HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($40.1m this quarter). Holder counts are more reliable. Shares outstanding: 50.3m as of 2023-11-03, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $492.59. Options: 25 managers hold calls ($356.1m notional), 25 hold puts ($432.7m).
Trends to Q3 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 569 |
| Q4 2022 | 575 |
| Q1 2023 | 640 |
| Q2 2023 | 683 |
| Q3 2023 | 681 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 276 | 258 |
| Q1 2023 | 344 | 233 |
| Q2 2023 | 323 | 296 |
| Q3 2023 | 309 | 315 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2022 | $261.6m | $358.3m | 1.37 |
| Q1 2023 | $229.3m | $297.2m | 1.30 |
| Q2 2023 | $369.5m | $437.9m | 1.19 |
| Q3 2023 | $356.1m | $432.7m | 1.22 |
Biggest buyers
| JENNISON ASSOCIATES LLC | Added | +696.5k |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +257.6k |
| PUTNAM INVESTMENTS LLC | Added | +236.1k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Added | +204.2k |
| TIGER GLOBAL MANAGEMENT LLC | Added | +181.2k |
| JPMORGAN CHASE & CO | Added | +170.4k |
| NEUBERGER BERMAN GROUP LLC | Added | +149.6k |
| AGF MANAGEMENT LTD | Added | +119.7k |
| Man Group plc | New | +118.4k |
| FMR LLC | Added | +117.4k |
Biggest sellers
| Artisan Partners Limited Partnership | Reduced | -264.3k |
| GW&K Investment Management, LLC | Reduced | -163.3k |
| Abdiel Capital Advisors, LP | Reduced | -156.2k |
| Holocene Advisors, LP | Sold out | -147.4k |
| WESTFIELD CAPITAL MANAGEMENT CO LP | Reduced | -125.4k |
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -111.8k |
| TWO SIGMA INVESTMENTS, LP | Reduced | -102.4k |
| Assenagon Asset Management S.A. | Reduced | -88.4k |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | -79.1k |
| Balyasny Asset Management L.P. | Sold out | -75.7k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $123.5m250.8k shares |
| CITADEL ADVISORS LLC | Reduced | $44.7m90.8k shares |
| Walleye Trading LLC | Reduced | $41.2m83.7k shares |
| JANE STREET GROUP, LLC | Added | $27.5m55.9k shares |
| SIMPLEX TRADING, LLC | Reduced | $17.9m36.4k shares |
| Squarepoint Ops LLC | Added | $17.5m35.6k shares |
| CAPITAL FUND MANAGEMENT S.A. | New | $13.6m27.7k shares |
| PEAK6 Investments LLC | Added | $10.1m20.5k shares |
| D. E. Shaw & Co., Inc. | Unchanged | $9.6m19.5k shares |
| Oribel Capital Management, LP | New | $9.0m18.3k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $117.5m238.5k shares |
| Walleye Capital LLC | Added | $81.3m165.0k shares |
| CITADEL ADVISORS LLC | Added | $48.7m98.8k shares |
| D. E. Shaw & Co., Inc. | Added | $32.7m66.4k shares |
| PEAK6 Investments LLC | Added | $20.2m41.1k shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $19.6m39.8k shares |
| JANE STREET GROUP, LLC | Added | $18.7m37.9k shares |
| Walleye Trading LLC | Reduced | $18.5m37.5k shares |
| CITIGROUP INC | Unchanged | $17.2m35.0k shares |
| WOLVERINE TRADING, LLC | Added | $16.3m33.1k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2021 | 0 | — | 5 | $64.3m | — |
| Q1 2022 | 0 | — | 1 | $16.0m | — |
| Q2 2022 | 1 | $3.4m | 3 | $10.6m | — |
| Q3 2022 | 0 | — | 2 | $8.1m | — |
| Q4 2022 | 0 | — | 1 | $7.4m | — |
| Q1 2023 | 0 | — | 3 | $34.0m | — |
| Q2 2023 | 0 | — | 4 | $19.6m | $19.6m |
| Q3 2023 | 0 | — | 5 | $26.7m | $26.7m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-09-19 | Halligan Brian Executive Chair, director | Sold plan | $4.3m8.5k shares |
| 2023-09-01 | Bueker Kathryn Chief Financial Officer | Sold plan | $165.0k300 shares |
| 2023-08-22 | Shah Dharmesh Chief Technology Officer, director | Sold plan | $10.1m20.0k shares |
| 2023-08-15 | Halligan Brian Executive Chair, director | Sold plan | $4.3m8.5k shares |
| 2023-08-15 | Bueker Kathryn Chief Financial Officer | Sold plan | $466.1k918 shares |
| 2023-08-02 | Harvey Dawson Alyssa Chief Legal Officer | Sold plan | $436.2k766 shares |
| 2023-07-18 | Halligan Brian Executive Chair, director | Sold plan | $4.7m8.5k shares |
| 2023-07-13 | Bueker Kathryn Chief Financial Officer | Sold plan | $165.0k300 shares |
| 2023-07-05 | Rangan Yamini Chief Executive Officer & Pres, director | Sold plan | $1.6m3.1k shares |
| 2023-07-05 | Bueker Kathryn Chief Financial Officer | Sold plan | $406.3k782 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2023
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.06% of their portfolio | 4.7m $2.3bn | Added +41.7k |
| BlackRock Inc. 0.05% of their portfolio | 3.8m $1.9bn | Added +31.2k |
| FMR LLC 0.15% of their portfolio | 3.4m $1.7bn | Added +117.4k |
| JPMORGAN CHASE & CO 0.16% of their portfolio | 2.7m $1.3bn | Added +170.4k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.15% of their portfolio | 2.1m $1.0bn | Reduced -8.4k |
| Clearbridge Investments, LLC 0.65% of their portfolio | 1.4m $673.2m | Reduced -61.1k |
| WELLINGTON MANAGEMENT GROUP LLP 0.12% of their portfolio | 1.2m $614.3m | Added +257.6k |
| Durable Capital Partners LP 4.70% of their portfolio | 1.0m $514.7m | Added +82.0k |
| FRANKLIN RESOURCES INC 0.26% of their portfolio | 1.0m $504.4m | Added +77.3k |
| Abdiel Capital Advisors, LP 21.15% of their portfolio | 979.5k $482.4m | Reduced -156.2k |
| STATE STREET CORP 0.03% of their portfolio | 976.0k $480.7m | Added +339 |
| Artisan Partners Limited Partnership 0.79% of their portfolio | 943.8k $464.8m | Reduced -264.3k |
| Invesco Ltd. 0.12% of their portfolio | 912.9k $449.6m | Added +5.0k |
| Bank of New York Mellon Corp 0.09% of their portfolio | 799.2k $393.6m | Added +12.1k |
| JENNISON ASSOCIATES LLC 0.33% of their portfolio | 792.1k $390.1m | Added +696.5k |
| GOLDMAN SACHS GROUP INC 0.09% of their portfolio | 703.2k $346.3m | Added +94.2k |
| GEODE CAPITAL MANAGEMENT, LLC 0.04% of their portfolio | 693.1k $341.0m | Added +22.1k |
| LORD, ABBETT & CO. LLC 0.59% of their portfolio | 642.6k $316.5m | Added +9.1k |
| Capital Research Global Investors 0.07% of their portfolio | 522.9k $257.5m | Reduced -32.2k |
| Whale Rock Capital Management LLC 4.90% of their portfolio | 493.2k $242.9m | Reduced -67.3k |
| NORGES BANK 0.05% of their portfolio | 450.6k $221.9m | Reduced -33.4k |
| SCGE MANAGEMENT, L.P. 5.75% of their portfolio | 449.0k $221.1m | Added +43.5k |
| MORGAN STANLEY 0.02% of their portfolio | 425.9k $209.8m | Reduced -64.7k |
| AMERICAN CENTURY COMPANIES INC 0.16% of their portfolio | 421.9k $207.8m | Added +58.6k |
| NEUBERGER BERMAN GROUP LLC 0.19% of their portfolio | 419.4k $206.4m | Added +149.6k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.09% of their portfolio | 401.3k $197.6m | Added +17.3k |
| VOYA INVESTMENT MANAGEMENT LLC 0.20% of their portfolio | 367.7k $181.1m | Reduced -111.8k |
| AGF MANAGEMENT LTD 1.20% of their portfolio | 344.2k $169.5m | Added +119.7k |
| CADIAN CAPITAL MANAGEMENT, LP 6.69% of their portfolio | 337.2k $166.1m | Added +66.9k |
| NORTHERN TRUST CORP 0.03% of their portfolio | 332.8k $163.9m | Added +15.4k |
| Legal & General Group Plc 0.05% of their portfolio | 313.4k $154.3m | Added +3.9k |
| Polar Capital Holdings Plc 1.12% of their portfolio | 306.4k $150.9m | Reduced -30.6k |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 305.1k $150.3m | Added +9.6k |
| 1832 Asset Management L.P. 0.30% of their portfolio | 291.8k $143.7m | Added +41.4k |
| Amundi 0.06% of their portfolio | 274.0k $125.0m | Added +4.2k |
| MACQUARIE GROUP LTD 0.16% of their portfolio | 266.4k $131.2m | Added +114 |
| TIGER GLOBAL MANAGEMENT LLC 0.94% of their portfolio | 260.2k $128.1m | Added +181.2k |
| GILDER GAGNON HOWE & CO LLC 1.82% of their portfolio | 242.5k $119.4m | Reduced -2.7k |
| PUTNAM INVESTMENTS LLC 0.18% of their portfolio | 242.4k $119.4m | Added +236.1k |
| AMERIPRISE FINANCIAL INC 0.04% of their portfolio | 241.5k $118.9m | Added +13.6k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.04% of their portfolio | 241.2k $118.8m | Added +204.2k |
| ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio | 230.8k $113.7m | Reduced -25.7k |
| Squarepoint Ops LLC 0.53% of their portfolio | 221.2k $109.0m | Added +29.1k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.65% of their portfolio | 193.5k $95.3m | Reduced -125.4k |
| RENAISSANCE TECHNOLOGIES LLC 0.15% of their portfolio | 182.2k $89.7m | Reduced -79.1k |
| FIRST TRUST ADVISORS LP 0.10% of their portfolio | 174.4k $85.9m | Reduced -2.7k |
| WELLS FARGO & COMPANY/MN 0.03% of their portfolio | 172.3k $84.9m | Added +17.5k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 168.1k $82.8m | Added +1.5k |
| Nuveen Asset Management, LLC 0.03% of their portfolio | 166.9k $82.2m | Added +3.2k |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.89% of their portfolio | 164.8k $81.2m | Reduced -26.1k |
| Fiera Capital Corp 0.25% of their portfolio | 159.7k $78.7m | Added +3.8k |
| Swiss National Bank 0.06% of their portfolio | 151.7k $74.7m | Reduced -17.8k |
| TimesSquare Capital Management, LLC 1.10% of their portfolio | 143.7k $70.8m | Added +11.4k |
| EVENTIDE ASSET MANAGEMENT, LLC 1.24% of their portfolio | 140.1k $69.0m | Reduced -38.3k |
| EAGLE ASSET MANAGEMENT INC 0.38% of their portfolio | 131.9k $65.0m | Added +51.9k |
| Sumitomo Mitsui Trust Group, Inc. 0.05% of their portfolio | 126.9k $62.5m | Reduced -815 |
| CIBC Private Wealth Group LLC 0.14% of their portfolio | 123.1k $60.6m | Reduced -42.6k |
| Man Group plc 0.18% of their portfolio | 118.4k $58.3m | New |
| TWO SIGMA ADVISERS, LP 0.15% of their portfolio | 117.9k $58.1m | Reduced -6.1k |
| DEUTSCHE BANK AG\ 0.04% of their portfolio | 113.4k $55.9m | Reduced -2.2k |
| ACADIAN ASSET MANAGEMENT LLC 0.23% of their portfolio | 109.5k $53.9m | Reduced -12.0k |
| SEI INVESTMENTS CO 0.09% of their portfolio | 106.1k $52.2m | Reduced -11.7k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.06% of their portfolio | 105.1k $51.8m | Added +11.6k |
| Robeco Institutional Asset Management B.V. 0.13% of their portfolio | 101.8k $50.1m | Added +2.2k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.07% of their portfolio | 97.1k $47.8m | Reduced -19.6k |
| PRIMECAP MANAGEMENT CO/CA/ 0.04% of their portfolio | 93.8k $46.2m | Reduced -3.7k |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 89.6k $98.4k | Unchanged |
| FEDERATED HERMES, INC. 0.11% of their portfolio | 86.4k $42.6m | Added +13.1k |
| California Public Employees Retirement System 0.04% of their portfolio | 86.0k $42.4m | Added +813 |
| Allspring Global Investments Holdings, LLC 0.07% of their portfolio | 84.5k $41.6m | Reduced -27.6k |
| BARCLAYS PLC 0.03% of their portfolio | 83.9k $41.3m | Added +3.8k |
| CREDIT SUISSE AG/ 0.04% of their portfolio | 83.0k $40.9m | Added +288 |
| RAYMOND JAMES & ASSOCIATES 0.03% of their portfolio | 78.5k $38.7m | Reduced -5.9k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.19% of their portfolio | 78.3k $38.6m | Added +76.8k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 76.7k $37.8m | Reduced -811 |
| VISTA EQUITY PARTNERS MANAGEMENT, LLC 0.92% of their portfolio | 74.3k $36.6m | Added +7.9k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.05% of their portfolio | 71.1k $35.0m | Reduced -3.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.02% of their portfolio | 70.9k $34.9m | Added +21.7k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 70.8k $34.9m | Added +622 |
| Granahan Investment Management, LLC 1.23% of their portfolio | 70.0k $34.5m | Reduced -3.6k |
| Fisher Asset Management, LLC 0.02% of their portfolio | 68.6k $33.8m | Reduced -6.6k |
| National Pension Service 0.05% of their portfolio | 67.3k $31.5m | Reduced -214 |
| WASATCH ADVISORS LP 0.21% of their portfolio | 66.0k $32.5m | Reduced -2.2k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.08% of their portfolio | 65.2k $32.1m | Added +3.4k |
| TenCore Partners, LP 9.46% of their portfolio | 64.6k $31.8m | Reduced -3.9k |
| RHUMBLINE ADVISERS 0.04% of their portfolio | 62.3k $30.7m | Reduced -1.5k |
| TD Asset Management Inc 0.04% of their portfolio | 59.2k $29.2m | Reduced -21.0k |
| Pictet Asset Management Holding SA 0.04% of their portfolio | 58.8k $28.9m | First filing |
| Asset Management One Co., Ltd. 0.12% of their portfolio | 54.1k $26.6m | Added +2.4k |
| AVIVA PLC 0.11% of their portfolio | 53.6k $26.4m | Added +17.7k |
| Ensign Peak Advisors, Inc 0.05% of their portfolio | 51.7k $25.4m | Reduced -20.0k |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 50.4k $24.8m | Added +211 |
| Cubist Systematic Strategies, LLC 0.29% of their portfolio | 47.2k $23.2m | Added +24.6k |
| FRED ALGER MANAGEMENT, LLC 0.13% of their portfolio | 46.5k $22.9m | Reduced -4.8k |
| BANK OF MONTREAL /CAN/ 0.01% of their portfolio | 46.1k $24.4m | Reduced -7.0k |
| Korea Investment CORP 0.07% of their portfolio | 45.9k $22.6m | Added +34.7k |
| COOKSON PEIRCE & CO INC 1.44% of their portfolio | 44.6k $22.0m | Added +10.1k |
| AXA S.A. 0.08% of their portfolio | 44.1k $21.7m | Added +264 |
| UBS Group AG 0.01% of their portfolio | 43.6k $21.5m | Reduced -15.3k |
| PUBLIC EMPLOYEES RETIREMENT ASSOCIATION OF COLORADO 0.11% of their portfolio | 42.9k $21.1m | Reduced -142 |