HERC HLDGS INC HRI
COM · Common Stock · CUSIP 42704L104
- SectorIndustrials
- IndustryServices-Miscellaneous Equipment Rental & Leasing
- HeadquartersBonita Springs, FL
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($10.0m this quarter). Holder counts are more reliable. Shares outstanding: 28.5m as of 2025-04-18, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $134.29. Options: 16 managers hold calls ($22.1m notional), 11 hold puts ($21.8m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 229 |
| Q4 2022 | 243 |
| Q1 2023 | 275 |
| Q2 2023 | 260 |
| Q3 2023 | 266 |
| Q4 2023 | 282 |
| Q1 2024 | 280 |
| Q2 2024 | 280 |
| Q3 2024 | 283 |
| Q4 2024 | 320 |
| Q1 2025 | 305 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 133 | 146 |
| Q3 2023 | 134 | 118 |
| Q4 2023 | 136 | 128 |
| Q1 2024 | 124 | 145 |
| Q2 2024 | 152 | 134 |
| Q3 2024 | 156 | 135 |
| Q4 2024 | 167 | 148 |
| Q1 2025 | 168 | 171 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $11.9m | $4.1m | 0.34 |
| Q3 2024 | $14.2m | $7.4m | 0.52 |
| Q4 2024 | $17.6m | $5.2m | 0.30 |
| Q1 2025 | $22.1m | $21.8m | 0.99 |
Biggest buyers
| Invesco Ltd. | Added | +1.5m |
| Coliseum Capital Management, LLC | Added | +892.0k |
| NORGES BANK | Added | +552.2k |
| ALLIANCEBERNSTEIN L.P. | Added | +339.5k |
| Capital World Investors | Added | +311.2k |
| MACQUARIE GROUP LTD | Added | +278.7k |
| Fisher Asset Management, LLC | Added | +208.3k |
| AMERIPRISE FINANCIAL INC | Added | +183.4k |
| MARSHALL WACE, LLP | Added | +139.5k |
| JENNISON ASSOCIATES LLC | Added | +132.7k |
Biggest sellers
| Capital International Investors | Reduced | -496.2k |
| Artemis Investment Management LLP | Sold out | -376.1k |
| Electron Capital Partners, LLC | Reduced | -328.9k |
| CITADEL ADVISORS LLC | Reduced | -295.4k |
| FMR LLC | Reduced | -278.4k |
| Dorsey Asset Management, LLC | Sold out | -272.9k |
| Impax Asset Management Group plc | Reduced | -246.1k |
| T. Rowe Price Investment Management, Inc. | Reduced | -190.1k |
| Allianz Asset Management GmbH | Reduced | -113.8k |
| Cartenna Capital, LP | Sold out | -108.2k |
Biggest calls
| CITADEL ADVISORS LLC | Added | $4.9m36.6k shares |
| WATER ISLAND CAPITAL LLC | New | $3.5m25.8k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $3.4m25.6k shares |
| Verition Fund Management LLC | New | $2.7m20.0k shares |
| Cubist Systematic Strategies, LLC | New | $1.5m10.8k shares |
| SIMPLEX TRADING, LLC | Added | $1.4m10.3k shares |
| PEAK6 LLC | Reduced | $1.3m9.7k shares |
| GARDA CAPITAL PARTNERS LP | New | $939.9k7.0k shares |
| JANE STREET GROUP, LLC | New | $926.5k6.9k shares |
| WOLVERINE TRADING, LLC | Added | $625.2k4.5k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $7.2m53.8k shares |
| CITADEL ADVISORS LLC | Added | $4.6m34.5k shares |
| BARCLAYS PLC | New | $2.7m20.0k shares |
| Pentwater Capital Management LP | New | $2.0m15.0k shares |
| Cubist Systematic Strategies, LLC | New | $1.8m13.7k shares |
| JANE STREET GROUP, LLC | New | $993.6k7.4k shares |
| PEAK6 LLC | Added | $913.0k6.8k shares |
| HARVEST MANAGEMENT LLC | New | $671.4k5.0k shares |
| WOLVERINE TRADING, LLC | New | $347.3k2.5k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $308.8k2.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| FMR LLC 13G · institution +4.0 pts · filed 2026-05-06 | 15.0% |
| BlackRock, Inc. 13G · institution +6.6 pts · filed 2026-10-05 | 14.0% |
| NORGES BANK 13G · institution +1.2 pts · filed 2025-10-29 | 6.5% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.1% |
Fell to 5% or below in the last year: Coliseum Capital Management, LLC (3.3%, 2026-08-17), Invesco Ltd. (0.1%, 2026-07-07), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC), Capital World Investors (3.5%, 2025-11-13)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 1 | $1.2m | — |
| Q3 2023 | 0 | — | 1 | $515.4k | — |
| Q4 2023 | 0 | — | 1 | $119.3k | — |
| Q1 2024 | 0 | — | 4 | $5.4m | — |
| Q2 2024 | 0 | — | 3 | $5.1m | — |
| Q3 2024 | 0 | — | 2 | $2.4m | — |
| Q4 2024 | 0 | — | 5 | $16.0m | — |
| Q1 2025 | 0 | — | 0 | — | — |
None reported in Q1 2025.
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 3.2m $424.7m | Added +96.3k |
| Invesco Ltd. 0.08% of their portfolio | 3.0m $401.0m | Added +1.5m |
| BlackRock, Inc. 0.01% of their portfolio | 2.5m $333.7m | Added +101.2k |
| Capital World Investors 0.04% of their portfolio | 1.7m $232.3m | Added +311.2k |
| NORGES BANK 0.03% of their portfolio | 1.5m $204.5m | Added +552.2k |
| Coliseum Capital Management, LLC 14.69% of their portfolio | 1.3m $175.9m | Added +892.0k |
| GAMCO INVESTORS, INC. ET AL 1.61% of their portfolio | 1.1m $146.1m | Reduced -32.9k |
| FMR LLC 0.01% of their portfolio | 966.8k $129.8m | Reduced -278.4k |
| AMERICAN CENTURY COMPANIES INC 0.08% of their portfolio | 933.2k $125.3m | Added +120.9k |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 825.1k $110.8m | Added +92.0k |
| STATE STREET CORP 0.00% of their portfolio | 660.8k $88.7m | Reduced -16.0k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 652.9k $87.7m | Added +18.8k |
| Fisher Asset Management, LLC 0.03% of their portfolio | 597.1k $80.2m | Added +208.3k |
| ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio | 589.8k $79.2m | Added +339.5k |
| Channing Capital Management, LLC 2.17% of their portfolio | 535.6k $71.9m | Added +116.2k |
| FIRST TRUST ADVISORS LP 0.06% of their portfolio | 534.7k $71.8m | Added +116.2k |
| GABELLI FUNDS LLC 0.45% of their portfolio | 435.1k $58.4m | Added +26.4k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 394.8k $53.0m | Added +323 |
| MORGAN STANLEY 0.00% of their portfolio | 344.6k $46.3m | Reduced -39.5k |
| T. Rowe Price Investment Management, Inc. 0.03% of their portfolio | 329.0k $44.2m | Reduced -190.1k |
| HENNESSY ADVISORS INC 1.35% of their portfolio | 303.1k $40.7m | Reduced -29.6k |
| JENNISON ASSOCIATES LLC 0.03% of their portfolio | 299.5k $40.2m | Added +132.7k |
| MACQUARIE GROUP LTD 0.05% of their portfolio | 296.9k $39.9m | Added +278.7k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 285.3k $38.3m | Reduced -7.9k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 274.9k $36.9m | Added +183.4k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 263.2k $35.3m | Added +53.1k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.09% of their portfolio | 261.1k $35.1m | Added +98.8k |
| MARSHALL WACE, LLP 0.04% of their portfolio | 231.1k $31.0m | Added +139.5k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.06% of their portfolio | 204.8k $27.5m | Reduced -6.0k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 177.7k $23.9m | Reduced -15.0k |
| Capital Research Global Investors 0.00% of their portfolio | 170.6k $22.9m | Unchanged |
| Qube Research & Technologies Ltd 0.04% of their portfolio | 169.6k $22.8m | Added +73.9k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 153.7k $20.6m | Reduced -91.8k |
| VAUGHAN NELSON INVESTMENT MANAGEMENT, L.P. 0.20% of their portfolio | 151.3k $20.3m | Reduced -64.7k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 150.2k $20.2m | Added +81 |
| NEW YORK STATE COMMON RETIREMENT FUND 0.03% of their portfolio | 136.6k $18.3m | Added +28.4k |
| Allianz Asset Management GmbH 0.02% of their portfolio | 117.3k $15.8m | Reduced -113.8k |
| CITADEL ADVISORS LLC 0.02% of their portfolio | 116.1k $15.6m | Reduced -295.4k |
| UBS Group AG 0.00% of their portfolio | 115.3k $15.5m | Added +30.9k |
| Nuveen, LLC 0.00% of their portfolio | 108.2k $14.5m | First filing |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 101.2k $13.6m | Reduced -4.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 98.4k $13.2m | Added +1.7k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 91.0k $12.2m | Reduced -95.6k |
| Allspring Global Investments Holdings, LLC 0.02% of their portfolio | 82.3k $11.3m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.02% of their portfolio | 81.2k $10.9m | Added +29.0k |
| LOOMIS SAYLES & CO L P 0.02% of their portfolio | 78.4k $10.5m | Reduced -75.8k |
| Ceredex Value Advisors LLC 0.23% of their portfolio | 77.8k $10.5m | Added +39.5k |
| Rockefeller Capital Management L.P. 0.03% of their portfolio | 77.6k $10.4m | New |
| Hengistbury Investment Partners LLP 5.81% of their portfolio | 75.0k $10.1m | New |
| Motley Fool Wealth Management, LLC 0.59% of their portfolio | 74.3k $10.0m | Reduced -6.1k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.04% of their portfolio | 74.1k $10.0m | Reduced -46.8k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 71.9k $9.7m | Added +25.0k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 67.3k $9.0m | Reduced -22.9k |
| Tidal Investments LLC 0.08% of their portfolio | 66.8k $9.0m | New |
| Capital International Investors 0.00% of their portfolio | 65.1k $8.7m | Reduced -496.2k |
| TUDOR INVESTMENT CORP ET AL 0.08% of their portfolio | 64.8k $8.7m | Added +37.5k |
| NEOS Investment Management LLC 0.15% of their portfolio | 59.5k $8.0m | Added +37.1k |
| Tema ETFs LLC 2.39% of their portfolio | 59.5k $8.0m | Added +37.1k |
| PRUDENTIAL FINANCIAL INC 0.01% of their portfolio | 56.5k $7.6m | Added +16.0k |
| BARCLAYS PLC 0.00% of their portfolio | 53.6k $7.2m | Reduced -1.2k |
| Pier Capital, LLC 1.19% of their portfolio | 52.9k $7.1m | Reduced -1.0k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 52.3k $7.0m | Added +21.8k |
| Swiss National Bank 0.00% of their portfolio | 52.2k $7.0m | Reduced -800 |
| Connor, Clark & Lunn Investment Management Ltd. 0.03% of their portfolio | 50.6k $6.8m | New |
| Motley Fool Asset Management LLC 0.38% of their portfolio | 50.2k $6.7m | Added +830 |
| California Public Employees Retirement System 0.00% of their portfolio | 49.3k $6.6m | Added +159 |
| ROYCE & ASSOCIATES LP 0.07% of their portfolio | 46.1k $6.2m | Added +2.8k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 45.3k $6.1m | Added +20.9k |
| Phocas Financial Corp. 0.89% of their portfolio | 43.2k $5.8m | Reduced -2.5k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 43.0k $5.8m | Added +1.6k |
| D.A. DAVIDSON & CO. 0.04% of their portfolio | 39.2k $5.3m | Added +3.4k |
| SUSQUEHANNA FUNDAMENTAL INVESTMENTS, LLC 0.09% of their portfolio | 38.9k $5.2m | Reduced -1.0k |
| III Capital Management 1.17% of their portfolio | 36.9k $5.0m | Added +9.4k |
| Impax Asset Management Group plc 0.03% of their portfolio | 35.0k $4.7m | Reduced -246.1k |
| One Fin Capital Management LP 2.19% of their portfolio | 33.5k $4.5m | New |
| Squarepoint Ops LLC 0.01% of their portfolio | 32.7k $4.4m | Added +30.8k |
| Legal & General Group Plc 0.00% of their portfolio | 32.6k $4.4m | Added +744 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 32.6k $4.4m | Added +17.2k |
| Thrivent Financial for Lutherans 0.01% of their portfolio | 32.2k $4.3m | Added +3.9k |
| SEGALL BRYANT & HAMILL, LLC 0.07% of their portfolio | 31.8k $4.3m | Added +2.6k |
| Paradoxiom Capital L.P. 2.75% of their portfolio | 31.6k $4.2m | Reduced -17.9k |
| JOHN G ULLMAN & ASSOCIATES INC 0.65% of their portfolio | 31.4k $4.2m | Reduced -508 |
| CITIGROUP INC 0.00% of their portfolio | 30.9k $4.1m | Added +4.8k |
| Jump Financial, LLC 0.06% of their portfolio | 30.4k $4.1m | Added +24.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 30.2k $4.1m | Added +5.6k |
| Point72 Asset Management, L.P. 0.01% of their portfolio | 29.9k $4.0m | Reduced -43.7k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 28.9k $3.9m | Reduced -11.8k |
| Advisors Asset Management, Inc. 0.07% of their portfolio | 28.4k $3.8m | Added +1.0k |
| Fort Baker Capital Management LP 0.81% of their portfolio | 28.3k $3.8m | New |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.01% of their portfolio | 27.9k $3.7m | Reduced -1.4k |
| Evelyn Partners Investment Management LLP 0.12% of their portfolio | 27.7k $3.7m | Reduced -364 |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 25.8k $3.5m | Added +16.5k |
| Keeley-Teton Advisors, LLC 0.42% of their portfolio | 25.7k $3.5m | Reduced -4.4k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 25.0k $3.4m | Reduced -323 |
| HRT FINANCIAL LP 0.02% of their portfolio | 24.3k $3.3m | New |
| DARK FOREST CAPITAL MANAGEMENT LP 0.14% of their portfolio | 23.5k $3.2m | Added +15.6k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 23.3k $3.1m | Added +1.1k |
| SALEM INVESTMENT COUNSELORS INC 0.10% of their portfolio | 21.0k $2.8m | Reduced -125 |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 20.5k $2.8m | Added +10.9k |
| HARVEY CAPITAL MANAGEMENT INC 0.70% of their portfolio | 19.9k $2.7m | Reduced -612 |