HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($84.1m this quarter). Holder counts are more reliable. Shares outstanding: 51.2m as of 2026-05-01, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $243.84. Options: 20 managers hold calls ($267.7m notional), 20 hold puts ($234.1m).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 569 |
| Q4 2022 | 575 |
| Q1 2023 | 640 |
| Q2 2023 | 683 |
| Q3 2023 | 681 |
| Q4 2023 | 708 |
| Q1 2024 | 733 |
| Q2 2024 | 802 |
| Q3 2024 | 729 |
| Q4 2024 | 801 |
| Q1 2025 | 808 |
| Q2 2025 | 790 |
| Q3 2025 | 772 |
| Q4 2025 | 749 |
| Q1 2026 | 679 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 441 | 313 |
| Q3 2024 | 345 | 397 |
| Q4 2024 | 390 | 324 |
| Q1 2025 | 454 | 323 |
| Q2 2025 | 395 | 378 |
| Q3 2025 | 396 | 379 |
| Q4 2025 | 344 | 405 |
| Q1 2026 | 389 | 352 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $450.2m | $245.3m | 0.54 |
| Q3 2025 | $449.6m | $348.4m | 0.77 |
| Q4 2025 | $374.3m | $267.3m | 0.71 |
| Q1 2026 | $267.7m | $234.1m | 0.87 |
Biggest buyers
| TWO SIGMA INVESTMENTS, LP | Added | +1.1m |
| MORGAN STANLEY | Added | +770.1k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +703.7k |
| MILLENNIUM MANAGEMENT LLC | Added | +456.1k |
| AQR CAPITAL MANAGEMENT LLC | Added | +439.2k |
| JPMORGAN CHASE & CO | Added | +389.3k |
| JANE STREET GROUP, LLC | Added | +333.6k |
| ACADIAN ASSET MANAGEMENT LLC | Added | +328.9k |
| Capital World Investors | Added | +312.1k |
| UBS Group AG | Added | +312.0k |
Biggest sellers
| JANUS HENDERSON GROUP PLC | Reduced | -857.9k |
| T. Rowe Price Investment Management, Inc. | Sold out | -707.6k |
| Clearbridge Investments, LLC | Reduced | -565.4k |
| TWO SIGMA ADVISERS, LP | Sold out | -415.1k |
| ALLIANCEBERNSTEIN L.P. | Reduced | -383.3k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -366.0k |
| FRANKLIN RESOURCES INC | Reduced | -326.6k |
| TimesSquare Capital Management, LLC | Sold out | -218.0k |
| Bank of New York Mellon Corp | Reduced | -206.6k |
| Danica Pension, Livsforsikringsaktieselskab | Reduced | -185.7k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $80.4m329.2k shares |
| IMC-Chicago, LLC | Added | $37.9m155.2k shares |
| CITADEL ADVISORS LLC | Reduced | $29.7m121.7k shares |
| Squarepoint Ops LLC | Added | $26.3m107.7k shares |
| JANE STREET GROUP, LLC | Added | $25.6m104.9k shares |
| UBS Group AG | Added | $12.2m50.0k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $10.5m43.0k shares |
| PEAK6 LLC | Reduced | $9.3m38.0k shares |
| Walleye Trading LLC | Reduced | $7.4m30.2k shares |
| Freemont Management S.A. | Added | $6.8m28.0k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $53.9m220.8k shares |
| D. E. Shaw & Co., Inc. | Reduced | $22.7m92.9k shares |
| CITADEL ADVISORS LLC | Added | $20.1m82.3k shares |
| JANE STREET GROUP, LLC | Added | $20.0m82.1k shares |
| Squarepoint Ops LLC | Added | $18.0m73.7k shares |
| BARCLAYS PLC | Added | $17.8m72.8k shares |
| Alphadyne Asset Management LP | New | $15.6m64.0k shares |
| IMC-Chicago, LLC | Added | $13.6m55.9k shares |
| PEAK6 LLC | Added | $12.9m52.7k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $10.3m42.2k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 1 | $3.9k | 5 | $38.4m | $38.4m |
| Q3 2024 | 0 | — | 5 | $26.6m | $26.6m |
| Q4 2024 | 0 | — | 6 | $74.9m | $74.9m |
| Q1 2025 | 0 | — | 3 | $26.1m | $20.3m |
| Q2 2025 | 0 | — | 3 | $18.8m | $18.8m |
| Q3 2025 | 0 | — | 4 | $25.7m | $25.7m |
| Q4 2025 | 0 | — | 3 | $11.6m | $11.6m |
| Q1 2026 | 0 | — | 2 | $7.3m | $7.3m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-03-17 | Halligan Brian Director | Sold plan | $2.2m8.5k shares |
| 2026-02-17 | Halligan Brian Director | Sold plan | $2.1m8.3k shares |
| 2026-02-04 | FISHER ERIKA ASHLEY Chief Legal Officer | Sold plan | $200.2k841 shares |
| 2026-02-03 | FISHER ERIKA ASHLEY Chief Legal Officer | Sold plan | $148.4k589 shares |
| 2026-01-20 | Halligan Brian Director | Sold plan | $2.6m8.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| PRICE T ROWE ASSOCIATES INC /MD/ 0.13% of their portfolio | 4.6m $1.1bn | Added +24.0k |
| BlackRock, Inc. 0.02% of their portfolio | 4.1m $1.0bn | Added +262.3k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.04% of their portfolio | 2.9m $698.5m | First filing |
| JPMORGAN CHASE & CO 0.04% of their portfolio | 2.7m $631.5m | Added +389.3k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 2.3m $554.5m | First filing |
| Pictet Asset Management Holding SA 0.56% of their portfolio | 2.2m $534.0m | Added +252.6k |
| FMR LLC 0.02% of their portfolio | 1.7m $426.8m | Reduced -117.6k |
| AQR CAPITAL MANAGEMENT LLC 0.18% of their portfolio | 1.6m $397.4m | Added +439.2k |
| TWO SIGMA INVESTMENTS, LP 0.27% of their portfolio | 1.3m $328.2m | Added +1.1m |
| MORGAN STANLEY 0.02% of their portfolio | 1.3m $309.3m | Added +770.1k |
| STATE STREET CORP 0.01% of their portfolio | 1.3m $305.2m | Added +58.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.02% of their portfolio | 1.0m $244.3m | Added +31.6k |
| Capital World Investors 0.03% of their portfolio | 959.8k $234.3m | Added +312.1k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.12% of their portfolio | 903.6k $220.6m | Added +703.7k |
| MILLENNIUM MANAGEMENT LLC 0.16% of their portfolio | 900.2k $219.7m | Added +456.1k |
| Amundi 0.04% of their portfolio | 586.0k $143.1m | Added +146.9k |
| JANE STREET GROUP, LLC 0.15% of their portfolio | 554.4k $135.3m | Added +333.6k |
| Alyeska Investment Group, L.P. 0.37% of their portfolio | 533.3k $130.2m | Reduced -26.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.03% of their portfolio | 527.7k $128.8m | Reduced -57.8k |
| WELLINGTON MANAGEMENT GROUP LLP 0.02% of their portfolio | 508.9k $124.2m | Reduced -366.0k |
| UBS Group AG 0.02% of their portfolio | 450.4k $109.9m | Added +312.0k |
| ACADIAN ASSET MANAGEMENT LLC 0.15% of their portfolio | 438.1k $106.9m | Added +328.9k |
| Legal & General Group Plc 0.02% of their portfolio | 426.2k $104.0m | Added +14.4k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 411.5k $100.5m | Added +125.3k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 374.6k $91.4m | Added +14.5k |
| FEDERATED HERMES, INC. 0.15% of their portfolio | 366.3k $89.4m | Added +152.8k |
| Man Group plc 0.18% of their portfolio | 361.4k $88.2m | Reduced -174.5k |
| Qube Research & Technologies Ltd 0.12% of their portfolio | 354.4k $86.5m | Added +39.2k |
| EDMOND DE ROTHSCHILD HOLDING S.A. 1.25% of their portfolio | 352.8k $86.1m | Added +122.8k |
| VANGUARD FIDUCIARY TRUST CO 0.02% of their portfolio | 332.3k $81.1m | First filing |
| FIRST TRUST ADVISORS LP 0.06% of their portfolio | 316.0k $77.1m | Reduced -7.2k |
| Spyglass Capital Management LLC 5.42% of their portfolio | 313.9k $76.6m | Added +49.0k |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 310.3k $75.7m | Reduced -24.5k |
| Connor, Clark & Lunn Investment Management Ltd. 0.17% of their portfolio | 303.7k $74.1m | Added +270.4k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 292.8k $71.5m | Added +31.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.09% of their portfolio | 285.1k $69.6m | Added +156.8k |
| WORLDQUANT MILLENNIUM ADVISORS LLC 0.25% of their portfolio | 265.7k $64.9m | Added +1.3k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 257.0k $62.7m | Reduced -206.6k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.24% of their portfolio | 233.0k $56.9m | Reduced -119.2k |
| Atreides Management, LP 1.38% of their portfolio | 232.1k $56.7m | New |
| Squarepoint Ops LLC 0.12% of their portfolio | 226.6k $55.3m | Reduced -59.3k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.02% of their portfolio | 219.3k $53.6m | Added +72.4k |
| Nuveen, LLC 0.01% of their portfolio | 215.1k $52.5m | Reduced -13.0k |
| Fiera Capital Corp 0.17% of their portfolio | 207.3k $50.6m | Added +8.3k |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 194.3k $47.4m | Reduced -63.0k |
| Invesco Ltd. 0.00% of their portfolio | 185.4k $45.2m | Reduced -111.5k |
| MARSHALL WACE, LLP 0.05% of their portfolio | 180.4k $44.0m | Added +117.1k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 178.9k $43.7m | Added +7.4k |
| RENAISSANCE TECHNOLOGIES LLC 0.06% of their portfolio | 169.7k $41.4m | New |
| Robeco Institutional Asset Management B.V. 0.06% of their portfolio | 168.2k $41.0m | Added +107.1k |
| BNP PARIBAS FINANCIAL MARKETS 0.03% of their portfolio | 166.7k $40.7m | Added +126.7k |
| GILDER GAGNON HOWE & CO LLC 0.47% of their portfolio | 161.8k $39.5m | Reduced -4.1k |
| BANK OF MONTREAL /CAN/ 0.02% of their portfolio | 156.5k $38.2m | Added +79.1k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.15% of their portfolio | 154.1k $37.6m | Added +87.5k |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 0.06% of their portfolio | 150.0k $36.6m | Added +25.0k |
| Swiss National Bank 0.02% of their portfolio | 146.0k $35.6m | Added +8.8k |
| Walleye Capital LLC 0.22% of their portfolio | 144.8k $35.4m | Added +81.8k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.02% of their portfolio | 142.0k $34.7m | Added +40.3k |
| RDST Capital LLC 3.32% of their portfolio | 141.2k $34.5m | Reduced -16.6k |
| DEUTSCHE BANK AG\ 0.01% of their portfolio | 136.8k $33.4m | Added +9.6k |
| ARMISTICE CAPITAL, LLC 1.04% of their portfolio | 128.6k $31.4m | Added +60.6k |
| Ardmore Road Asset Management LP 2.02% of their portfolio | 125.8k $30.7m | Added +65.4k |
| Sumitomo Mitsui Trust Group, Inc. 0.02% of their portfolio | 119.7k $29.2m | Reduced -5.2k |
| CITADEL ADVISORS LLC 0.02% of their portfolio | 118.2k $28.9m | Reduced -56.2k |
| STATE OF MICHIGAN RETIREMENT SYSTEM 0.14% of their portfolio | 106.4k $26.0m | Unchanged |
| CAPITAL FUND MANAGEMENT S.A. 0.23% of their portfolio | 104.7k $25.5m | Added +13.1k |
| Vinva Investment Management Ltd 0.31% of their portfolio | 102.6k $24.8m | Added +40.4k |
| Quantinno Capital Management LP 0.04% of their portfolio | 98.7k $24.1m | Added +47.1k |
| Assenagon Asset Management S.A. 0.04% of their portfolio | 96.4k $23.5m | Added +47.8k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 95.6k $23.3m | Reduced -20.9k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.02% of their portfolio | 87.0k $21.2m | First filing |
| EVENTIDE ASSET MANAGEMENT, LLC 0.33% of their portfolio | 83.0k $20.2m | Reduced -7.0k |
| Russell Investments Group, Ltd. 0.02% of their portfolio | 81.6k $19.9m | Added +19.5k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.02% of their portfolio | 80.3k $19.6m | Added +5.6k |
| Jain Global LLC 0.25% of their portfolio | 79.2k $19.3m | Reduced -99.7k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 75.4k $18.4m | Added +3.0k |
| SG Americas Securities, LLC 0.02% of their portfolio | 73.5k $17.9m | Added +43.1k |
| Danica Pension, Livsforsikringsaktieselskab 0.32% of their portfolio | 70.2k $17.1m | Reduced -185.7k |
| STIFEL FINANCIAL CORP 0.02% of their portfolio | 70.0k $17.1m | Reduced -9.7k |
| VICTORY CAPITAL MANAGEMENT INC 0.01% of their portfolio | 68.1k $16.6m | Added +2.1k |
| STRS OHIO 0.07% of their portfolio | 67.7k $16.5m | Reduced -2 |
| California Public Employees Retirement System 0.01% of their portfolio | 67.3k $16.4m | Reduced -3.4k |
| CIBC Bancorp USA Inc. 0.02% of their portfolio | 67.3k $16.4m | First filing |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 65.8k $16.1m | Added +674 |
| Y-Intercept (Hong Kong) Ltd 0.29% of their portfolio | 63.7k $15.5m | Added +53.4k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.02% of their portfolio | 63.2k $15.4m | Reduced -400 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.02% of their portfolio | 61.8k $15.1m | Reduced -2.6k |
| Korea Investment CORP 0.03% of their portfolio | 59.7k $14.6m | Added +22.4k |
| CITIGROUP INC 0.01% of their portfolio | 58.9k $14.4m | Reduced -2.7k |
| Quadrature Capital Ltd 0.17% of their portfolio | 57.0k $13.9m | Added +37.5k |
| Verition Fund Management LLC 0.13% of their portfolio | 56.2k $13.7m | Added +26.1k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.01% of their portfolio | 55.6k $13.6m | Added +5.0k |
| COOPER CREEK PARTNERS MANAGEMENT LLC 0.62% of their portfolio | 53.0k $12.9m | Unchanged |
| LOOMIS SAYLES & CO L P 0.02% of their portfolio | 52.8k $12.9m | Added +50.2k |
| HRT FINANCIAL LP 0.04% of their portfolio | 50.7k $12.4m | Added +36.9k |
| BARCLAYS PLC 0.00% of their portfolio | 50.1k $12.2m | Added +21.6k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 50.0k $12.2m | Added +18.4k |
| IEQ CAPITAL, LLC 0.06% of their portfolio | 48.8k $11.9m | Added +15.5k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.02% of their portfolio | 48.1k $11.7m | Reduced -427 |
| AVIVA PLC 0.02% of their portfolio | 47.4k $11.6m | Added +1.3k |