HERC HLDGS INC HRI
COM · Common Stock · CUSIP 42704L104
- SectorIndustrials
- IndustryServices-Miscellaneous Equipment Rental & Leasing
- HeadquartersBonita Springs, FL
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($16.8m this quarter). Holder counts are more reliable. Shares outstanding: 33.2m as of 2025-07-25, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $131.74. Options: 13 managers hold calls ($14.0m notional), 13 hold puts ($49.9m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 229 |
| Q4 2022 | 243 |
| Q1 2023 | 275 |
| Q2 2023 | 260 |
| Q3 2023 | 266 |
| Q4 2023 | 282 |
| Q1 2024 | 280 |
| Q2 2024 | 280 |
| Q3 2024 | 283 |
| Q4 2024 | 320 |
| Q1 2025 | 305 |
| Q2 2025 | 301 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 134 | 118 |
| Q4 2023 | 136 | 128 |
| Q1 2024 | 124 | 145 |
| Q2 2024 | 152 | 134 |
| Q3 2024 | 156 | 135 |
| Q4 2024 | 167 | 148 |
| Q1 2025 | 168 | 171 |
| Q2 2025 | 179 | 145 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $14.2m | $7.4m | 0.52 |
| Q4 2024 | $17.6m | $5.2m | 0.30 |
| Q1 2025 | $22.1m | $21.8m | 0.99 |
| Q2 2025 | $14.0m | $49.9m | 3.55 |
Biggest buyers
| FMR LLC | Added | +988.2k |
| Invesco Ltd. | Added | +723.2k |
| VAUGHAN NELSON INVESTMENT MANAGEMENT, L.P. | Added | +549.1k |
| Coliseum Capital Management, LLC | Added | +463.6k |
| NORGES BANK | Added | +320.0k |
| AMERICAN CENTURY COMPANIES INC | Added | +271.5k |
| BlackRock, Inc. | Added | +250.2k |
| ALLIANCEBERNSTEIN L.P. | Added | +235.7k |
| MACQUARIE GROUP LTD | Added | +232.1k |
| VANGUARD GROUP INC | Added | +216.0k |
Biggest sellers
| AMERIPRISE FINANCIAL INC | Reduced | -266.3k |
| T. Rowe Price Investment Management, Inc. | Reduced | -225.1k |
| CITADEL ADVISORS LLC | Reduced | -113.2k |
| MARSHALL WACE, LLP | Reduced | -104.9k |
| GOLDMAN SACHS GROUP INC | Reduced | -86.3k |
| Rockefeller Capital Management L.P. | Sold out | -77.6k |
| Hengistbury Investment Partners LLP | Sold out | -75.0k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | Sold out | -74.1k |
| Tidal Investments LLC | Sold out | -66.8k |
| TUDOR INVESTMENT CORP ET AL | Sold out | -64.8k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $4.6m35.2k shares |
| Cubist Systematic Strategies, LLC | Added | $2.2m16.9k shares |
| CITADEL ADVISORS LLC | Reduced | $1.7m12.9k shares |
| JANE STREET GROUP, LLC | Added | $1.4m10.6k shares |
| GARDA CAPITAL PARTNERS LP | Unchanged | $921.8k7.0k shares |
| Walleye Capital LLC | Added | $777.0k5.9k shares |
| EQUITEC PROPRIETARY MARKETS, LLC | New | $658.5k5.0k shares |
| WOLVERINE TRADING, LLC | Added | $657.5k5.0k shares |
| Walleye Trading LLC | Added | $513.6k3.9k shares |
| TUDOR INVESTMENT CORP ET AL | Reduced | $276.5k2.1k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $17.6m133.7k shares |
| Caption Management, LLC | New | $12.3m93.6k shares |
| CITADEL ADVISORS LLC | Reduced | $4.5m34.2k shares |
| PEAK6 LLC | Added | $4.4m33.2k shares |
| JANE STREET GROUP, LLC | Added | $2.9m22.2k shares |
| Cubist Systematic Strategies, LLC | Reduced | $1.8m13.6k shares |
| WOLVERINE TRADING, LLC | Added | $1.4m10.8k shares |
| Walleye Trading LLC | New | $1.4m10.3k shares |
| Eisler Capital Management Ltd. | New | $1.0m7.8k shares |
| WOLVERINE ASSET MANAGEMENT LLC | New | $750.6k5.7k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| FMR LLC 13G · institution +4.0 pts · filed 2026-05-06 | 15.0% |
| BlackRock, Inc. 13G · institution +6.6 pts · filed 2026-10-05 | 14.0% |
| NORGES BANK 13G · institution +1.2 pts · filed 2025-10-29 | 6.5% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.1% |
Fell to 5% or below in the last year: Coliseum Capital Management, LLC (3.3%, 2026-08-17), Invesco Ltd. (0.1%, 2026-07-07), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC), Capital World Investors (3.5%, 2025-11-13)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 1 | $515.4k | — |
| Q4 2023 | 0 | — | 1 | $119.3k | — |
| Q1 2024 | 0 | — | 4 | $5.4m | — |
| Q2 2024 | 0 | — | 3 | $5.1m | — |
| Q3 2024 | 0 | — | 2 | $2.4m | — |
| Q4 2024 | 0 | — | 5 | $16.0m | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 1 | — | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-02 | Cunningham Christian J SVP & Chief HR Officer | Bought | —1 share |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| Invesco Ltd. 0.08% of their portfolio | 3.7m $488.5m | Added +723.2k |
| VANGUARD GROUP INC 0.01% of their portfolio | 3.4m $445.0m | Added +216.0k |
| BlackRock, Inc. 0.01% of their portfolio | 2.7m $360.2m | Added +250.2k |
| FMR LLC 0.01% of their portfolio | 2.0m $257.5m | Added +988.2k |
| NORGES BANK 0.03% of their portfolio | 1.8m $242.7m | Added +320.0k |
| Coliseum Capital Management, LLC 16.77% of their portfolio | 1.8m $233.6m | Added +463.6k |
| Capital World Investors 0.03% of their portfolio | 1.8m $231.7m | Added +29.3k |
| AMERICAN CENTURY COMPANIES INC 0.09% of their portfolio | 1.2m $158.7m | Added +271.5k |
| GAMCO INVESTORS, INC. ET AL 1.45% of their portfolio | 1.1m $146.7m | Added +25.6k |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 967.0k $127.4m | Added +141.9k |
| ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio | 825.5k $108.7m | Added +235.7k |
| STATE STREET CORP 0.00% of their portfolio | 785.0k $103.4m | Added +124.1k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 750.7k $98.9m | Added +97.8k |
| VAUGHAN NELSON INVESTMENT MANAGEMENT, L.P. 0.86% of their portfolio | 700.4k $92.2m | Added +549.1k |
| FIRST TRUST ADVISORS LP 0.07% of their portfolio | 667.7k $87.9m | Added +133.0k |
| Channing Capital Management, LLC 2.26% of their portfolio | 618.2k $81.4m | Added +82.6k |
| Fisher Asset Management, LLC 0.03% of their portfolio | 584.8k $77.0m | Reduced -12.3k |
| MACQUARIE GROUP LTD 0.09% of their portfolio | 529.0k $69.7m | Added +232.1k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 459.0k $60.4m | Added +64.2k |
| GABELLI FUNDS LLC 0.42% of their portfolio | 451.9k $59.5m | Added +16.9k |
| MORGAN STANLEY 0.00% of their portfolio | 379.8k $50.0m | Added +35.1k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 318.6k $42.0m | Added +33.3k |
| HENNESSY ADVISORS INC 1.20% of their portfolio | 273.0k $35.9m | Reduced -30.1k |
| JENNISON ASSOCIATES LLC 0.02% of their portfolio | 249.4k $32.8m | Reduced -50.1k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.06% of their portfolio | 242.5k $31.9m | Added +37.7k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.07% of their portfolio | 210.6k $27.7m | Reduced -50.5k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 176.8k $23.3m | Reduced -86.3k |
| Connor, Clark & Lunn Investment Management Ltd. 0.08% of their portfolio | 174.4k $23.0m | Added +123.8k |
| Capital Research Global Investors 0.00% of their portfolio | 170.6k $22.5m | Unchanged |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 169.3k $22.3m | Reduced -8.4k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 164.5k $21.7m | Added +14.3k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.03% of their portfolio | 162.4k $21.4m | Added +25.8k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 155.9k $20.5m | Added +2.2k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 142.5k $18.8m | Added +41.3k |
| MARSHALL WACE, LLP 0.02% of their portfolio | 126.2k $16.6m | Reduced -104.9k |
| Qube Research & Technologies Ltd 0.02% of their portfolio | 123.9k $16.3m | Reduced -45.7k |
| Allianz Asset Management GmbH 0.02% of their portfolio | 114.4k $15.1m | Reduced -2.9k |
| Ceredex Value Advisors LLC 0.31% of their portfolio | 110.9k $14.6m | Added +33.1k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 110.7k $14.6m | Added +19.7k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 108.9k $14.3m | Added +41.6k |
| Nuveen, LLC 0.00% of their portfolio | 105.0k $13.8m | Reduced -3.2k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 104.1k $13.7m | Added +5.7k |
| T. Rowe Price Investment Management, Inc. 0.01% of their portfolio | 103.9k $13.7m | Reduced -225.1k |
| BARCLAYS PLC 0.00% of their portfolio | 94.4k $12.4m | Added +40.8k |
| Squarepoint Ops LLC 0.03% of their portfolio | 91.9k $12.1m | Added +59.2k |
| NATIXIS ADVISORS, LLC 0.02% of their portfolio | 83.1k $10.9m | Added +71.9k |
| LOOMIS SAYLES & CO L P 0.01% of their portfolio | 81.8k $10.8m | Added +3.4k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 69.5k $9.2m | Reduced -2.4k |
| Allspring Global Investments Holdings, LLC 0.02% of their portfolio | 69.5k $9.6m | Reduced -12.9k |
| Motley Fool Wealth Management, LLC 0.53% of their portfolio | 67.3k $8.9m | Reduced -7.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 65.6k $8.6m | Reduced -15.6k |
| Capital International Investors 0.00% of their portfolio | 65.1k $8.6m | Unchanged |
| Holocene Advisors, LP 0.02% of their portfolio | 62.0k $8.2m | Added +58.0k |
| Swiss National Bank 0.00% of their portfolio | 59.9k $7.9m | Added +7.6k |
| California Public Employees Retirement System 0.00% of their portfolio | 53.7k $7.1m | Added +4.5k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 51.1k $6.7m | Added +8.1k |
| UBS Group AG 0.00% of their portfolio | 50.8k $6.7m | Reduced -64.5k |
| Pier Capital, LLC 0.99% of their portfolio | 49.0k $6.5m | Reduced -3.8k |
| Balyasny Asset Management L.P. 0.01% of their portfolio | 48.3k $6.4m | New |
| ROYCE & ASSOCIATES LP 0.06% of their portfolio | 46.6k $6.1m | Added +480 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 43.9k $5.8m | Added +25.9k |
| Phocas Financial Corp. 0.82% of their portfolio | 43.2k $5.7m | Added +6 |
| III Capital Management 0.95% of their portfolio | 40.0k $5.3m | Added +3.1k |
| D.A. DAVIDSON & CO. 0.04% of their portfolio | 39.2k $5.2m | Reduced -86 |
| NEOS Investment Management LLC 0.06% of their portfolio | 38.6k $5.1m | Reduced -20.9k |
| Tema ETFs LLC 1.35% of their portfolio | 38.6k $5.1m | Reduced -20.9k |
| Advisors Asset Management, Inc. 0.09% of their portfolio | 38.2k $5.0m | Added +9.8k |
| Legal & General Group Plc 0.00% of their portfolio | 38.0k $5.0m | Added +5.4k |
| RedJay Asset Management Inc. 1.08% of their portfolio | 35.0k $4.6m | Added +15.5k |
| JOHN G ULLMAN & ASSOCIATES INC 0.59% of their portfolio | 30.1k $4.0m | Reduced -1.4k |
| SEGALL BRYANT & HAMILL, LLC 0.05% of their portfolio | 29.5k $3.9m | Reduced -2.3k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 28.9k $3.8m | Added +3.9k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.01% of their portfolio | 26.7k $3.5m | Reduced -1.2k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 25.7k $3.4m | Reduced -3.3k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 24.7k $3.2m | Added +1.4k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 23.5k $3.1m | Added +3.0k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.01% of their portfolio | 22.9k $3.0m | Added +3.6k |
| Evelyn Partners Investment Management LLP 0.09% of their portfolio | 21.7k $2.9m | Reduced -6.0k |
| SALEM INVESTMENT COUNSELORS INC 0.09% of their portfolio | 21.6k $2.8m | Added +625 |
| FEDERATED HERMES, INC. 0.01% of their portfolio | 20.9k $2.8m | Added +20.8k |
| Boston Partners 0.00% of their portfolio | 20.6k $2.7m | New |
| Seven Six Capital Management, LLC 2.45% of their portfolio | 20.5k $2.7m | Added +2.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 20.5k $2.7m | Reduced -9.7k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 19.9k $2.6m | Reduced -25.4k |
| MetLife Investment Management, LLC 0.02% of their portfolio | 19.5k $2.6m | Added +3.1k |
| HARVEY CAPITAL MANAGEMENT INC 0.60% of their portfolio | 18.6k $2.6m | Reduced -1.3k |
| Pathstone Holdings, LLC 0.01% of their portfolio | 18.5k $2.4m | Reduced -1.3k |
| OAK RIDGE INVESTMENTS LLC 0.17% of their portfolio | 18.3k $2.4m | Reduced -851 |
| Motley Fool Asset Management LLC 0.11% of their portfolio | 18.0k $2.4m | Reduced -32.2k |
| State of New Jersey Common Pension Fund D 0.01% of their portfolio | 17.3k $2.3m | Added +4.7k |
| Federation des caisses Desjardins du Quebec 0.01% of their portfolio | 16.8k $2.2m | Added +6.3k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 16.5k $2.2m | Added +3.4k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 16.4k $2.2m | Reduced -246 |
| CITIGROUP INC 0.00% of their portfolio | 16.3k $2.2m | Reduced -14.5k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 14.5k $3.0m | Reduced -42.0k |
| DARK FOREST CAPITAL MANAGEMENT LP 0.07% of their portfolio | 13.9k $1.8m | Reduced -9.6k |
| INTECH INVESTMENT MANAGEMENT LLC 0.02% of their portfolio | 13.6k $1.8m | Reduced -3.2k |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 13.5k $1.8m | Added +5.3k |
| Gotham Asset Management, LLC 0.01% of their portfolio | 13.3k $1.8m | New |
| WOLVERINE ASSET MANAGEMENT LLC 0.03% of their portfolio | 13.3k $1.8m | Added +9.7k |