HERC HLDGS INC HRI
COM · Common Stock · CUSIP 42704L104
- SectorIndustrials
- IndustryServices-Miscellaneous Equipment Rental & Leasing
- HeadquartersBonita Springs, FL
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($15.0m this quarter). Holder counts are more reliable. Shares outstanding: 33.4m as of 2026-02-13, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $148.59. Options: 11 managers hold calls ($19.7m notional), 6 hold puts ($8.7m).
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 229 |
| Q4 2022 | 243 |
| Q1 2023 | 275 |
| Q2 2023 | 260 |
| Q3 2023 | 266 |
| Q4 2023 | 282 |
| Q1 2024 | 280 |
| Q2 2024 | 280 |
| Q3 2024 | 283 |
| Q4 2024 | 320 |
| Q1 2025 | 305 |
| Q2 2025 | 301 |
| Q3 2025 | 290 |
| Q4 2025 | 312 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 124 | 145 |
| Q2 2024 | 152 | 134 |
| Q3 2024 | 156 | 135 |
| Q4 2024 | 167 | 148 |
| Q1 2025 | 168 | 171 |
| Q2 2025 | 179 | 145 |
| Q3 2025 | 142 | 161 |
| Q4 2025 | 166 | 135 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2025 | $22.1m | $21.8m | 0.99 |
| Q2 2025 | $14.0m | $49.9m | 3.55 |
| Q3 2025 | $49.6m | $36.9m | 0.74 |
| Q4 2025 | $19.7m | $8.7m | 0.44 |
Biggest buyers
| FMR LLC | Added | +1.3m |
| Freestone Grove Partners LP | Added | +498.5k |
| GOLDMAN SACHS GROUP INC | Added | +320.6k |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +299.1k |
| AMERIPRISE FINANCIAL INC | Added | +235.2k |
| CITADEL ADVISORS LLC | Added | +208.5k |
| SILVERCREST ASSET MANAGEMENT GROUP LLC | New | +124.4k |
| Ceredex Value Advisors LLC | Added | +120.1k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | Added | +107.1k |
| UBS Group AG | Added | +86.3k |
Biggest sellers
| MACQUARIE GROUP LTD | Sold out | -591.2k |
| ALLIANCEBERNSTEIN L.P. | Reduced | -468.6k |
| VAUGHAN NELSON INVESTMENT MANAGEMENT, L.P. | Reduced | -348.7k |
| MARSHALL WACE, LLP | Reduced | -328.4k |
| Coliseum Capital Management, LLC | Reduced | -316.5k |
| Invesco Ltd. | Reduced | -202.6k |
| AMERICAN CENTURY COMPANIES INC | Reduced | -121.1k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -97.6k |
| Capital World Investors | Reduced | -75.5k |
| ROYAL BANK OF CANADA | Reduced | -68.4k |
Biggest calls
| NOMURA HOLDINGS INC | New | $5.6m38.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $4.3m29.0k shares |
| JANE STREET GROUP, LLC | Reduced | $3.1m20.8k shares |
| Point72 Asset Management, L.P. | New | $2.7m18.5k shares |
| CITADEL ADVISORS LLC | Reduced | $1.6m11.1k shares |
| GROUP ONE TRADING LLC | Added | $1.1m7.4k shares |
| Walleye Trading LLC | Reduced | $415.5k2.8k shares |
| Squarepoint Ops LLC | Added | $415.5k2.8k shares |
| TUDOR INVESTMENT CORP ET AL | New | $222.6k1.5k shares |
| Walleye Capital LLC | Reduced | $89.0k600 shares |
Biggest puts
| CITADEL ADVISORS LLC | Reduced | $3.0m20.5k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.6m17.6k shares |
| Point72 Asset Management, L.P. | New | $1.0m6.8k shares |
| Walleye Trading LLC | Reduced | $816.1k5.5k shares |
| Walleye Capital LLC | Reduced | $667.7k4.5k shares |
| JANE STREET GROUP, LLC | Reduced | $593.5k4.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| FMR LLC 13G · institution +4.0 pts · filed 2026-05-06 | 15.0% |
| BlackRock, Inc. 13G · institution +6.6 pts · filed 2026-10-05 | 14.0% |
| NORGES BANK 13G · institution +1.2 pts · filed 2025-10-29 | 6.5% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.1% |
Fell to 5% or below in the last year: Coliseum Capital Management, LLC (3.3%, 2026-08-17), Invesco Ltd. (0.1%, 2026-07-07), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q4 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2024 | 0 | — | 4 | $5.4m | — |
| Q2 2024 | 0 | — | 3 | $5.1m | — |
| Q3 2024 | 0 | — | 2 | $2.4m | — |
| Q4 2024 | 0 | — | 5 | $16.0m | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 1 | — | 0 | — | — |
| Q3 2025 | 0 | — | 0 | — | — |
| Q4 2025 | 0 | — | 0 | — | — |
None reported in Q4 2025.
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Invesco Ltd. 0.05% of their portfolio | 3.9m $581.8m | Reduced -202.6k |
| FMR LLC 0.03% of their portfolio | 3.7m $543.9m | Added +1.3m |
| VANGUARD GROUP INC 0.01% of their portfolio | 3.3m $483.7m | Reduced -30.0k |
| BlackRock, Inc. 0.01% of their portfolio | 2.5m $377.9m | Added +21.4k |
| NORGES BANK 0.03% of their portfolio | 1.9m $287.3m | Not comparable |
| Coliseum Capital Management, LLC 19.31% of their portfolio | 1.6m $235.7m | Reduced -316.5k |
| AMERICAN CENTURY COMPANIES INC 0.09% of their portfolio | 1.2m $175.2m | Reduced -121.1k |
| Capital World Investors 0.02% of their portfolio | 1.1m $163.4m | Reduced -75.5k |
| GAMCO INVESTORS, INC. ET AL 1.52% of their portfolio | 1.1m $158.3m | Reduced -34.5k |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 993.8k $147.5m | Added +28.0k |
| FIRST TRUST ADVISORS LP 0.08% of their portfolio | 770.3k $114.3m | Added +18.0k |
| STATE STREET CORP 0.00% of their portfolio | 741.8k $110.1m | Reduced -12.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 735.2k $109.1m | Reduced -3.0k |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. 0.15% of their portfolio | 666.1k $98.8m | First filing |
| Channing Capital Management, LLC 2.34% of their portfolio | 613.6k $91.0m | Added +1.0k |
| VAUGHAN NELSON INVESTMENT MANAGEMENT, L.P. 0.86% of their portfolio | 595.0k $88.3m | Reduced -348.7k |
| Fisher Asset Management, LLC 0.03% of their portfolio | 586.9k $87.1m | Reduced -1.5k |
| Freestone Grove Partners LP 0.61% of their portfolio | 573.1k $85.0m | Added +498.5k |
| AMERIPRISE FINANCIAL INC 0.02% of their portfolio | 527.6k $78.3m | Added +235.2k |
| GABELLI FUNDS LLC 0.50% of their portfolio | 495.3k $73.5m | Added +3.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 456.6k $67.8m | Added +11.7k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 425.6k $63.1m | Added +320.6k |
| MORGAN STANLEY 0.00% of their portfolio | 409.6k $60.8m | Reduced -13.5k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 409.4k $60.7m | Added +35.1k |
| CITADEL ADVISORS LLC 0.04% of their portfolio | 375.5k $55.7m | Added +208.5k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.06% of their portfolio | 337.9k $50.1m | Added +107.1k |
| VOYA INVESTMENT MANAGEMENT LLC 0.04% of their portfolio | 305.0k $45.3m | Added +299.1k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 274.2k $40.7m | Reduced -28.4k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.06% of their portfolio | 250.6k $37.2m | Added +5.8k |
| Ceredex Value Advisors LLC 0.97% of their portfolio | 218.1k $32.4m | Added +120.1k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 212.1k $31.5m | Added +69.6k |
| UBS Group AG 0.01% of their portfolio | 189.9k $28.2m | Added +86.3k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 175.1k $26.0m | Added +11.7k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.03% of their portfolio | 162.2k $24.1m | Added +175 |
| Connor, Clark & Lunn Investment Management Ltd. 0.06% of their portfolio | 158.5k $23.5m | Reduced -8.3k |
| SILVERCREST ASSET MANAGEMENT GROUP LLC 0.13% of their portfolio | 124.4k $18.5m | New |
| LOOMIS SAYLES & CO L P 0.02% of their portfolio | 116.9k $17.3m | Added +30.1k |
| Allspring Global Investments Holdings, LLC 0.03% of their portfolio | 102.9k $15.7m | Added +22.4k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 99.2k $14.7m | Added +24.4k |
| Nuveen, LLC 0.00% of their portfolio | 97.1k $14.4m | Reduced -6.9k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 95.0k $14.1m | Reduced -27.4k |
| MARSHALL WACE, LLP 0.01% of their portfolio | 92.2k $13.7m | Reduced -328.4k |
| Capital International Investors 0.00% of their portfolio | 85.7k $12.7m | Unchanged |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 82.6k $12.3m | Added +1.8k |
| NATIXIS ADVISORS, LLC 0.02% of their portfolio | 75.8k $11.3m | Reduced -39.7k |
| T. Rowe Price Investment Management, Inc. 0.00% of their portfolio | 73.8k $11.0m | Added +8.6k |
| Pier Capital, LLC 1.64% of their portfolio | 69.2k $10.3m | Added +12.1k |
| EVERGREEN CAPITAL MANAGEMENT LLC 0.22% of their portfolio | 67.7k $10.0m | Added +138 |
| Motley Fool Wealth Management, LLC 0.76% of their portfolio | 66.2k $9.8m | Reduced -10.8k |
| Swiss National Bank 0.01% of their portfolio | 62.4k $9.3m | Added +1.2k |
| California Public Employees Retirement System 0.00% of their portfolio | 58.4k $8.7m | Added +474 |
| JENNISON ASSOCIATES LLC 0.00% of their portfolio | 55.9k $8.3m | New |
| BARCLAYS PLC 0.00% of their portfolio | 53.6k $7.9m | Reduced -57.8k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 52.8k $7.8m | Reduced -61.1k |
| Balyasny Asset Management L.P. 0.01% of their portfolio | 51.6k $7.7m | Added +24.1k |
| Phocas Financial Corp. 0.96% of their portfolio | 49.9k $7.4m | Added +5.8k |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 49.7k $7.4m | Added +2.6k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 49.5k $7.3m | Reduced -97.6k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 47.2k $7.0m | Added +2.1k |
| CASTLEARK MANAGEMENT LLC 0.20% of their portfolio | 45.6k $6.8m | New |
| Advisors Asset Management, Inc. 0.11% of their portfolio | 43.6k $6.5m | Added +2.9k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 43.4k $6.4m | Reduced -7.0k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 42.8k $6.4m | Added +31.8k |
| D.A. DAVIDSON & CO. 0.04% of their portfolio | 42.5k $6.3m | Added +4.7k |
| Schonfeld Strategic Advisors LLC 0.03% of their portfolio | 41.6k $6.2m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 41.2k $6.1m | Reduced -58.1k |
| Lisanti Capital Growth, LLC 1.37% of their portfolio | 39.1k $5.8m | New |
| Soviero Asset Management, LP 2.95% of their portfolio | 38.0k $5.6m | New |
| Legal & General Group Plc 0.00% of their portfolio | 36.7k $5.4m | Reduced -1.7k |
| NEOS Investment Management LLC 0.03% of their portfolio | 32.6k $4.8m | Added +12.4k |
| Tema ETFs LLC 0.38% of their portfolio | 32.6k $4.8m | Added +12.4k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 32.0k $4.8m | Reduced -468.6k |
| Federation des caisses Desjardins du Quebec 0.02% of their portfolio | 30.7k $4.6m | Added +19.5k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 30.3k $4.5m | Added +431 |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 29.7k $4.4m | Added +889 |
| Boston Partners 0.00% of their portfolio | 28.3k $4.2m | Added +9.3k |
| Allianz Asset Management GmbH 0.00% of their portfolio | 27.3k $4.0m | Reduced -6.0k |
| SEGALL BRYANT & HAMILL, LLC 0.05% of their portfolio | 26.8k $4.0m | Reduced -1.0k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 25.8k $3.8m | Reduced -1.0k |
| Seven Six Capital Management, LLC 3.40% of their portfolio | 22.8k $3.4m | Reduced -1.1k |
| Sterling Capital Management LLC 0.05% of their portfolio | 22.7k $3.4m | Added +10.7k |
| Calamos Advisors LLC 0.01% of their portfolio | 22.3k $3.3m | New |
| SALEM INVESTMENT COUNSELORS INC 0.09% of their portfolio | 22.1k $3.3m | Added +400 |
| SEI INVESTMENTS CO 0.00% of their portfolio | 20.8k $3.1m | Added +14.6k |
| Motley Fool Asset Management LLC 0.12% of their portfolio | 20.3k $3.0m | Reduced -1.3k |
| Ellsworth Advisors, LLC 0.61% of their portfolio | 19.3k $3.1m | Added +1.2k |
| MetLife Investment Management, LLC 0.01% of their portfolio | 18.1k $2.7m | Reduced -954 |
| State of New Jersey Common Pension Fund D 0.01% of their portfolio | 17.8k $2.6m | Reduced -110 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 17.3k $2.6m | Reduced -3.8k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 16.9k $2.5m | Reduced -68.4k |
| Creative Planning 0.00% of their portfolio | 15.7k $2.3m | Added +7.3k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 15.4k $2.3m | Reduced -750 |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.00% of their portfolio | 15.3k $2.3m | Added +4.3k |
| Corient Private Wealth LP 0.00% of their portfolio | 14.6k $2.2m | Added +7.3k |
| Walleye Trading LLC 0.03% of their portfolio | 14.5k $2.1m | Added +4.7k |
| WEDGE CAPITAL MANAGEMENT L L P/NC 0.04% of their portfolio | 14.1k $2.1m | New |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 13.5k $2.0m | Unchanged |
| Holocene Advisors, LP 0.00% of their portfolio | 13.4k $2.0m | Added +5.3k |
| Evelyn Partners Investment Management LLP 0.05% of their portfolio | 13.3k $2.0m | Reduced -794 |
| WOLVERINE ASSET MANAGEMENT LLC 0.03% of their portfolio | 13.2k $2.0m | Unchanged |