GROVE COLLABORATIVE HOLD INC GROV
COM CL A · Common Stock
· CUSIP 39957D201
Sector Consumer discretionary
Industry Retail-Catalog & Mail-Order Houses
Headquarters San Francisco, CA
Filings SEC EDGAR
31
institutional holders
+2 vs Q1 2025
12,457,366 12.5m
shares reported held*
30.4%
of all shares outstanding*
$14.3m reported value*
5 new
10 added
5 reduced
3 sold out
net bought ≈ $437.2k (+380.2k shares)
* Summed across managers. Shares that two managers' reports both contain – a
subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are
counted once.
Holder counts are more reliable.
Shares outstanding: 41.0m as of
2025-08-04, from the company's own SEC filing; the percentage can still exceed 100%:
lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so.
Implied quarter-end price ≈ $1.15.
Options: 3 managers hold calls
($13.8k notional), 4 hold puts ($25.6k).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
0 20 40 Q2 23: 28 Q3 23: 28 Q4 23: 30 Q1 24: 31 Q2 24: 31 Q3 24: 34 Q4 24: 33 Q1 25: 29 Q2 25: 31 31 Q2 23 Q4 23 Q2 24 Q4 24 Q2 25
Numbers
Quarter Holders
Q2 2023 28 Q3 2023 28 Q4 2023 30 Q1 2024 31 Q2 2024 31 Q3 2024 34 Q4 2024 33 Q1 2025 29 Q2 2025 31
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or added Cut or sold out
20 0 20 Q3 23: 13 bought or added Q3 23: 13 cut or sold out Q4 23: 14 bought or added Q4 23: 6 cut or sold out Q4 23 Q1 24: 13 bought or added Q1 24: 8 cut or sold out Q2 24: 12 bought or added Q2 24: 10 cut or sold out Q2 24 Q3 24: 13 bought or added Q3 24: 7 cut or sold out Q4 24: 15 bought or added Q4 24: 12 cut or sold out Q4 24 Q1 25: 13 bought or added Q1 25: 12 cut or sold out Q2 25: 15 bought or added Q2 25: 8 cut or sold out Q2 25
Numbers
Quarter Bought or added Cut or sold out
Q3 2023 13 13 Q4 2023 14 6 Q1 2024 13 8 Q2 2024 12 10 Q3 2024 13 7 Q4 2024 15 12 Q1 2025 13 12 Q2 2025 15 8
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Calls Puts
$0 $10k $20k $30k $40k Q3 24 calls: $2.8k Q3 24 puts: $12.0k Q3 24 P/C 4.24 Q4 24 calls: $31.2k Q4 24 puts: $17.0k Q4 24 P/C 0.54 Q1 25 calls: $18.4k Q1 25 puts: $27.8k Q1 25 P/C 1.51 Q2 25 calls: $13.8k Q2 25 puts: $25.6k Q2 25 P/C 1.86
Numbers
Quarter Calls Puts P/C
Q3 2024 $2.8k $12.0k 4.24 Q4 2024 $31.2k $17.0k 0.54 Q1 2025 $18.4k $27.8k 1.51 Q2 2025 $13.8k $25.6k 1.86
Biggest buyers
MORGAN STANLEY
Added
+426,993 +427.0k
JANE STREET GROUP, LLC
New
+20,269 +20.3k
Tower Research Capital LLC (TRC)
New
+8,866 +8.9k
Virtu Financial LLC
Added
+5,210 +5.2k
RENAISSANCE TECHNOLOGIES LLC
Added
+5,200 +5.2k
GOLDMAN SACHS GROUP INC
Added
+4,333 +4.3k
RAYMOND JAMES FINANCIAL INC
New
+2,000 +2.0k
UBS Group AG
Added
+1,873 +1.9k
SBI Securities Co., Ltd.
Added
+563 +563
StepStone Group LP
Added
+319 +319
Biggest sellers
CHARLES SCHWAB INVESTMENT MANAGEMENT INC
Sold out
-30,520 -30.5k
Inherent Management Corp.
Sold out
-21,707 -21.7k
SUSQUEHANNA INTERNATIONAL GROUP, LLP
Reduced
-14,533 -14.5k
TWO SIGMA SECURITIES, LLC
Sold out
-12,881 -12.9k
XTX Topco Ltd
Reduced
-6,975 -7.0k
BlackRock, Inc.
Reduced
-6,416 -6.4k
GROUP ONE TRADING LLC
Reduced
-2,233 -2.2k
GEODE CAPITAL MANAGEMENT, LLC
Reduced
-535 -535
Options at notional value: the value of the shares the contracts control, as filers report
them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D
if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the
stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder
worked them out.
Holder Stake Change Shares
Last filed
MORGAN STANLEY
13G · institution
-1.4 pts · filed 2026-02-12
7.1%
-1.4 pts
2.9m≈ $3.7m
2026-02-12
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open
market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants,
option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Buying Selling
4 0 4 Q3 23: 0 buying Q3 23: 1 selling Q4 23: 2 buying Q4 23: 1 selling Q4 23 Q1 24: 3 buying Q1 24: 1 selling Q2 24: 1 buying Q2 24: 1 selling Q2 24 Q3 24: 0 buying Q3 24: 1 selling Q4 24: 1 buying Q4 24: 0 selling Q4 24 Q1 25: 0 buying Q1 25: 0 selling Q2 25: 4 buying Q2 25: 0 selling Q2 25
Numbers
Quarter Buying Bought Selling Sold Sold under a plan
Q3 2023 0 — 1 $109.8k $18.5k Q4 2023 2 $30.0k 1 $40.1k $40.1k Q1 2024 3 $103.5k 1 $34.1k $22.3k Q2 2024 1 $28.0k 1 $30.8k $30.8k Q3 2024 0 — 1 $11.3k $11.3k Q4 2024 1 $48.3k 0 — — Q1 2025 0 — 0 — — Q2 2025 4 $197.5k 0 — —
Date Insider Trade Shares Price
Value Their holding
2025-06-13
Glazer David A.
Director
Bought
7,205
$1.15
$8.3k7.2k shares
+5%
2025-06-13
Yurcisin Jeffrey Michael
President & CEO, director
Bought
4,344
$1.15
$5.0k4.3k shares
+1%
2025-06-12
Yurcisin Jeffrey Michael
President & CEO, director
Bought
1,569
$1.12
$1.8k1.6k shares
+<1%
2025-06-10
Yurcisin Jeffrey Michael
President & CEO, director
Bought
4,031
$1.28
$5.2k4.0k shares
+1%
2025-06-09
Yurcisin Jeffrey Michael
President & CEO, director
Bought
8,900
$1.31
$11.7k8.9k shares
+2%
2025-06-06
Yurcisin Jeffrey Michael
President & CEO, director
Bought
1,100
$1.31
$1.4k1.1k shares
+<1%
2025-06-02
Yurcisin Jeffrey Michael
President & CEO, director
Bought
4,669
$1.34
$6.3k4.7k shares
+1%
2025-05-29
Yurcisin Jeffrey Michael
President & CEO, director
Bought
10,000
$1.33
$13.3k10.0k shares
+3%
2025-05-28
Yurcisin Jeffrey Michael
President & CEO, director
Bought
10,000
$1.35
$13.5k10.0k shares
+3%
2025-05-27
Yurcisin Jeffrey Michael
President & CEO, director
Bought
10,000
$1.36
$13.6k10.0k shares
+3%
2025-05-23
Yurcisin Jeffrey Michael
President & CEO, director
Bought
15,000
$1.26
$18.9k15.0k shares
+5%
2025-05-22
Yurcisin Jeffrey Michael
President & CEO, director
Bought
8,500
$1.18
$10.0k8.5k shares
+3%
2025-05-21
REPLOGLE JOHN B
Director
Bought
42,735
$1.18
$50.4k42.7k shares
+9%
2025-05-21
Landesberg Stuart
Director
Bought
15,000
$1.18
$17.7k15.0k shares
+1%
2025-05-21
Yurcisin Jeffrey Michael
President & CEO, director
Bought
8,900
$1.19
$10.6k8.9k shares
+3%
2025-05-20
Yurcisin Jeffrey Michael
President & CEO, director
Bought
8,795
$1.13
$9.9k8.8k shares
+3%
Their holding: how much the trade added to or took from the insider's holding (direct, or the
trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the
director who represents it; totals count it once. A value is left blank where the reported price is far from
the market price (usually a typo).
Holders, Q2 2025
# Manager Location Shares
Value % of their portfolio Change Shares change
1
MORGAN STANLEY
0.00% of their portfolio
NEW YORK, NY
3,412,178 3.4m
$3.9m
$3.9m
0.00%
Added
+427.0k
+426,993
2
NVP ASSOCIATES, LLC
2.01% of their portfolio
MENLO PARK, CA
3,225,097 3.2m
$3.7m
$3.7m
2.01%
Unchanged
3
GENERAL ATLANTIC, L.P.
0.08% of their portfolio
New York, NY
2,474,859 2.5m
$2.8m
$2.8m
0.08%
Unchanged
4
Sculptor Capital LP
0.02% of their portfolio
New York, NY
1,192,799 1.2m
$1.4m
$1.4m
0.02%
Added
+2
+2
5
VANGUARD GROUP INC
0.00% of their portfolio
Valley Forge, PA
1,008,776 1.0m
$1.2m
$1.2m
0.00%
Unchanged
6
StepStone Group LP
0.87% of their portfolio
La Jolla, CA
380,702 380.7k
$437.8k
$437.8k
0.87%
Added
+319
+319
7
GEODE CAPITAL MANAGEMENT, LLC
0.00% of their portfolio
BOSTON, MA
224,366 224.4k
$258.1k
$258.1k
0.00%
Reduced
-535
-535
8
BlackRock, Inc.
0.00% of their portfolio
New York, NY
108,974 109.0k
$125.3k
$125.3k
0.00%
Reduced
-6.4k
-6,416
9
NORTHERN TRUST CORP
0.00% of their portfolio
CHICAGO, IL
88,479 88.5k
$101.8k
$101.8k
0.00%
Unchanged
10
STATE STREET CORP
0.00% of their portfolio
BOSTON, MA
73,880 73.9k
$85.0k
$85.0k
0.00%
Unchanged
11
BRIDGEWAY CAPITAL MANAGEMENT, LLC
0.00% of their portfolio
HOUSTON, TX
67,025 67.0k
$77.1k
$77.1k
0.00%
Unchanged
12
RENAISSANCE TECHNOLOGIES LLC
0.00% of their portfolio
NEW YORK, NY
61,600 61.6k
$70.8k
$70.8k
0.00%
Added
+5.2k
+5,200
13
JANE STREET GROUP, LLC
0.00% of their portfolio
NEW YORK, NY
20,269 20.3k
$23.3k
$23.3k
0.00%
New
14
Virtu Financial LLC
0.00% of their portfolio
New York, NY
18,075 18.1k
$21.0k
$21.0k
0.00%
Added
+5.2k
+5,210
15
GOLDMAN SACHS GROUP INC
0.00% of their portfolio
NEW YORK, NY
17,957 18.0k
$20.7k
$20.7k
0.00%
Added
+4.3k
+4,333
16
XTX Topco Ltd
0.00% of their portfolio
LONDON, X0
17,480 17.5k
$20.1k
$20.1k
0.00%
Reduced
-7.0k
-6,975
17
SUSQUEHANNA INTERNATIONAL GROUP, LLP
0.00% of their portfolio
BALA CYNWYD, PA
14,354 14.4k
$16.5k
$16.5k
0.00%
Reduced
-14.5k
-14,533
18
CAZ INVESTMENTS LP
0.09% of their portfolio
HOUSTON, TX
13,350 13.3k
$15.4k
$15.4k
0.09%
Unchanged
19
FIRST MANHATTAN CO. LLC.
0.00% of their portfolio
NEW YORK, NY
11,662 11.7k
$13.4k
$13.4k
0.00%
Unchanged
20
Tower Research Capital LLC (TRC)
0.00% of their portfolio
NEW YORK, NY
8,866 8.9k
$10.2k
$10.2k
0.00%
New
21
GROUP ONE TRADING LLC
0.00% of their portfolio
CHICAGO, IL
7,040 7.0k
$8.1k
$8.1k
0.00%
Reduced
-2.2k
-2,233
22
UBS Group AG
0.00% of their portfolio
ZURICH, V8
5,707 5.7k
$6.6k
$6.6k
0.00%
Added
+1.9k
+1,873
23
RAYMOND JAMES FINANCIAL INC
0.00% of their portfolio
ST. PETERSBURG, FL
2,000 2.0k
$2.3k
$2.3k
0.00%
New
24
1620 INVESTMENT ADVISORS, INC.
0.00% of their portfolio
PLYMOUTH, MA
700 700
$805
$805
0.00%
Unchanged
25
SBI Securities Co., Ltd.
0.00% of their portfolio
TOKYO, M0
573 573
$659
$659
0.00%
Added
+563
+563
26
BANK OF AMERICA CORP /DE/
0.00% of their portfolio
CHARLOTTE, NC
399 399
$458
$458
0.00%
Added
+226
+226
27
Bangor Savings Bank
0.00% of their portfolio
BANGOR, ME
100 100
$115
$115
0.00%
New
28
JPMORGAN CHASE & CO
0.00% of their portfolio
NEW YORK, NY
59 59
$68
$68
0.00%
Added
+8
+8
29
OSAIC HOLDINGS, INC.
0.00% of their portfolio
SCOTTSDALE, AZ
30 30
$35
$35
0.00%
Unchanged
30
Johnson Financial Group, Inc.
0.00% of their portfolio
RACINE, WI
10 10
$12
$12
0.00%
New
31
CONCOURSE FINANCIAL GROUP SECURITIES, INC.
— of their portfolio
BIRMINGHAM, AL
0 0
$0
$0
—
Unchanged