HERC HLDGS INC HRI
COM · Common Stock · CUSIP 42704L104
- SectorIndustrials
- IndustryServices-Miscellaneous Equipment Rental & Leasing
- HeadquartersBonita Springs, FL
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.1m this quarter). Holder counts are more reliable. Shares outstanding: 28.3m as of 2024-02-09, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $148.87. Options: 12 managers hold calls ($49.7m notional), 13 hold puts ($15.7m).
Trends to Q4 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 229 |
| Q4 2022 | 243 |
| Q1 2023 | 275 |
| Q2 2023 | 260 |
| Q3 2023 | 266 |
| Q4 2023 | 282 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 104 | 108 |
| Q1 2023 | 165 | 96 |
| Q2 2023 | 133 | 146 |
| Q3 2023 | 134 | 118 |
| Q4 2023 | 136 | 128 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2023 | $13.9m | $13.5m | 0.97 |
| Q2 2023 | $49.4m | $17.0m | 0.34 |
| Q3 2023 | $47.1m | $13.4m | 0.28 |
| Q4 2023 | $49.7m | $15.7m | 0.32 |
Biggest buyers
| MORGAN STANLEY | Added | +326.4k |
| Invesco Ltd. | Added | +316.1k |
| Capital International Investors | New | +204.6k |
| Theleme Partners LLP | Added | +169.9k |
| Driehaus Capital Management LLC | New | +135.6k |
| JPMORGAN CHASE & CO | Added | +94.6k |
| Dorsey Asset Management, LLC | Added | +83.8k |
| VANGUARD GROUP INC | Added | +60.7k |
| Capital Research Global Investors | New | +59.7k |
| DEUTSCHE BANK AG\ | Added | +58.4k |
Biggest sellers
| MACQUARIE GROUP LTD | Sold out | -269.1k |
| FRANKLIN RESOURCES INC | Reduced | -256.1k |
| AMERIPRISE FINANCIAL INC | Reduced | -144.1k |
| Fisher Asset Management, LLC | Reduced | -115.2k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -98.5k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Reduced | -95.2k |
| VICTORY CAPITAL MANAGEMENT INC | Reduced | -84.8k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | Reduced | -72.9k |
| MARSHALL WACE, LLP | Sold out | -68.9k |
| 1060 Capital, LLC | Sold out | -65.0k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $16.8m112.8k shares |
| Caption Management, LLC | Unchanged | $14.9m100.0k shares |
| PEAK6 Investments LLC | Added | $6.8m45.4k shares |
| CITADEL ADVISORS LLC | Reduced | $3.9m26.5k shares |
| GROUP ONE TRADING LLC | Added | $2.8m19.0k shares |
| SIMPLEX TRADING, LLC | Added | $1.5m10.3k shares |
| GTS SECURITIES LLC | New | $1.5m10.1k shares |
| Cubist Systematic Strategies, LLC | Reduced | $789.1k5.3k shares |
| Walleye Capital LLC | Unchanged | $342.4k2.3k shares |
| WOLVERINE TRADING, LLC | New | $238.2k1.6k shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $4.2m28.0k shares |
| D. E. Shaw & Co., Inc. | Unchanged | $3.3m22.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.9m19.6k shares |
| Cubist Systematic Strategies, LLC | Reduced | $2.1m14.0k shares |
| Walleye Trading LLC | Added | $640.2k4.3k shares |
| JANE STREET GROUP, LLC | Added | $595.6k4.0k shares |
| SIMPLEX TRADING, LLC | Added | $521.0k3.5k shares |
| Walleye Capital LLC | Reduced | $491.3k3.3k shares |
| GTS SECURITIES LLC | New | $297.8k2.0k shares |
| PEAK6 Investments LLC | Added | $253.1k1.7k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| FMR LLC 13G · institution +4.0 pts · filed 2026-05-06 | 15.0% |
| BlackRock, Inc. 13G · institution +6.6 pts · filed 2026-10-05 | 14.0% |
| NORGES BANK 13G · institution +1.2 pts · filed 2025-10-29 | 6.5% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.1% |
Fell to 5% or below in the last year: Coliseum Capital Management, LLC (3.3%, 2026-08-17), Invesco Ltd. (0.1%, 2026-07-07), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q4 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2022 | 1 | $23.7k | 0 | — | — |
| Q2 2022 | 2 | $28.7k | 0 | — | — |
| Q3 2022 | 1 | $3.2k | 0 | — | — |
| Q4 2022 | 0 | — | 1 | $551.0k | — |
| Q1 2023 | 0 | — | 2 | $3.9m | — |
| Q2 2023 | 0 | — | 1 | $1.2m | — |
| Q3 2023 | 0 | — | 1 | $515.4k | — |
| Q4 2023 | 0 | — | 1 | $119.3k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-12-14 | Schumacher Mark Alan VP, CAO and Controller | Sold | $119.3k811 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2023
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 2.9m $431.5m | Added +60.7k |
| BlackRock Inc. 0.01% of their portfolio | 2.2m $332.4m | Added +16.3k |
| Invesco Ltd. 0.07% of their portfolio | 2.0m $295.3m | Added +316.1k |
| GAMCO INVESTORS, INC. ET AL 2.56% of their portfolio | 1.6m $239.8m | Reduced -44.5k |
| ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio | 1.1m $157.0m | Reduced -7.9k |
| WELLINGTON MANAGEMENT GROUP LLP 0.02% of their portfolio | 845.5k $125.9m | Reduced -45.8k |
| DIMENSIONAL FUND ADVISORS LP 0.04% of their portfolio | 838.7k $124.9m | Reduced -20.7k |
| Theleme Partners LLP 6.42% of their portfolio | 817.9k $121.8m | Added +169.9k |
| MORGAN STANLEY 0.00% of their portfolio | 684.3k $101.9m | Added +326.4k |
| T. Rowe Price Investment Management, Inc. 0.06% of their portfolio | 656.2k $97.7m | Added +45.9k |
| STATE STREET CORP 0.00% of their portfolio | 638.3k $95.0m | Added +28.0k |
| Electron Capital Partners, LLC 4.18% of their portfolio | 605.4k $90.1m | Added +20.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 593.2k $88.3m | Added +31.3k |
| GABELLI FUNDS LLC 0.61% of their portfolio | 536.1k $79.8m | Reduced -806 |
| Dorsey Asset Management, LLC 9.89% of their portfolio | 516.9k $77.0m | Added +83.8k |
| Channing Capital Management, LLC 2.19% of their portfolio | 499.5k $74.4m | Added +46.0k |
| Impax Asset Management Group plc 0.29% of their portfolio | 485.9k $71.7m | Reduced -3.9k |
| JENNISON ASSOCIATES LLC 0.05% of their portfolio | 466.1k $69.4m | Added +11.4k |
| FRANKLIN RESOURCES INC 0.03% of their portfolio | 451.9k $67.3m | Reduced -256.1k |
| Fisher Asset Management, LLC 0.03% of their portfolio | 418.1k $62.2m | Reduced -115.2k |
| AMERICAN CENTURY COMPANIES INC 0.04% of their portfolio | 380.8k $56.7m | Added +30.4k |
| FMR LLC 0.00% of their portfolio | 344.7k $51.3m | Added +29.1k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 343.0k $51.1m | Added +11.0k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 306.9k $45.7m | Reduced -27.2k |
| NORGES BANK 0.01% of their portfolio | 292.2k $43.5m | Added +11.3k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 284.2k $42.3m | Reduced -3.6k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 272.8k $40.6m | Added +49.0k |
| Capital International Investors 0.01% of their portfolio | 204.6k $30.5m | New |
| Bank of New York Mellon Corp 0.01% of their portfolio | 194.1k $28.9m | Added +17.3k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 193.2k $28.8m | Added +94.6k |
| LOOMIS SAYLES & CO L P 0.04% of their portfolio | 171.5k $25.5m | Reduced -14.0k |
| EMERALD ADVISERS, LLC 1.06% of their portfolio | 166.8k $24.8m | Reduced -21.0k |
| Mirae Asset Global Investments Co., Ltd. 0.05% of their portfolio | 166.2k $24.7m | Reduced -1.1k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 159.5k $23.8m | Reduced -144.1k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 148.3k $22.1m | Reduced -7.2k |
| GREENLIGHT CAPITAL INC 0.99% of their portfolio | 135.6k $20.2m | Added +7.9k |
| Driehaus Capital Management LLC 0.24% of their portfolio | 135.6k $20.2m | New |
| NEW YORK STATE COMMON RETIREMENT FUND 0.03% of their portfolio | 135.1k $20.1m | Added +14.1k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.05% of their portfolio | 129.7k $19.3m | Added +12.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.03% of their portfolio | 125.9k $18.7m | Added +3.7k |
| NORDEA INVESTMENT MANAGEMENT AB 0.02% of their portfolio | 124.1k $18.6m | Reduced -2.6k |
| EAGLE ASSET MANAGEMENT INC 0.10% of their portfolio | 121.3k $18.1m | Reduced -29.4k |
| EMERALD MUTUAL FUND ADVISERS TRUST 0.95% of their portfolio | 120.3k $17.9m | Reduced -6.3k |
| Hengistbury Investment Partners LLP 6.93% of their portfolio | 114.9k $17.1m | Reduced -6.2k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 110.3k $16.4m | Reduced -25.9k |
| Rockefeller Capital Management L.P. 0.05% of their portfolio | 106.6k $15.9m | Added +7.6k |
| First Eagle Investment Management, LLC 0.03% of their portfolio | 92.8k $13.8m | Added +9.7k |
| Ceredex Value Advisors LLC 0.22% of their portfolio | 85.7k $12.8m | Reduced -477 |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 84.2k $12.5m | Added +14.1k |
| ROYCE & ASSOCIATES LP 0.11% of their portfolio | 82.4k $12.3m | Reduced -3.1k |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 79.8k $11.9m | Added +1.2k |
| Carlson Capital, L.P. 0.94% of their portfolio | 79.0k $11.8m | Added +45.9k |
| DEUTSCHE BANK AG\ 0.01% of their portfolio | 73.5k $10.9m | Added +58.4k |
| Blue Door Asset Management, LLC 7.77% of their portfolio | 71.0k $10.6m | Added +16.3k |
| Q Global Advisors, LLC 7.68% of their portfolio | 68.1k $10.1m | Added +28.1k |
| TUDOR INVESTMENT CORP ET AL 0.14% of their portfolio | 67.8k $10.1m | Added +39.7k |
| Thrivent Financial for Lutherans 0.02% of their portfolio | 67.7k $10.1m | Added +42.3k |
| Capital Research Global Investors 0.00% of their portfolio | 59.7k $8.9m | New |
| Pier Capital, LLC 1.26% of their portfolio | 59.1k $8.8m | Added +7.7k |
| Swiss National Bank 0.01% of their portfolio | 55.7k $8.3m | Reduced -6.9k |
| BARCLAYS PLC 0.00% of their portfolio | 51.6k $7.7m | Added +33.3k |
| Phocas Financial Corp. 1.01% of their portfolio | 51.2k $7.6m | Added +21.7k |
| Grandeur Peak Global Advisors, LLC 0.48% of their portfolio | 45.4k $6.8m | Added +17.8k |
| Knights of Columbus Asset Advisors LLC 0.43% of their portfolio | 45.3k $6.7m | Added +24.5k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 44.9k $6.7m | Added +35.2k |
| UBS Group AG 0.00% of their portfolio | 43.6k $6.5m | Added +22.9k |
| GREAT LAKES ADVISORS, LLC 0.06% of their portfolio | 42.8k $6.4m | Reduced -4.0k |
| CREDIT SUISSE AG/ 0.01% of their portfolio | 41.4k $6.2m | Added +1.9k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 41.3k $6.1m | Reduced -530 |
| California Public Employees Retirement System 0.00% of their portfolio | 40.9k $6.1m | Added +2.7k |
| TWO SIGMA ADVISERS, LP 0.01% of their portfolio | 40.6k $6.0m | Reduced -4.4k |
| D.A. DAVIDSON & CO. 0.06% of their portfolio | 39.5k $5.9m | Reduced -4.6k |
| Retirement Systems of Alabama 0.02% of their portfolio | 39.0k $5.8m | Unchanged |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.03% of their portfolio | 38.8k $5.8m | Reduced -6.0k |
| FIRST TRUST ADVISORS LP 0.01% of their portfolio | 37.9k $5.6m | Reduced -12.8k |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 37.9k $5.6m | Added +30.1k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 36.1k $5.4m | Added +19.8k |
| JOHN G ULLMAN & ASSOCIATES INC 0.82% of their portfolio | 34.9k $5.2m | Added +4.9k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 33.2k $4.9m | Reduced -95.2k |
| RedJay Asset Management Inc. 4.89% of their portfolio | 32.0k $4.8m | First filing |
| CANADA PENSION PLAN INVESTMENT BOARD 0.01% of their portfolio | 30.3k $4.5m | New |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 29.9k $4.4m | Reduced -1.6k |
| Qube Research & Technologies Ltd 0.01% of their portfolio | 28.9k $4.3m | Added +26.1k |
| Legal & General Group Plc 0.00% of their portfolio | 28.2k $4.2m | Added +78 |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 27.7k $4.1m | Reduced -11.1k |
| GILDER GAGNON HOWE & CO LLC 0.05% of their portfolio | 26.3k $3.9m | Reduced -821 |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 24.7k $3.7m | Reduced -98.5k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 22.8k $3.4m | Added +5.5k |
| OAK RIDGE INVESTMENTS LLC 0.39% of their portfolio | 22.5k $3.4m | Reduced -2.9k |
| PANAGORA ASSET MANAGEMENT INC 0.02% of their portfolio | 22.5k $3.4m | New |
| Jade Capital Advisors, LLC 1.99% of their portfolio | 22.0k $3.3m | Added +17.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 21.9k $3.3m | Reduced -757 |
| GW&K Investment Management, LLC 0.03% of their portfolio | 21.3k $3.2m | Reduced -899 |
| HARVEY CAPITAL MANAGEMENT INC 1.04% of their portfolio | 21.0k $3.1m | Added +25 |
| State of New Jersey Common Pension Fund D 0.01% of their portfolio | 21.0k $3.1m | Added +1.5k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.01% of their portfolio | 20.3k $3.0m | Reduced -72.9k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 18.9k $2.8m | Reduced -9.3k |
| Advisors Asset Management, Inc. 0.06% of their portfolio | 18.4k $2.7m | Added +2.7k |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.01% of their portfolio | 18.2k $2.7m | Added +10.7k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 15.3k $2.3m | Reduced -161 |