INNOVATOR ETFS TRUST UJAN
US EQT ULTRA BF · ETP · CUSIP 45782C300
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $45.98.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 88 |
| Q4 2022 | 91 |
| Q1 2023 | 78 |
| Q2 2023 | 72 |
| Q3 2023 | 71 |
| Q4 2023 | 71 |
| Q1 2024 | 87 |
| Q2 2024 | 88 |
| Q3 2024 | 80 |
| Q4 2024 | 83 |
| Q1 2025 | 97 |
| Q2 2025 | 104 |
| Q3 2025 | 97 |
| Q4 2025 | 105 |
| Q1 2026 | 113 |
| Q2 2026 | 124 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 22 | 49 |
| Q4 2024 | 17 | 43 |
| Q1 2025 | 46 | 34 |
| Q2 2025 | 48 | 36 |
| Q3 2025 | 21 | 59 |
| Q4 2025 | 38 | 34 |
| Q1 2026 | 61 | 37 |
| Q2 2026 | 46 | 47 |
Biggest buyers
| First Heartland Consultants, Inc. | New | +42.1k |
| Cambridge Investment Research Advisors, Inc. | Added | +41.6k |
| Campbell Deegan Wealth Management, LLC | Added | +27.9k |
| SteelPeak Wealth, LLC | New | +18.5k |
| Triad Wealth Partners, LLC | Added | +13.5k |
| MML INVESTORS SERVICES, LLC | Added | +12.9k |
| Archer Investment Corp | Added | +12.3k |
| HRT FINANCIAL LP | New | +12.0k |
| JPMORGAN CHASE & CO | Added | +10.3k |
| OLD MISSION CAPITAL LLC | Added | +8.1k |
Biggest sellers
| Brookstone Capital Management | Reduced | -207.3k |
| VanWeelden Wealth Management, LLC | Sold out | -135.2k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -128.4k |
| BXM Wealth LLC | Reduced | -27.9k |
| Sonoma Allocations LLC | Reduced | -23.1k |
| Kestra Advisory Services, LLC | Reduced | -20.7k |
| MONEY CONCEPTS CAPITAL CORP | Reduced | -16.5k |
| Gladstone Institutional Advisory LLC | Reduced | -13.2k |
| Cetera Investment Advisers | Reduced | -5.7k |
| WorthPointe, LLC | Sold out | -5.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.7%, 2026-08-06)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.60% of their portfolio | 1.3m $59.5m | Reduced -207.3k |
| Sonoma Allocations LLC 5.47% of their portfolio | 387.0k $17.6m | Reduced -23.1k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 189.7k $8.6m | Added +398 |
| Campbell Deegan Wealth Management, LLC 5.75% of their portfolio | 178.4k $8.1m | Added +27.9k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.34% of their portfolio | 150.0k $6.8m | Added +7.8k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 122.8k $5.6m | Added +2.7k |
| Strategic Blueprint, LLC 0.25% of their portfolio | 109.5k $5.0m | Reduced -239 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 89.0k $4.0m | Reduced -207 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 84.9k $3.9m | Added +41.6k |
| Cetera Investment Advisers 0.00% of their portfolio | 83.4k $3.8m | Reduced -5.7k |
| Clearstead Advisors, LLC 0.03% of their portfolio | 79.9k $3.6m | Added +130 |
| Berkshire Money Management, Inc. 0.33% of their portfolio | 79.8k $3.6m | Unchanged |
| Spire Wealth Management 0.10% of their portfolio | 76.5k $3.5m | Reduced -542 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 74.2k $3.4m | Reduced -128.4k |
| LPL Financial LLC 0.00% of their portfolio | 68.6k $3.1m | Added +3.9k |
| Orion Porfolio Solutions, LLC 0.02% of their portfolio | 59.2k $2.7m | Added +5.4k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 55.8k $2.5m | Reduced -1.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 55.3k $2.5m | Added +6.2k |
| Lantz Financial LLC 0.46% of their portfolio | 54.8k $2.5m | Reduced -395 |
| Foundations Investment Advisors, LLC 0.02% of their portfolio | 52.1k $2.4m | Added +2.0k |
| IMG Wealth Management, Inc. 1.27% of their portfolio | 50.2k $2.3m | Added +581 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 48.8k $2.2m | Added +12.9k |
| Advus Financial Partners, LLC 0.49% of their portfolio | 47.4k $2.2m | Reduced -1.8k |
| CENTRAL VALLEY ADVISORS, LLC 0.54% of their portfolio | 46.1k $2.1m | Reduced -2.2k |
| Allworth Financial LP 0.01% of their portfolio | 43.2k $2.0m | Reduced -5.1k |
| First Heartland Consultants, Inc. 0.12% of their portfolio | 42.1k $1.9m | New |
| Trek Financial, LLC 0.09% of their portfolio | 39.4k $1.8m | Unchanged |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 36.4k $1.6m | Reduced -20.7k |
| Triad Wealth Partners, LLC 0.09% of their portfolio | 35.0k $1.6m | Added +13.5k |
| Archer Investment Corp 0.14% of their portfolio | 32.5k $1.5m | Added +12.3k |
| JT Stratford LLC 0.14% of their portfolio | 28.2k $1.3m | Reduced -1.1k |
| Long Island Wealth Management, Inc. 0.52% of their portfolio | 27.6k $1.2m | Reduced -350 |
| PFG Advisors 0.06% of their portfolio | 27.4k $1.2m | Added +364 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 27.3k $1.2m | Reduced -110 |
| BXM Wealth LLC 0.67% of their portfolio | 27.3k $1.2m | Reduced -27.9k |
| KFG WEALTH MANAGEMENT, LLC 0.14% of their portfolio | 26.4k $1.2m | Reduced -3.6k |
| Accurate Wealth Management, LLC 0.11% of their portfolio | 25.2k $1.1m | Added +299 |
| Hiley Hunt Wealth Management 0.44% of their portfolio | 24.4k $1.1m | Unchanged |
| HighTower Advisors, LLC 0.00% of their portfolio | 23.5k $1.1m | Added +3.4k |
| Ausdal Financial Partners, Inc. 0.04% of their portfolio | 22.9k $1.0m | Added +4 |
| MBL Wealth, LLC 0.07% of their portfolio | 21.2k $962.4k | Reduced -3.2k |
| Compass Advisory Group LLC 0.21% of their portfolio | 19.7k $895.2k | Reduced -490 |
| Summit Financial, LLC 0.01% of their portfolio | 19.6k $890.7k | Added +7.2k |
| Wood Tarver Financial Group, LLC 0.20% of their portfolio | 19.0k $860.0k | Unchanged |
| Focus Partners Wealth 0.00% of their portfolio | 18.5k $840.0k | Reduced -42 |
| SteelPeak Wealth, LLC 0.02% of their portfolio | 18.5k $839.9k | New |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 17.0k $772.6k | Added +8.1k |
| Mutual Advisors, LLC 0.01% of their portfolio | 15.8k $718.4k | Unchanged |
| Maltin Wealth Management, Inc. 0.23% of their portfolio | 15.1k $685.1k | Unchanged |
| Diligent Investors, LLC 0.14% of their portfolio | 13.9k $629.7k | Unchanged |
| Southland Equity Partners LLC 0.11% of their portfolio | 13.8k $626.5k | Reduced -1.6k |
| Arkadios Wealth Advisors 0.01% of their portfolio | 13.7k $622.8k | Added +1.0k |
| ATX Financial Planning, LLC 0.39% of their portfolio | 12.9k $585.0k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 12.2k $553.1k | Unchanged |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 12.0k $546.2k | Unchanged |
| HRT FINANCIAL LP 0.00% of their portfolio | 12.0k $545.0k | New |
| Gladstone Institutional Advisory LLC 0.02% of their portfolio | 11.9k $541.7k | Reduced -13.2k |
| Valmark Advisers, Inc. 0.01% of their portfolio | 11.7k $531.3k | Unchanged |
| Atria Investments, Inc 0.00% of their portfolio | 10.8k $489.4k | Added +66 |
| RFG Advisory, LLC 0.01% of their portfolio | 10.5k $477.7k | Reduced -620 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 10.4k $470.8k | Added +10.3k |
| Ballast Rock Private Wealth LLC 0.21% of their portfolio | 9.9k $447.8k | Unchanged |
| Creative Planning 0.00% of their portfolio | 9.8k $445.3k | Added +62 |
| Advisory Services Network, LLC 0.01% of their portfolio | 9.7k $438.8k | Reduced -512 |
| BENJAMIN EDWARDS INC 0.00% of their portfolio | 9.6k $437.2k | Reduced -218 |
| Encompass More Asset Management 0.06% of their portfolio | 9.4k $426.9k | Added +1.8k |
| BFI Wealth Solutions, LLC 0.31% of their portfolio | 9.1k $412.5k | Reduced -2.5k |
| Bedel Financial Consulting, Inc. 0.04% of their portfolio | 8.9k $404.6k | Reduced -547 |
| O'Connor Financial Group LLC 0.14% of their portfolio | 8.9k $403.9k | Reduced -64 |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 8.9k $401.5k | Added +836 |
| SageView Advisory Group, LLC 0.01% of their portfolio | 8.8k $397.2k | Unchanged |
| Continuum Advisory, LLC 0.03% of their portfolio | 8.7k $395.2k | Reduced -981 |
| XML Financial, LLC 0.03% of their portfolio | 8.3k $378.0k | Unchanged |
| Chris Bulman Inc 0.13% of their portfolio | 8.1k $366.3k | Reduced -533 |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 7.9k $359.6k | New |
| Occidental Asset Management, LLC 0.03% of their portfolio | 7.4k $337.2k | Unchanged |
| MONEY CONCEPTS CAPITAL CORP 0.01% of their portfolio | 7.0k $316.3k | Reduced -16.5k |
| SAGESPRING WEALTH PARTNERS, LLC 0.00% of their portfolio | 6.7k $302.5k | Unchanged |
| Simplicity Wealth,LLC 0.01% of their portfolio | 6.4k $290.3k | New |
| Savvy Advisors, Inc. 0.01% of their portfolio | 6.2k $279.0k | Reduced -449 |
| ZACKS INVESTMENT MANAGEMENT 0.00% of their portfolio | 6.1k $275.9k | New |
| Madison Wealth Partners, Inc 0.04% of their portfolio | 6.1k $275.9k | New |
| Lakeridge Wealth Management LLC 0.09% of their portfolio | 5.7k $257.8k | Reduced -70 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 5.5k $250.1k | New |
| TOUNJIAN ADVISORY PARTNERS, LLC 0.10% of their portfolio | 5.3k $241.9k | New |
| Koshinski Asset Management, Inc. 0.01% of their portfolio | 5.3k $240.8k | Unchanged |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC 0.19% of their portfolio | 5.3k $239.4k | New |
| DHJJ Financial Advisors, Ltd. 0.07% of their portfolio | 5.2k $236.5k | Reduced -140 |
| Capital Investment Advisors, LLC 0.00% of their portfolio | 5.2k $233.9k | Reduced -640 |
| FIDUCIARY FINANCIAL GROUP, LLC 0.03% of their portfolio | 5.0k $227.0k | Unchanged |
| Elmwood Wealth Management, Inc. 0.06% of their portfolio | 5.0k $226.7k | Unchanged |
| Visionary Wealth Advisors 0.01% of their portfolio | 5.0k $225.3k | Unchanged |
| FC Advisory LLC 0.06% of their portfolio | 4.7k $214.6k | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.09% of their portfolio | 4.7k $214.4k | Unchanged |
| TopTier Wealth Management, LLC 0.13% of their portfolio | 4.6k $207.0k | Reduced -42 |
| AE Wealth Management LLC 0.00% of their portfolio | 4.6k $206.9k | Reduced -2 |
| NewCorp Financial Services, Inc. 0.16% of their portfolio | 4.5k $206.1k | New |
| Peak Wealth Management LLC 0.14% of their portfolio | 4.5k $204.4k | New |
| Orion Capital Management LLC 0.06% of their portfolio | 4.0k $180.6k | Unchanged |
| CoreCap Advisors, LLC 0.01% of their portfolio | 3.8k $172.6k | Added +901 |