HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($43.4m this quarter). Holder counts are more reliable. Shares outstanding: 51.6m as of 2024-11-01, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $530.19. Options: 27 managers hold calls ($360.4m notional), 26 hold puts ($530.2m).
Trends to Q3 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 569 |
| Q4 2022 | 575 |
| Q1 2023 | 640 |
| Q2 2023 | 683 |
| Q3 2023 | 681 |
| Q4 2023 | 708 |
| Q1 2024 | 733 |
| Q2 2024 | 802 |
| Q3 2024 | 729 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 276 | 258 |
| Q1 2023 | 344 | 233 |
| Q2 2023 | 323 | 296 |
| Q3 2023 | 309 | 315 |
| Q4 2023 | 315 | 332 |
| Q1 2024 | 390 | 286 |
| Q2 2024 | 441 | 313 |
| Q3 2024 | 345 | 397 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2023 | $553.1m | $675.6m | 1.22 |
| Q1 2024 | $421.8m | $400.7m | 0.95 |
| Q2 2024 | $942.6m | $559.1m | 0.59 |
| Q3 2024 | $360.4m | $530.2m | 1.47 |
Biggest buyers
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +2.6m |
| GROUPAMA ASSET MANAGMENT | New | +700.0k |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +480.8k |
| Pictet Asset Management Holding SA | Added | +348.4k |
| FMR LLC | Added | +337.2k |
| Durable Capital Partners LP | Added | +201.0k |
| Squarepoint Ops LLC | Added | +183.9k |
| MARSHALL WACE, LLP | Added | +160.2k |
| AQR CAPITAL MANAGEMENT LLC | Added | +144.3k |
| JPMORGAN CHASE & CO | Added | +138.5k |
Biggest sellers
| LORD, ABBETT & CO. LLC | Sold out | -610.8k |
| FRANKLIN RESOURCES INC | Reduced | -496.8k |
| JENNISON ASSOCIATES LLC | Reduced | -480.7k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -404.2k |
| Laurion Capital Management LP | Sold out | -282.8k |
| CITADEL ADVISORS LLC | Reduced | -271.8k |
| Capital Research Global Investors | Reduced | -244.3k |
| Artisan Partners Limited Partnership | Reduced | -233.0k |
| Point72 Asset Management, L.P. | Reduced | -221.5k |
| Kodai Capital Management LP | Reduced | -214.4k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $102.7m193.1k shares |
| CITADEL ADVISORS LLC | Added | $57.2m107.6k shares |
| SIMPLEX TRADING, LLC | Reduced | $36.4m68.5k shares |
| PEAK6 Investments LLC | Reduced | $33.6m63.2k shares |
| JANE STREET GROUP, LLC | Reduced | $13.0m24.5k shares |
| Walleye Trading LLC | Reduced | $12.9m24.2k shares |
| GROUP ONE TRADING LLC | Added | $12.5m23.6k shares |
| Cubist Systematic Strategies, LLC | Reduced | $12.3m23.1k shares |
| GTS SECURITIES LLC | Reduced | $11.3m21.3k shares |
| WOLVERINE TRADING, LLC | Reduced | $11.0m20.5k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $121.9m229.4k shares |
| Pentwater Capital Management LP | Reduced | $106.6m200.5k shares |
| CITADEL ADVISORS LLC | Added | $69.1m130.0k shares |
| Parallax Volatility Advisers, L.P. | New | $38.3m72.0k shares |
| D. E. Shaw & Co., Inc. | Added | $25.8m48.6k shares |
| SIMPLEX TRADING, LLC | Added | $25.1m47.2k shares |
| BARCLAYS PLC | New | $19.0m35.8k shares |
| JANE STREET GROUP, LLC | Reduced | $15.7m29.5k shares |
| WOLVERINE TRADING, LLC | Added | $13.8m25.8k shares |
| IMC-Chicago, LLC | Reduced | $13.8m25.9k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2022 | 0 | — | 1 | $7.4m | — |
| Q1 2023 | 0 | — | 3 | $34.0m | — |
| Q2 2023 | 0 | — | 4 | $19.6m | $19.6m |
| Q3 2023 | 0 | — | 5 | $26.7m | $26.7m |
| Q4 2023 | 1 | $7.6k | 6 | $35.3m | $28.3m |
| Q1 2024 | 1 | $3.1k | 3 | $21.7m | $21.0m |
| Q2 2024 | 1 | $3.9k | 5 | $38.4m | $38.4m |
| Q3 2024 | 0 | — | 5 | $26.6m | $26.6m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-09-04 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $57.0k116 shares |
| 2024-08-20 | Halligan Brian Executive Chair, director | Sold plan | $4.2m8.5k shares |
| 2024-08-19 | Bueker Kathryn Chief Financial Officer | Sold plan | $257.0k514 shares |
| 2024-08-15 | Bueker Kathryn Chief Financial Officer | Sold plan | $251.7k514 shares |
| 2024-08-02 | Harvey Dawson Alyssa Chief Legal Officer | Sold plan | $179.4k384 shares |
| 2024-07-16 | Halligan Brian Executive Chair, director | Sold plan | $4.0m8.5k shares |
| 2024-07-08 | Shah Dharmesh Chief Technology Officer, director | Sold plan | $14.7m25.0k shares |
| 2024-07-03 | Bueker Kathryn Chief Financial Officer | Sold plan | $528.9k902 shares |
| 2024-07-02 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $1.7m2.9k shares |
| 2024-07-02 | Bueker Kathryn Chief Financial Officer | Sold plan | $672.8k1.1k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2024
| Manager | Shares | Change |
|---|---|---|
| JPMORGAN CHASE & CO 0.12% of their portfolio | 5.6m $3.0bn | Added +138.5k |
| VANGUARD GROUP INC 0.05% of their portfolio | 5.1m $2.7bn | Added +109.4k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.27% of their portfolio | 4.3m $2.3bn | Added +2.6m |
| FMR LLC 0.12% of their portfolio | 3.8m $2.0bn | Added +337.2k |
| BlackRock, Inc. 0.04% of their portfolio | 3.4m $1.8bn | First filing |
| WELLINGTON MANAGEMENT GROUP LLP 0.13% of their portfolio | 1.4m $745.4m | Added +480.8k |
| Clearbridge Investments, LLC 0.47% of their portfolio | 1.1m $598.0m | Reduced -79.1k |
| STATE STREET CORP 0.02% of their portfolio | 1.1m $577.4m | Added +20.5k |
| Durable Capital Partners LP 3.97% of their portfolio | 1.0m $542.3m | Added +201.0k |
| GEODE CAPITAL MANAGEMENT, LLC 0.04% of their portfolio | 820.5k $435.2m | Added +20.0k |
| FRANKLIN RESOURCES INC 0.12% of their portfolio | 773.6k $433.3m | Reduced -496.8k |
| GROUPAMA ASSET MANAGMENT 0.03% of their portfolio | 700.0k $1.1m | New |
| Invesco Ltd. 0.07% of their portfolio | 672.9k $357.7m | Added +48.9k |
| Bank of New York Mellon Corp 0.06% of their portfolio | 649.7k $345.4m | Added +40.5k |
| GOLDMAN SACHS GROUP INC 0.06% of their portfolio | 626.6k $333.1m | Reduced -82.8k |
| NORGES BANK 0.04% of their portfolio | 604.4k $321.3m | Reduced -35.9k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.09% of their portfolio | 571.3k $303.7m | Added +86.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.07% of their portfolio | 527.1k $280.2m | Added +40.1k |
| Abdiel Capital Advisors, LP 16.25% of their portfolio | 505.8k $268.9m | Reduced -94.1k |
| Pictet Asset Management Holding SA 0.27% of their portfolio | 454.3k $241.5m | Added +348.4k |
| Artisan Partners Limited Partnership 0.34% of their portfolio | 427.3k $227.2m | Reduced -233.0k |
| AGF MANAGEMENT LTD 1.12% of their portfolio | 414.4k $220.3m | Added +7.1k |
| MARSHALL WACE, LLP 0.28% of their portfolio | 401.7k $213.6m | Added +160.2k |
| Amundi 0.08% of their portfolio | 397.7k $211.7m | Reduced -112.5k |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 368.4k $195.8m | Added +12.6k |
| VOYA INVESTMENT MANAGEMENT LLC 0.20% of their portfolio | 364.8k $193.9m | Reduced -96.8k |
| Legal & General Group Plc 0.05% of their portfolio | 335.9k $178.6m | Added +31.7k |
| MORGAN STANLEY 0.01% of their portfolio | 331.6k $176.3m | Reduced -86.3k |
| SCGE MANAGEMENT, L.P. 3.73% of their portfolio | 322.0k $171.2m | Reduced -82.0k |
| Holocene Advisors, LP 0.69% of their portfolio | 319.8k $170.0m | Added +47.7k |
| FIRST TRUST ADVISORS LP 0.15% of their portfolio | 300.6k $159.8m | Reduced -70.6k |
| NORTHERN TRUST CORP 0.03% of their portfolio | 292.7k $155.6m | Reduced -29.2k |
| MACQUARIE GROUP LTD 0.16% of their portfolio | 287.3k $152.7m | Added +19.6k |
| Pentwater Capital Management LP 2.77% of their portfolio | 284.3k $151.1m | Reduced -185.7k |
| AMERICAN CENTURY COMPANIES INC 0.08% of their portfolio | 273.5k $145.4m | Reduced -60.7k |
| GILDER GAGNON HOWE & CO LLC 1.47% of their portfolio | 231.0k $122.8m | Reduced -3.2k |
| MILLENNIUM MANAGEMENT LLC 0.10% of their portfolio | 227.9k $121.2m | Reduced -404.2k |
| Kodai Capital Management LP 2.42% of their portfolio | 219.5k $116.7m | Reduced -214.4k |
| TimesSquare Capital Management, LLC 1.65% of their portfolio | 207.8k $110.5m | Added +68.8k |
| Squarepoint Ops LLC 0.35% of their portfolio | 203.3k $108.0m | Added +183.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 194.5k $103.4m | Added +4.3k |
| Balyasny Asset Management L.P. 0.25% of their portfolio | 185.4k $98.6m | Added +9.8k |
| Whale Rock Capital Management LLC 1.35% of their portfolio | 181.3k $96.4m | Unchanged |
| Nuveen Asset Management, LLC 0.03% of their portfolio | 177.6k $94.4m | Added +727 |
| ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio | 176.9k $94.0m | Added +26.7k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.42% of their portfolio | 175.8k $93.4m | Reduced -17.5k |
| AQR CAPITAL MANAGEMENT LLC 0.13% of their portfolio | 174.7k $92.9m | Added +144.3k |
| AMERIPRISE FINANCIAL INC 0.02% of their portfolio | 169.1k $89.9m | Added +1.4k |
| DEUTSCHE BANK AG\ 0.04% of their portfolio | 164.2k $87.3m | Added +18.5k |
| EAGLE ASSET MANAGEMENT INC 0.54% of their portfolio | 161.8k $106.3m | Added +15.0k |
| ROYAL BANK OF CANADA 0.02% of their portfolio | 158.3k $84.2m | Added +2.9k |
| Qube Research & Technologies Ltd 0.15% of their portfolio | 151.4k $80.5m | Added +120.5k |
| Dorsal Capital Management, LP 2.57% of their portfolio | 150.0k $79.7m | Added +75.0k |
| Swiss National Bank 0.05% of their portfolio | 143.7k $76.4m | Added +1.1k |
| CIBC Private Wealth Group LLC 0.13% of their portfolio | 140.6k $74.7m | Added +18.4k |
| Sumitomo Mitsui Trust Group, Inc. 0.05% of their portfolio | 131.1k $69.7m | Added +15.7k |
| INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.00% of their portfolio | 126.5k $238 | Added +126.5k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 124.4k $66.1m | Reduced -39.3k |
| EVENTIDE ASSET MANAGEMENT, LLC 1.09% of their portfolio | 118.6k $63.0m | Added +1.6k |
| CITADEL ADVISORS LLC 0.07% of their portfolio | 118.2k $62.8m | Reduced -271.8k |
| Fiera Capital Corp 0.18% of their portfolio | 115.6k $61.5m | Reduced -50.9k |
| FEDERATED HERMES, INC. 0.13% of their portfolio | 114.8k $61.0m | Reduced -7.7k |
| Robeco Institutional Asset Management B.V. 0.12% of their portfolio | 113.4k $60.3m | Reduced -1.4k |
| PANAGORA ASSET MANAGEMENT INC 0.28% of their portfolio | 109.0k $58.0m | New |
| Polar Capital Holdings Plc 0.32% of their portfolio | 108.3k $57.6m | Added +791 |
| CAPITAL FUND MANAGEMENT S.A. 0.61% of their portfolio | 104.0k $55.3m | Added +52.2k |
| Ensign Peak Advisors, Inc 0.10% of their portfolio | 102.0k $54.2m | Added +21.4k |
| BNP PARIBAS FINANCIAL MARKETS 0.05% of their portfolio | 100.8k $53.6m | Added +80.9k |
| NEUBERGER BERMAN GROUP LLC 0.04% of their portfolio | 96.8k $51.5m | Added +19.8k |
| Spyglass Capital Management LLC 3.26% of their portfolio | 93.3k $49.6m | Reduced -1.4k |
| BARCLAYS PLC 0.02% of their portfolio | 91.7k $48.7m | Reduced -70.1k |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.46% of their portfolio | 91.5k $48.7m | Reduced -11.3k |
| PRIMECAP MANAGEMENT CO/CA/ 0.04% of their portfolio | 91.2k $48.5m | Reduced -1.2k |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 89.6k $97.5k | Reduced -2 |
| Contour Asset Management LLC 1.55% of their portfolio | 88.4k $47.0m | New |
| Alyeska Investment Group, L.P. 0.24% of their portfolio | 86.9k $46.2m | New |
| JENNISON ASSOCIATES LLC 0.03% of their portfolio | 86.7k $46.1m | Reduced -480.7k |
| Point72 Asset Management, L.P. 0.16% of their portfolio | 86.1k $45.8m | Reduced -221.5k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.06% of their portfolio | 86.0k $45.7m | Reduced -14.1k |
| California Public Employees Retirement System 0.03% of their portfolio | 82.4k $43.8m | Added +917 |
| UBS Group AG 0.01% of their portfolio | 81.3k $43.2m | Reduced -10.7k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 81.2k $43.2m | Added +3.9k |
| Achmea Investment Management B.V. 0.65% of their portfolio | 74.5k $39.6m | Reduced -564 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.05% of their portfolio | 73.6k $39.1m | Reduced -276 |
| TWO SIGMA ADVISERS, LP 0.09% of their portfolio | 72.9k $38.8m | Added +47.9k |
| National Pension Service 0.04% of their portfolio | 70.9k $37.7m | Unchanged |
| RHUMBLINE ADVISERS 0.03% of their portfolio | 67.7k $36.0m | Added +660 |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 66.2k $35.2m | Reduced -4.8k |
| AVIVA PLC 0.09% of their portfolio | 63.6k $33.8m | Added +1.7k |
| Asset Management One Co., Ltd. 0.12% of their portfolio | 62.2k $33.1m | Added +2.7k |
| CADIAN CAPITAL MANAGEMENT, LP 1.66% of their portfolio | 61.0k $32.4m | New |
| SEI INVESTMENTS CO 0.04% of their portfolio | 56.7k $30.2m | Reduced -18.6k |
| STATE OF MICHIGAN RETIREMENT SYSTEM 0.15% of their portfolio | 56.7k $30.1m | Added +13.0k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.06% of their portfolio | 56.3k $29.9m | Reduced -349 |
| TWO SIGMA INVESTMENTS, LP 0.07% of their portfolio | 55.9k $29.7m | Added +51.3k |
| Fisher Asset Management, LLC 0.01% of their portfolio | 55.8k $29.7m | Added +281 |
| D. E. Shaw & Co., Inc. 0.04% of their portfolio | 55.1k $29.3m | Reduced -26.0k |
| Assenagon Asset Management S.A. 0.06% of their portfolio | 53.1k $28.2m | Reduced -34.5k |
| MANE GLOBAL CAPITAL MANAGEMENT LP 1.89% of their portfolio | 50.8k $27.0m | New |
| Trexquant Investment LP 0.32% of their portfolio | 48.1k $25.6m | Added +37.0k |