HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($65.0m this quarter). Holder counts are more reliable. Shares outstanding: 51.0m as of 2024-05-02, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $625.28. Options: 25 managers hold calls ($421.8m notional), 25 hold puts ($400.7m).
Trends to Q1 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 569 |
| Q4 2022 | 575 |
| Q1 2023 | 640 |
| Q2 2023 | 683 |
| Q3 2023 | 681 |
| Q4 2023 | 708 |
| Q1 2024 | 733 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 276 | 258 |
| Q1 2023 | 344 | 233 |
| Q2 2023 | 323 | 296 |
| Q3 2023 | 309 | 315 |
| Q4 2023 | 315 | 332 |
| Q1 2024 | 390 | 286 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2023 | $369.5m | $437.9m | 1.19 |
| Q3 2023 | $356.1m | $432.7m | 1.22 |
| Q4 2023 | $553.1m | $675.6m | 1.22 |
| Q1 2024 | $421.8m | $400.7m | 0.95 |
Biggest buyers
| JENNISON ASSOCIATES LLC | Added | +604.6k |
| MORGAN STANLEY | Added | +544.1k |
| JPMORGAN CHASE & CO | Added | +288.6k |
| FRANKLIN RESOURCES INC | Added | +252.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +176.3k |
| FMR LLC | Added | +141.7k |
| MARSHALL WACE, LLP | New | +128.0k |
| Alyeska Investment Group, L.P. | Added | +107.7k |
| CITADEL ADVISORS LLC | Added | +84.3k |
| GOLDMAN SACHS GROUP INC | Added | +75.1k |
Biggest sellers
| Abdiel Capital Advisors, LP | Reduced | -209.9k |
| Squarepoint Ops LLC | Reduced | -153.8k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -144.9k |
| CADIAN CAPITAL MANAGEMENT, LP | Reduced | -134.9k |
| Polar Capital Holdings Plc | Reduced | -113.6k |
| BlackRock Inc. | Reduced | -97.8k |
| Amundi | Reduced | -95.3k |
| NEUBERGER BERMAN GROUP LLC | Reduced | -77.4k |
| Bank of New York Mellon Corp | Reduced | -76.6k |
| Nuveen Asset Management, LLC | Reduced | -65.8k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $141.0m225.0k shares |
| CITADEL ADVISORS LLC | Added | $81.0m129.3k shares |
| JANE STREET GROUP, LLC | Reduced | $26.1m41.6k shares |
| BANK OF AMERICA CORP /DE/ | New | $24.4m38.9k shares |
| Squarepoint Ops LLC | Added | $21.4m34.2k shares |
| IMC-Chicago, LLC | Added | $18.5m29.6k shares |
| UBS Group AG | Added | $17.2m27.5k shares |
| SIMPLEX TRADING, LLC | Reduced | $15.0m23.9k shares |
| JPMORGAN CHASE & CO | New | $12.5m20.0k shares |
| GROUP ONE TRADING LLC | Reduced | $12.5m20.0k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $115.7m184.6k shares |
| CITADEL ADVISORS LLC | Reduced | $48.8m77.9k shares |
| D. E. Shaw & Co., Inc. | Reduced | $31.3m49.9k shares |
| JANE STREET GROUP, LLC | Reduced | $30.0m47.9k shares |
| IMC-Chicago, LLC | Reduced | $27.0m43.1k shares |
| Walleye Trading LLC | Reduced | $23.4m37.3k shares |
| PEAK6 Investments LLC | Reduced | $22.4m35.7k shares |
| JPMORGAN CHASE & CO | New | $20.2m32.2k shares |
| GTS SECURITIES LLC | Reduced | $13.9m22.2k shares |
| SIMPLEX TRADING, LLC | Reduced | $12.0m19.1k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2022 | 1 | $3.4m | 3 | $10.6m | — |
| Q3 2022 | 0 | — | 2 | $8.1m | — |
| Q4 2022 | 0 | — | 1 | $7.4m | — |
| Q1 2023 | 0 | — | 3 | $34.0m | — |
| Q2 2023 | 0 | — | 4 | $19.6m | $19.6m |
| Q3 2023 | 0 | — | 5 | $26.7m | $26.7m |
| Q4 2023 | 1 | $7.6k | 6 | $35.3m | $28.3m |
| Q1 2024 | 1 | $3.1k | 3 | $21.7m | $21.0m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-03-19 | Halligan Brian Executive Chair, director | Sold plan | $5.1m8.5k shares |
| 2024-03-04 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $73.6k116 shares |
| 2024-03-01 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $5.5m8.8k shares |
| 2024-02-20 | Halligan Brian Executive Chair, director | Sold plan | $5.1m8.5k shares |
| 2024-02-16 | Harvey Dawson Alyssa Chief Legal Officer | Sold | $671.4k1.1k shares |
| 2024-02-02 | Harvey Dawson Alyssa Chief Legal Officer | Sold plan | $591.1k969 shares |
| 2024-02-01 | Halligan Brian Executive Chair, director | Bought | $3.1k5 shares |
| 2024-01-16 | Halligan Brian Executive Chair, director | Sold plan | $4.7m8.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2024
| Manager | Shares | Change |
|---|---|---|
| JPMORGAN CHASE & CO 0.15% of their portfolio | 5.3m $3.3bn | Added +288.6k |
| VANGUARD GROUP INC 0.06% of their portfolio | 4.8m $3.0bn | Added +39.1k |
| BlackRock Inc. 0.05% of their portfolio | 3.7m $2.3bn | Reduced -97.8k |
| FMR LLC 0.14% of their portfolio | 3.3m $2.1bn | Added +141.7k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.15% of their portfolio | 1.9m $1.2bn | Added +176.3k |
| WELLINGTON MANAGEMENT GROUP LLP 0.19% of their portfolio | 1.7m $1.1bn | Reduced -144.9k |
| JENNISON ASSOCIATES LLC 0.66% of their portfolio | 1.6m $988.4m | Added +604.6k |
| FRANKLIN RESOURCES INC 0.27% of their portfolio | 1.4m $852.9m | Added +252.9k |
| Clearbridge Investments, LLC 0.63% of their portfolio | 1.3m $793.8m | Reduced -32.5k |
| MORGAN STANLEY 0.02% of their portfolio | 1.2m $724.1m | Added +544.1k |
| Durable Capital Partners LP 5.30% of their portfolio | 1.1m $683.8m | Reduced -33.8k |
| STATE STREET CORP 0.03% of their portfolio | 1.0m $648.2m | Added +15.0k |
| Invesco Ltd. 0.12% of their portfolio | 877.2k $549.6m | Added +27.7k |
| GEODE CAPITAL MANAGEMENT, LLC 0.04% of their portfolio | 760.5k $475.9m | Added +30.4k |
| GOLDMAN SACHS GROUP INC 0.10% of their portfolio | 724.8k $454.2m | Added +75.1k |
| Bank of New York Mellon Corp 0.08% of their portfolio | 693.8k $434.7m | Reduced -76.6k |
| Abdiel Capital Advisors, LP 24.34% of their portfolio | 621.3k $389.3m | Reduced -209.9k |
| Artisan Partners Limited Partnership 0.55% of their portfolio | 602.4k $377.4m | Reduced -58.3k |
| NORGES BANK 0.06% of their portfolio | 568.6k $356.3m | Added +32.5k |
| VOYA INVESTMENT MANAGEMENT LLC 0.32% of their portfolio | 521.4k $326.7m | Reduced -3.1k |
| SCGE MANAGEMENT, L.P. 5.74% of their portfolio | 484.0k $303.3m | Unchanged |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.09% of their portfolio | 480.8k $301.3m | Added +29.5k |
| Capital Research Global Investors 0.06% of their portfolio | 452.2k $283.3m | Added +4.2k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.10% of their portfolio | 434.0k $271.9m | Added +19.8k |
| AGF MANAGEMENT LTD 1.41% of their portfolio | 407.1k $255.0m | Added +63.5k |
| CITADEL ADVISORS LLC 0.24% of their portfolio | 390.6k $244.7m | Added +84.3k |
| AMERICAN CENTURY COMPANIES INC 0.15% of their portfolio | 379.8k $237.9m | Added +16.1k |
| LORD, ABBETT & CO. LLC 0.39% of their portfolio | 377.9k $236.8m | Added +41.6k |
| Whale Rock Capital Management LLC 3.32% of their portfolio | 356.3k $223.2m | Reduced -63.3k |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 317.4k $198.9m | Added +8.1k |
| NORTHERN TRUST CORP 0.03% of their portfolio | 308.5k $193.3m | Reduced -4.6k |
| Amundi 0.09% of their portfolio | 304.5k $197.8m | Reduced -95.3k |
| Legal & General Group Plc 0.05% of their portfolio | 294.8k $184.7m | Added +4.5k |
| AMERIPRISE FINANCIAL INC 0.05% of their portfolio | 262.3k $164.4m | Reduced -16.1k |
| MACQUARIE GROUP LTD 0.18% of their portfolio | 251.6k $157.6m | Reduced -9.3k |
| GILDER GAGNON HOWE & CO LLC 1.85% of their portfolio | 236.7k $148.3m | Reduced -2.0k |
| Nuveen Asset Management, LLC 0.04% of their portfolio | 236.1k $147.9m | Reduced -65.8k |
| Holocene Advisors, LP 0.53% of their portfolio | 229.4k $143.7m | Reduced -40.1k |
| Point72 Asset Management, L.P. 0.39% of their portfolio | 212.2k $133.0m | Added +14.2k |
| CADIAN CAPITAL MANAGEMENT, LP 4.66% of their portfolio | 209.2k $131.1m | Reduced -134.9k |
| ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio | 204.6k $128.2m | Added +18.3k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.64% of their portfolio | 194.4k $121.8m | Added +2.4k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.03% of their portfolio | 180.4k $113.0m | Added +5.7k |
| WELLS FARGO & COMPANY/MN 0.03% of their portfolio | 179.4k $112.4m | Added +19.4k |
| Fiera Capital Corp 0.30% of their portfolio | 164.5k $103.1m | Added +3.0k |
| FIRST TRUST ADVISORS LP 0.10% of their portfolio | 153.4k $96.1m | Reduced -14.8k |
| RENAISSANCE TECHNOLOGIES LLC 0.15% of their portfolio | 152.3k $95.4m | Added +3.8k |
| Ensign Peak Advisors, Inc 0.17% of their portfolio | 148.4k $93.0m | Added +48.6k |
| Swiss National Bank 0.06% of their portfolio | 143.2k $89.7m | Reduced -5.3k |
| EVENTIDE ASSET MANAGEMENT, LLC 1.39% of their portfolio | 141.6k $88.7m | Added +352 |
| TimesSquare Capital Management, LLC 1.29% of their portfolio | 141.1k $88.4m | Reduced -9.3k |
| DEUTSCHE BANK AG\ 0.04% of their portfolio | 137.3k $86.0m | Reduced -13.4k |
| EAGLE ASSET MANAGEMENT INC 0.42% of their portfolio | 128.9k $82.1m | Reduced -2.6k |
| MARSHALL WACE, LLP 0.13% of their portfolio | 128.0k $80.2m | New |
| Sumitomo Mitsui Trust Group, Inc. 0.05% of their portfolio | 126.6k $79.3m | Added +714 |
| Alyeska Investment Group, L.P. 0.49% of their portfolio | 125.9k $78.9m | Added +107.7k |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.73% of their portfolio | 124.3k $77.9m | Reduced -192 |
| Pictet Asset Management Holding SA 0.08% of their portfolio | 122.1k $76.5m | Added +44.7k |
| FEDERATED HERMES, INC. 0.17% of their portfolio | 120.4k $75.4m | Added +61.3k |
| CIBC Private Wealth Group LLC 0.14% of their portfolio | 115.8k $73.7m | Added +11.5k |
| ROYAL BANK OF CANADA 0.02% of their portfolio | 114.7k $71.9m | Added +23.5k |
| Allspring Global Investments Holdings, LLC 0.11% of their portfolio | 111.2k $69.7m | Added +17.6k |
| TWO SIGMA ADVISERS, LP 0.16% of their portfolio | 110.3k $69.1m | Reduced -59.0k |
| Assenagon Asset Management S.A. 0.18% of their portfolio | 108.9k $68.2m | Added +50.5k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.06% of their portfolio | 104.6k $65.5m | Reduced -23.6k |
| Robeco Institutional Asset Management B.V. 0.14% of their portfolio | 102.8k $64.4m | Reduced -17.5k |
| Polar Capital Holdings Plc 0.33% of their portfolio | 99.7k $62.5m | Reduced -113.6k |
| NEUBERGER BERMAN GROUP LLC 0.05% of their portfolio | 97.0k $60.8m | Reduced -77.4k |
| Spyglass Capital Management LLC 4.01% of their portfolio | 96.0k $60.1m | Reduced -3.9k |
| MILLENNIUM MANAGEMENT LLC 0.05% of their portfolio | 94.9k $59.5m | Added +47.2k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.08% of their portfolio | 94.0k $58.9m | Added +5.3k |
| PRIMECAP MANAGEMENT CO/CA/ 0.04% of their portfolio | 92.3k $57.9m | Unchanged |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 89.6k $101.5k | Reduced -1 |
| Kodai Capital Management LP 1.31% of their portfolio | 89.3k $56.0m | Added +48.5k |
| SEI INVESTMENTS CO 0.08% of their portfolio | 85.5k $53.6m | Reduced -4.2k |
| California Public Employees Retirement System 0.04% of their portfolio | 83.2k $52.2m | Added +96 |
| BARCLAYS PLC 0.02% of their portfolio | 81.5k $51.1m | Added +3.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.02% of their portfolio | 76.6k $48.0m | Added +5.0k |
| Woodline Partners LP 0.44% of their portfolio | 75.7k $47.4m | Reduced -55.8k |
| Achmea Investment Management B.V. 0.89% of their portfolio | 74.5k $46.7m | Added +5.7k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.17% of their portfolio | 72.6k $45.5m | Reduced -18.7k |
| CREDIT SUISSE AG/ 0.04% of their portfolio | 72.0k $45.1m | Reduced -8.7k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.06% of their portfolio | 71.9k $45.1m | Added +421 |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 71.2k $44.6m | Reduced -274 |
| AQR CAPITAL MANAGEMENT LLC 0.08% of their portfolio | 70.6k $44.1m | Reduced -20.1k |
| National Pension Service 0.05% of their portfolio | 67.1k $42.0m | Reduced -233 |
| RHUMBLINE ADVISERS 0.04% of their portfolio | 64.8k $40.6m | Added +3.0k |
| LMR Partners LLP 1.02% of their portfolio | 63.6k $39.8m | New |
| UBS Group AG 0.01% of their portfolio | 62.9k $39.4m | Added +9.5k |
| Fisher Asset Management, LLC 0.02% of their portfolio | 60.4k $37.8m | Reduced -5.6k |
| Asset Management One Co., Ltd. 0.15% of their portfolio | 60.2k $37.7m | Reduced -3.7k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.06% of their portfolio | 59.6k $25.5m | Added +2.8k |
| RAYMOND JAMES & ASSOCIATES 0.02% of their portfolio | 55.2k $34.6m | Reduced -9.4k |
| Man Group plc 0.09% of their portfolio | 54.0k $33.8m | Reduced -19.5k |
| AXA S.A. 0.10% of their portfolio | 53.2k $33.3m | Reduced -33.8k |
| Nishkama Capital, LLC 3.79% of their portfolio | 53.1k $33.3m | New |
| Balyasny Asset Management L.P. 0.08% of their portfolio | 51.9k $32.5m | Added +7.9k |
| AVIVA PLC 0.10% of their portfolio | 49.1k $30.7m | Added +9.6k |
| NDVR, Inc. 27.19% of their portfolio | 45.5k $28.5m | Reduced -1.7k |
| PUBLIC EMPLOYEES RETIREMENT ASSOCIATION OF COLORADO 0.11% of their portfolio | 42.3k $26.5m | Reduced -314 |