INNOVATOR ETFS TRUST KJUL
US SML CP PWR B · ETP · CUSIP 45782C284
81
institutional holders
-7 vs Q1 2025
2.9m
shares reported held*
$86.0mreported value*
9 new
22 added
28 reduced
15 sold out
net sold ≈ $20.0m (-688.4k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.21.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 54 |
| Q4 2022 | 61 |
| Q1 2023 | 58 |
| Q2 2023 | 59 |
| Q3 2023 | 71 |
| Q4 2023 | 86 |
| Q1 2024 | 82 |
| Q2 2024 | 77 |
| Q3 2024 | 81 |
| Q4 2024 | 93 |
| Q1 2025 | 88 |
| Q2 2025 | 81 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 59 | 13 |
| Q4 2023 | 36 | 32 |
| Q1 2024 | 18 | 49 |
| Q2 2024 | 27 | 43 |
| Q3 2024 | 45 | 27 |
| Q4 2024 | 24 | 42 |
| Q1 2025 | 23 | 59 |
| Q2 2025 | 31 | 43 |
Biggest buyers
| CARY STREET PARTNERS FINANCIAL LLC | New | +154.9k |
| XML Financial, LLC | New | +151.7k |
| Trek Financial, LLC | New | +107.8k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +78.8k |
| RED CRANE WEALTH MANAGEMENT, LLC | New | +67.6k |
| Crown Wealth Group, LLC | Added | +45.0k |
| OSAIC HOLDINGS, INC. | Added | +27.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Added | +26.0k |
| Straight Path Wealth Management | New | +23.0k |
| Kestra Advisory Services, LLC | Added | +14.0k |
Biggest sellers
| Gradient Investments LLC | Sold out | -368.1k |
| ALTFEST L J & CO INC | Sold out | -364.6k |
| HighTower Advisors, LLC | Reduced | -236.2k |
| Maltin Wealth Management, Inc. | Sold out | -189.8k |
| Onyx Bridge Wealth Group LLC | Sold out | -98.9k |
| Brookstone Capital Management | Sold out | -42.8k |
| Chris Bulman Inc | Sold out | -41.1k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -15.1k |
| OLD MISSION CAPITAL LLC | Sold out | -13.2k |
| Atlantic Private Wealth, LLC | Sold out | -13.0k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 346.5k $10.1m | Added +78.8k |
| HighTower Advisors, LLC 0.01% of their portfolio | 216.7k $6.3m | Reduced -236.2k |
| CARY STREET PARTNERS FINANCIAL LLC 0.13% of their portfolio | 154.9k $4.5m | New |
| XML Financial, LLC 0.38% of their portfolio | 151.7k $4.4m | New |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 141.1k $4.1m | Added +27.3k |
| Trek Financial, LLC 0.21% of their portfolio | 107.8k $3.1m | New |
| Cetera Investment Advisers 0.00% of their portfolio | 94.7k $2.8m | Reduced -7.6k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 88.7k $2.6m | Added +14.0k |
| Berger Financial Group, Inc 0.14% of their portfolio | 72.8k $2.1m | Added +670 |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 71.2k $2.1m | Reduced -710 |
| PRINCIPAL SECURITIES, INC. 0.04% of their portfolio | 69.3k $2.0m | Reduced -810 |
| RED CRANE WEALTH MANAGEMENT, LLC 1.80% of their portfolio | 67.6k $2.0m | New |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 59.8k $1.8m | Added +26.0k |
| Crown Wealth Group, LLC 0.63% of their portfolio | 57.3k $1.7m | Added +45.0k |
| Diligent Investors, LLC 0.38% of their portfolio | 55.3k $1.6m | Reduced -613 |
| Cypress Wealth Services, LLC 0.26% of their portfolio | 50.2k $1.5m | Reduced -615 |
| ODonnell Financial Services, LLC 0.55% of their portfolio | 49.2k $1.4m | Reduced -2.7k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 48.9k $1.4m | Reduced -8.8k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.04% of their portfolio | 48.1k $1.4m | Added +2.7k |
| Fragasso Financial Advisors Inc 0.09% of their portfolio | 47.0k $1.4m | Reduced -4.2k |
| Compass Advisory Group LLC 0.43% of their portfolio | 46.1k $1.3m | Unchanged |
| CORRADO ADVISORS, LLC 0.77% of their portfolio | 43.3k $1.3m | Reduced -487 |
| Long Island Wealth Management, Inc. 0.64% of their portfolio | 42.3k $1.2m | Added +9.5k |
| LPL Financial LLC 0.00% of their portfolio | 41.9k $1.2m | Added +11.7k |
| Capital Investment Advisory Services, LLC 0.09% of their portfolio | 39.3k $1.1m | Unchanged |
| M Holdings Securities, Inc. 0.20% of their portfolio | 39.1k $1.1m | Added +3.2k |
| Focus Partners Wealth 0.00% of their portfolio | 37.7k $1.1m | Added +8.6k |
| Jacobi Capital Management LLC 0.07% of their portfolio | 35.4k $1.0m | Added +1.2k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 34.5k $1.0m | Reduced -15.1k |
| GILL CAPITAL PARTNERS, LLC 0.30% of their portfolio | 32.4k $946.4k | Unchanged |
| AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio | 28.6k $835.0k | Reduced -4.0k |
| IFP Advisors, Inc 0.02% of their portfolio | 27.1k $790.3k | Added +5.8k |
| WorthPointe, LLC 0.32% of their portfolio | 25.9k $755.2k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 25.0k $728.5k | Reduced -122 |
| DHJJ Financial Advisors, Ltd. 0.26% of their portfolio | 24.9k $726.6k | Added +857 |
| Wood Tarver Financial Group, LLC 0.21% of their portfolio | 24.2k $705.0k | Reduced -7.6k |
| Straight Path Wealth Management 0.23% of their portfolio | 23.0k $670.1k | New |
| Global Strategic Investment Solutions, LLC 0.07% of their portfolio | 22.4k $653.1k | Reduced -3.1k |
| Capital Analysts, LLC 0.02% of their portfolio | 21.6k $630.0k | Reduced -584 |
| FOUNDERS FINANCIAL SECURITIES LLC 0.04% of their portfolio | 20.2k $589.7k | Added +5.0k |
| Tradition Wealth Management, LLC 0.04% of their portfolio | 18.3k $535.2k | Reduced -505 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.08% of their portfolio | 17.0k $496.9k | Reduced -374 |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 16.8k $501.2k | Unchanged |
| Forvis Mazars Wealth Advisors, LLC 0.01% of their portfolio | 15.9k $463.9k | Reduced -1.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 15.5k $451.2k | Reduced -1.3k |
| WEALTH ALLIANCE, LLC 0.05% of their portfolio | 15.0k $439.3k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 14.4k $420.0k | Reduced -163 |
| UBS Group AG 0.00% of their portfolio | 12.8k $374.9k | Added +5.3k |
| Outlook Wealth Advisors, LLC 0.10% of their portfolio | 12.7k $371.1k | Unchanged |
| FSA Advisors, Inc. 0.28% of their portfolio | 11.9k $347.3k | Reduced -318 |
| LEIGH BALDWIN & CO., LLC 0.22% of their portfolio | 11.2k $327.0k | Added +1.5k |
| Miller Financial Services LLC 0.41% of their portfolio | 11.0k $320.0k | Reduced -63 |
| Sunbelt Securities, Inc. 0.03% of their portfolio | 10.8k $318.5k | Added +200 |
| WEALTHGARDEN F.S. LLC 0.26% of their portfolio | 10.7k $314.2k | Reduced -786 |
| NorthCrest Asset Manangement, LLC 0.01% of their portfolio | 10.4k $307.7k | Unchanged |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 10.4k $302.4k | Reduced -607 |
| Valtinson Bruner Financial Planning LLC 0.09% of their portfolio | 10.1k $293.6k | Reduced -1.3k |
| U.S. Capital Wealth Advisors, LLC 0.01% of their portfolio | 9.1k $266.9k | Reduced -392 |
| Atria Wealth Solutions, Inc. 0.01% of their portfolio | 7.7k $228.4k | Unchanged |
| BCGM Wealth Management, LLC 0.06% of their portfolio | 7.6k $222.2k | Unchanged |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 7.5k $220.0k | Unchanged |
| BCS Wealth Management 0.05% of their portfolio | 7.4k $217.0k | Added +75 |
| ACAS, LLC 0.14% of their portfolio | 7.1k $215.6k | New |
| Sigma Planning Corp 0.01% of their portfolio | 7.0k $205.0k | New |
| Allworth Financial LP 0.00% of their portfolio | 6.5k $190.8k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 6.2k $181.0k | Unchanged |
| PFS Partners, LLC 0.09% of their portfolio | 5.9k $172.6k | Added +4.6k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.7k $78.8k | Added +377 |
| INVESTMENT MANAGEMENT CORP /VA/ /ADV 0.05% of their portfolio | 1.9k $55.4k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.6k $46.8k | Added +1.2k |
| Compass Financial Services Inc 0.02% of their portfolio | 1.2k $34.3k | Unchanged |
| Ameritas Advisory Services, LLC 0.00% of their portfolio | 1.0k $29.2k | New |
| EVOLUTION WEALTH MANAGEMENT INC. 0.03% of their portfolio | 901 $26.3k | First filing |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 793 $23.2k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 680 $19.9k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 500 $14.6k | Unchanged |
| Whipplewood Advisors, LLC 0.01% of their portfolio | 393 $11.5k | Reduced -1.7k |
| Spire Wealth Management 0.00% of their portfolio | 208 $6.1k | Unchanged |
| Cape Investment Advisory, Inc. 0.00% of their portfolio | 200 $5.8k | Unchanged |
| Financial Network Wealth Advisors LLC 0.00% of their portfolio | 103 $3.0k | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |