HARLEY DAVIDSON INC HOG
COM · Common Stock · CUSIP 412822108 · ISIN US4128221086
American motorcycle manufacturer
- SectorConsumer discretionary
- IndustryMotorcycles, Bicycles & Parts
- HeadquartersMilwaukee, WI
- Founded1903
- Websiteharley-davidson.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.3m this quarter). Holder counts are more reliable. Shares outstanding: 118.1m as of 2025-10-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $27.91. Options: 16 managers hold calls ($84.4m notional), 20 hold puts ($91.2m).
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 415 |
| Q4 2022 | 450 |
| Q1 2023 | 439 |
| Q2 2023 | 432 |
| Q3 2023 | 417 |
| Q4 2023 | 422 |
| Q1 2024 | 414 |
| Q2 2024 | 413 |
| Q3 2024 | 422 |
| Q4 2024 | 410 |
| Q1 2025 | 393 |
| Q2 2025 | 398 |
| Q3 2025 | 404 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 156 | 200 |
| Q1 2024 | 175 | 188 |
| Q2 2024 | 174 | 193 |
| Q3 2024 | 187 | 187 |
| Q4 2024 | 135 | 237 |
| Q1 2025 | 175 | 191 |
| Q2 2025 | 177 | 193 |
| Q3 2025 | 178 | 166 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2024 | $50.8m | $63.1m | 1.24 |
| Q1 2025 | $42.1m | $75.8m | 1.80 |
| Q2 2025 | $59.1m | $69.0m | 1.17 |
| Q3 2025 | $84.4m | $91.2m | 1.08 |
Biggest buyers
| DONALD SMITH & CO., INC. | Added | +1.3m |
| VANGUARD GROUP INC | Added | +887.0k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | New | +780.0k |
| ALGERT GLOBAL LLC | New | +618.1k |
| AQR CAPITAL MANAGEMENT LLC | Added | +589.7k |
| JPMORGAN CHASE & CO | Added | +526.7k |
| BlackRock, Inc. | Added | +469.6k |
| LOS ANGELES CAPITAL MANAGEMENT LLC | New | +403.6k |
| RENAISSANCE TECHNOLOGIES LLC | Added | +350.0k |
| TUDOR INVESTMENT CORP ET AL | New | +306.7k |
Biggest sellers
| MILLENNIUM MANAGEMENT LLC | Reduced | -2.4m |
| H PARTNERS MANAGEMENT, LLC | Reduced | -2.2m |
| ROYAL BANK OF CANADA | Reduced | -1.2m |
| BANK OF AMERICA CORP /DE/ | Reduced | -1.0m |
| Beutel, Goodman & Co Ltd. | Reduced | -480.1k |
| Verition Fund Management LLC | Reduced | -359.8k |
| Edgestream Partners, L.P. | Sold out | -295.3k |
| CITIGROUP INC | Reduced | -257.1k |
| BNP PARIBAS FINANCIAL MARKETS | Reduced | -254.3k |
| Walleye Capital LLC | Reduced | -231.6k |
Biggest calls
| CITADEL ADVISORS LLC | Added | $22.8m816.3k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $15.5m555.9k shares |
| SIMPLEX TRADING, LLC | Added | $8.4m302.7k shares |
| GROUP ONE TRADING LLC | Added | $6.9m248.7k shares |
| WOLVERINE TRADING, LLC | Reduced | $6.6m229.0k shares |
| JANE STREET GROUP, LLC | Added | $6.4m229.2k shares |
| Owl Creek Asset Management, L.P. | New | $4.9m175.0k shares |
| IMC-Chicago, LLC | Reduced | $4.1m145.4k shares |
| Squarepoint Ops LLC | Added | $3.6m129.1k shares |
| Walleye Trading LLC | Reduced | $1.2m44.4k shares |
Biggest puts
| JANE STREET GROUP, LLC | Added | $13.4m478.9k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $13.1m471.1k shares |
| CITADEL ADVISORS LLC | Reduced | $12.1m432.7k shares |
| SIMPLEX TRADING, LLC | Added | $7.9m282.3k shares |
| NOMURA HOLDINGS INC | Unchanged | $6.3m225.0k shares |
| PEAK6 LLC | Reduced | $5.3m190.6k shares |
| Squarepoint Ops LLC | Added | $4.3m153.7k shares |
| Crawford Fund Management, LLC | Reduced | $4.2m150.5k shares |
| WOLVERINE TRADING, LLC | Added | $3.8m132.5k shares |
| Walleye Trading LLC | Added | $3.7m134.1k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2026-04-24 | 9.4% |
| DONALD SMITH & CO., INC. 13G · institution -0.2 pts · filed 2026-08-11 | 8.8% |
| DIMENSIONAL FUND ADVISORS LP 13G · institution new · filed 2025-01-23 | 5.4% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-07-31 | 5.4% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.3% |
| AMERICAN CENTURY INVESTMENT MANAGEMENT INC 13G · institution new · filed 2026-08-14 | 5.1% |
Fell to 5% or below in the last year: FMR LLC (0.0%, 2026-05-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC), Beutel, Goodman & Co Ltd. (4.7%, 2026-02-04)
Insider purchases and sales in Q3 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2023 | 0 | — | 0 | — | — |
| Q1 2024 | 0 | — | 0 | — | — |
| Q2 2024 | 0 | — | 0 | — | — |
| Q3 2024 | 0 | — | 0 | — | — |
| Q4 2024 | 0 | — | 1 | $138.0k | — |
| Q1 2025 | 0 | — | 1 | $88.3k | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Q3 2025 | 1 | $49.8k | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-08-05 | Masood Rafeh Director | Bought | $49.8k2.1k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 13.0m $361.5m | Added +887.0k |
| BlackRock, Inc. 0.01% of their portfolio | 10.9m $304.4m | Added +469.6k |
| Beutel, Goodman & Co Ltd. 1.15% of their portfolio | 6.9m $191.6m | Reduced -480.1k |
| DONALD SMITH & CO., INC. 3.79% of their portfolio | 6.8m $189.8m | Added +1.3m |
| DIMENSIONAL FUND ADVISORS LP 0.04% of their portfolio | 6.6m $184.1m | Added +28.8k |
| FMR LLC 0.01% of their portfolio | 5.9m $165.3m | Reduced -59.5k |
| H PARTNERS MANAGEMENT, LLC 53.78% of their portfolio | 5.8m $160.4m | Reduced -2.2m |
| LSV ASSET MANAGEMENT 0.32% of their portfolio | 5.1m $142.8m | Reduced -144.5k |
| Boston Partners 0.12% of their portfolio | 4.0m $112.2m | Added +84.5k |
| AMERICAN CENTURY COMPANIES INC 0.06% of their portfolio | 3.9m $110.1m | Added +62.6k |
| STATE STREET CORP 0.00% of their portfolio | 3.8m $106.8m | Added +69.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 2.2m $62.2m | Added +156.0k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 1.9m $52.4m | Added +39.0k |
| MORGAN STANLEY 0.00% of their portfolio | 1.3m $35.2m | Reduced -24.5k |
| Pacer Advisors, Inc. 0.08% of their portfolio | 1.1m $31.1m | Reduced -67.3k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 1.1m $29.7m | Added +35.5k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 1.0m $28.8m | Reduced -214.2k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 877.1k $24.5m | Added +526.7k |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 828.1k $23.1m | Added +589.7k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.07% of their portfolio | 780.0k $21.8m | New |
| UBS Group AG 0.00% of their portfolio | 771.7k $21.5m | Reduced -12.1k |
| CITADEL ADVISORS LLC 0.02% of their portfolio | 690.7k $19.3m | Reduced -28.7k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 624.6k $17.4m | Reduced -41.2k |
| ALGERT GLOBAL LLC 0.29% of their portfolio | 618.1k $17.2m | New |
| Pine Valley Investments Ltd Liability Co 0.73% of their portfolio | 501.7k $14.0m | Reduced -132.4k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 472.2k $13.2m | Added +226.9k |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.04% of their portfolio | 465.4k $13.0m | Reduced -53.1k |
| Invesco Ltd. 0.00% of their portfolio | 462.8k $12.9m | Reduced -5.8k |
| Gotham Asset Management, LLC 0.05% of their portfolio | 440.0k $12.3m | Added +195.3k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.04% of their portfolio | 403.6k $11.3m | New |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 401.5k $11.2m | Reduced -168.1k |
| RENAISSANCE TECHNOLOGIES LLC 0.01% of their portfolio | 397.9k $11.1m | Added +350.0k |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 390.6k $10.9m | Added +26.4k |
| Quantinno Capital Management LP 0.03% of their portfolio | 379.6k $10.6m | Added +78.4k |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 375.1k $10.5m | Reduced -21.5k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 374.9k $10.5m | Reduced -103.7k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 331.1k $9.2m | Added +15.5k |
| Verition Fund Management LLC 0.05% of their portfolio | 322.1k $9.0m | Reduced -359.8k |
| TUDOR INVESTMENT CORP ET AL 0.06% of their portfolio | 306.7k $8.6m | New |
| BARCLAYS PLC 0.00% of their portfolio | 296.9k $8.3m | Added +159.7k |
| WINTON GROUP Ltd 0.31% of their portfolio | 295.7k $8.2m | Added +241.9k |
| FIRST TRUST ADVISORS LP 0.01% of their portfolio | 294.2k $8.2m | Reduced -4.7k |
| Nuveen, LLC 0.00% of their portfolio | 289.7k $8.1m | Reduced -34.6k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 288.3k $8.0m | Reduced -1.2m |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 269.7k $7.5m | Added +21.7k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 266.5k $7.4m | Reduced -1.0m |
| CAPITAL FUND MANAGEMENT S.A. 0.07% of their portfolio | 256.0k $7.1m | Reduced -98.5k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 253.1k $7.1m | Reduced -30.3k |
| PRUDENTIAL FINANCIAL INC 0.01% of their portfolio | 251.5k $7.0m | Added +108.7k |
| Kiltearn Partners LLP 1.28% of their portfolio | 228.3k $6.4m | Reduced -19.5k |
| Swiss National Bank 0.00% of their portfolio | 223.8k $6.2m | Reduced -600 |
| Schonfeld Strategic Advisors LLC 0.04% of their portfolio | 219.6k $6.1m | Added +146.9k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 213.5k $6.0m | Added +65.8k |
| California Public Employees Retirement System 0.00% of their portfolio | 210.0k $5.9m | Added +5.8k |
| JUPITER ASSET MANAGEMENT LTD 0.05% of their portfolio | 204.9k $5.7m | Reduced -3.7k |
| Legal & General Group Plc 0.00% of their portfolio | 195.5k $5.5m | Reduced -4.7k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.01% of their portfolio | 191.1k $5.3m | Added +21.4k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 168.7k $4.7m | Added +33.7k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 158.8k $4.4m | Reduced -7.1k |
| Retirement Systems of Alabama 0.01% of their portfolio | 147.0k $4.1m | Added +13.3k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 146.8k $4.1m | Reduced -2.4m |
| SIMPLEX TRADING, LLC 0.09% of their portfolio | 140.4k $3.9m | Added +49.8k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.01% of their portfolio | 131.7k $3.7m | Reduced -17.0k |
| CANADA LIFE ASSURANCE Co 0.01% of their portfolio | 128.2k $3.7m | Added +6.4k |
| Holocene Advisors, LP 0.01% of their portfolio | 120.5k $3.4m | Reduced -80.7k |
| Brevan Howard Capital Management LP 0.05% of their portfolio | 119.5k $3.3m | Added +26.3k |
| Redwood Investment Management, LLC 0.34% of their portfolio | 113.2k $3.2m | Reduced -30.0k |
| Quinn Opportunity Partners LLC 0.23% of their portfolio | 112.6k $3.1m | Reduced -195.2k |
| DIVERSIFIED TRUST CO 0.06% of their portfolio | 111.9k $3.1m | Added +11.5k |
| Aquatic Capital Management LLC 0.06% of their portfolio | 108.4k $3.0m | First filing |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 107.1k $3.0m | Reduced -7.7k |
| New Age Alpha Advisors, LLC 0.12% of their portfolio | 101.3k $2.8m | Reduced -2.3k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 98.9k $2.8m | Reduced -21.7k |
| CITIGROUP INC 0.00% of their portfolio | 93.9k $2.6m | Reduced -257.1k |
| Engineers Gate Manager LP 0.03% of their portfolio | 89.0k $2.5m | Reduced -2.2k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 86.0k $2.4m | Added +5.3k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 85.2k $2.4m | Added +4.1k |
| Bridgewater Associates, LP 0.01% of their portfolio | 84.2k $2.4m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 82.4k $2.3m | Reduced -6.4k |
| Crossmark Global Holdings, Inc. 0.03% of their portfolio | 82.3k $2.3m | Reduced -38.3k |
| NISA INVESTMENT ADVISORS, LLC 0.01% of their portfolio | 80.0k $2.2m | Added +14 |
| SG Americas Securities, LLC 0.01% of their portfolio | 79.5k $2.2m | Added +38.9k |
| WOLVERINE TRADING, LLC 0.05% of their portfolio | 79.2k $2.3m | Added +31.0k |
| Villanova Investment Management Co LLC 1.53% of their portfolio | 79.2k $2.2m | Added +21.3k |
| Twelve Points Wealth Management LLC 0.55% of their portfolio | 78.7k $2.2m | Reduced -2.6k |
| State of New Jersey Common Pension Fund D 0.01% of their portfolio | 78.6k $2.2m | Added +2.5k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 68.5k $1.9m | Reduced -2.9k |
| Quantbot Technologies LP 0.05% of their portfolio | 67.9k $1.9m | Added +13.1k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 63.9k $1.8m | Reduced -7.5k |
| MetLife Investment Management, LLC 0.01% of their portfolio | 62.3k $1.7m | Added +3.4k |
| Brandywine Global Investment Management, LLC 0.01% of their portfolio | 61.7k $1.7m | New |
| Mitsubishi UFJ Trust & Banking Corp 0.00% of their portfolio | 61.5k $1.7m | Added +52.9k |
| MACQUARIE GROUP LTD 0.00% of their portfolio | 59.7k $1.7m | Unchanged |
| Thomist Capital Management, LP 0.52% of their portfolio | 57.9k $1.7m | New |
| MUTUAL OF AMERICA CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 56.1k $1.6m | Added +1.8k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 56.1k $1.6m | Added +29.3k |
| AMALGAMATED BANK 0.01% of their portfolio | 54.9k $1.5m | Added +4.6k |
| GROUP ONE TRADING LLC 0.04% of their portfolio | 53.5k $1.5m | Added +11.4k |
| Mork Capital Management, LLC 0.96% of their portfolio | 50.0k $1.4m | Unchanged |
| Treasurer of the State of North Carolina 0.00% of their portfolio | 49.2k $1.4m | Reduced -2.8k |