HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($65.8m this quarter). Holder counts are more reliable. Shares outstanding: 52.2m as of 2025-02-07, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $695.58. Options: 29 managers hold calls ($556.7m notional), 25 hold puts ($905.2m).
Trends to Q4 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 569 |
| Q4 2022 | 575 |
| Q1 2023 | 640 |
| Q2 2023 | 683 |
| Q3 2023 | 681 |
| Q4 2023 | 708 |
| Q1 2024 | 733 |
| Q2 2024 | 802 |
| Q3 2024 | 729 |
| Q4 2024 | 801 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2023 | 344 | 233 |
| Q2 2023 | 323 | 296 |
| Q3 2023 | 309 | 315 |
| Q4 2023 | 315 | 332 |
| Q1 2024 | 390 | 286 |
| Q2 2024 | 441 | 313 |
| Q3 2024 | 345 | 397 |
| Q4 2024 | 390 | 324 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2024 | $421.8m | $400.7m | 0.95 |
| Q2 2024 | $942.6m | $559.1m | 0.59 |
| Q3 2024 | $360.4m | $530.2m | 1.47 |
| Q4 2024 | $556.7m | $905.2m | 1.63 |
Biggest buyers
| Invesco Ltd. | Added | +536.8k |
| COATUE MANAGEMENT LLC | New | +373.3k |
| FMR LLC | Added | +352.8k |
| CITADEL ADVISORS LLC | Added | +215.2k |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +164.8k |
| LORD, ABBETT & CO. LLC | New | +148.0k |
| BlackRock, Inc. | Added | +134.6k |
| 1832 Asset Management L.P. | Added | +115.3k |
| ALLIANCEBERNSTEIN L.P. | Added | +109.4k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Added | +104.8k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -2.3m |
| Holocene Advisors, LP | Sold out | -319.8k |
| Pentwater Capital Management LP | Reduced | -279.3k |
| MARSHALL WACE, LLP | Reduced | -223.4k |
| Abdiel Capital Advisors, LP | Reduced | -210.0k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -186.5k |
| Kodai Capital Management LP | Reduced | -179.9k |
| Balyasny Asset Management L.P. | Reduced | -154.1k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -150.8k |
| INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC | Sold out | -126.5k |
Biggest calls
| PEAK6 LLC | First filing | $135.5m194.5k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $119.0m170.8k shares |
| CITADEL ADVISORS LLC | Reduced | $59.2m85.0k shares |
| Walleye Trading LLC | Added | $57.2m82.1k shares |
| SIMPLEX TRADING, LLC | Reduced | $45.6m65.5k shares |
| IMC-Chicago, LLC | Added | $29.3m42.0k shares |
| GROUP ONE TRADING LLC | Added | $17.2m24.7k shares |
| WOLVERINE TRADING, LLC | Reduced | $14.0m20.0k shares |
| Squarepoint Ops LLC | Added | $13.2m19.0k shares |
| JANE STREET GROUP, LLC | Reduced | $11.5m16.5k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $179.8m258.1k shares |
| BANK OF AMERICA CORP /DE/ | New | $139.4m200.0k shares |
| BlackRock, Inc. | New | $134.5m193.0k shares |
| CITADEL ADVISORS LLC | Added | $103.8m149.0k shares |
| BARCLAYS PLC | Added | $66.2m95.0k shares |
| Walleye Trading LLC | Added | $56.9m81.7k shares |
| D. E. Shaw & Co., Inc. | Added | $46.8m67.1k shares |
| SIMPLEX TRADING, LLC | Reduced | $26.6m38.2k shares |
| Pentwater Capital Management LP | Reduced | $24.4m35.0k shares |
| IMC-Chicago, LLC | Added | $21.8m31.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q4 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2023 | 0 | — | 3 | $34.0m | — |
| Q2 2023 | 0 | — | 4 | $19.6m | $19.6m |
| Q3 2023 | 0 | — | 5 | $26.7m | $26.7m |
| Q4 2023 | 1 | $7.6k | 6 | $35.3m | $28.3m |
| Q1 2024 | 1 | $3.1k | 3 | $21.7m | $21.0m |
| Q2 2024 | 1 | $3.9k | 5 | $38.4m | $38.4m |
| Q3 2024 | 0 | — | 5 | $26.6m | $26.6m |
| Q4 2024 | 0 | — | 6 | $74.9m | $74.9m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-12-27 | NORRINGTON LORRIE M Director | Sold plan | $412.8k572 shares |
| 2024-12-20 | NORRINGTON LORRIE M Director | Sold plan | $394.7k572 shares |
| 2024-12-17 | Shah Dharmesh Chief Technology Officer, director | Sold plan | $18.5m25.0k shares |
| 2024-12-17 | Halligan Brian Executive Chair, director | Sold plan | $6.2m8.5k shares |
| 2024-12-10 | Shah Dharmesh Chief Technology Officer, director | Sold plan | $18.2m25.0k shares |
| 2024-12-03 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $82.1k115 shares |
| 2024-11-19 | Shah Dharmesh Chief Technology Officer, director | Sold plan | $16.8m25.0k shares |
| 2024-11-19 | Halligan Brian Executive Chair, director | Sold plan | $5.6m8.5k shares |
| 2024-11-15 | Bueker Kathryn Chief Financial Officer | Sold plan | $1.3m1.9k shares |
| 2024-11-12 | Bueker Kathryn Chief Financial Officer | Sold plan | $3.1m4.4k shares |
| 2024-11-12 | Harvey Dawson Alyssa Chief Legal Officer | Sold plan | $401.1k573 shares |
| 2024-11-07 | Harvey Dawson Alyssa Chief Legal Officer | Sold plan | $249.6k384 shares |
| 2024-11-06 | Harvey Dawson Alyssa Chief Legal Officer | Sold plan | $257.4k429 shares |
| 2024-11-04 | Harvey Dawson Alyssa Chief Legal Officer | Sold plan | $217.5k384 shares |
| 2024-10-10 | Bueker Kathryn Chief Financial Officer | Sold plan | $992.2k1.8k shares |
| 2024-10-10 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $755.7k1.4k shares |
| 2024-10-02 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $792.4k1.5k shares |
| 2024-10-02 | Bueker Kathryn Chief Financial Officer | Sold plan | $597.4k1.1k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.06% of their portfolio | 5.0m $3.5bn | Reduced -10.8k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.34% of their portfolio | 4.2m $2.9bn | Reduced -150.8k |
| FMR LLC 0.17% of their portfolio | 4.1m $2.9bn | Added +352.8k |
| BlackRock, Inc. 0.05% of their portfolio | 3.5m $2.5bn | Added +134.6k |
| JPMORGAN CHASE & CO 0.18% of their portfolio | 3.3m $2.3bn | Reduced -2.3m |
| WELLINGTON MANAGEMENT GROUP LLP 0.19% of their portfolio | 1.5m $1.0bn | Added +75.0k |
| Invesco Ltd. 0.16% of their portfolio | 1.2m $842.9m | Added +536.8k |
| Clearbridge Investments, LLC 0.62% of their portfolio | 1.1m $761.6m | Reduced -31.8k |
| STATE STREET CORP 0.03% of their portfolio | 1.1m $759.4m | Added +3.6k |
| Durable Capital Partners LP 5.49% of their portfolio | 965.3k $672.6m | Reduced -54.7k |
| GEODE CAPITAL MANAGEMENT, LLC 0.04% of their portfolio | 830.4k $577.6m | Added +9.9k |
| FRANKLIN RESOURCES INC 0.15% of their portfolio | 792.0k $551.9m | Added +18.4k |
| GROUPAMA ASSET MANAGMENT 0.04% of their portfolio | 700.0k $1.7m | Unchanged |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.15% of their portfolio | 676.1k $471.1m | Added +104.8k |
| Bank of New York Mellon Corp 0.09% of their portfolio | 674.5k $470.0m | Added +24.8k |
| NORGES BANK 0.06% of their portfolio | 603.3k $420.3m | Reduced -1.2k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.09% of their portfolio | 567.5k $395.4m | Added +40.4k |
| VOYA INVESTMENT MANAGEMENT LLC 0.38% of their portfolio | 529.5k $369.0m | Added +164.8k |
| GOLDMAN SACHS GROUP INC 0.07% of their portfolio | 511.0k $356.1m | Reduced -115.6k |
| Pictet Asset Management Holding SA 0.32% of their portfolio | 431.7k $300.8m | Reduced -22.5k |
| AGF MANAGEMENT LTD 1.39% of their portfolio | 401.7k $279.9m | Reduced -12.7k |
| COATUE MANAGEMENT LLC 0.88% of their portfolio | 373.3k $260.1m | New |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 358.7k $250.0m | Reduced -9.6k |
| NORTHERN TRUST CORP 0.03% of their portfolio | 345.5k $240.8m | Added +52.8k |
| MACQUARIE GROUP LTD 0.29% of their portfolio | 344.1k $239.7m | Added +56.7k |
| Amundi 0.08% of their portfolio | 341.7k $242.4m | Reduced -55.9k |
| Artisan Partners Limited Partnership 0.37% of their portfolio | 341.5k $238.0m | Reduced -85.8k |
| CITADEL ADVISORS LLC 0.21% of their portfolio | 333.4k $232.3m | Added +215.2k |
| Legal & General Group Plc 0.06% of their portfolio | 307.2k $214.1m | Reduced -28.7k |
| Abdiel Capital Advisors, LP 12.70% of their portfolio | 295.8k $206.1m | Reduced -210.0k |
| MORGAN STANLEY 0.01% of their portfolio | 288.4k $200.9m | Reduced -43.2k |
| ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio | 286.3k $199.5m | Added +109.4k |
| AMERICAN CENTURY COMPANIES INC 0.11% of their portfolio | 278.2k $193.8m | Added +4.6k |
| FIRST TRUST ADVISORS LP 0.17% of their portfolio | 277.5k $193.4m | Reduced -23.1k |
| SCGE MANAGEMENT, L.P. 3.54% of their portfolio | 275.0k $191.6m | Reduced -47.0k |
| RAYMOND JAMES FINANCIAL INC 0.06% of their portfolio | 225.4k $157.0m | First filing |
| GILDER GAGNON HOWE & CO LLC 1.69% of their portfolio | 225.3k $157.0m | Reduced -5.6k |
| TimesSquare Capital Management, LLC 2.28% of their portfolio | 224.1k $156.2m | Added +16.3k |
| AQR CAPITAL MANAGEMENT LLC 0.19% of their portfolio | 208.2k $145.1m | Added +33.6k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.03% of their portfolio | 205.6k $143.3m | Added +11.1k |
| Whale Rock Capital Management LLC 1.50% of their portfolio | 181.3k $126.3m | Unchanged |
| UBS Group AG 0.03% of their portfolio | 179.6k $125.1m | Added +98.2k |
| MARSHALL WACE, LLP 0.16% of their portfolio | 178.3k $124.2m | Reduced -223.4k |
| Nuveen Asset Management, LLC 0.03% of their portfolio | 175.0k $121.9m | Reduced -2.6k |
| Point72 Asset Management, L.P. 0.33% of their portfolio | 174.5k $121.6m | Added +88.4k |
| FEDERATED HERMES, INC. 0.26% of their portfolio | 170.7k $118.9m | Added +55.9k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.50% of their portfolio | 165.6k $115.4m | Reduced -10.1k |
| Dorsal Capital Management, LP 3.36% of their portfolio | 160.0k $111.5m | Added +10.0k |
| Ensign Peak Advisors, Inc 0.20% of their portfolio | 160.0k $111.5m | Added +58.0k |
| 1832 Asset Management L.P. 0.20% of their portfolio | 158.6k $110.5m | Added +115.3k |
| LORD, ABBETT & CO. LLC 0.33% of their portfolio | 148.0k $103.1m | New |
| Polar Capital Holdings Plc 0.57% of their portfolio | 146.2k $101.8m | Added +37.8k |
| TWO SIGMA INVESTMENTS, LP 0.23% of their portfolio | 143.2k $99.8m | Added +87.3k |
| Swiss National Bank 0.06% of their portfolio | 137.8k $96.0m | Reduced -5.9k |
| CIBC Private Wealth Group LLC 0.18% of their portfolio | 137.1k $97.2m | Reduced -3.5k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 136.6k $95.2m | Added +12.2k |
| ROYAL BANK OF CANADA 0.02% of their portfolio | 136.3k $95.0m | Reduced -22.1k |
| Squarepoint Ops LLC 0.24% of their portfolio | 136.2k $94.9m | Reduced -67.1k |
| TWO SIGMA ADVISERS, LP 0.21% of their portfolio | 130.7k $91.1m | Added +57.8k |
| Sumitomo Mitsui Trust Group, Inc. 0.06% of their portfolio | 130.3k $90.8m | Reduced -857 |
| DEUTSCHE BANK AG\ 0.03% of their portfolio | 127.5k $88.8m | Reduced -36.7k |
| AMERIPRISE FINANCIAL INC 0.02% of their portfolio | 122.1k $85.1m | Reduced -47.0k |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.76% of their portfolio | 115.3k $80.3m | Added +23.8k |
| Fiera Capital Corp 0.25% of their portfolio | 112.3k $78.3m | Reduced -3.3k |
| JENNISON ASSOCIATES LLC 0.05% of their portfolio | 111.3k $77.6m | Added +24.6k |
| PANAGORA ASSET MANAGEMENT INC 0.35% of their portfolio | 110.1k $76.7m | Added +1.0k |
| Robeco Institutional Asset Management B.V. 0.14% of their portfolio | 107.0k $74.5m | Reduced -6.4k |
| Spyglass Capital Management LLC 4.18% of their portfolio | 106.6k $74.2m | Added +13.2k |
| STATE OF MICHIGAN RETIREMENT SYSTEM 0.39% of their portfolio | 106.4k $74.1m | Added +49.7k |
| NEUBERGER BERMAN GROUP LLC 0.05% of their portfolio | 89.9k $62.7m | Reduced -6.9k |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 89.6k $99.3k | Reduced -1 |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 87.0k $60.6m | Added +5.8k |
| EVENTIDE ASSET MANAGEMENT, LLC 1.07% of their portfolio | 84.5k $58.9m | Reduced -34.1k |
| PRIMECAP MANAGEMENT CO/CA/ 0.05% of their portfolio | 84.5k $58.8m | Reduced -6.8k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.04% of their portfolio | 78.7k $54.8m | New |
| California Public Employees Retirement System 0.04% of their portfolio | 78.4k $54.7m | Reduced -4.0k |
| JANUS HENDERSON GROUP PLC 0.03% of their portfolio | 77.0k $53.7m | Added +52.6k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.07% of their portfolio | 76.1k $53.0m | Reduced -9.9k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.06% of their portfolio | 72.7k $50.6m | Reduced -946 |
| National Pension Service 0.05% of their portfolio | 70.2k $48.9m | Reduced -753 |
| ENVESTNET ASSET MANAGEMENT INC 0.02% of their portfolio | 67.9k $47.3m | Added +1.7k |
| RHUMBLINE ADVISERS 0.04% of their portfolio | 67.1k $46.8m | Reduced -623 |
| Achmea Investment Management B.V. 0.77% of their portfolio | 67.1k $46.7m | Reduced -7.4k |
| Qube Research & Technologies Ltd 0.07% of their portfolio | 65.0k $45.3m | Reduced -86.4k |
| Zurich Insurance Group Ltd/FI 0.36% of their portfolio | 62.8k $43.8m | New |
| Baird Financial Group, Inc. 0.08% of their portfolio | 60.9k $42.4m | Added +60.5k |
| Asset Management One Co., Ltd. 0.14% of their portfolio | 58.4k $41.3m | Reduced -3.8k |
| Fisher Asset Management, LLC 0.02% of their portfolio | 56.5k $39.4m | Added +725 |
| SEI INVESTMENTS CO 0.05% of their portfolio | 55.6k $38.7m | Reduced -1.2k |
| TD Asset Management Inc 0.03% of their portfolio | 54.9k $38.3m | Added +12.1k |
| Verition Fund Management LLC 0.19% of their portfolio | 54.9k $38.2m | Added +40.5k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.07% of their portfolio | 51.7k $36.0m | Reduced -4.6k |
| ALKEON CAPITAL MANAGEMENT LLC 0.20% of their portfolio | 50.0k $34.8m | Added +20.0k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.12% of their portfolio | 49.2k $34.3m | New |
| Korea Investment CORP 0.08% of their portfolio | 49.0k $34.1m | Added +3.0k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.03% of their portfolio | 48.4k $33.7m | Added +17.8k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.06% of their portfolio | 46.9k $32.7m | First filing |
| STIFEL FINANCIAL CORP 0.03% of their portfolio | 45.6k $31.8m | Added +174 |
| ARMISTICE CAPITAL, LLC 0.70% of their portfolio | 43.5k $30.3m | Added +7.3k |
| Woodline Partners LP 0.20% of their portfolio | 43.1k $30.0m | New |