Vault-13

INNOVATOR ETFS TRUST PMAY

US EQTY PWR BUF · ETP · CUSIP 45782C318

112 institutional holders +6 vs Q3 2022
8,484,3488.5m shares reported held*
$237.9mreported value*
15 new 18 added 42 reduced 12 sold out net sold ≈ $44.0m (-1.6m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $28.04.

Trends to Q4 2022

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 106Q4 22: 112112Q3 22Q4 22
Numbers
QuarterHolders
Q3 2022106
Q4 2022112

Biggest buyers

Transform Wealth, LLC New +447,122+447.1k
Janney Montgomery Scott LLC Added +351,790+351.8k
Weaver Consulting Group New +127,292+127.3k
AE Wealth Management LLC Added +101,243+101.2k
Penserra Capital Management LLC Added +90,345+90.3k
CYPRESS FINANCIAL PLANNING LLC New +65,967+66.0k
Mariner, LLC New +27,494+27.5k
CITADEL ADVISORS LLC New +19,378+19.4k
Cerity Partners LLC New +18,961+19.0k
OSAIC HOLDINGS, INC. Added +18,638+18.6k

Biggest sellers

Wealthquest Corp Reduced -1,767,229-1.8m
Gradient Investments LLC Sold out -430,478-430.5k
ACUTE INVESTMENT ADVISORY, LLC Sold out -179,572-179.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -114,600-114.6k
MACROVIEW INVESTMENT MANAGEMENT LLC Sold out -67,301-67.3k
Global Strategic Investment Solutions, LLC Sold out -52,464-52.5k
OLD MISSION CAPITAL LLC Sold out -41,933-41.9k
ALLIANCEBERNSTEIN L.P. Reduced -38,238-38.2k
MAI Capital Management Reduced -30,135-30.1k
Brookstone Capital Management Reduced -25,878-25.9k

Holders, Q4 2022

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.02% of their portfolio NASHVILLE, TN 1,488,8541.5m $41.8m $41.8m 0.02% Reduced -38.2k -38,238
2 Penserra Capital Management LLC 0.31% of their portfolio ORINDA, CA 505,783505.8k $14.2m $14.2m 0.31% Added +90.3k +90,345
3 Janney Montgomery Scott LLC 0.06% of their portfolio PHILADELPHIA, PA 504,756504.8k $14.2m $14.2m 0.06% Added +351.8k +351,790
4 Transform Wealth, LLC 1.41% of their portfolio GREENWOOD VILLAGE, CO 447,122447.1k $12.6m $12.6m 1.41% New
5 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 421,904421.9k $11.9m $11.9m 0.03% Reduced -20.0k -19,951
6 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 413,508413.5k $11.6m $11.6m 0.02% Added +18.6k +18,638
7 AE Wealth Management LLC 0.08% of their portfolio TOPEKA, KS 387,839387.8k $10.9m $10.9m 0.08% Added +101.2k +101,243
8 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 259,609259.6k $7.3m $7.3m 0.02% Added +13.5k +13,548
9 IFP Advisors, Inc 0.17% of their portfolio TAMPA, FL 254,314254.3k $6.4m $6.4m 0.17% Reduced -16.9k -16,862
10 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 190,419190.4k $5.3m $5.3m 0.01% Reduced -3.5k -3,468
11 Southland Equity Partners LLC 1.81% of their portfolio WILDWOOD, MO 166,963167.0k $4.7m $4.7m 1.81% Unchanged
12 LINCOLN NATIONAL CORP 0.10% of their portfolio RADNOR, PA 152,303152.3k $4.3m $4.3m 0.10% Added +18.6k +18,561
13 Visionary Wealth Advisors 0.37% of their portfolio O'FALLON, IL 144,215144.2k $4.1m $4.1m 0.37% Reduced -250 -250
14 Weaver Consulting Group 1.82% of their portfolio HUNTINGTON BEACH, CA 127,292127.3k $3.6m $3.6m 1.82% New
15 Brookstone Capital Management 0.07% of their portfolio WHEATON, IL 120,818120.8k $3.4m $3.4m 0.07% Reduced -25.9k -25,878
16 InterOcean Capital Group, LLC 0.12% of their portfolio NASHVILLE, TN 117,141117.1k $3.3m $3.3m 0.12% Reduced -2.9k -2,925
17 GILL CAPITAL PARTNERS, LLC 1.40% of their portfolio DENVER, CO 105,920105.9k $3.0m $3.0m 1.40% Reduced -614 -614
18 Cetera Advisor Networks LLC 0.02% of their portfolio EL SEGUNDO, CA 102,120102.1k $2.9m $2.9m 0.02% Added +30 +30
19 MAI Capital Management 0.05% of their portfolio INDEPENDENCE, OH 101,071101.1k $2.8m $2.8m 0.05% Reduced -30.1k -30,135
20 Sageworth Trust Co 0.22% of their portfolio LANCASTER, PA 97,98198.0k $2.8m $2.8m 0.22% Unchanged
21 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 97,07197.1k $2.7m $2.7m 0.00% Reduced -3.6k -3,591
22 Castle Rock Wealth Management, LLC 1.13% of their portfolio WALNUT CREEK, CA 88,18588.2k $2.5m $2.5m 1.13% Reduced -421 -421
23 Wealthquest Corp 0.28% of their portfolio CINCINNATI, OH 78,14478.1k $2.2m $2.2m 0.28% Reduced -1.8m -1,767,229
24 MTM FINANCIAL GROUP, LLC 1.90% of their portfolio BETHLEHEM, PA 77,57977.6k $2.2m $2.2m 1.90% Unchanged
25 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 76,67776.7k $2.2m $2.2m 0.02% Added +928 +928
26 Pinnacle Wealth Management Group, Inc. 1.79% of their portfolio PLYMOUTH, MI 71,81571.8k $2.0m $2.0m 1.79% Reduced -500 -500
27 CYPRESS FINANCIAL PLANNING LLC 1.31% of their portfolio HADDON HEIGHTS, NJ 65,96766.0k $2.0m $2.0m 1.31% New
28 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 62,23962.2k $1.7m $1.7m 0.01% Added +8.0k +7,965
29 CoreCap Advisors, LLC 0.12% of their portfolio SOUTHFIELD, MI 59,93759.9k $1.7m $1.7m 0.12% Reduced -2.2k -2,169
30 HARBOUR INVESTMENTS, INC. 0.09% of their portfolio MADISON, WI 54,22954.2k $1.5m $1.5m 0.09% Reduced -1.6k -1,561
31 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 54,22054.2k $1.5m $1.5m 0.00% Reduced -9.6k -9,622
32 Beacon Pointe Advisors, LLC 0.03% of their portfolio NEWPORT BEACH, CA 53,42053.4k $1.5m $1.5m 0.03% Reduced -4.3k -4,254
33 WealthPLAN Partners, LLC 0.11% of their portfolio OMAHA, NE 51,85651.9k $1.5m $1.5m 0.11% First filing
34 WealthPlan Investment Management, LLC 0.11% of their portfolio OMAHA, NE 51,85651.9k $1.5m $1.5m 0.11% Added +3.9k +3,898
35 Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio Springfield, MO 51,30251.3k $1.4m $1.4m 0.05% Added +162 +162
36 First Commonwealth Financial Corp /PA/ 0.53% of their portfolio Indiana, PA 50,60350.6k $1.4m $1.4m 0.53% Reduced -3.8k -3,791
37 Outlook Wealth Advisors, LLC 0.64% of their portfolio SHENANDOAH, TX 47,82347.8k $1.3m $1.3m 0.64% Added +1.7k +1,655
38 WEALTH ALLIANCE, LLC 0.23% of their portfolio MELLVILLE, NY 45,36545.4k $1.3m $1.3m 0.23% Unchanged
39 Retirement Planning Group, LLC 0.13% of their portfolio LEAWOOD, KS 40,75940.8k $1.1m $1.1m 0.13% Unchanged
40 BCS Wealth Management 0.48% of their portfolio JOHNSON CITY, TN 40,62740.6k $1.1m $1.1m 0.48% Reduced -1.3k -1,296
41 Summit Wealth Partners, LLC 0.30% of their portfolio Orlando, FL 39,83139.8k $1.1m $1.1m 0.30% Reduced -3.0k -2,978
42 DHJJ Financial Advisors, Ltd. 0.63% of their portfolio NAPERVILLE, IL 38,83338.8k $1.1m $1.1m 0.63% Reduced -1.7k -1,679
43 LAKE STREET PRIVATE WEALTH, LLC 0.22% of their portfolio CHICAGO, IL 38,04938.0k $1.1m $1.1m 0.22% Unchanged
44 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 36,74236.7k $1.0m $1.0m 0.03% Added +14.0k +14,000
45 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 35,80935.8k $1.0m $1.0m 0.01% Unchanged
46 Allegiance Financial Group Advisory Services LLC 0.94% of their portfolio VIENNA, VA 34,77734.8k $976.9k $976.9k 0.94% First filing
47 Lineweaver Wealth Advisors, LLC 0.28% of their portfolio VALLEY VIEW, OH 33,33933.3k $936.5k $936.5k 0.28% Reduced -1.7k -1,724
48 RETIREMENT GUYS FORMULA LLC 0.74% of their portfolio MAUMEE, OH 32,33032.3k $908.1k $908.1k 0.74% Reduced -1.9k -1,863
49 Vishria Bird Financial Group, LLC 0.63% of their portfolio MEMPHIS, TN 32,18632.2k $904.0k $904.0k 0.63% Unchanged
50 BCGM Wealth Management, LLC 0.42% of their portfolio LAFAYETTE, IN 30,62130.6k $860.1k $860.1k 0.42% Unchanged
51 Focus Financial Network, Inc. 0.07% of their portfolio MINNEAPOLIS, MN 30,33230.3k $852.0k $852.0k 0.07% Unchanged
52 Atria Wealth Solutions, Inc. 0.01% of their portfolio NEW YORK, NY 29,77729.8k $836.4k $836.4k 0.01% Added +7.3k +7,332
53 Mariner, LLC 0.00% of their portfolio Overland Park, KS 27,49427.5k $772.0k $772.0k 0.00% New
54 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.08% of their portfolio CEDAR RAPIDS, IA 25,24725.2k $709.2k $709.2k 0.08% Unchanged
55 BECK CAPITAL MANAGEMENT, LLC 0.30% of their portfolio AUSTIN, TX 25,06925.1k $704.2k $704.2k 0.30% Reduced -3.7k -3,688
56 Crown Wealth Group, LLC 0.63% of their portfolio Charlotte, NC 23,84623.8k $669.8k $669.8k 0.63% Reduced -21.5k -21,459
57 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 23,16223.2k $650.6k $650.6k 0.01% Unchanged
58 Fragasso Financial Advisors Inc 0.07% of their portfolio SEWICKLEY, PA 22,83422.8k $641.4k $641.4k 0.07% Unchanged
59 KFG WEALTH MANAGEMENT, LLC 0.64% of their portfolio GRANGER, IN 22,34722.3k $627.7k $627.7k 0.64% First filing
60 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 22,30522.3k $626.5k $626.5k 0.01% Reduced -1.7k -1,700
61 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 21,72521.7k $610.3k $610.3k 0.04% Added +360 +360
62 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 21,27021.3k $597.5k $597.5k 0.01% Unchanged
63 CORRADO ADVISORS, LLC 0.42% of their portfolio RAMSEY, NJ 21,25621.3k $597.1k $597.1k 0.42% Reduced -173 -173
64 Trek Financial, LLC 0.06% of their portfolio Scottsdale, AZ 20,34720.3k $571.5k $571.5k 0.06% Reduced -11.4k -11,380
65 Main Street Financial Solutions, LLC 0.09% of their portfolio NEWTOWN, PA 19,92019.9k $560.0k $560.0k 0.09% Reduced -4.0k -3,980
66 BENJAMIN F. EDWARDS & COMPANY, INC. 0.02% of their portfolio ST. LOUIS, MO 19,63119.6k $551.0k $551.0k 0.02% Reduced -568 -568
67 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 19,37819.4k $544.3k $544.3k 0.00% New
68 Bellwether Advisors, LLC 0.16% of their portfolio LINCOLN, NE 19,23119.2k $540.2k $540.2k 0.16% Unchanged
69 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 18,96119.0k $532.6k $532.6k 0.00% New
70 Chicago Partners Investment Group LLC 0.03% of their portfolio CHICAGO, IL 17,78017.8k $519.9k $519.9k 0.03% New
71 HENGEHOLD CAPITAL MANAGEMENT LLC 0.07% of their portfolio CINCINNATI, OH 17,41017.4k $489.0k $489.0k 0.07% Unchanged
72 Range Financial Group LLC 0.33% of their portfolio TIGARD, OR 17,29117.3k $485.7k $485.7k 0.33% Reduced -4.6k -4,559
73 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 16,44116.4k $461.8k $461.8k 0.02% Reduced -1.2k -1,250
74 Bedel Financial Consulting, Inc. 0.10% of their portfolio INDIANAPOLIS, IN 14,50814.5k $407.5k $407.5k 0.10% Unchanged
75 CREATIVE FINANCIAL DESIGNS INC /ADV 0.06% of their portfolio KOKOMO, IN 14,46214.5k $406.2k $406.2k 0.06% Reduced -1.5k -1,500
76 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 13,97914.0k $392.7k $392.7k 0.05% Reduced -189 -189
77 Capital Analysts, LLC 0.02% of their portfolio FORT WASHINGTON, PA 13,96314.0k $392.0k $392.0k 0.02% New
78 Patriot Financial Group Insurance Agency, LLC 0.09% of their portfolio Westborough, MA 13,74913.7k $386.2k $386.2k 0.09% Unchanged
79 RETIREMENT INCOME SOLUTIONS, INC 0.12% of their portfolio ANN ARBOR, MI 13,24413.2k $372.0k $372.0k 0.12% Reduced -3.4k -3,445
80 Pillar Wealth Advisors, LLC 0.36% of their portfolio WESTTOWN, PA 13,20413.2k $370.9k $370.9k 0.36% Unchanged
81 SIGNATUREFD, LLC 0.01% of their portfolio ATLANTA, GA 12,46112.5k $350.0k $350.0k 0.01% Unchanged
82 CITY HOLDING CO 0.06% of their portfolio CHARLESTON, WV 12,35012.3k $346.9k $346.9k 0.06% Unchanged
83 Sutton Wealth Advisors Inc. 0.13% of their portfolio TAMPA, FL 12,20212.2k $342.8k $342.8k 0.13% Unchanged
84 Ausdal Financial Partners, Inc. 0.05% of their portfolio Davenport, IA 12,07312.1k $339.1k $339.1k 0.05% Unchanged
85 Orion Capital Management LLC 0.24% of their portfolio CORONADO, CA 11,76511.8k $330.5k $330.5k 0.24% Unchanged
86 COLDSTREAM CAPITAL MANAGEMENT INC 0.01% of their portfolio BELLEVUE, WA 10,97311.0k $308.2k $308.2k 0.01% First filing
87 Frisch Financial Group, Inc. 0.11% of their portfolio MELVILLE, NY 10,81510.8k $304.0k $304.0k 0.11% New
88 WorthPointe, LLC 0.21% of their portfolio La Jolla, CA 10,27510.3k $288.6k $288.6k 0.21% Reduced -79 -79
89 PERSONAL CFO SOLUTIONS, LLC 0.06% of their portfolio CHESTER, NJ 10,21810.2k $287.0k $287.0k 0.06% Reduced -1.0k -1,000
90 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 10,07810.1k $283.1k $283.1k 0.01% Added +400 +400
91 PALO ALTO WEALTH ADVISORS, LLC 0.24% of their portfolio PALO ALTO, CA 10,00010.0k $280.9k $280.9k 0.24% First filing
92 Better Money Decisions, LLC 0.24% of their portfolio Santa Fe, NM 9,7129.7k $272.8k $272.8k 0.24% Unchanged
93 Cypress Wealth Services, LLC 0.08% of their portfolio PALM DESERT, CA 8,8878.9k $249.6k $249.6k 0.08% Unchanged
94 CONTINUUM WEALTH ADVISORS, LLC 0.22% of their portfolio SARATOGA SPRINGS, NY 7,9948.0k $224.6k $224.6k 0.22% First filing
95 Valtinson Bruner Financial Planning LLC 0.12% of their portfolio NEW BRIGHTON, MN 7,5667.6k $214.4k $214.4k 0.12% New
96 UBS Group AG 0.00% of their portfolio ZURICH, V8 6,0136.0k $168.9k $168.9k 0.00% Added +2.8k +2,769
97 Castleview Partners, LLC 0.15% of their portfolio DALLAS, TX 5,4625.5k $153.4k $153.4k 0.15% Reduced -6 -6
98 TFO Wealth Partners, LLC 0.03% of their portfolio MAUMEE, OH 5,4105.4k $131.1k $131.1k 0.03% Reduced -4.5k -4,463
99 Integrity Financial Corp /WA 0.14% of their portfolio JACKSON, WY 5,1205.1k $143.8k $143.8k 0.14% Reduced -887 -887
100 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.04% of their portfolio BLUE BELL, PA 4,8674.9k $136.7k $136.7k 0.04% Reduced -3.3k -3,300