INNOVATOR ETFS TRUST KJUL
US SML CP PWR B · ETP · CUSIP 45782C284
88
institutional holders
-5 vs Q4 2024
3.7m
shares reported held*
$102.3mreported value*
8 new
15 added
47 reduced
12 sold out
net sold ≈ $31.9m (-1.1m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.98.
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 54 |
| Q4 2022 | 61 |
| Q1 2023 | 58 |
| Q2 2023 | 59 |
| Q3 2023 | 71 |
| Q4 2023 | 86 |
| Q1 2024 | 82 |
| Q2 2024 | 77 |
| Q3 2024 | 81 |
| Q4 2024 | 93 |
| Q1 2025 | 88 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 26 | 27 |
| Q3 2023 | 59 | 13 |
| Q4 2023 | 36 | 32 |
| Q1 2024 | 18 | 49 |
| Q2 2024 | 27 | 43 |
| Q3 2024 | 45 | 27 |
| Q4 2024 | 24 | 42 |
| Q1 2025 | 23 | 59 |
Biggest buyers
| ALTFEST L J & CO INC | New | +364.6k |
| Capital Investment Advisory Services, LLC | Added | +37.1k |
| FOUNDERS FINANCIAL SECURITIES LLC | New | +15.2k |
| Gradient Investments LLC | Added | +11.7k |
| Cetera Investment Advisers | Added | +8.6k |
| UBS Group AG | New | +7.6k |
| Atlantic Private Wealth, LLC | Added | +7.4k |
| Capital Analysts, LLC | Added | +7.0k |
| M Holdings Securities, Inc. | Added | +6.3k |
| COLDSTREAM CAPITAL MANAGEMENT INC | New | +4.4k |
Biggest sellers
| ODonnell Financial Services, LLC | Reduced | -594.6k |
| Allworth Financial LP | Reduced | -486.1k |
| HighTower Advisors, LLC | Reduced | -150.6k |
| RFG Advisory, LLC | Sold out | -76.2k |
| Wood Tarver Financial Group, LLC | Reduced | -50.4k |
| Focus Partners Wealth | Reduced | -30.0k |
| JANE STREET GROUP, LLC | Sold out | -23.6k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Reduced | -22.5k |
| Kestra Advisory Services, LLC | Reduced | -18.1k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -17.3k |
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| HighTower Advisors, LLC 0.02% of their portfolio | 452.9k $12.7m | Reduced -150.6k |
| Gradient Investments LLC 0.21% of their portfolio | 368.1k $10.3m | Added +11.7k |
| ALTFEST L J & CO INC 1.28% of their portfolio | 364.6k $10.2m | New |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 267.7k $7.5m | Reduced -17.3k |
| Maltin Wealth Management, Inc. 2.49% of their portfolio | 189.8k $5.3m | Reduced -6.0k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 113.9k $3.2m | Reduced -8.0k |
| Cetera Investment Advisers 0.01% of their portfolio | 102.3k $2.9m | Added +8.6k |
| Onyx Bridge Wealth Group LLC 0.40% of their portfolio | 98.9k $2.8m | Added +1.5k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 74.8k $2.1m | Reduced -18.1k |
| Berger Financial Group, Inc 0.14% of their portfolio | 72.2k $2.0m | Reduced -2.8k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 71.9k $2.0m | Reduced -1.6k |
| PRINCIPAL SECURITIES, INC. 0.05% of their portfolio | 70.1k $2.1m | Unchanged |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 57.7k $1.6m | Reduced -1.9k |
| Diligent Investors, LLC 0.38% of their portfolio | 55.9k $1.6m | Reduced -11.6k |
| ODonnell Financial Services, LLC 0.60% of their portfolio | 51.8k $1.4m | Reduced -594.6k |
| Fragasso Financial Advisors Inc 0.11% of their portfolio | 51.2k $1.4m | Reduced -1.2k |
| Cypress Wealth Services, LLC 0.29% of their portfolio | 50.8k $1.4m | Reduced -465 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 49.5k $1.4m | Reduced -4.9k |
| Compass Advisory Group LLC 0.45% of their portfolio | 46.1k $1.3m | Reduced -775 |
| INDEPENDENT FINANCIAL GROUP, LLC 0.04% of their portfolio | 45.4k $1.3m | Reduced -337 |
| CORRADO ADVISORS, LLC 0.82% of their portfolio | 43.8k $1.2m | Reduced -312 |
| Brookstone Capital Management 0.02% of their portfolio | 42.8k $1.2m | Reduced -446 |
| Chris Bulman Inc 0.73% of their portfolio | 41.1k $1.2m | Reduced -1.3k |
| Capital Investment Advisory Services, LLC 0.10% of their portfolio | 39.3k $1.1m | Added +37.1k |
| M Holdings Securities, Inc. 0.17% of their portfolio | 36.0k $1.0m | Added +6.3k |
| Jacobi Capital Management LLC 0.07% of their portfolio | 34.3k $958.5k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 33.8k $944.9k | Reduced -22.5k |
| Long Island Wealth Management, Inc. 0.56% of their portfolio | 32.7k $915.8k | Unchanged |
| AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio | 32.6k $911.6k | Reduced -1.0k |
| GILL CAPITAL PARTNERS, LLC 0.31% of their portfolio | 32.4k $906.5k | Reduced -3.0k |
| Wood Tarver Financial Group, LLC 0.29% of their portfolio | 31.8k $888.9k | Reduced -50.4k |
| LPL Financial LLC 0.00% of their portfolio | 30.2k $845.6k | Reduced -1.0k |
| Focus Partners Wealth 0.00% of their portfolio | 29.1k $814.6k | Reduced -30.0k |
| Marcum Wealth, LLC 0.06% of their portfolio | 26.4k $738.1k | Unchanged |
| WorthPointe, LLC 0.33% of their portfolio | 25.9k $723.4k | Unchanged |
| Global Strategic Investment Solutions, LLC 0.08% of their portfolio | 25.4k $711.2k | Added +316 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 25.1k $701.3k | Reduced -429 |
| DHJJ Financial Advisors, Ltd. 0.27% of their portfolio | 24.0k $672.1k | Reduced -1.1k |
| Capital Analysts, LLC 0.02% of their portfolio | 22.2k $620.0k | Added +7.0k |
| IFP Advisors, Inc 0.02% of their portfolio | 21.3k $595.9k | Added +1.0k |
| Tradition Wealth Management, LLC 0.05% of their portfolio | 18.8k $526.8k | Reduced -529 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.09% of their portfolio | 17.4k $486.5k | Reduced -78 |
| Forvis Mazars Wealth Advisors, LLC 0.01% of their portfolio | 17.2k $480.5k | Reduced -10.0k |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 16.8k $465.3k | Reduced -950 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 16.7k $467.7k | Added +504 |
| FOUNDERS FINANCIAL SECURITIES LLC 0.04% of their portfolio | 15.2k $420.7k | New |
| WEALTH ALLIANCE, LLC 0.05% of their portfolio | 15.0k $420.8k | Reduced -2.1k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 14.5k $407.0k | Added +793 |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 13.2k $369.4k | Reduced -11.0k |
| Atlantic Private Wealth, LLC 0.27% of their portfolio | 13.0k $362.6k | Added +7.4k |
| Outlook Wealth Advisors, LLC 0.10% of their portfolio | 12.7k $355.5k | Unchanged |
| Crown Wealth Group, LLC 0.18% of their portfolio | 12.3k $344.4k | Reduced -8.9k |
| FSA Advisors, Inc. 0.27% of their portfolio | 12.2k $341.5k | Reduced -196 |
| WEALTHGARDEN F.S. LLC 0.31% of their portfolio | 11.5k $320.6k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.11% of their portfolio | 11.3k $317.2k | Reduced -4 |
| Miller Financial Services LLC 0.44% of their portfolio | 11.0k $308.3k | Unchanged |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 11.0k $306.6k | Added +1.5k |
| Sunbelt Securities, Inc. 0.03% of their portfolio | 10.6k $297.1k | Reduced -200 |
| NorthCrest Asset Manangement, LLC 0.01% of their portfolio | 10.4k $291.1k | Reduced -2.1k |
| SageView Advisory Group, LLC 0.01% of their portfolio | 10.0k $280.0k | Reduced -4.6k |
| LEIGH BALDWIN & CO., LLC 0.22% of their portfolio | 9.7k $271.3k | Reduced -900 |
| U.S. Capital Wealth Advisors, LLC 0.01% of their portfolio | 9.5k $266.6k | Reduced -609 |
| WINNACLE WEALTH LLC 0.22% of their portfolio | 8.5k $238.2k | Reduced -486 |
| Atria Wealth Solutions, Inc. 0.00% of their portfolio | 7.7k $216.7k | Reduced -2.2k |
| BCGM Wealth Management, LLC 0.07% of their portfolio | 7.6k $212.8k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 7.6k $211.3k | New |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 7.5k $211.0k | Added +500 |
| BCS Wealth Management 0.05% of their portfolio | 7.4k $206.0k | Reduced -1.5k |
| Allworth Financial LP 0.00% of their portfolio | 6.5k $180.0k | Reduced -486.1k |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 6.2k $173.4k | Reduced -85 |
| COLDSTREAM CAPITAL MANAGEMENT INC 0.00% of their portfolio | 4.4k $122.1k | New |
| Mattson Financial Services, LLC 0.03% of their portfolio | 3.7k $102.7k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.3k $64.9k | Reduced -843 |
| Whipplewood Advisors, LLC 0.01% of their portfolio | 2.1k $11.0k | Added +1.7k |
| INVESTMENT MANAGEMENT CORP /VA/ /ADV 0.05% of their portfolio | 1.9k $53.0k | Unchanged |
| PFS Partners, LLC 0.02% of their portfolio | 1.3k $36.6k | Added +125 |
| Compass Financial Services Inc 0.02% of their portfolio | 1.2k $32.8k | New |
| Stonebridge Financial Group, LLC 0.00% of their portfolio | 1.1k $30.4k | Unchanged |
| ASSETMARK, INC 0.00% of their portfolio | 800 $22.4k | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 793 $22.2k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 680 $19.0k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 500 $14.0k | Reduced -200 |
| CoreCap Advisors, LLC 0.00% of their portfolio | 426 $11.9k | Unchanged |
| Noble Wealth Management PBC 0.01% of their portfolio | 323 $9.0k | Unchanged |
| Spire Wealth Management 0.00% of their portfolio | 208 $5.8k | Unchanged |
| Cape Investment Advisory, Inc. 0.00% of their portfolio | 200 $5.6k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 100 $2.8k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |