HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($81.5m this quarter). Holder counts are more reliable. Shares outstanding: 52.7m as of 2025-05-02, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $569.71. Options: 22 managers hold calls ($270.0m notional), 27 hold puts ($162.0m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 569 |
| Q4 2022 | 575 |
| Q1 2023 | 640 |
| Q2 2023 | 683 |
| Q3 2023 | 681 |
| Q4 2023 | 708 |
| Q1 2024 | 733 |
| Q2 2024 | 802 |
| Q3 2024 | 729 |
| Q4 2024 | 801 |
| Q1 2025 | 808 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 323 | 296 |
| Q3 2023 | 309 | 315 |
| Q4 2023 | 315 | 332 |
| Q1 2024 | 390 | 286 |
| Q2 2024 | 441 | 313 |
| Q3 2024 | 345 | 397 |
| Q4 2024 | 390 | 324 |
| Q1 2025 | 454 | 323 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $942.6m | $559.1m | 0.59 |
| Q3 2024 | $360.4m | $530.2m | 1.47 |
| Q4 2024 | $556.7m | $905.2m | 1.63 |
| Q1 2025 | $270.0m | $162.0m | 0.60 |
Biggest buyers
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +715.0k |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +620.1k |
| JANUS HENDERSON GROUP PLC | Added | +410.6k |
| FRANKLIN RESOURCES INC | Added | +332.9k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Added | +251.9k |
| VANGUARD GROUP INC | Added | +202.0k |
| JPMORGAN CHASE & CO | Added | +184.0k |
| Qube Research & Technologies Ltd | Added | +139.6k |
| AQR CAPITAL MANAGEMENT LLC | Added | +133.7k |
| Alyeska Investment Group, L.P. | New | +113.7k |
Biggest sellers
| FMR LLC | Reduced | -382.3k |
| COATUE MANAGEMENT LLC | Sold out | -373.3k |
| CITADEL ADVISORS LLC | Reduced | -322.4k |
| Abdiel Capital Advisors, LP | Sold out | -295.8k |
| SCGE MANAGEMENT, L.P. | Sold out | -275.0k |
| Invesco Ltd. | Reduced | -231.7k |
| Dorsal Capital Management, LP | Sold out | -160.0k |
| Clearbridge Investments, LLC | Reduced | -150.5k |
| AGF MANAGEMENT LTD | Reduced | -139.1k |
| NORGES BANK | Reduced | -126.4k |
Biggest calls
| PEAK6 LLC | Reduced | $85.0m148.7k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $63.4m110.9k shares |
| Walleye Trading LLC | Reduced | $28.1m49.2k shares |
| CITADEL ADVISORS LLC | Reduced | $27.3m47.8k shares |
| IMC-Chicago, LLC | Reduced | $17.8m31.1k shares |
| WOLVERINE TRADING, LLC | Reduced | $10.0m17.2k shares |
| SIMPLEX TRADING, LLC | Reduced | $8.6m15.1k shares |
| JANE STREET GROUP, LLC | Reduced | $5.9m10.4k shares |
| GROUP ONE TRADING LLC | Reduced | $4.7m8.2k shares |
| GOLDMAN SACHS GROUP INC | Unchanged | $4.2m7.4k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $51.9m90.8k shares |
| CITADEL ADVISORS LLC | Reduced | $23.5m41.2k shares |
| Walleye Trading LLC | Reduced | $18.3m32.0k shares |
| IMC-Chicago, LLC | Reduced | $12.5m21.8k shares |
| BANK OF MONTREAL /CAN/ | New | $10.0m17.5k shares |
| JANE STREET GROUP, LLC | Reduced | $7.0m12.2k shares |
| D. E. Shaw & Co., Inc. | Reduced | $5.9m10.3k shares |
| UBS Group AG | Added | $4.6m8.0k shares |
| PEAK6 LLC | Reduced | $4.4m7.7k shares |
| WOLVERINE TRADING, LLC | Reduced | $4.3m7.4k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 4 | $19.6m | $19.6m |
| Q3 2023 | 0 | — | 5 | $26.7m | $26.7m |
| Q4 2023 | 1 | $7.6k | 6 | $35.3m | $28.3m |
| Q1 2024 | 1 | $3.1k | 3 | $21.7m | $21.0m |
| Q2 2024 | 1 | $3.9k | 5 | $38.4m | $38.4m |
| Q3 2024 | 0 | — | 5 | $26.6m | $26.6m |
| Q4 2024 | 0 | — | 6 | $74.9m | $74.9m |
| Q1 2025 | 0 | — | 3 | $26.1m | $20.3m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-03-18 | Halligan Brian Executive Chair, director | Sold plan | $5.2m8.5k shares |
| 2025-03-05 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $2.2m3.2k shares |
| 2025-02-18 | Halligan Brian Executive Chair, director | Sold plan | $6.9m8.5k shares |
| 2025-02-14 | Bueker Kathryn Chief Financial Officer | Sold | $2.4m3.0k shares |
| 2025-01-21 | Halligan Brian Executive Chair, director | Sold plan | $6.0m8.5k shares |
| 2025-01-03 | Rangan Yamini Chief Executive Officer & Pres, director | Sold | $2.1m3.1k shares |
| 2025-01-03 | Bueker Kathryn Chief Financial Officer | Sold | $1.3m1.8k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.05% of their portfolio | 5.2m $3.0bn | Added +202.0k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.35% of their portfolio | 4.9m $2.8bn | Added +715.0k |
| FMR LLC 0.14% of their portfolio | 3.7m $2.1bn | Reduced -382.3k |
| JPMORGAN CHASE & CO 0.15% of their portfolio | 3.5m $2.0bn | Added +184.0k |
| BlackRock, Inc. 0.04% of their portfolio | 3.5m $2.0bn | Reduced -48.0k |
| WELLINGTON MANAGEMENT GROUP LLP 0.16% of their portfolio | 1.4m $818.5m | Reduced -44.6k |
| VOYA INVESTMENT MANAGEMENT LLC 0.37% of their portfolio | 1.1m $656.8m | Added +620.1k |
| FRANKLIN RESOURCES INC 0.19% of their portfolio | 1.1m $642.7m | Added +332.9k |
| STATE STREET CORP 0.03% of their portfolio | 1.1m $628.1m | Added +9.6k |
| Invesco Ltd. 0.11% of their portfolio | 978.0k $558.7m | Reduced -231.7k |
| Clearbridge Investments, LLC 0.47% of their portfolio | 942.5k $538.5m | Reduced -150.5k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.18% of their portfolio | 927.9k $530.1m | Added +251.9k |
| GEODE CAPITAL MANAGEMENT, LLC 0.04% of their portfolio | 887.8k $506.1m | Added +57.4k |
| Durable Capital Partners LP 4.33% of their portfolio | 847.5k $484.1m | Reduced -117.9k |
| GROUPAMA ASSET MANAGMENT 0.03% of their portfolio | 700.0k $1.5m | Unchanged |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.10% of their portfolio | 661.9k $378.2m | Added +94.5k |
| Bank of New York Mellon Corp 0.07% of their portfolio | 617.0k $352.5m | Reduced -57.5k |
| GOLDMAN SACHS GROUP INC 0.06% of their portfolio | 538.5k $307.6m | Added +27.5k |
| Pictet Asset Management Holding SA 0.32% of their portfolio | 503.5k $287.7m | Added +71.8k |
| JANUS HENDERSON GROUP PLC 0.16% of their portfolio | 487.6k $283.8m | Added +410.6k |
| NORGES BANK 0.04% of their portfolio | 476.8k $272.4m | Reduced -126.4k |
| MACQUARIE GROUP LTD 0.27% of their portfolio | 382.0k $218.3m | Added +38.0k |
| Amundi 0.07% of their portfolio | 375.2k $198.0m | Added +33.5k |
| MORGAN STANLEY 0.01% of their portfolio | 365.1k $208.6m | Added +76.7k |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 364.8k $208.4m | Added +6.1k |
| NORTHERN TRUST CORP 0.03% of their portfolio | 350.0k $200.0m | Added +4.5k |
| AQR CAPITAL MANAGEMENT LLC 0.20% of their portfolio | 342.0k $191.4m | Added +133.7k |
| Legal & General Group Plc 0.05% of their portfolio | 335.6k $191.7m | Added +28.4k |
| FIRST TRUST ADVISORS LP 0.16% of their portfolio | 325.8k $186.1m | Added +48.3k |
| Artisan Partners Limited Partnership 0.29% of their portfolio | 311.1k $177.7m | Reduced -30.5k |
| AMERICAN CENTURY COMPANIES INC 0.10% of their portfolio | 297.2k $169.8m | Added +19.0k |
| ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio | 278.6k $159.2m | Reduced -7.7k |
| AGF MANAGEMENT LTD 0.79% of their portfolio | 262.6k $150.0m | Reduced -139.1k |
| RAYMOND JAMES FINANCIAL INC 0.05% of their portfolio | 245.8k $140.4m | Added +20.5k |
| Point72 Asset Management, L.P. 0.38% of their portfolio | 239.4k $136.8m | Added +64.9k |
| TWO SIGMA INVESTMENTS, LP 0.29% of their portfolio | 231.0k $132.0m | Added +87.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 223.3k $127.6m | Added +17.7k |
| UBS Group AG 0.03% of their portfolio | 222.1k $126.9m | Added +42.5k |
| TimesSquare Capital Management, LLC 2.01% of their portfolio | 218.1k $124.6m | Reduced -6.1k |
| Qube Research & Technologies Ltd 0.18% of their portfolio | 204.6k $116.9m | Added +139.6k |
| AMERIPRISE FINANCIAL INC 0.03% of their portfolio | 199.4k $113.9m | Added +77.3k |
| TWO SIGMA ADVISERS, LP 0.25% of their portfolio | 197.5k $112.8m | Added +66.8k |
| LORD, ABBETT & CO. LLC 0.40% of their portfolio | 197.3k $112.7m | Added +49.3k |
| FEDERATED HERMES, INC. 0.24% of their portfolio | 196.7k $112.4m | Added +26.0k |
| GILDER GAGNON HOWE & CO LLC 1.45% of their portfolio | 194.2k $110.9m | Reduced -31.2k |
| ROYAL BANK OF CANADA 0.02% of their portfolio | 186.2k $106.4m | Added +49.9k |
| Whale Rock Capital Management LLC 1.80% of their portfolio | 181.3k $103.6m | Unchanged |
| Nuveen, LLC 0.03% of their portfolio | 175.0k $100.0m | First filing |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.46% of their portfolio | 166.7k $95.2m | Added +1.0k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.07% of their portfolio | 156.0k $89.1m | Added +77.3k |
| Ensign Peak Advisors, Inc 0.17% of their portfolio | 151.9k $86.8m | Reduced -8.1k |
| Polar Capital Holdings Plc 0.51% of their portfolio | 147.1k $84.0m | Added +951 |
| Swiss National Bank 0.06% of their portfolio | 138.3k $79.0m | Added +500 |
| CIBC Private Wealth Group LLC 0.14% of their portfolio | 137.2k $66.8m | Added +148 |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 133.2k $76.1m | Reduced -3.4k |
| DEUTSCHE BANK AG\ 0.03% of their portfolio | 129.9k $74.2m | Added +2.4k |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.79% of their portfolio | 126.7k $72.4m | Added +11.5k |
| Sumitomo Mitsui Trust Group, Inc. 0.05% of their portfolio | 124.7k $71.3m | Reduced -5.6k |
| MARSHALL WACE, LLP 0.09% of their portfolio | 122.9k $70.2m | Reduced -55.4k |
| JENNISON ASSOCIATES LLC 0.05% of their portfolio | 122.5k $70.0m | Added +11.2k |
| NEUBERGER BERMAN GROUP LLC 0.06% of their portfolio | 120.8k $69.0m | Added +30.9k |
| PANAGORA ASSET MANAGEMENT INC 0.34% of their portfolio | 119.6k $68.3m | Added +9.6k |
| TWINBEECH CAPITAL LP 1.20% of their portfolio | 115.5k $66.0m | Added +104.3k |
| Alyeska Investment Group, L.P. 0.26% of their portfolio | 113.7k $64.9m | New |
| Capital International Investors 0.01% of their portfolio | 111.2k $63.6m | New |
| STATE OF MICHIGAN RETIREMENT SYSTEM 0.35% of their portfolio | 106.4k $60.8m | Unchanged |
| Robeco Institutional Asset Management B.V. 0.11% of their portfolio | 96.9k $55.3m | Reduced -10.1k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 92.3k $52.8m | Added +5.3k |
| Spyglass Capital Management LLC 3.57% of their portfolio | 91.2k $52.1m | Reduced -15.4k |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 89.6k $97.5k | Unchanged |
| 1832 Asset Management L.P. 0.09% of their portfolio | 85.0k $48.6m | Reduced -73.6k |
| EVENTIDE ASSET MANAGEMENT, LLC 0.97% of their portfolio | 84.8k $48.5m | Added +296 |
| Zurich Insurance Group Ltd/FI 0.37% of their portfolio | 79.5k $45.4m | Added +16.6k |
| Balyasny Asset Management L.P. 0.11% of their portfolio | 77.8k $44.4m | Added +46.5k |
| California Public Employees Retirement System 0.03% of their portfolio | 77.6k $44.3m | Reduced -883 |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.16% of their portfolio | 77.2k $44.1m | Added +27.9k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.05% of their portfolio | 72.8k $41.6m | Added +115 |
| National Pension Service 0.04% of their portfolio | 71.6k $40.9m | Added +1.5k |
| JANE STREET GROUP, LLC 0.07% of their portfolio | 70.9k $40.5m | Added +43.4k |
| Baird Financial Group, Inc. 0.07% of their portfolio | 68.2k $38.9m | Added +7.3k |
| RHUMBLINE ADVISERS 0.04% of their portfolio | 67.7k $38.7m | Added +583 |
| MILLENNIUM MANAGEMENT LLC 0.04% of their portfolio | 66.9k $38.2m | Added +25.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 66.5k $38.0m | Reduced -1.4k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.04% of their portfolio | 64.1k $36.6m | Added +15.6k |
| Achmea Investment Management B.V. 0.53% of their portfolio | 63.5k $36.3m | Reduced -3.5k |
| TD Asset Management Inc 0.03% of their portfolio | 58.0k $33.1m | Added +3.0k |
| SEI INVESTMENTS CO 0.04% of their portfolio | 57.8k $33.0m | Added +2.2k |
| CADIAN CAPITAL MANAGEMENT, LP 1.41% of their portfolio | 57.6k $32.9m | New |
| Asset Management One Co., Ltd. 0.11% of their portfolio | 57.1k $32.7m | Reduced -1.4k |
| Fisher Asset Management, LLC 0.01% of their portfolio | 56.4k $32.2m | Reduced -184 |
| Verition Fund Management LLC 0.18% of their portfolio | 53.9k $30.8m | Reduced -1.0k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.06% of their portfolio | 50.6k $28.9m | Reduced -1.1k |
| Russell Investments Group, Ltd. 0.04% of their portfolio | 49.7k $28.4m | Added +16.6k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.04% of their portfolio | 49.4k $28.2m | Reduced -26.7k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.06% of their portfolio | 48.4k $27.6m | Added +1.5k |
| STIFEL FINANCIAL CORP 0.03% of their portfolio | 47.6k $27.2m | Added +2.0k |
| D. E. Shaw & Co., Inc. 0.03% of their portfolio | 47.0k $26.9m | Added +14.9k |
| Kodai Capital Management LP 1.06% of their portfolio | 47.0k $26.8m | Added +7.4k |
| CANADA LIFE ASSURANCE Co 0.05% of their portfolio | 46.4k $26.5m | Added +3.4k |
| Allen Investment Management, LLC 0.31% of their portfolio | 46.3k $26.5m | Added +7.4k |