INNOVATOR ETFS TRUST KJUL
US SML CP PWR B · ETP · CUSIP 45782C284
85
institutional holders
-1 vs Q3 2025
3.1m
shares reported held*
$99.7mreported value*
6 new
15 added
34 reduced
10 sold out
net sold ≈ $4.2m (-132.0k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.73.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 54 |
| Q4 2022 | 61 |
| Q1 2023 | 58 |
| Q2 2023 | 59 |
| Q3 2023 | 71 |
| Q4 2023 | 86 |
| Q1 2024 | 82 |
| Q2 2024 | 77 |
| Q3 2024 | 81 |
| Q4 2024 | 93 |
| Q1 2025 | 88 |
| Q2 2025 | 81 |
| Q3 2025 | 86 |
| Q4 2025 | 85 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 18 | 49 |
| Q2 2024 | 27 | 43 |
| Q3 2024 | 45 | 27 |
| Q4 2024 | 24 | 42 |
| Q1 2025 | 23 | 59 |
| Q2 2025 | 31 | 43 |
| Q3 2025 | 43 | 27 |
| Q4 2025 | 21 | 44 |
Biggest buyers
| OLD MISSION CAPITAL LLC | New | +45.4k |
| Compass Advisory Group LLC | Added | +15.2k |
| BCS Wealth Management | Added | +14.2k |
| LPL Financial LLC | Added | +11.0k |
| World Investment Advisors | New | +10.1k |
| TWO SIGMA SECURITIES, LLC | New | +6.7k |
| Keystone Wealth Services, LLC | New | +5.2k |
| FOUNDERS FINANCIAL SECURITIES LLC | Added | +4.2k |
| MML INVESTORS SERVICES, LLC | Added | +3.7k |
| Cambridge Investment Research Advisors, Inc. | Added | +1.4k |
Biggest sellers
| CARY STREET PARTNERS FINANCIAL LLC | Reduced | -50.6k |
| CORRADO ADVISORS, LLC | Reduced | -24.0k |
| Cetera Investment Advisers | Reduced | -19.9k |
| XML Financial, LLC | Reduced | -16.8k |
| Luminist Capital LLC | Sold out | -13.5k |
| OSAIC HOLDINGS, INC. | Reduced | -11.6k |
| LEIGH BALDWIN & CO., LLC | Sold out | -11.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -10.9k |
| WEALTHGARDEN F.S. LLC | Sold out | -10.6k |
| Kingsview Wealth Management, LLC | Sold out | -9.8k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Compass Advisory Group LLC 4.14% of their portfolio | 483.7k $15.3m | Added +15.2k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 263.5k $8.4m | Reduced -1.6k |
| HighTower Advisors, LLC 0.01% of their portfolio | 215.5k $6.8m | Reduced -4.2k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 148.6k $4.7m | Reduced -11.6k |
| XML Financial, LLC 0.34% of their portfolio | 133.3k $4.2m | Reduced -16.8k |
| Cetera Investment Advisers 0.00% of their portfolio | 108.6k $3.4m | Reduced -19.9k |
| CARY STREET PARTNERS FINANCIAL LLC 0.08% of their portfolio | 104.6k $3.3m | Reduced -50.6k |
| PRINCIPAL SECURITIES, INC. 0.04% of their portfolio | 90.7k $2.9m | Reduced -857 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 79.8k $2.5m | Reduced -804 |
| RED CRANE WEALTH MANAGEMENT, LLC 1.94% of their portfolio | 74.9k $2.4m | Reduced -800 |
| Berger Financial Group, Inc 0.13% of their portfolio | 73.3k $2.3m | Added +308 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 72.9k $2.3m | Reduced -106 |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 68.8k $2.2m | Reduced -2.3k |
| LPL Financial LLC 0.00% of their portfolio | 58.1k $1.8m | Added +11.0k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 57.5k $1.9m | Reduced -348 |
| Diligent Investors, LLC 0.45% of their portfolio | 57.2k $1.8m | Unchanged |
| INDEPENDENT FINANCIAL GROUP, LLC 0.03% of their portfolio | 46.1k $1.5m | Reduced -981 |
| Long Island Wealth Management, Inc. 0.69% of their portfolio | 45.9k $1.5m | Added +1.1k |
| OLD MISSION CAPITAL LLC 0.06% of their portfolio | 45.4k $1.4m | New |
| BFI Wealth Solutions, LLC 1.29% of their portfolio | 42.8k $1.4m | First filing |
| Fragasso Financial Advisors Inc 0.08% of their portfolio | 41.0k $1.3m | Reduced -61 |
| Focus Partners Wealth 0.00% of their portfolio | 37.7k $1.2m | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 36.0k $1.1m | Added +1.4k |
| ODonnell Financial Services, LLC 0.39% of their portfolio | 35.8k $1.1m | Reduced -1.4k |
| Jacobi Capital Management LLC 0.06% of their portfolio | 32.5k $1.0m | Reduced -2.9k |
| GILL CAPITAL PARTNERS, LLC 0.31% of their portfolio | 32.4k $1.0m | Unchanged |
| FOUNDERS FINANCIAL SECURITIES LLC 0.06% of their portfolio | 29.6k $939.7k | Added +4.2k |
| BCS Wealth Management 0.09% of their portfolio | 28.5k $902.7k | Added +14.2k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 27.6k $876.2k | Reduced -745 |
| IFP Advisors, Inc 0.02% of their portfolio | 26.2k $831.7k | Reduced -3.2k |
| Wood Tarver Financial Group, LLC 0.23% of their portfolio | 26.0k $824.0k | Added +359 |
| WorthPointe, LLC 0.21% of their portfolio | 25.6k $812.0k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.27% of their portfolio | 25.2k $800.1k | Reduced -598 |
| Straight Path Wealth Management 0.20% of their portfolio | 23.5k $744.2k | Added +112 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 22.3k $705.9k | Added +3.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 21.9k $693.7k | Reduced -10.9k |
| CORRADO ADVISORS, LLC 0.34% of their portfolio | 21.5k $682.0k | Reduced -24.0k |
| Global Strategic Investment Solutions, LLC 0.07% of their portfolio | 21.2k $673.4k | Reduced -59 |
| Capital Analysts, LLC 0.02% of their portfolio | 21.1k $670.0k | Reduced -65 |
| Tradition Wealth Management, LLC 0.04% of their portfolio | 18.3k $580.8k | Unchanged |
| Global Trust Wealth Management LLC 0.40% of their portfolio | 17.0k $538.9k | First filing |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 16.8k $533.8k | Reduced -548 |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 16.8k $544.7k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.08% of their portfolio | 16.5k $522.9k | Unchanged |
| WEALTH ALLIANCE, LLC 0.05% of their portfolio | 16.2k $515.0k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.06% of their portfolio | 14.6k $461.9k | First filing |
| Outlook Wealth Advisors, LLC 0.09% of their portfolio | 12.4k $392.1k | Reduced -342 |
| FSA Advisors, Inc. 0.26% of their portfolio | 11.7k $371.8k | Unchanged |
| Forvis Mazars Wealth Advisors, LLC 0.01% of their portfolio | 11.3k $357.9k | Unchanged |
| Miller Financial Services LLC 0.41% of their portfolio | 11.0k $347.5k | Unchanged |
| NorthCrest Asset Manangement, LLC 0.01% of their portfolio | 10.4k $332.6k | Unchanged |
| Sunbelt Securities, Inc. 0.02% of their portfolio | 10.4k $328.6k | Unchanged |
| World Investment Advisors 0.01% of their portfolio | 10.1k $320.1k | New |
| Valtinson Bruner Financial Planning LLC 0.09% of their portfolio | 10.1k $318.8k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 9.5k $301.9k | Added +64 |
| PFS Partners, LLC 0.13% of their portfolio | 9.1k $290.0k | Unchanged |
| U.S. Capital Wealth Advisors, LLC 0.01% of their portfolio | 8.9k $282.5k | Reduced -1.4k |
| Crown Wealth Group, LLC 0.07% of their portfolio | 7.9k $251.9k | Added +322 |
| BCGM Wealth Management, LLC 0.06% of their portfolio | 7.6k $241.2k | Unchanged |
| GTS SECURITIES LLC 0.01% of their portfolio | 7.4k $235.1k | Added +521 |
| WINNACLE WEALTH LLC 0.17% of their portfolio | 7.3k $234.3k | Reduced -1.0k |
| Phoenix Financial Ltd. 0.00% of their portfolio | 7.3k $231.3k | Reduced -7.3k |
| FIDUCIARY FINANCIAL GROUP, LLC 0.03% of their portfolio | 7.3k $231.1k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 7.2k $227.1k | Added +629 |
| Sigma Planning Corp 0.01% of their portfolio | 7.0k $221.9k | Reduced -2.5k |
| Seros Financial, LLC 0.12% of their portfolio | 6.7k $212.3k | Unchanged |
| TWO SIGMA SECURITIES, LLC 0.03% of their portfolio | 6.7k $211.4k | New |
| Collaborative Wealth Managment Inc. 0.07% of their portfolio | 6.5k $204.7k | Reduced -38 |
| AE Wealth Management LLC 0.00% of their portfolio | 5.7k $179.3k | Unchanged |
| Keystone Wealth Services, LLC 0.05% of their portfolio | 5.2k $213.9k | New |
| Annis Gardner Whiting Capital Advisors, LLC 0.03% of their portfolio | 5.1k $162.8k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 2.2k $68.7k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.4k $44.7k | Reduced -8.1k |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.4k $44.5k | Reduced -198 |
| Compass Financial Services Inc 0.02% of their portfolio | 1.2k $37.2k | Unchanged |
| EVOLUTION WEALTH MANAGEMENT INC. 0.02% of their portfolio | 878 $27.8k | Reduced -23 |
| MORGAN STANLEY 0.00% of their portfolio | 680 $21.6k | Unchanged |
| Whipplewood Advisors, LLC 0.01% of their portfolio | 393 $12.5k | Unchanged |
| Noble Wealth Management PBC 0.00% of their portfolio | 290 $9.2k | Reduced -33 |
| Spire Wealth Management 0.00% of their portfolio | 208 $6.6k | Unchanged |
| Cape Investment Advisory, Inc. 0.00% of their portfolio | 200 $6.3k | New |
| UBS Group AG 0.00% of their portfolio | 144 $4.6k | Added +64 |
| Motiv8 Investments LLC 0.00% of their portfolio | 108 $3.0k | New |
| Financial Network Wealth Advisors LLC 0.00% of their portfolio | 103 $3.3k | Unchanged |
| JDM Financial Group LLC 0.00% of their portfolio | 69 $2.2k | Unchanged |