEYVILLE, TX 17,84217.8k $532.0k $532.0k 0.17% New
94 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 17,25417.3k $515.0k $515.0k 0.01% Added +12.8k +12,849
95 Capital Analysts, LLC 0.03% of their portfolio FORT WASHINGTON, PA 16,42116.4k $490.0k $490.0k 0.03% Added +873 +873
96 Smith Anglin Financial, LLC 0.06% of their portfolio DALLAS, TX 15,74215.7k $469.9k $469.9k 0.06% New
97 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 14,80014.8k $441.8k $441.8k 0.00% Reduced -11.7k -11,743
98 Spire Wealth Management 0.02% of their portfolio MCLEAN, VA 14,78514.8k $441.3k $441.3k 0.02% Added +1.3k +1,281
99 Bedel Financial Consulting, Inc. 0.09% of their portfolio INDIANAPOLIS, IN 14,50814.5k $433.1k $433.1k 0.09% Unchanged
100 Orion Capital Management LLC 0.28% of their portfolio CORONADO, CA 14,20014.2k $423.9k $423.9k 0.28% Added +2.4k +2,435