HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($18.5m this quarter). Holder counts are more reliable. Shares outstanding: 49.4m as of 2023-02-10, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $289.34. Options: 20 managers hold calls ($261.6m notional), 19 hold puts ($358.3m).
Trends to Q4 2022
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 569 |
| Q4 2022 | 575 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2022 | $201.8m | $255.0m | 1.26 |
| Q4 2022 | $261.6m | $358.3m | 1.37 |
Biggest buyers
| BlackRock Inc. | Added | +453.9k |
| Abdiel Capital Advisors, LP | Added | +346.3k |
| Amundi | Added | +276.4k |
| MILLENNIUM MANAGEMENT LLC | Added | +265.5k |
| Whale Rock Capital Management LLC | Added | +210.5k |
| CADIAN CAPITAL MANAGEMENT, LP | Added | +176.7k |
| Balyasny Asset Management L.P. | Added | +173.7k |
| Assenagon Asset Management S.A. | Added | +172.8k |
| Holocene Advisors, LP | New | +148.1k |
| VANGUARD GROUP INC | Added | +138.2k |
Biggest sellers
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -674.4k |
| Capital World Investors | Reduced | -593.1k |
| TIGER GLOBAL MANAGEMENT LLC | Reduced | -258.2k |
| JPMORGAN CHASE & CO | Reduced | -179.3k |
| SCGE MANAGEMENT, L.P. | Reduced | -178.0k |
| MARSHALL WACE, LLP | Reduced | -145.0k |
| CITADEL ADVISORS LLC | Reduced | -137.6k |
| D. E. Shaw & Co., Inc. | Reduced | -127.1k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | Reduced | -124.0k |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | -121.0k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $67.0m231.6k shares |
| CITADEL ADVISORS LLC | Reduced | $53.5m184.9k shares |
| Caption Management, LLC | New | $41.1m142.2k shares |
| Walleye Trading LLC | Added | $24.8m85.9k shares |
| BANK OF AMERICA CORP /DE/ | New | $20.5m70.8k shares |
| Parallax Volatility Advisers, L.P. | Reduced | $12.2m42.1k shares |
| JANE STREET GROUP, LLC | Reduced | $10.9m37.7k shares |
| SIMPLEX TRADING, LLC | Reduced | $7.7m26.5k shares |
| D. E. Shaw & Co., Inc. | Reduced | $5.6m19.5k shares |
| PEAK6 Investments LLC | Added | $5.0m17.4k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $77.7m268.7k shares |
| BANK OF AMERICA CORP /DE/ | New | $65.1m225.0k shares |
| CITADEL ADVISORS LLC | Added | $62.5m216.3k shares |
| Walleye Trading LLC | Reduced | $44.3m153.2k shares |
| PEAK6 Investments LLC | Added | $18.4m63.5k shares |
| Caption Management, LLC | New | $17.7m61.1k shares |
| Parallax Volatility Advisers, L.P. | Reduced | $13.1m45.2k shares |
| SIMPLEX TRADING, LLC | Added | $12.1m41.7k shares |
| JANE STREET GROUP, LLC | Reduced | $10.4m35.8k shares |
| CITIGROUP INC | Unchanged | $10.1m35.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q4 2022
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2021 | 0 | — | 0 | — | — |
| Q2 2021 | 0 | — | 0 | — | — |
| Q3 2021 | 0 | — | 0 | — | — |
| Q4 2021 | 0 | — | 5 | $64.3m | — |
| Q1 2022 | 0 | — | 1 | $16.0m | — |
| Q2 2022 | 1 | $3.4m | 3 | $10.6m | — |
| Q3 2022 | 0 | — | 2 | $8.1m | — |
| Q4 2022 | 0 | — | 1 | $7.4m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2022-12-20 | Halligan Brian Executive Chair, director | Sold | $2.4m8.5k shares |
| 2022-11-15 | Halligan Brian Executive Chair, director | Sold | $2.6m8.5k shares |
| 2022-10-18 | Halligan Brian Executive Chair, director | Sold | $2.4m8.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2022
| Manager | Shares | Change |
|---|---|---|
| PRICE T ROWE ASSOCIATES INC /MD/ 0.21% of their portfolio | 4.5m $1.3bn | Reduced -674.4k |
| VANGUARD GROUP INC 0.03% of their portfolio | 4.4m $1.3bn | Added +138.2k |
| BlackRock Inc. 0.03% of their portfolio | 3.5m $1.0bn | Added +453.9k |
| FMR LLC 0.08% of their portfolio | 2.7m $786.5m | Added +136.2k |
| Artisan Partners Limited Partnership 0.86% of their portfolio | 1.7m $482.6m | Added +9.9k |
| Clearbridge Investments, LLC 0.39% of their portfolio | 1.4m $396.5m | Reduced -29.3k |
| Abdiel Capital Advisors, LP 20.88% of their portfolio | 1.2m $335.6m | Added +346.3k |
| JPMORGAN CHASE & CO 0.05% of their portfolio | 1.1m $318.9m | Reduced -179.3k |
| Durable Capital Partners LP 2.96% of their portfolio | 986.4k $285.2m | Added +68.8k |
| GOLDMAN SACHS GROUP INC 0.08% of their portfolio | 952.0k $275.2m | Added +70.2k |
| STATE STREET CORP 0.02% of their portfolio | 940.8k $272.0m | Reduced -8.8k |
| FRANKLIN RESOURCES INC 0.13% of their portfolio | 873.1k $252.4m | Reduced -89.7k |
| Bank of New York Mellon Corp 0.04% of their portfolio | 669.0k $193.4m | Reduced -29.8k |
| JENNISON ASSOCIATES LLC 0.19% of their portfolio | 660.7k $191.0m | Added +27.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.03% of their portfolio | 624.1k $180.2m | Added +30.0k |
| Amundi 0.10% of their portfolio | 601.7k $181.4m | Added +276.4k |
| Whale Rock Capital Management LLC 5.85% of their portfolio | 601.6k $173.9m | Added +210.5k |
| Capital World Investors 0.03% of their portfolio | 532.1k $153.9m | Reduced -593.1k |
| NEUBERGER BERMAN GROUP LLC 0.15% of their portfolio | 522.6k $152.4m | Reduced -19.4k |
| NORGES BANK 0.03% of their portfolio | 488.8k $141.3m | Added +43.2k |
| CADIAN CAPITAL MANAGEMENT, LP 9.53% of their portfolio | 454.6k $131.4m | Added +176.7k |
| Polar Capital Holdings Plc 1.04% of their portfolio | 450.3k $130.2m | Added +9.6k |
| North Peak Capital Management, LLC 18.59% of their portfolio | 435.8k $126.0m | Unchanged |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.92% of their portfolio | 413.0k $119.4m | Added +95.6k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.06% of their portfolio | 404.6k $117.0m | Reduced -13.5k |
| SCGE MANAGEMENT, L.P. 4.11% of their portfolio | 402.0k $116.2m | Reduced -178.0k |
| TIGER GLOBAL MANAGEMENT LLC 1.19% of their portfolio | 336.1k $97.2m | Reduced -258.2k |
| Fisher Asset Management, LLC 0.06% of their portfolio | 325.6k $94.1m | Reduced -2.1k |
| NORTHERN TRUST CORP 0.02% of their portfolio | 318.5k $92.1m | Reduced -309 |
| MILLENNIUM MANAGEMENT LLC 0.09% of their portfolio | 293.0k $84.7m | Added +265.5k |
| GILDER GAGNON HOWE & CO LLC 1.53% of their portfolio | 283.2k $81.9m | Reduced -4.1k |
| Invesco Ltd. 0.02% of their portfolio | 282.4k $81.7m | Added +6.1k |
| AMERICAN CENTURY COMPANIES INC 0.07% of their portfolio | 282.4k $81.6m | Added +91.4k |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 273.6k $79.1m | Added +25.9k |
| AMERIPRISE FINANCIAL INC 0.03% of their portfolio | 273.0k $78.9m | Added +12.9k |
| Legal & General Group Plc 0.03% of their portfolio | 272.9k $78.9m | Reduced -10.6k |
| TD Asset Management Inc 0.10% of their portfolio | 268.8k $77.7m | Reduced -90.3k |
| Atreides Management, LP 3.04% of their portfolio | 266.3k $77.0m | Added +39.6k |
| MORGAN STANLEY 0.01% of their portfolio | 258.4k $74.7m | Added +55.4k |
| ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio | 255.8k $74.0m | Added +2.4k |
| Alyeska Investment Group, L.P. 0.72% of their portfolio | 241.5k $69.8m | Added +20.4k |
| MARSHALL WACE, LLP 0.17% of their portfolio | 230.8k $66.7m | Reduced -145.0k |
| TWO SIGMA INVESTMENTS, LP 0.21% of their portfolio | 225.6k $65.2m | Added +91.2k |
| Granahan Investment Management, LLC 1.88% of their portfolio | 213.1k $61.6m | Added +59.0k |
| Assenagon Asset Management S.A. 0.25% of their portfolio | 206.4k $59.7m | Added +172.8k |
| GW&K Investment Management, LLC 0.60% of their portfolio | 206.0k $59.6m | Added +44.3k |
| WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio | 203.6k $58.9m | Added +29.7k |
| FIRST TRUST ADVISORS LP 0.06% of their portfolio | 185.5k $53.7m | Reduced -18.1k |
| Swiss National Bank 0.04% of their portfolio | 185.4k $53.6m | Reduced -11.2k |
| EVENTIDE ASSET MANAGEMENT, LLC 1.02% of their portfolio | 178.3k $51.6m | Reduced -36.5k |
| Balyasny Asset Management L.P. 0.18% of their portfolio | 174.9k $50.6m | Added +173.7k |
| VOYA INVESTMENT MANAGEMENT LLC 0.05% of their portfolio | 163.0k $47.1m | Added +112.8k |
| Nuveen Asset Management, LLC 0.02% of their portfolio | 162.8k $47.1m | Reduced -65.8k |
| MACQUARIE GROUP LTD 0.06% of their portfolio | 162.2k $46.9m | Added +90.9k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.26% of their portfolio | 161.9k $46.8m | Reduced -124.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 159.6k $46.2m | Added +8.1k |
| Squarepoint Ops LLC 0.29% of their portfolio | 154.9k $44.8m | Added +100.9k |
| Holocene Advisors, LP 0.26% of their portfolio | 148.1k $42.8m | New |
| CAT ROCK CAPITAL MANAGEMENT LP 7.51% of their portfolio | 141.3k $40.8m | Added +97.4k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.05% of their portfolio | 137.4k $39.7m | Added +6.8k |
| Melqart Asset Management (UK) Ltd 3.44% of their portfolio | 135.0k $39.0m | Added +80.6k |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.42% of their portfolio | 132.8k $38.4m | Added +10.9k |
| Sumitomo Mitsui Trust Group, Inc. 0.03% of their portfolio | 128.1k $37.0m | Added +18 |
| Fiera Capital Corp 0.11% of their portfolio | 127.7k $36.9m | Reduced -2.7k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 126.5k $36.6m | Reduced -24.8k |
| Allspring Global Investments Holdings, LLC 0.06% of their portfolio | 124.0k $35.9m | Reduced -11.0k |
| RENAISSANCE TECHNOLOGIES LLC 0.04% of their portfolio | 111.6k $32.3m | Reduced -121.0k |
| DEUTSCHE BANK AG\ 0.02% of their portfolio | 110.4k $31.9m | Reduced -1.1k |
| PRIMECAP MANAGEMENT CO/CA/ 0.03% of their portfolio | 104.0k $30.1m | Reduced -31.8k |
| TimesSquare Capital Management, LLC 0.43% of their portfolio | 103.5k $29.9m | Added +150 |
| California Public Employees Retirement System 0.03% of their portfolio | 102.3k $29.6m | Reduced -422 |
| SEI INVESTMENTS CO 0.07% of their portfolio | 102.3k $29.6m | Reduced -18.7k |
| WASATCH ADVISORS LP 0.18% of their portfolio | 93.8k $27.1m | Added +14.7k |
| TWO SIGMA ADVISERS, LP 0.07% of their portfolio | 85.8k $24.8m | Added +15.3k |
| LMR Partners LLP 0.47% of their portfolio | 85.0k $24.6m | New |
| JANUS HENDERSON GROUP PLC 0.02% of their portfolio | 84.7k $24.5m | Added +79.4k |
| Polar Asset Management Partners Inc. 0.33% of their portfolio | 80.5k $23.3m | Added +9.4k |
| RAYMOND JAMES & ASSOCIATES 0.02% of their portfolio | 79.7k $23.0m | Reduced -10.5k |
| BARCLAYS PLC 0.02% of their portfolio | 79.5k $23.0m | First filing |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.04% of their portfolio | 78.7k $22.7m | Added +1.1k |
| National Pension Service 0.04% of their portfolio | 77.3k $22.4m | Added +5.8k |
| TenCore Partners, LP 7.57% of their portfolio | 72.5k $21.0m | Added +7.5k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 72.1k $20.8m | Added +20.1k |
| CREDIT SUISSE AG/ 0.02% of their portfolio | 71.6k $20.7m | Added +5.5k |
| SQN Investors LP 7.99% of their portfolio | 71.4k $20.6m | Reduced -11.9k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.05% of their portfolio | 68.0k $19.7m | Added +860 |
| Ensign Peak Advisors, Inc 0.04% of their portfolio | 67.5k $19.5m | Added +40.6k |
| PANAGORA ASSET MANAGEMENT INC 0.13% of their portfolio | 66.8k $19.3m | Reduced -2.1k |
| Woodline Partners LP 0.26% of their portfolio | 65.8k $19.0m | New |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 65.3k $18.9m | Added +1.5k |
| CAPITAL FUND MANAGEMENT S.A. 0.41% of their portfolio | 63.5k $18.4m | Added +39.8k |
| KCL Capital, L.P. 3.08% of their portfolio | 61.7k $17.8m | New |
| Asset Management One Co., Ltd. 0.09% of their portfolio | 61.7k $18.0m | Added +3.3k |
| Providence Equity Partners L.L.C. 0.69% of their portfolio | 54.1k $15.6m | Reduced -14.2k |
| RHUMBLINE ADVISERS 0.02% of their portfolio | 52.2k $15.1m | Added +3.8k |
| GENEVA CAPITAL MANAGEMENT LLC 0.33% of their portfolio | 50.9k $14.7m | Reduced -17.9k |
| FRED ALGER MANAGEMENT, LLC 0.08% of their portfolio | 50.4k $14.6m | Added +703 |
| D. E. Shaw & Co., Inc. 0.02% of their portfolio | 49.3k $14.2m | Reduced -127.1k |
| APG Asset Management N.V. 0.03% of their portfolio | 47.7k $13.8m | Added +42.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 47.6k $13.8m | Reduced -3.4k |