HARTE HANKS INC HHS
COM · Common Stock · CUSIP 416196202
American marketing services company
- SectorIndustrials
- IndustryServices-Direct Mail Advertising Services
- HeadquartersChelmsford, MA
- Founded1923
- Websitehartehanks.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Shares outstanding: 7.5m as of 2026-07-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $2.16.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 38 |
| Q4 2022 | 41 |
| Q1 2023 | 33 |
| Q2 2023 | 31 |
| Q3 2023 | 25 |
| Q4 2023 | 27 |
| Q1 2024 | 28 |
| Q2 2024 | 31 |
| Q3 2024 | 26 |
| Q4 2024 | 24 |
| Q1 2025 | 24 |
| Q2 2025 | 24 |
| Q3 2025 | 23 |
| Q4 2025 | 23 |
| Q1 2026 | 22 |
| Q2 2026 | 22 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 8 | 16 |
| Q4 2024 | 10 | 11 |
| Q1 2025 | 6 | 13 |
| Q2 2025 | 8 | 10 |
| Q3 2025 | 7 | 12 |
| Q4 2025 | 7 | 11 |
| Q1 2026 | 5 | 7 |
| Q2 2026 | 5 | 8 |
Biggest buyers
| RAFFLES ASSOCIATES LP | Added | +87.8k |
| Krilogy Financial LLC | Added | +34.2k |
| WESTERLY CAPITAL MANAGEMENT, LLC | Added | +8.0k |
| MORGAN STANLEY | Added | +5 |
| BARCLAYS PLC | New | +2 |
Biggest sellers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -17.6k |
| BlackRock, Inc. | Reduced | -9.8k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | Reduced | -6.5k |
| GEODE CAPITAL MANAGEMENT, LLC | Reduced | -2.9k |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | -800 |
| Tower Research Capital LLC (TRC) | Reduced | -270 |
| ACADIAN ASSET MANAGEMENT LLC | Reduced | -69 |
| UBS Group AG | Reduced | -55 |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Rosenbach Gary Stephen
13D · may seek influence
new · filed 2025-05-30
Stated purposeThe Reporting Person acquired the securities reported herein because he believed the securities represented an attractive investment opportunity. The securities reported herein were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the Issuer and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect. On May 14, 2025 (the "Effective Date"), Rosenbach entered into a cooperation agreement with the Issuer (the "Cooperation Agreement"). Rosenbach agreed to certain customary standstill provisions that, among other things, prohibit it and its affiliates from: (i) soliciting proxies, (ii) advising or knowingly encouraging others with respect to the voting or disposition… Full filing |
28.8% |
Radoff Bradley Louis
13D · may seek influence
filed 2026-08-24
Stated purposeItem 4 is hereby amended to add the following: On August 14, 2026, the Issuer, Star Equity Holdings, Inc., a Delaware corporation ("Star"), and Merger Sub - R, Inc., a Delaware corporation and a wholly owned subsidiary of Star ("Merger Sub"), entered into an Agreement and Plan of Merger (the "Merger Agreement"), pursuant to which, and subject to the satisfaction or waiver of the conditions set forth in the Merger Agreement, Merger Sub will merge with and into the Issuer, with the Issuer continuing as the surviving corporation of the merger (the "Merger"), and a wholly owned subsidiary of Star. Subject to the terms and conditions of the Merger Agreement, upon the closing of the Merger and the other transactions contemplated by the Merger Agreement (the "Closing"), (a) any Shares held as t… Full filing |
5.7% |
Fell to 5% or below in the last year: WESTERLY CAPITAL MANAGEMENT, LLC (0.0%, 2026-08-21)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 2 | $372.5k | 0 | — | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Q3 2025 | 0 | — | 0 | — | — |
| Q4 2025 | 0 | — | 0 | — | — |
| Q1 2026 | 0 | — | 0 | — | — |
| Q2 2026 | 0 | — | 0 | — | — |
| Q3 2026 | 0 | — | 0 | — | — |
None reported since 1 Apr 2026.
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 660.8k $1.4m | Unchanged |
| WESTERLY CAPITAL MANAGEMENT, LLC 0.34% of their portfolio | 635.0k $1.4m | Added +8.0k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 259.0k $559.5k | Unchanged |
| RAFFLES ASSOCIATES LP 0.17% of their portfolio | 175.5k $379.1k | Added +87.8k |
| Krilogy Financial LLC 0.01% of their portfolio | 152.4k $329.1k | Added +34.2k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 55.0k $118.8k | Reduced -2.9k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 42.6k $92.1k | Unchanged |
| ACADIAN ASSET MANAGEMENT LLC 0.00% of their portfolio | 32.5k $70.0k | Reduced -69 |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 30.6k $66.1k | Unchanged |
| STATE STREET CORP 0.00% of their portfolio | 26.5k $57.2k | Unchanged |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 26.1k $56.4k | Reduced -6.5k |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 21.4k $46.2k | Reduced -800 |
| BlackRock, Inc. 0.00% of their portfolio | 19.0k $41.1k | Reduced -9.8k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 17.2k $37.2k | Unchanged |
| LSV ASSET MANAGEMENT 0.00% of their portfolio | 12.7k $27.0k | Unchanged |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 1.9k $4.1k | Unchanged |
| Tower Research Capital LLC (TRC) 0.00% of their portfolio | 1.7k $3.7k | Reduced -270 |
| UBS Group AG 0.00% of their portfolio | 152 $328 | Reduced -55 |
| Triumph Capital Management 0.00% of their portfolio | 86 $186 | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 12 $26 | Added +5 |
| BARCLAYS PLC 0.00% of their portfolio | 2 $4 | New |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 1 $2 | Unchanged |