GROCERY OUTLET HLDG CORP GO
COM · Common Stock · CUSIP 39874R101 · ISIN US39874R1014
- SectorConsumer staples
- IndustryRetail-Grocery Stores
- HeadquartersEmeryville, CA
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.8m this quarter). Holder counts are more reliable. Shares outstanding: 98.2m as of 2026-02-26, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $7.05. Options: 7 managers hold calls ($1.5m notional), 8 hold puts ($3.5m).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 251 |
| Q4 2022 | 244 |
| Q1 2023 | 226 |
| Q2 2023 | 238 |
| Q3 2023 | 245 |
| Q4 2023 | 254 |
| Q1 2024 | 251 |
| Q2 2024 | 216 |
| Q3 2024 | 236 |
| Q4 2024 | 236 |
| Q1 2025 | 229 |
| Q2 2025 | 240 |
| Q3 2025 | 246 |
| Q4 2025 | 240 |
| Q1 2026 | 226 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 128 | 144 |
| Q3 2024 | 124 | 122 |
| Q4 2024 | 113 | 136 |
| Q1 2025 | 125 | 139 |
| Q2 2025 | 145 | 122 |
| Q3 2025 | 128 | 135 |
| Q4 2025 | 125 | 142 |
| Q1 2026 | 119 | 127 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $2.8m | $2.7m | 0.96 |
| Q3 2025 | $10.0m | $7.8m | 0.79 |
| Q4 2025 | $6.0m | $5.7m | 0.94 |
| Q1 2026 | $1.5m | $3.5m | 2.36 |
Biggest buyers
| J. Goldman & Co LP | New | +1.6m |
| BECKER CAPITAL MANAGEMENT INC | Added | +1.6m |
| Balyasny Asset Management L.P. | New | +1.6m |
| MILLENNIUM MANAGEMENT LLC | Added | +1.6m |
| Mill Road Capital Management LLC | Added | +1.4m |
| MARSHALL WACE, LLP | Added | +1.1m |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC | New | +1.0m |
| JANE STREET GROUP, LLC | Added | +860.3k |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. | New | +752.0k |
| Squarepoint Ops LLC | Added | +626.6k |
Biggest sellers
| FMR LLC | Reduced | -9.7m |
| Van Berkom & Associates Inc. | Reduced | -3.6m |
| WELLINGTON MANAGEMENT GROUP LLP | Sold out | -2.7m |
| MACKENZIE FINANCIAL CORP | Reduced | -2.6m |
| Fisher Asset Management, LLC | Sold out | -2.5m |
| UBS Group AG | Reduced | -1.7m |
| Point72 Asset Management, L.P. | Sold out | -1.2m |
| DIMENSIONAL FUND ADVISORS LP | Reduced | -1.1m |
| MORGAN STANLEY | Reduced | -749.3k |
| Clearbridge Investments, LLC | Reduced | -410.7k |
Biggest calls
| SIMPLEX TRADING, LLC | Added | $591.5k83.9k shares |
| GROUP ONE TRADING LLC | Added | $210.1k29.8k shares |
| Walleye Capital LLC | Reduced | $178.4k25.3k shares |
| CITADEL ADVISORS LLC | Reduced | $173.4k24.6k shares |
| JANE STREET GROUP, LLC | Added | $157.2k22.3k shares |
| IMC-Chicago, LLC | New | $119.8k17.0k shares |
| Walleye Trading LLC | Reduced | $64.2k9.1k shares |
Biggest puts
| D. E. Shaw & Co., Inc. | Added | $1.2m173.0k shares |
| CITADEL ADVISORS LLC | Reduced | $1.1m162.4k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $509.7k72.3k shares |
| JANE STREET GROUP, LLC | New | $198.1k28.1k shares |
| IMC-Chicago, LLC | Reduced | $180.5k25.6k shares |
| SIMPLEX TRADING, LLC | Added | $118.4k16.8k shares |
| Walleye Capital LLC | Reduced | $117.0k16.6k shares |
| Walleye Trading LLC | Reduced | $34.5k4.9k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| T. Rowe Price Investment Management, Inc. 13G · institution +2.9 pts · filed 2026-05-15 | 19.0% |
| BlackRock, Inc. 13G · institution filed 2025-07-17 | 14.4% |
| Pertento Partners LLP 13G · passive investor +0.6 pts · filed 2026-10-16 | 6.2% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 6.2% |
| J. Goldman & Co LP 13G · institution new · filed 2026-08-14 | 6.1% |
Fell to 5% or below in the last year: FMR LLC (0.0%, 2026-06-05), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 2 | $2.3m | 1 | $29.9k | — |
| Q3 2024 | 0 | — | 1 | $10.7m | — |
| Q4 2024 | 1 | $2.0m | 0 | — | — |
| Q1 2025 | 5 | $2.7m | 7 | $1.6m | — |
| Q2 2025 | 1 | $274.7k | 2 | $45.5k | $26.6k |
| Q3 2025 | 0 | — | 1 | $475.2k | — |
| Q4 2025 | 0 | — | 1 | $313.2k | — |
| Q1 2026 | 6 | $7.9m | 5 | $580.8k | $10.3k |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-03-27 | Ragatz Erik D. Director · By Trust | Bought | $882.5k125.0k shares |
| 2026-03-24 | Potter Jason J. N. President and CEO, director | Bought | $17.1k2.6k shares |
| 2026-03-23 | Potter Jason J. N. President and CEO, director | Bought | $700.1k110.3k shares |
| 2026-03-19 | Potter Jason J. N. President and CEO, director | Bought | $1.7m286.1k shares |
| 2026-03-19 | Ragatz Erik D. Director · By Trust | Bought | $287.5k50.0k shares |
| 2026-03-18 | Ragatz Erik D. Director · By Trust | Bought | $198.9k34.0k shares |
| 2026-03-17 | Ragatz Erik D. Director · By Trust | Bought | $93.6k16.0k shares |
| 2026-03-16 | Ragatz Erik D. Director · By Trust | Bought | $609.0k100.0k shares |
| 2026-03-16 | Wilson Steven K. EVP, Chief Purchasing Officer | Sold | $28.6k4.7k shares |
| 2026-03-16 | Bortner Andrea Renee Officer | Sold | $22.5k3.7k shares |
| 2026-03-16 | Thompson Luke D EVP, GC and Secretary | Sold | $20.8k3.4k shares |
| 2026-03-11 | Ragatz Erik D. Director · By Trust | Bought | $750.0k125.0k shares |
| 2026-03-10 | Jaros Carey F. Director | Bought | $250.4k40.0k shares |
| 2026-03-10 | Bortner Andrea Renee Officer | Sold plan | $10.3k1.6k shares |
| 2026-03-09 | Lindberg Eric J. Jr. Director | Bought | $1.6m275.0k shares |
| 2026-03-09 | York Jeffrey Director · By Holding Company (see footnote) | Bought | $698.2k120.0k shares |
| 2026-03-09 | Potter Jason J. N. President and CEO, director | Sold | $393.6k67.4k shares |
| 2026-03-09 | Wilson Steven K. EVP, Chief Purchasing Officer | Sold | $30.0k5.1k shares |
| 2026-03-09 | MILLER CHRISTOPHER M EVP, Chief Financial Officer | Sold | $29.3k5.0k shares |
| 2026-03-09 | Bortner Andrea Renee Officer | Sold | $23.7k4.1k shares |
| 2026-03-09 | Thompson Luke D EVP, GC and Secretary | Sold | $22.1k3.8k shares |
| 2026-03-06 | BACHMAN JOHN E. Director | Bought | $103.3k16.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| T. Rowe Price Investment Management, Inc. 0.09% of their portfolio | 18.6m $131.4m | Added +462.1k |
| BlackRock, Inc. 0.00% of their portfolio | 14.8m $104.2m | Added +316.6k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio | 6.0m $42.5m | First filing |
| FMR LLC 0.00% of their portfolio | 5.0m $35.3m | Reduced -9.7m |
| STATE STREET CORP 0.00% of their portfolio | 4.5m $31.9m | Added +153.7k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 4.1m $29.1m | First filing |
| MARSHALL WACE, LLP 0.03% of their portfolio | 3.5m $25.0m | Added +1.1m |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 3.0m $21.4m | Reduced -1.1m |
| BECKER CAPITAL MANAGEMENT INC 0.53% of their portfolio | 2.6m $18.2m | Added +1.6m |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 2.5m $17.8m | Added +1.6m |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 2.4m $17.1m | Added +61.7k |
| Clearbridge Investments, LLC 0.01% of their portfolio | 2.4m $17.0m | Reduced -410.7k |
| Mill Road Capital Management LLC 8.76% of their portfolio | 2.4m $16.7m | Added +1.4m |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 2.3m $16.2m | Added +19.3k |
| Invesco Ltd. 0.00% of their portfolio | 2.2m $15.9m | Added +333.8k |
| MACKENZIE FINANCIAL CORP 0.02% of their portfolio | 2.1m $15.0m | Reduced -2.6m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 1.9m $13.3m | Added +148.0k |
| J. Goldman & Co LP 0.53% of their portfolio | 1.6m $11.5m | New |
| Whitebark Investors LP 9.13% of their portfolio | 1.6m $11.4m | Unchanged |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 1.6m $11.2m | Added +361.7k |
| Balyasny Asset Management L.P. 0.02% of their portfolio | 1.6m $11.0m | New |
| MORGAN STANLEY 0.00% of their portfolio | 1.5m $10.4m | Reduced -749.3k |
| Solas Capital Management, LLC 5.66% of their portfolio | 1.4m $9.8m | Added +271.1k |
| Dana Investment Advisors, Inc. 0.25% of their portfolio | 1.2m $8.3m | Added +375.0k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 1.1m $7.6m | Added +258.3k |
| GLENMEDE TRUST CO NA 0.04% of their portfolio | 1.1m $7.5m | Reduced -91.2k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 1.1m $7.4m | Added +31.6k |
| UBS Group AG 0.00% of their portfolio | 1.0m $7.4m | Reduced -1.7m |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 1.0m $7.2m | New |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 878.4k $6.2m | Added +860.3k |
| Squarepoint Ops LLC 0.01% of their portfolio | 871.8k $6.1m | Added +626.6k |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. 0.34% of their portfolio | 752.0k $5.3m | New |
| HEARTLAND ADVISORS INC 0.27% of their portfolio | 739.9k $5.2m | Added +57.2k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 625.7k $4.4m | First filing |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.08% of their portfolio | 594.5k $4.2m | Reduced -66.7k |
| HRT FINANCIAL LP 0.01% of their portfolio | 568.3k $4.0m | Added +423.1k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 543.9k $3.8m | Reduced -16.3k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 476.9k $3.4m | Added +9.3k |
| Quantinno Capital Management LP 0.01% of their portfolio | 429.9k $3.0m | Added +294.3k |
| Empowered Funds, LLC 0.02% of their portfolio | 369.0k $2.6m | Reduced -66.7k |
| TD Asset Management Inc 0.00% of their portfolio | 353.3k $2.5m | Unchanged |
| Public Sector Pension Investment Board 0.01% of their portfolio | 351.1k $2.5m | Added +11.0k |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 330.0k $2.3m | Added +178.9k |
| RICE HALL JAMES & ASSOCIATES, LLC 0.13% of their portfolio | 327.6k $2.3m | Added +44.4k |
| Granite Investment Partners, LLC 0.14% of their portfolio | 320.1k $2.3m | Reduced -19.2k |
| BARCLAYS PLC 0.00% of their portfolio | 312.6k $2.2m | Reduced -138.4k |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 311.8k $2.2m | Added +227.0k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 286.0k $2.0m | Added +10.4k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 265.3k $1.9m | Reduced -262.0k |
| Militia Capital Management LLC 0.13% of their portfolio | 251.1k $1.8m | First filing |
| CenterBook Partners LP 0.09% of their portfolio | 243.6k $1.7m | Reduced -401.6k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 240.9k $1.6m | Added +70.0k |
| Summit Trail Advisors, LLC 0.02% of their portfolio | 239.2k $1.7m | Added +61.6k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 239.0k $1.7m | Reduced -31.2k |
| GSA CAPITAL PARTNERS LLP 0.10% of their portfolio | 234.8k $1.7m | Added +182.5k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 232.5k $1.6m | Added +30.0k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 229.1k $1.6m | Added +21.7k |
| Van Berkom & Associates Inc. 0.03% of their portfolio | 227.9k $1.6m | Reduced -3.6m |
| Legal & General Group Plc 0.00% of their portfolio | 221.0k $1.6m | Reduced -26.0k |
| Nuveen, LLC 0.00% of their portfolio | 220.4k $1.6m | Added +1.5k |
| Atom Investors LP 0.11% of their portfolio | 217.0k $1.5m | Added +28.9k |
| Swiss National Bank 0.00% of their portfolio | 193.4k $1.4m | Unchanged |
| SummitTX Capital, L.P. 0.04% of their portfolio | 184.6k $1.3m | Reduced -63.1k |
| Susquehanna Portfolio Strategies, LLC 0.02% of their portfolio | 179.9k $1.3m | New |
| CAXTON ASSOCIATES LLP 0.03% of their portfolio | 175.0k $1.2m | Added +54.9k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 157.7k $1.1m | Added +67.4k |
| Lighthouse Investment Partners, LLC 0.04% of their portfolio | 141.0k $994.0k | New |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 133.4k $941.0k | Added +25.0k |
| Red Spruce Capital, LLC 0.37% of their portfolio | 129.0k $909.8k | Added +282 |
| Scientech Research LLC 0.75% of their portfolio | 127.5k $898.9k | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 122.0k $860.5k | Added +91.1k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 121.1k $1.2m | Reduced -572 |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 116.0k $817.6k | Reduced -79.9k |
| Numerai GP LLC 0.08% of their portfolio | 115.1k $811.6k | New |
| Grandeur Peak Global Advisors, LLC 0.18% of their portfolio | 111.5k $786.0k | Added +30.6k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 101.1k $712.5k | Added +9.0k |
| TUDOR INVESTMENT CORP ET AL 0.00% of their portfolio | 100.2k $706.1k | New |
| Brevan Howard Capital Management LP 0.01% of their portfolio | 98.2k $692.6k | Reduced -33.4k |
| OPTIMIZE FINANCIAL INC. 0.33% of their portfolio | 96.4k $679.5k | New |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 95.4k $673.0k | Reduced -11.6k |
| CITIGROUP INC 0.00% of their portfolio | 93.9k $662.2k | Reduced -376.0k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 91.5k $645.0k | Reduced -57.3k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 90.7k $639.2k | Added +24.6k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 87.0k $613.6k | Added +9.7k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 83.5k $589.0k | Unchanged |
| Dynamic Technology Lab Private Ltd 0.10% of their portfolio | 83.3k $587.5k | New |
| Illinois Municipal Retirement Fund 0.01% of their portfolio | 79.8k $562.8k | Added +26.4k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 78.3k $551.7k | Added +66.6k |
| Bastion Asset Management Inc. 0.16% of their portfolio | 74.6k $525.2k | New |
| Inspire Investing, LLC 0.03% of their portfolio | 73.5k $518.2k | Added +27.1k |
| ExodusPoint Capital Management, LP 0.01% of their portfolio | 71.8k $506.2k | Reduced -14.8k |
| Quantbot Technologies LP 0.02% of their portfolio | 67.7k $477.5k | New |
| Manhattan West Asset Management, LLC 0.09% of their portfolio | 66.5k $469.0k | Added +21.9k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 65.5k $462.0k | Reduced -1.9k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.00% of their portfolio | 65.2k $459.5k | First filing |
| Headlands Technologies LLC 0.05% of their portfolio | 57.1k $402.3k | Added +25.4k |
| Jain Global LLC 0.00% of their portfolio | 50.2k $354.2k | New |
| Resolute Capital Asset Partners LLC 0.19% of their portfolio | 50.0k $352.5k | New |
| Virtu Financial LLC 0.01% of their portfolio | 49.4k $348.0k | New |
| HighTower Advisors, LLC 0.00% of their portfolio | 49.2k $347.1k | Added +38.9k |