HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($74.4m this quarter). Holder counts are more reliable. Shares outstanding: 52.4m as of 2025-10-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $466.43. Options: 26 managers hold calls ($449.6m notional), 25 hold puts ($348.4m).
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 569 |
| Q4 2022 | 575 |
| Q1 2023 | 640 |
| Q2 2023 | 683 |
| Q3 2023 | 681 |
| Q4 2023 | 708 |
| Q1 2024 | 733 |
| Q2 2024 | 802 |
| Q3 2024 | 729 |
| Q4 2024 | 801 |
| Q1 2025 | 808 |
| Q2 2025 | 790 |
| Q3 2025 | 772 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 315 | 332 |
| Q1 2024 | 390 | 286 |
| Q2 2024 | 441 | 313 |
| Q3 2024 | 345 | 397 |
| Q4 2024 | 390 | 324 |
| Q1 2025 | 454 | 323 |
| Q2 2025 | 395 | 378 |
| Q3 2025 | 396 | 379 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2024 | $556.7m | $905.2m | 1.63 |
| Q1 2025 | $270.0m | $162.0m | 0.60 |
| Q2 2025 | $450.2m | $245.3m | 0.54 |
| Q3 2025 | $449.6m | $348.4m | 0.77 |
Biggest buyers
| Pictet Asset Management Holding SA | Added | +892.6k |
| JPMORGAN CHASE & CO | Added | +551.0k |
| Balyasny Asset Management L.P. | Added | +457.0k |
| BlackRock, Inc. | Added | +347.9k |
| VANGUARD GROUP INC | Added | +345.5k |
| MILLENNIUM MANAGEMENT LLC | Added | +335.9k |
| AQR CAPITAL MANAGEMENT LLC | Added | +257.6k |
| Atreides Management, LP | New | +243.4k |
| JANUS HENDERSON GROUP PLC | Added | +173.8k |
| Amundi | Added | +165.3k |
Biggest sellers
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -782.2k |
| FMR LLC | Reduced | -672.4k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Reduced | -581.4k |
| JENNISON ASSOCIATES LLC | Reduced | -373.4k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -367.3k |
| Durable Capital Partners LP | Reduced | -273.8k |
| ROYAL BANK OF CANADA | Reduced | -219.5k |
| FRANKLIN RESOURCES INC | Reduced | -213.6k |
| Clearbridge Investments, LLC | Reduced | -180.6k |
| Invesco Ltd. | Reduced | -175.6k |
Biggest calls
| PEAK6 LLC | Reduced | $121.3m259.4k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $92.8m198.4k shares |
| CITADEL ADVISORS LLC | Added | $48.9m104.5k shares |
| Walleye Trading LLC | Reduced | $33.3m71.2k shares |
| IMC-Chicago, LLC | Added | $21.3m45.6k shares |
| Squarepoint Ops LLC | Added | $19.2m41.1k shares |
| WOLVERINE TRADING, LLC | Added | $17.7m34.0k shares |
| GROUP ONE TRADING LLC | Added | $12.8m27.4k shares |
| ADAPT Investment Managers SA | Unchanged | $11.7m25.0k shares |
| JANE STREET GROUP, LLC | Added | $10.8m23.1k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $53.7m114.7k shares |
| UBS Group AG | Added | $45.0m96.1k shares |
| CITADEL ADVISORS LLC | Added | $43.3m92.6k shares |
| D. E. Shaw & Co., Inc. | Added | $26.5m56.6k shares |
| IMC-Chicago, LLC | Added | $24.0m51.4k shares |
| PICTON MAHONEY ASSET MANAGEMENT | Added | $23.4m50.0k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $20.3m43.3k shares |
| JANE STREET GROUP, LLC | Added | $15.8m33.7k shares |
| WOLVERINE TRADING, LLC | Added | $15.7m30.2k shares |
| ADAPT Investment Managers SA | Unchanged | $14.0m30.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2023 | 1 | $7.6k | 6 | $35.3m | $28.3m |
| Q1 2024 | 1 | $3.1k | 3 | $21.7m | $21.0m |
| Q2 2024 | 1 | $3.9k | 5 | $38.4m | $38.4m |
| Q3 2024 | 0 | — | 5 | $26.6m | $26.6m |
| Q4 2024 | 0 | — | 6 | $74.9m | $74.9m |
| Q1 2025 | 0 | — | 3 | $26.1m | $20.3m |
| Q2 2025 | 0 | — | 3 | $18.8m | $18.8m |
| Q3 2025 | 0 | — | 4 | $25.7m | $25.7m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-09-16 | Halligan Brian Director | Sold plan | $4.3m8.5k shares |
| 2025-09-09 | Shah Dharmesh Chief Technology Officer, director | Sold plan | $2.4m4.7k shares |
| 2025-09-08 | Shah Dharmesh Chief Technology Officer, director | Sold plan | $8.6m17.3k shares |
| 2025-09-08 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $238.5k477 shares |
| 2025-09-08 | Bueker Kathryn Chief Financial Officer | Sold plan | $59.5k119 shares |
| 2025-08-19 | Halligan Brian Director | Sold plan | $3.8m8.5k shares |
| 2025-07-15 | Halligan Brian Director | Sold plan | $4.6m8.5k shares |
| 2025-07-02 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $1.3m2.4k shares |
| 2025-07-02 | Bueker Kathryn Chief Financial Officer | Sold plan | $339.4k615 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.04% of their portfolio | 5.7m $2.7bn | Added +345.5k |
| JPMORGAN CHASE & CO 0.06% of their portfolio | 4.1m $1.9bn | Added +551.0k |
| BlackRock, Inc. 0.03% of their portfolio | 4.0m $1.9bn | Added +347.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.17% of their portfolio | 3.4m $1.6bn | Reduced -782.2k |
| FMR LLC 0.04% of their portfolio | 1.6m $767.8m | Reduced -672.4k |
| WELLINGTON MANAGEMENT GROUP LLP 0.12% of their portfolio | 1.5m $683.7m | Reduced -367.3k |
| Pictet Asset Management Holding SA 0.66% of their portfolio | 1.5m $683.2m | Added +892.6k |
| STATE STREET CORP 0.02% of their portfolio | 1.1m $537.5m | Added +21.4k |
| JANUS HENDERSON GROUP PLC 0.24% of their portfolio | 1.1m $536.6m | Added +173.8k |
| FRANKLIN RESOURCES INC 0.13% of their portfolio | 1.1m $506.8m | Reduced -213.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.03% of their portfolio | 957.6k $446.7m | Added +31.6k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.08% of their portfolio | 766.1k $358.4m | Reduced -51.1k |
| Clearbridge Investments, LLC 0.23% of their portfolio | 652.1k $305.1m | Reduced -180.6k |
| GOLDMAN SACHS GROUP INC 0.04% of their portfolio | 595.0k $278.3m | Added +71.2k |
| AQR CAPITAL MANAGEMENT LLC 0.16% of their portfolio | 546.4k $255.6m | Added +257.6k |
| MILLENNIUM MANAGEMENT LLC 0.20% of their portfolio | 535.5k $250.5m | Added +335.9k |
| TWO SIGMA ADVISERS, LP 0.50% of their portfolio | 529.4k $247.7m | Added +96.5k |
| Bank of New York Mellon Corp 0.04% of their portfolio | 526.3k $246.2m | Reduced -21.9k |
| Balyasny Asset Management L.P. 0.45% of their portfolio | 479.5k $224.3m | Added +457.0k |
| Amundi 0.07% of their portfolio | 452.3k $209.7m | Added +165.3k |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 448.9k $210.0m | Added +41.4k |
| ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio | 439.5k $205.6m | Added +63.4k |
| T. Rowe Price Investment Management, Inc. 0.12% of their portfolio | 429.7k $201.0m | Added +127.2k |
| JENNISON ASSOCIATES LLC 0.11% of their portfolio | 421.3k $197.1m | Reduced -373.4k |
| Man Group plc 0.37% of their portfolio | 412.6k $193.0m | Added +163.5k |
| Legal & General Group Plc 0.04% of their portfolio | 371.0k $173.5m | Added +28.4k |
| NORTHERN TRUST CORP 0.02% of their portfolio | 369.6k $172.9m | Added +7.1k |
| TWO SIGMA INVESTMENTS, LP 0.25% of their portfolio | 343.1k $160.5m | Reduced -68.0k |
| NEUBERGER BERMAN GROUP LLC 0.12% of their portfolio | 339.9k $159.0m | Added +18.3k |
| MORGAN STANLEY 0.01% of their portfolio | 331.3k $155.0m | Reduced -159.1k |
| Durable Capital Partners LP 1.13% of their portfolio | 326.7k $152.8m | Reduced -273.8k |
| FIRST TRUST ADVISORS LP 0.11% of their portfolio | 302.3k $141.4m | Reduced -3.4k |
| Qube Research & Technologies Ltd 0.19% of their portfolio | 293.7k $137.4m | Reduced -111.6k |
| ROYAL BANK OF CANADA 0.02% of their portfolio | 292.4k $136.8m | Reduced -219.5k |
| AMERICAN CENTURY COMPANIES INC 0.07% of their portfolio | 280.4k $131.2m | Reduced -33.6k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 249.1k $116.5m | Added +13.9k |
| FEDERATED HERMES, INC. 0.21% of their portfolio | 248.6k $116.3m | Reduced -1.2k |
| Atreides Management, LP 2.96% of their portfolio | 243.4k $113.9m | New |
| Artisan Partners Limited Partnership 0.16% of their portfolio | 238.6k $111.6m | Reduced -2.3k |
| RAYMOND JAMES FINANCIAL INC 0.04% of their portfolio | 233.5k $109.2m | Reduced -10.8k |
| TimesSquare Capital Management, LLC 1.54% of their portfolio | 230.4k $107.8m | Reduced -9.2k |
| Spyglass Capital Management LLC 5.62% of their portfolio | 225.2k $105.4m | Added +133.4k |
| Nuveen, LLC 0.03% of their portfolio | 219.8k $102.8m | Added +61.2k |
| Danica Pension, Livsforsikringsaktieselskab 1.54% of their portfolio | 213.2k $99.7m | Added +89.6k |
| CITADEL ADVISORS LLC 0.07% of their portfolio | 189.1k $88.5m | Added +85.9k |
| Squarepoint Ops LLC 0.18% of their portfolio | 177.7k $83.1m | Reduced -17.0k |
| MACQUARIE GROUP LTD 0.09% of their portfolio | 173.9k $81.4m | Reduced -137.2k |
| GILDER GAGNON HOWE & CO LLC 0.82% of their portfolio | 171.8k $80.4m | Reduced -4.1k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.05% of their portfolio | 169.6k $79.3m | Added +11.3k |
| EDMOND DE ROTHSCHILD HOLDING S.A. 1.21% of their portfolio | 167.1k $78.2m | Added +107.1k |
| Whale Rock Capital Management LLC 0.82% of their portfolio | 149.2k $69.8m | Unchanged |
| Swiss National Bank 0.04% of their portfolio | 144.5k $67.6m | Reduced -5.5k |
| Employees Retirement System of Texas 0.53% of their portfolio | 141.8k $66.4m | Added +140.8k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 135.4k $63.3m | Reduced -20.0k |
| CADIAN CAPITAL MANAGEMENT, LP 3.76% of their portfolio | 135.3k $63.3m | Added +92.1k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.26% of their portfolio | 134.2k $62.8m | Added +8.8k |
| DEUTSCHE BANK AG\ 0.02% of their portfolio | 133.8k $62.6m | Added +18.3k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 133.7k $62.5m | Reduced -9.7k |
| STIFEL FINANCIAL CORP 0.06% of their portfolio | 129.9k $60.8m | Added +78.0k |
| Invesco Ltd. 0.01% of their portfolio | 129.8k $60.7m | Reduced -175.6k |
| Freestone Grove Partners LP 0.45% of their portfolio | 128.7k $60.2m | Added +75.6k |
| CIBC Private Wealth Group LLC 0.10% of their portfolio | 127.8k $59.8m | Reduced -4.1k |
| Sumitomo Mitsui Trust Group, Inc. 0.03% of their portfolio | 126.8k $59.3m | Reduced -691 |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 0.09% of their portfolio | 125.0k $58.5m | New |
| RDST Capital LLC 5.35% of their portfolio | 121.5k $56.8m | New |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 111.3k $52.1m | Added +11.3k |
| Alyeska Investment Group, L.P. 0.16% of their portfolio | 110.2k $51.6m | Added +88.8k |
| Ensign Peak Advisors, Inc 0.08% of their portfolio | 106.4k $49.8m | Reduced -20.1k |
| STATE OF MICHIGAN RETIREMENT SYSTEM 0.24% of their portfolio | 106.4k $49.8m | Unchanged |
| UBS Group AG 0.01% of their portfolio | 104.6k $48.9m | Reduced -90.0k |
| Rakuten Investment Management, Inc. 0.08% of their portfolio | 103.8k $21.7m | First filing |
| PANAGORA ASSET MANAGEMENT INC 0.20% of their portfolio | 103.5k $48.4m | Reduced -16.9k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.16% of their portfolio | 102.1k $47.8m | Added +46.4k |
| WORLDQUANT MILLENNIUM ADVISORS LLC 0.19% of their portfolio | 94.7k $44.3m | Added +76.2k |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 89.5k $89.5k | Unchanged |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 87.8k $41.1m | Reduced -581.4k |
| California Public Employees Retirement System 0.02% of their portfolio | 87.2k $40.8m | Added +3.1k |
| EVENTIDE ASSET MANAGEMENT, LLC 0.66% of their portfolio | 86.3k $40.4m | Added +1.1k |
| Point72 Asset Management, L.P. 0.09% of their portfolio | 85.9k $40.2m | New |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.35% of their portfolio | 84.1k $39.3m | Reduced -23.1k |
| RENAISSANCE TECHNOLOGIES LLC 0.05% of their portfolio | 82.9k $38.8m | Added +41.9k |
| Achmea Investment Management B.V. 0.48% of their portfolio | 82.2k $38.5m | Added +19.5k |
| VICTORY CAPITAL MANAGEMENT INC 0.02% of their portfolio | 81.6k $38.2m | Reduced -17.8k |
| VOYA INVESTMENT MANAGEMENT LLC 0.04% of their portfolio | 80.6k $37.7m | Reduced -128.7k |
| Engineers Gate Manager LP 0.43% of their portfolio | 80.1k $37.5m | Added +14.9k |
| Russell Investments Group, Ltd. 0.04% of their portfolio | 75.6k $35.6m | Added +12.2k |
| National Pension Service 0.03% of their portfolio | 74.3k $34.8m | Added +2.1k |
| NorthCoast Asset Management LLC 0.13% of their portfolio | 72.8k $34.0m | Added +62.6k |
| Robeco Institutional Asset Management B.V. 0.05% of their portfolio | 71.0k $33.2m | Reduced -10.1k |
| TD Asset Management Inc 0.03% of their portfolio | 68.8k $32.2m | Added +4.4k |
| JUPITER ASSET MANAGEMENT LTD 0.28% of their portfolio | 68.6k $32.1m | Reduced -29.6k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.03% of their portfolio | 67.6k $31.6m | Reduced -3.8k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.02% of their portfolio | 67.3k $31.5m | Added +19.1k |
| RHUMBLINE ADVISERS 0.02% of their portfolio | 65.2k $30.5m | Reduced -3.1k |
| Allen Investment Management, LLC 0.34% of their portfolio | 64.7k $30.3m | Added +10.0k |
| MARSHALL WACE, LLP 0.03% of their portfolio | 64.1k $30.0m | Added +62.8k |
| COOPER CREEK PARTNERS MANAGEMENT LLC 1.12% of their portfolio | 63.8k $29.9m | Added +37.6k |
| CAPITAL FUND MANAGEMENT S.A. 0.29% of their portfolio | 63.1k $29.5m | Added +10.6k |
| GROUPAMA ASSET MANAGMENT 0.43% of their portfolio | 62.7k $29.3m | Added +1.8k |
| Rockefeller Capital Management L.P. 0.06% of their portfolio | 62.6k $29.3m | Added +7.0k |