HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($29.9m this quarter). Holder counts are more reliable. Shares outstanding: 52.7m as of 2025-08-01, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $555.43. Options: 29 managers hold calls ($450.2m notional), 30 hold puts ($245.3m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 569 |
| Q4 2022 | 575 |
| Q1 2023 | 640 |
| Q2 2023 | 683 |
| Q3 2023 | 681 |
| Q4 2023 | 708 |
| Q1 2024 | 733 |
| Q2 2024 | 802 |
| Q3 2024 | 729 |
| Q4 2024 | 801 |
| Q1 2025 | 808 |
| Q2 2025 | 790 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 309 | 315 |
| Q4 2023 | 315 | 332 |
| Q1 2024 | 390 | 286 |
| Q2 2024 | 441 | 313 |
| Q3 2024 | 345 | 397 |
| Q4 2024 | 390 | 324 |
| Q1 2025 | 454 | 323 |
| Q2 2025 | 395 | 378 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $360.4m | $530.2m | 1.47 |
| Q4 2024 | $556.7m | $905.2m | 1.63 |
| Q1 2025 | $270.0m | $162.0m | 0.60 |
| Q2 2025 | $450.2m | $245.3m | 0.54 |
Biggest buyers
| JENNISON ASSOCIATES LLC | Added | +672.2k |
| JANUS HENDERSON GROUP PLC | Added | +485.6k |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +396.1k |
| ROYAL BANK OF CANADA | Added | +325.7k |
| T. Rowe Price Investment Management, Inc. | New | +302.4k |
| TWO SIGMA ADVISERS, LP | Added | +235.4k |
| Man Group plc | Added | +211.6k |
| NEUBERGER BERMAN GROUP LLC | Added | +200.8k |
| Qube Research & Technologies Ltd | Added | +200.8k |
| TWO SIGMA INVESTMENTS, LP | Added | +180.1k |
Biggest sellers
| FMR LLC | Reduced | -1.4m |
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -940.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -770.3k |
| GROUPAMA ASSET MANAGMENT | Sold out | -700.0k |
| Invesco Ltd. | Reduced | -672.7k |
| AGF MANAGEMENT LTD | Reduced | -261.7k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Reduced | -258.7k |
| Durable Capital Partners LP | Reduced | -246.9k |
| Point72 Asset Management, L.P. | Sold out | -239.4k |
| Polar Capital Holdings Plc | Reduced | -125.0k |
Biggest calls
| PEAK6 LLC | Added | $152.4m273.8k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $69.4m124.6k shares |
| Walleye Trading LLC | Added | $45.7m82.1k shares |
| CITADEL ADVISORS LLC | Reduced | $23.2m41.7k shares |
| IMC-Chicago, LLC | Added | $20.5m36.9k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $18.4m33.1k shares |
| ADAPT Investment Managers SA | New | $13.9m25.0k shares |
| Oribel Capital Management, LP | New | $13.5m24.3k shares |
| GROUP ONE TRADING LLC | Added | $13.1m23.6k shares |
| JANE STREET GROUP, LLC | Added | $11.7m21.0k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $71.4m128.2k shares |
| IMC-Chicago, LLC | Added | $27.0m48.5k shares |
| CITADEL ADVISORS LLC | Reduced | $19.7m35.4k shares |
| D. E. Shaw & Co., Inc. | Added | $17.6m31.6k shares |
| ADAPT Investment Managers SA | New | $16.7m30.0k shares |
| JANE STREET GROUP, LLC | Added | $15.8m28.3k shares |
| PICTON MAHONEY ASSET MANAGEMENT | New | $11.1m20.0k shares |
| Walleye Trading LLC | Reduced | $10.5m18.8k shares |
| SIMPLEX TRADING, LLC | Added | $9.0m16.2k shares |
| GROUP ONE TRADING LLC | Added | $8.1m14.5k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 5 | $26.7m | $26.7m |
| Q4 2023 | 1 | $7.6k | 6 | $35.3m | $28.3m |
| Q1 2024 | 1 | $3.1k | 3 | $21.7m | $21.0m |
| Q2 2024 | 1 | $3.9k | 5 | $38.4m | $38.4m |
| Q3 2024 | 0 | — | 5 | $26.6m | $26.6m |
| Q4 2024 | 0 | — | 6 | $74.9m | $74.9m |
| Q1 2025 | 0 | — | 3 | $26.1m | $20.3m |
| Q2 2025 | 0 | — | 3 | $18.8m | $18.8m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-17 | Halligan Brian Director | Sold plan | $4.7m8.5k shares |
| 2025-06-03 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $364.7k613 shares |
| 2025-06-03 | Bueker Kathryn Chief Financial Officer | Sold plan | $142.6k239 shares |
| 2025-05-20 | Halligan Brian Director | Sold plan | $5.5m8.5k shares |
| 2025-05-19 | Bueker Kathryn Chief Financial Officer | Sold plan | $1.8m2.7k shares |
| 2025-04-24 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $408.0k680 shares |
| 2025-04-15 | Halligan Brian Executive Chair, director | Sold plan | $4.6m8.5k shares |
| 2025-04-02 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $1.4m2.4k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.05% of their portfolio | 5.4m $3.0bn | Added +144.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.26% of their portfolio | 4.1m $2.3bn | Reduced -770.3k |
| BlackRock, Inc. 0.04% of their portfolio | 3.6m $2.0bn | Added +123.3k |
| JPMORGAN CHASE & CO 0.14% of their portfolio | 3.6m $2.0bn | Added +62.0k |
| FMR LLC 0.07% of their portfolio | 2.3m $1.3bn | Reduced -1.4m |
| WELLINGTON MANAGEMENT GROUP LLP 0.18% of their portfolio | 1.8m $1.0bn | Added +396.1k |
| FRANKLIN RESOURCES INC 0.19% of their portfolio | 1.3m $722.0m | Added +172.1k |
| STATE STREET CORP 0.02% of their portfolio | 1.1m $627.6m | Added +28.1k |
| JANUS HENDERSON GROUP PLC 0.27% of their portfolio | 973.3k $541.8m | Added +485.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.04% of their portfolio | 925.9k $513.9m | Added +38.1k |
| Clearbridge Investments, LLC 0.38% of their portfolio | 832.8k $463.5m | Reduced -109.8k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.09% of their portfolio | 817.2k $454.9m | Added +155.3k |
| JENNISON ASSOCIATES LLC 0.26% of their portfolio | 794.7k $442.3m | Added +672.2k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.12% of their portfolio | 669.2k $372.5m | Reduced -258.7k |
| Durable Capital Partners LP 2.53% of their portfolio | 600.5k $334.3m | Reduced -246.9k |
| Pictet Asset Management Holding SA 0.32% of their portfolio | 566.2k $315.2m | Added +62.8k |
| Bank of New York Mellon Corp 0.06% of their portfolio | 548.2k $305.1m | Reduced -68.8k |
| GOLDMAN SACHS GROUP INC 0.05% of their portfolio | 523.8k $291.6m | Reduced -14.7k |
| ROYAL BANK OF CANADA 0.03% of their portfolio | 511.9k $284.9m | Added +325.7k |
| MORGAN STANLEY 0.02% of their portfolio | 490.3k $272.9m | Added +125.2k |
| NORGES BANK 0.03% of their portfolio | 485.0k $269.9m | Added +8.1k |
| TWO SIGMA ADVISERS, LP 0.49% of their portfolio | 432.9k $241.0m | Added +235.4k |
| TWO SIGMA INVESTMENTS, LP 0.41% of their portfolio | 411.1k $228.8m | Added +180.1k |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 407.5k $226.8m | Added +42.7k |
| Qube Research & Technologies Ltd 0.31% of their portfolio | 405.4k $225.7m | Added +200.8k |
| ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio | 376.1k $209.3m | Added +97.5k |
| NORTHERN TRUST CORP 0.03% of their portfolio | 362.5k $201.8m | Added +12.5k |
| Legal & General Group Plc 0.05% of their portfolio | 342.6k $190.7m | Added +7.0k |
| NEUBERGER BERMAN GROUP LLC 0.14% of their portfolio | 321.7k $179.1m | Added +200.8k |
| AMERICAN CENTURY COMPANIES INC 0.09% of their portfolio | 313.9k $174.7m | Added +16.7k |
| MACQUARIE GROUP LTD 0.21% of their portfolio | 311.2k $173.2m | Reduced -70.9k |
| FIRST TRUST ADVISORS LP 0.14% of their portfolio | 305.8k $170.2m | Reduced -20.1k |
| Invesco Ltd. 0.03% of their portfolio | 305.4k $170.0m | Reduced -672.7k |
| T. Rowe Price Investment Management, Inc. 0.11% of their portfolio | 302.4k $168.3m | New |
| AQR CAPITAL MANAGEMENT LLC 0.13% of their portfolio | 288.9k $160.8m | Reduced -53.1k |
| Amundi 0.05% of their portfolio | 286.9k $156.7m | Reduced -88.3k |
| FEDERATED HERMES, INC. 0.26% of their portfolio | 249.8k $139.0m | Added +53.1k |
| Man Group plc 0.30% of their portfolio | 249.2k $138.7m | Added +211.6k |
| RAYMOND JAMES FINANCIAL INC 0.05% of their portfolio | 244.3k $136.0m | Reduced -1.5k |
| Artisan Partners Limited Partnership 0.20% of their portfolio | 241.0k $134.1m | Reduced -70.1k |
| TimesSquare Capital Management, LLC 1.92% of their portfolio | 239.6k $133.4m | Added +21.5k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 235.2k $130.9m | Added +11.9k |
| VOYA INVESTMENT MANAGEMENT LLC 0.12% of their portfolio | 209.4k $116.5m | Reduced -940.3k |
| MILLENNIUM MANAGEMENT LLC 0.10% of their portfolio | 199.6k $111.1m | Added +132.7k |
| Squarepoint Ops LLC 0.24% of their portfolio | 194.7k $108.4m | Added +162.4k |
| UBS Group AG 0.02% of their portfolio | 194.6k $108.3m | Reduced -27.5k |
| GILDER GAGNON HOWE & CO LLC 1.04% of their portfolio | 175.9k $97.9m | Reduced -18.3k |
| JANE STREET GROUP, LLC 0.15% of their portfolio | 162.0k $90.2m | Added +91.0k |
| Nuveen, LLC 0.02% of their portfolio | 158.6k $88.3m | Reduced -16.4k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.06% of their portfolio | 158.2k $88.1m | Added +2.2k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 155.4k $86.5m | Added +22.2k |
| Swiss National Bank 0.05% of their portfolio | 150.0k $83.5m | Added +11.7k |
| Whale Rock Capital Management LLC 1.15% of their portfolio | 149.2k $83.1m | Reduced -32.1k |
| AMERIPRISE FINANCIAL INC 0.02% of their portfolio | 143.4k $79.8m | Reduced -56.0k |
| CIBC Private Wealth Group LLC 0.13% of their portfolio | 131.9k $73.4m | Reduced -5.3k |
| Sumitomo Mitsui Trust Group, Inc. 0.04% of their portfolio | 127.5k $71.0m | Added +2.8k |
| Ensign Peak Advisors, Inc 0.12% of their portfolio | 126.6k $70.4m | Reduced -25.3k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.29% of their portfolio | 125.4k $69.8m | Reduced -41.2k |
| Danica Pension, Livsforsikringsaktieselskab 1.15% of their portfolio | 123.6k $68.8m | New |
| PANAGORA ASSET MANAGEMENT INC 0.30% of their portfolio | 120.5k $67.1m | Added +823 |
| DEUTSCHE BANK AG\ 0.02% of their portfolio | 115.5k $64.3m | Reduced -14.4k |
| Capital International Investors 0.01% of their portfolio | 111.8k $62.2m | Added +563 |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.55% of their portfolio | 107.2k $59.7m | Reduced -19.6k |
| STATE OF MICHIGAN RETIREMENT SYSTEM 0.31% of their portfolio | 106.4k $59.2m | Unchanged |
| CITADEL ADVISORS LLC 0.05% of their portfolio | 103.2k $57.5m | Added +92.3k |
| D. E. Shaw & Co., Inc. 0.06% of their portfolio | 101.5k $56.5m | Added +54.5k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 100.0k $55.6m | Added +7.6k |
| VICTORY CAPITAL MANAGEMENT INC 0.04% of their portfolio | 99.5k $55.3m | Added +72.6k |
| JUPITER ASSET MANAGEMENT LTD 0.46% of their portfolio | 98.3k $54.7m | Added +97.1k |
| TWINBEECH CAPITAL LP 1.18% of their portfolio | 93.6k $52.1m | Reduced -22.0k |
| Spyglass Capital Management LLC 3.01% of their portfolio | 91.8k $51.1m | Added +630 |
| LORD, ABBETT & CO. LLC 0.16% of their portfolio | 89.9k $50.0m | Reduced -107.4k |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 89.5k $89.5k | Reduced -14 |
| EVENTIDE ASSET MANAGEMENT, LLC 0.83% of their portfolio | 85.2k $47.4m | Added +389 |
| California Public Employees Retirement System 0.03% of their portfolio | 84.1k $46.8m | Added +6.5k |
| Robeco Institutional Asset Management B.V. 0.07% of their portfolio | 81.1k $45.1m | Reduced -15.8k |
| KBC Group NV 0.12% of their portfolio | 80.6k $44.9m | Added +60.4k |
| Jump Financial, LLC 0.55% of their portfolio | 80.1k $44.6m | Added +66.5k |
| National Pension Service 0.03% of their portfolio | 72.2k $40.2m | Added +545 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.04% of their portfolio | 71.3k $39.7m | Reduced -1.4k |
| RHUMBLINE ADVISERS 0.03% of their portfolio | 68.3k $38.0m | Added +619 |
| Engineers Gate Manager LP 0.45% of their portfolio | 65.1k $36.3m | Added +29.9k |
| TD Asset Management Inc 0.03% of their portfolio | 64.3k $35.8m | Added +6.4k |
| Russell Investments Group, Ltd. 0.04% of their portfolio | 63.5k $35.3m | Added +13.7k |
| Baird Financial Group, Inc. 0.06% of their portfolio | 63.0k $35.1m | Reduced -5.2k |
| Achmea Investment Management B.V. 0.45% of their portfolio | 62.7k $34.9m | Reduced -844 |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 62.1k $34.6m | Reduced -4.4k |
| GROUPAMA ASSET MANAGMENT 0.55% of their portfolio | 60.9k $33.5m | Added +28.3k |
| EDMOND DE ROTHSCHILD HOLDING S.A. 0.53% of their portfolio | 59.9k $33.4m | Added +14.1k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.11% of their portfolio | 55.7k $31.0m | Reduced -21.5k |
| Rockefeller Capital Management L.P. 0.04% of their portfolio | 55.6k $31.0m | New |
| Allen Investment Management, LLC 0.33% of their portfolio | 54.8k $30.5m | Added +8.4k |
| SEI INVESTMENTS CO 0.04% of their portfolio | 54.5k $30.3m | Reduced -3.3k |
| Freestone Grove Partners LP 0.22% of their portfolio | 53.1k $29.6m | Added +29.1k |
| CAPITAL FUND MANAGEMENT S.A. 0.32% of their portfolio | 52.5k $29.2m | Added +20.0k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.05% of their portfolio | 52.3k $29.1m | Added +1.7k |
| GENEVA CAPITAL MANAGEMENT LLC 0.49% of their portfolio | 52.1k $29.0m | Added +17.5k |
| STIFEL FINANCIAL CORP 0.03% of their portfolio | 51.9k $28.9m | Added +4.3k |
| Fisher Asset Management, LLC 0.01% of their portfolio | 51.5k $28.7m | Reduced -4.9k |
| Allianz Asset Management GmbH 0.04% of their portfolio | 50.9k $28.4m | Added +12.7k |