INNOVATOR ETFS TRUST KJUL
US SML CP PWR B · ETP · CUSIP 45782C284
86
institutional holders
+5 vs Q2 2025
3.2m
shares reported held*
$99.1mreported value*
13 new
30 added
21 reduced
6 sold out
net bought ≈ $9.2m (+297.3k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $30.96.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 54 |
| Q4 2022 | 61 |
| Q1 2023 | 58 |
| Q2 2023 | 59 |
| Q3 2023 | 71 |
| Q4 2023 | 86 |
| Q1 2024 | 82 |
| Q2 2024 | 77 |
| Q3 2024 | 81 |
| Q4 2024 | 93 |
| Q1 2025 | 88 |
| Q2 2025 | 81 |
| Q3 2025 | 86 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 36 | 32 |
| Q1 2024 | 18 | 49 |
| Q2 2024 | 27 | 43 |
| Q3 2024 | 45 | 27 |
| Q4 2024 | 24 | 42 |
| Q1 2025 | 23 | 59 |
| Q2 2025 | 31 | 43 |
| Q3 2025 | 43 | 27 |
Biggest buyers
| Compass Advisory Group LLC | Added | +422.4k |
| Cetera Investment Advisers | Added | +33.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +32.8k |
| RAYMOND JAMES FINANCIAL INC | Added | +24.2k |
| PRINCIPAL SECURITIES, INC. | Added | +22.2k |
| OSAIC HOLDINGS, INC. | Added | +19.1k |
| Phoenix Financial Ltd. | New | +14.6k |
| Luminist Capital LLC | New | +13.5k |
| Arete Wealth Advisors, LLC | New | +9.2k |
| WINNACLE WEALTH LLC | New | +8.4k |
Biggest sellers
| Trek Financial, LLC | Sold out | -107.8k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -81.4k |
| Cypress Wealth Services, LLC | Sold out | -50.2k |
| Crown Wealth Group, LLC | Reduced | -49.7k |
| M Holdings Securities, Inc. | Sold out | -39.1k |
| Capital Investment Advisory Services, LLC | Reduced | -37.1k |
| UBS Group AG | Reduced | -12.8k |
| ODonnell Financial Services, LLC | Reduced | -11.9k |
| Kestra Advisory Services, LLC | Reduced | -8.1k |
| Fragasso Financial Advisors Inc | Reduced | -6.0k |
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| Compass Advisory Group LLC 4.07% of their portfolio | 468.5k $14.5m | Added +422.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 265.1k $8.2m | Reduced -81.4k |
| HighTower Advisors, LLC 0.01% of their portfolio | 219.7k $6.8m | Added +3.0k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 160.2k $4.9m | Added +19.1k |
| CARY STREET PARTNERS FINANCIAL LLC 0.12% of their portfolio | 155.2k $4.8m | Added +292 |
| XML Financial, LLC 0.38% of their portfolio | 150.1k $4.6m | Reduced -1.6k |
| Cetera Investment Advisers 0.00% of their portfolio | 128.6k $4.0m | Added +33.8k |
| PRINCIPAL SECURITIES, INC. 0.05% of their portfolio | 91.5k $2.8m | Added +22.2k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 80.6k $2.5m | Reduced -8.1k |
| RED CRANE WEALTH MANAGEMENT, LLC 1.98% of their portfolio | 75.7k $2.3m | Added +8.1k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 73.1k $2.3m | Added +24.2k |
| Berger Financial Group, Inc 0.14% of their portfolio | 73.0k $2.3m | Added +134 |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 71.2k $2.2m | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 57.9k $1.8m | Reduced -1.9k |
| Diligent Investors, LLC 0.45% of their portfolio | 57.2k $1.8m | Added +1.9k |
| LPL Financial LLC 0.00% of their portfolio | 47.1k $1.5m | Added +5.2k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.03% of their portfolio | 47.0k $1.5m | Reduced -1.1k |
| CORRADO ADVISORS, LLC 0.76% of their portfolio | 45.5k $1.4m | Added +2.2k |
| Long Island Wealth Management, Inc. 0.68% of their portfolio | 44.8k $1.4m | Added +2.5k |
| Fragasso Financial Advisors Inc 0.08% of their portfolio | 41.0k $1.3m | Reduced -6.0k |
| Focus Partners Wealth 0.00% of their portfolio | 37.7k $1.2m | Unchanged |
| ODonnell Financial Services, LLC 0.41% of their portfolio | 37.3k $1.2m | Reduced -11.9k |
| Jacobi Capital Management LLC 0.07% of their portfolio | 35.4k $1.1m | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 34.5k $1.1m | Added +57 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 32.8k $1.0m | New |
| GILL CAPITAL PARTNERS, LLC 0.31% of their portfolio | 32.4k $1.0m | Unchanged |
| IFP Advisors, Inc 0.02% of their portfolio | 29.4k $911.4k | Added +2.4k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 28.4k $878.8k | Added +3.4k |
| DHJJ Financial Advisors, Ltd. 0.27% of their portfolio | 25.8k $799.9k | Added +947 |
| Wood Tarver Financial Group, LLC 0.23% of their portfolio | 25.7k $794.0k | Added +1.5k |
| WorthPointe, LLC 0.30% of their portfolio | 25.6k $793.0k | Reduced -254 |
| FOUNDERS FINANCIAL SECURITIES LLC 0.05% of their portfolio | 25.5k $788.6k | Added +5.3k |
| Straight Path Wealth Management 0.20% of their portfolio | 23.4k $723.3k | Added +412 |
| Global Strategic Investment Solutions, LLC 0.07% of their portfolio | 21.3k $659.4k | Reduced -1.1k |
| Capital Analysts, LLC 0.02% of their portfolio | 21.2k $656.0k | Reduced -387 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 18.6k $575.1k | Added +4.2k |
| Tradition Wealth Management, LLC 0.04% of their portfolio | 18.3k $567.2k | Reduced -11 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 17.4k $538.3k | Added +1.9k |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 16.8k $525.3k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.08% of their portfolio | 16.5k $510.7k | Reduced -527 |
| WEALTH ALLIANCE, LLC 0.05% of their portfolio | 16.2k $503.0k | Added +1.2k |
| Phoenix Financial Ltd. 0.00% of their portfolio | 14.6k $451.9k | New |
| BCS Wealth Management 0.10% of their portfolio | 14.2k $440.8k | Added +6.8k |
| Luminist Capital LLC 0.36% of their portfolio | 13.5k $418.0k | New |
| Outlook Wealth Advisors, LLC 0.10% of their portfolio | 12.7k $393.5k | Unchanged |
| FSA Advisors, Inc. 0.29% of their portfolio | 11.7k $363.2k | Reduced -165 |
| Forvis Mazars Wealth Advisors, LLC 0.01% of their portfolio | 11.3k $349.5k | Reduced -4.6k |
| LEIGH BALDWIN & CO., LLC 0.20% of their portfolio | 11.2k $346.8k | Unchanged |
| Miller Financial Services LLC 0.39% of their portfolio | 11.0k $339.4k | Unchanged |
| WEALTHGARDEN F.S. LLC 0.24% of their portfolio | 10.6k $332.3k | Reduced -56 |
| NorthCrest Asset Manangement, LLC 0.01% of their portfolio | 10.4k $323.4k | Unchanged |
| Sunbelt Securities, Inc. 0.02% of their portfolio | 10.4k $320.9k | Reduced -456 |
| U.S. Capital Wealth Advisors, LLC 0.01% of their portfolio | 10.3k $319.2k | Added +1.2k |
| Valtinson Bruner Financial Planning LLC 0.09% of their portfolio | 10.1k $311.4k | Unchanged |
| Kingsview Wealth Management, LLC 0.00% of their portfolio | 9.8k $304.4k | Reduced -527 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 9.5k $295.1k | Added +3.3k |
| Sigma Planning Corp 0.01% of their portfolio | 9.5k $294.5k | Added +2.5k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 9.5k $292.9k | Added +6.8k |
| Arete Wealth Advisors, LLC 0.02% of their portfolio | 9.2k $286.0k | New |
| PFS Partners, LLC 0.13% of their portfolio | 9.1k $283.2k | Added +3.2k |
| WINNACLE WEALTH LLC 0.20% of their portfolio | 8.4k $259.2k | New |
| Crown Wealth Group, LLC 0.07% of their portfolio | 7.6k $236.0k | Reduced -49.7k |
| BCGM Wealth Management, LLC 0.06% of their portfolio | 7.6k $235.6k | Unchanged |
| Mutual Advisors, LLC 0.01% of their portfolio | 7.6k $236.5k | New |
| FIDUCIARY FINANCIAL GROUP, LLC 0.04% of their portfolio | 7.3k $225.7k | New |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 7.0k $218.0k | Reduced -500 |
| GTS SECURITIES LLC 0.01% of their portfolio | 6.9k $213.4k | New |
| Seros Financial, LLC 0.13% of their portfolio | 6.7k $207.4k | New |
| Allworth Financial LP 0.00% of their portfolio | 6.5k $202.3k | Unchanged |
| Collaborative Wealth Managment Inc. 0.08% of their portfolio | 6.5k $201.1k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 5.7k $175.1k | Added +5.2k |
| Annis Gardner Whiting Capital Advisors, LLC 0.03% of their portfolio | 5.1k $159.0k | New |
| Advisory Services Network, LLC 0.00% of their portfolio | 3.7k $116.0k | New |
| Financial Gravity Asset Management, Inc. 0.02% of their portfolio | 2.9k $88.4k | First filing |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 2.2k $67.1k | Reduced -37.1k |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.6k $49.6k | Unchanged |
| Compass Financial Services Inc 0.02% of their portfolio | 1.2k $36.3k | Unchanged |
| EVOLUTION WEALTH MANAGEMENT INC. 0.03% of their portfolio | 901 $27.9k | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 793 $24.6k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 680 $21.1k | Unchanged |
| Whipplewood Advisors, LLC 0.01% of their portfolio | 393 $12.2k | Unchanged |
| Noble Wealth Management PBC 0.01% of their portfolio | 323 $10.0k | First filing |
| Spire Wealth Management 0.00% of their portfolio | 208 $6.5k | Unchanged |
| Financial Network Wealth Advisors LLC 0.00% of their portfolio | 103 $3.2k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 80 $2.5k | Reduced -12.8k |
| JDM Financial Group LLC 0.00% of their portfolio | 69 $2.1k | New |