HERC HLDGS INC HRI
COM · Common Stock · CUSIP 42704L104
- SectorIndustrials
- IndustryServices-Miscellaneous Equipment Rental & Leasing
- HeadquartersBonita Springs, FL
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($8.2m this quarter). Holder counts are more reliable. Shares outstanding: 28.4m as of 2024-07-19, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $133.27. Options: 8 managers hold calls ($11.9m notional), 6 hold puts ($4.1m).
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 229 |
| Q4 2022 | 243 |
| Q1 2023 | 275 |
| Q2 2023 | 260 |
| Q3 2023 | 266 |
| Q4 2023 | 282 |
| Q1 2024 | 280 |
| Q2 2024 | 280 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 104 | 108 |
| Q1 2023 | 165 | 96 |
| Q2 2023 | 133 | 146 |
| Q3 2023 | 134 | 118 |
| Q4 2023 | 136 | 128 |
| Q1 2024 | 124 | 145 |
| Q2 2024 | 152 | 134 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2023 | $47.1m | $13.4m | 0.28 |
| Q4 2023 | $49.7m | $15.7m | 0.32 |
| Q1 2024 | $22.9m | $6.0m | 0.26 |
| Q2 2024 | $11.9m | $4.1m | 0.34 |
Biggest buyers
| NORGES BANK | Added | +778.6k |
| Theleme Partners LLP | Added | +267.6k |
| BlackRock Inc. | Added | +217.1k |
| Allianz Asset Management GmbH | Added | +133.3k |
| Capital International Investors | Added | +119.6k |
| Invesco Ltd. | Added | +113.4k |
| TWO SIGMA INVESTMENTS, LP | Added | +112.9k |
| AMERICAN CENTURY COMPANIES INC | Added | +87.3k |
| Qube Research & Technologies Ltd | Added | +79.4k |
| Motley Fool Wealth Management, LLC | New | +65.5k |
Biggest sellers
| MORGAN STANLEY | Reduced | -666.2k |
| FRANKLIN RESOURCES INC | Reduced | -304.1k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -276.6k |
| ALLIANCEBERNSTEIN L.P. | Reduced | -243.8k |
| CITADEL ADVISORS LLC | Reduced | -203.6k |
| Driehaus Capital Management LLC | Sold out | -197.1k |
| GOLDMAN SACHS GROUP INC | Reduced | -170.8k |
| Mirae Asset Global Investments Co., Ltd. | Sold out | -141.1k |
| JENNISON ASSOCIATES LLC | Reduced | -102.1k |
| Electron Capital Partners, LLC | Reduced | -93.0k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $6.2m46.4k shares |
| CITADEL ADVISORS LLC | Reduced | $2.8m21.1k shares |
| JANE STREET GROUP, LLC | Added | $1.4m10.2k shares |
| Caption Management, LLC | New | $666.5k5.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $586.0k4.4k shares |
| PEAK6 Investments LLC | Reduced | $293.2k2.2k shares |
| GROUP ONE TRADING LLC | Unchanged | $40.0k300 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.2m16.5k shares |
| PEAK6 Investments LLC | Added | $839.7k6.3k shares |
| CITADEL ADVISORS LLC | Reduced | $773.1k5.8k shares |
| WOLVERINE TRADING, LLC | Added | $239.9k1.8k shares |
| GROUP ONE TRADING LLC | New | $13.3k100 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| FMR LLC 13G · institution +4.0 pts · filed 2026-05-06 | 15.0% |
| BlackRock, Inc. 13G · institution +6.6 pts · filed 2026-10-05 | 14.0% |
| NORGES BANK 13G · institution +1.2 pts · filed 2025-10-29 | 6.5% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.1% |
Fell to 5% or below in the last year: Coliseum Capital Management, LLC (3.3%, 2026-08-17), Invesco Ltd. (0.1%, 2026-07-07), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC), Capital World Investors (3.5%, 2025-11-13)
Insider purchases and sales in Q2 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2022 | 1 | $3.2k | 0 | — | — |
| Q4 2022 | 0 | — | 1 | $551.0k | — |
| Q1 2023 | 0 | — | 2 | $3.9m | — |
| Q2 2023 | 0 | — | 1 | $1.2m | — |
| Q3 2023 | 0 | — | 1 | $515.4k | — |
| Q4 2023 | 0 | — | 1 | $119.3k | — |
| Q1 2024 | 0 | — | 4 | $5.4m | — |
| Q2 2024 | 0 | — | 3 | $5.1m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-05-13 | Silber Lawrence Harris President & CEO, director | Sold | $3.2m20.0k shares |
| 2024-05-10 | Cunningham Christian J SVP & Chief HR Officer | Sold | $1.0m6.6k shares |
| 2024-04-25 | Birnbaum Aaron SVP & Chief Operating Officer | Sold | $890.2k5.8k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 2.9m $389.7m | Reduced -13.3k |
| BlackRock Inc. 0.01% of their portfolio | 2.4m $322.3m | Added +217.1k |
| Invesco Ltd. 0.06% of their portfolio | 2.2m $286.6m | Added +113.4k |
| GAMCO INVESTORS, INC. ET AL 2.15% of their portfolio | 1.5m $198.2m | Reduced -70.1k |
| Theleme Partners LLP 7.26% of their portfolio | 1.1m $146.0m | Added +267.6k |
| NORGES BANK 0.02% of their portfolio | 1.1m $144.5m | Added +778.6k |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 822.9k $109.7m | Reduced -12.9k |
| FMR LLC 0.01% of their portfolio | 680.6k $90.7m | Added +9.1k |
| STATE STREET CORP 0.00% of their portfolio | 662.9k $88.4m | Added +17.4k |
| T. Rowe Price Investment Management, Inc. 0.05% of their portfolio | 637.8k $85.0m | Reduced -47.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 630.2k $84.0m | Added +19.2k |
| ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio | 596.0k $79.4m | Reduced -243.8k |
| AMERICAN CENTURY COMPANIES INC 0.05% of their portfolio | 562.0k $74.9m | Added +87.3k |
| Channing Capital Management, LLC 1.96% of their portfolio | 536.4k $71.5m | Added +16.5k |
| GABELLI FUNDS LLC 0.52% of their portfolio | 515.2k $68.7m | Reduced -3.5k |
| WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio | 486.8k $64.9m | Reduced -276.6k |
| Dorsey Asset Management, LLC 6.97% of their portfolio | 439.1k $58.5m | Reduced -5.7k |
| Fisher Asset Management, LLC 0.02% of their portfolio | 412.3k $55.0m | Added +745 |
| Impax Asset Management Group plc 0.21% of their portfolio | 391.1k $51.6m | Reduced -8.5k |
| Electron Capital Partners, LLC 2.56% of their portfolio | 374.1k $49.9m | Reduced -93.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 371.8k $49.6m | Added +13.2k |
| MORGAN STANLEY 0.00% of their portfolio | 353.6k $47.1m | Reduced -666.2k |
| Capital International Investors 0.01% of their portfolio | 324.2k $43.2m | Added +119.6k |
| JENNISON ASSOCIATES LLC 0.03% of their portfolio | 308.4k $41.1m | Reduced -102.1k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 267.0k $35.6m | Reduced -4.7k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 266.8k $35.6m | Reduced -11.1k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 198.4k $26.4m | Added +12.3k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.06% of their portfolio | 194.6k $25.9m | First filing |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 183.6k $24.5m | Reduced -69.3k |
| Hengistbury Investment Partners LLP 9.62% of their portfolio | 172.2k $22.9m | Added +57.2k |
| Capital Research Global Investors 0.00% of their portfolio | 170.6k $22.7m | Unchanged |
| LOOMIS SAYLES & CO L P 0.03% of their portfolio | 169.4k $22.6m | Reduced -3.8k |
| Allianz Asset Management GmbH 0.03% of their portfolio | 159.3k $21.2m | Added +133.3k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.02% of their portfolio | 135.9k $18.1m | Added +808 |
| Qube Research & Technologies Ltd 0.03% of their portfolio | 132.9k $17.7m | Added +79.4k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 131.5k $17.5m | Reduced -170.8k |
| TWO SIGMA INVESTMENTS, LP 0.04% of their portfolio | 124.6k $16.6m | Added +112.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 122.5k $16.3m | Reduced -11.9k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.04% of their portfolio | 105.8k $14.1m | Added +22.0k |
| NORDEA INVESTMENT MANAGEMENT AB 0.02% of their portfolio | 104.8k $14.0m | Reduced -18.7k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 99.7k $13.3m | Reduced -50.8k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 97.4k $13.0m | Added +7.1k |
| TWO SIGMA ADVISERS, LP 0.03% of their portfolio | 93.3k $12.4m | Added +65.1k |
| ROYCE & ASSOCIATES LP 0.11% of their portfolio | 85.4k $11.4m | Added +479 |
| MARSHALL WACE, LLP 0.02% of their portfolio | 80.8k $10.8m | Reduced -91.9k |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 79.9k $10.6m | Added +1.5k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 74.9k $10.0m | Reduced -12.5k |
| TUDOR INVESTMENT CORP ET AL 0.11% of their portfolio | 72.1k $9.6m | Reduced -8.8k |
| RedJay Asset Management Inc. 6.07% of their portfolio | 68.0k $9.1m | Added +8.0k |
| Motley Fool Wealth Management, LLC 0.44% of their portfolio | 65.5k $8.7m | New |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 65.5k $8.7m | Added +27.8k |
| Rockefeller Capital Management L.P. 0.02% of their portfolio | 65.4k $8.7m | Reduced -17.2k |
| Carlson Capital, L.P. 1.32% of their portfolio | 63.6k $8.5m | Reduced -8.3k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.03% of their portfolio | 61.9k $8.3m | Added +18.0k |
| Thrivent Financial for Lutherans 0.01% of their portfolio | 55.7k $7.4m | Reduced -3.0k |
| PRUDENTIAL FINANCIAL INC 0.01% of their portfolio | 55.4k $7.4m | Added +24.8k |
| Pier Capital, LLC 1.08% of their portfolio | 54.4k $7.2m | Reduced -6.4k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 53.6k $7.1m | Reduced -304.1k |
| Swiss National Bank 0.00% of their portfolio | 53.0k $7.1m | Reduced -2.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 49.3k $6.6m | Added +11.6k |
| Phocas Financial Corp. 0.74% of their portfolio | 49.0k $6.5m | Reduced -928 |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 47.8k $6.4m | Added +12.8k |
| California Public Employees Retirement System 0.00% of their portfolio | 47.7k $6.4m | Added +3.0k |
| FIRST TRUST ADVISORS LP 0.01% of their portfolio | 47.2k $6.3m | Added +4.4k |
| First Eagle Investment Management, LLC 0.01% of their portfolio | 45.1k $6.0m | Reduced -29.5k |
| D.A. DAVIDSON & CO. 0.05% of their portfolio | 44.6k $5.9m | Added +60 |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 44.5k $5.9m | Reduced -12.0k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 43.2k $5.8m | Added +1.2k |
| Assenagon Asset Management S.A. 0.01% of their portfolio | 43.0k $5.7m | Added +1.7k |
| Grandeur Peak Global Advisors, LLC 0.46% of their portfolio | 42.9k $5.7m | Reduced -7.3k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 42.3k $5.6m | Reduced -203.6k |
| GREAT LAKES ADVISORS, LLC 0.05% of their portfolio | 40.1k $5.3m | Reduced -1.6k |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 39.0k $5.2m | Added +18.0k |
| SEGALL BRYANT & HAMILL, LLC 0.09% of their portfolio | 38.1k $5.1m | New |
| Ceredex Value Advisors LLC 0.09% of their portfolio | 37.3k $5.0m | Reduced -36.1k |
| Squarepoint Ops LLC 0.02% of their portfolio | 36.0k $4.8m | Added +24.6k |
| BARCLAYS PLC 0.00% of their portfolio | 34.8k $4.6m | Reduced -2.6k |
| JOHN G ULLMAN & ASSOCIATES INC 0.70% of their portfolio | 34.3k $4.6m | Reduced -150 |
| Candriam S.C.A. 0.03% of their portfolio | 34.2k $4.6m | New |
| Blue Door Asset Management, LLC 3.03% of their portfolio | 33.5k $4.5m | Reduced -41.4k |
| Retirement Systems of Alabama 0.02% of their portfolio | 33.4k $4.5m | Reduced -5.6k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 33.1k $4.4m | Added +14.5k |
| ExodusPoint Capital Management, LP 0.05% of their portfolio | 32.6k $4.4m | New |
| PANAGORA ASSET MANAGEMENT INC 0.02% of their portfolio | 31.9k $4.2m | Added +812 |
| Ensign Peak Advisors, Inc 0.01% of their portfolio | 31.1k $4.1m | Added +15.5k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 30.7k $4.1m | Added +3.9k |
| Legal & General Group Plc 0.00% of their portfolio | 28.9k $3.9m | Reduced -31 |
| Knights of Columbus Asset Advisors LLC 0.25% of their portfolio | 28.2k $3.8m | Added +373 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 28.2k $3.8m | Added +25.7k |
| ALGERT GLOBAL LLC 0.12% of their portfolio | 26.7k $3.6m | Added +16.1k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 26.4k $3.5m | Reduced -1.9k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 25.2k $3.4m | Reduced -381 |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.01% of their portfolio | 24.8k $3.3m | New |
| Advisors Asset Management, Inc. 0.06% of their portfolio | 23.5k $3.1m | Added +3.4k |
| Quantbot Technologies LP 0.14% of their portfolio | 21.5k $2.9m | Added +19.9k |
| Pathstone Holdings, LLC 0.01% of their portfolio | 21.2k $2.8m | Added +272 |
| OAK RIDGE INVESTMENTS LLC 0.26% of their portfolio | 20.6k $2.7m | Reduced -2.4k |
| III Capital Management 0.15% of their portfolio | 20.1k $2.7m | New |
| Edgestream Partners, L.P. 0.12% of their portfolio | 19.3k $2.6m | New |
| Schonfeld Strategic Advisors LLC 0.02% of their portfolio | 19.2k $2.6m | New |