GROCERY OUTLET HLDG CORP GO
COM · Common Stock · CUSIP 39874R101 · ISIN US39874R1014
- SectorConsumer staples
- IndustryRetail-Grocery Stores
- HeadquartersEmeryville, CA
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($4.9m this quarter). Holder counts are more reliable. Shares outstanding: 98.2m as of 2026-02-26, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $10.10. Options: 7 managers hold calls ($6.0m notional), 8 hold puts ($5.7m).
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 251 |
| Q4 2022 | 244 |
| Q1 2023 | 226 |
| Q2 2023 | 238 |
| Q3 2023 | 245 |
| Q4 2023 | 254 |
| Q1 2024 | 251 |
| Q2 2024 | 216 |
| Q3 2024 | 236 |
| Q4 2024 | 236 |
| Q1 2025 | 229 |
| Q2 2025 | 240 |
| Q3 2025 | 246 |
| Q4 2025 | 240 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 137 | 140 |
| Q2 2024 | 128 | 144 |
| Q3 2024 | 124 | 122 |
| Q4 2024 | 113 | 136 |
| Q1 2025 | 125 | 139 |
| Q2 2025 | 145 | 122 |
| Q3 2025 | 128 | 135 |
| Q4 2025 | 125 | 142 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2025 | $6.2m | $3.7m | 0.60 |
| Q2 2025 | $2.8m | $2.7m | 0.96 |
| Q3 2025 | $10.0m | $7.8m | 0.79 |
| Q4 2025 | $6.0m | $5.7m | 0.94 |
Biggest buyers
| T. Rowe Price Investment Management, Inc. | Added | +7.9m |
| UBS Group AG | Added | +1.3m |
| FMR LLC | Added | +1.1m |
| AMERIPRISE FINANCIAL INC | Added | +1.0m |
| Invesco Ltd. | Added | +987.4k |
| Whitebark Investors LP | Added | +969.3k |
| Mill Road Capital Management LLC | Added | +956.6k |
| GOLDMAN SACHS GROUP INC | Added | +687.6k |
| Point72 Asset Management, L.P. | Added | +567.4k |
| CenterBook Partners LP | Added | +467.0k |
Biggest sellers
| J. Goldman & Co LP | Sold out | -2.5m |
| MARSHALL WACE, LLP | Reduced | -2.2m |
| MORGAN STANLEY | Reduced | -1.5m |
| Rivermont Capital Management LP | Sold out | -1.4m |
| Boston Partners | Reduced | -1.3m |
| Irenic Capital Management LP | Sold out | -1.1m |
| MILLENNIUM MANAGEMENT LLC | Reduced | -855.6k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -833.1k |
| Balyasny Asset Management L.P. | Sold out | -540.5k |
| DIMENSIONAL FUND ADVISORS LP | Reduced | -464.8k |
Biggest calls
| BARCLAYS PLC | Unchanged | $4.2m414.6k shares |
| Walleye Capital LLC | Added | $928.2k91.9k shares |
| CITADEL ADVISORS LLC | Reduced | $488.8k48.4k shares |
| Walleye Trading LLC | New | $266.6k26.4k shares |
| JANE STREET GROUP, LLC | Reduced | $111.1k11.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $33.3k3.3k shares |
| GROUP ONE TRADING LLC | Reduced | $32.3k3.2k shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $2.9m291.2k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.0m99.4k shares |
| D. E. Shaw & Co., Inc. | New | $480.8k47.6k shares |
| Walleye Capital LLC | Added | $394.9k39.1k shares |
| GROUP ONE TRADING LLC | Added | $328.2k32.5k shares |
| IMC-Chicago, LLC | Added | $327.2k32.4k shares |
| SIMPLEX TRADING, LLC | Reduced | $124.2k12.3k shares |
| Walleye Trading LLC | New | $103.0k10.2k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| T. Rowe Price Investment Management, Inc. 13G · institution +2.9 pts · filed 2026-05-15 | 19.0% |
| BlackRock, Inc. 13G · institution filed 2025-07-17 | 14.4% |
| Pertento Partners LLP 13G · passive investor +0.6 pts · filed 2026-10-16 | 6.2% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 6.2% |
| J. Goldman & Co LP 13G · institution new · filed 2026-08-14 | 6.1% |
Fell to 5% or below in the last year: FMR LLC (0.0%, 2026-06-05), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q4 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2024 | 1 | $1.0m | 9 | $16.2m | $58.0k |
| Q2 2024 | 2 | $2.3m | 1 | $29.9k | — |
| Q3 2024 | 0 | — | 1 | $10.7m | — |
| Q4 2024 | 1 | $2.0m | 0 | — | — |
| Q1 2025 | 5 | $2.7m | 7 | $1.6m | — |
| Q2 2025 | 1 | $274.7k | 2 | $45.5k | $26.6k |
| Q3 2025 | 0 | — | 1 | $475.2k | — |
| Q4 2025 | 0 | — | 1 | $313.2k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-11-07 | Wilson Steven K. EVP, Chief Purchasing Officer | Sold | $313.2k25.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| T. Rowe Price Investment Management, Inc. 0.07% of their portfolio | 18.2m $183.5m | Added +7.9m |
| FMR LLC 0.01% of their portfolio | 14.7m $148.7m | Added +1.1m |
| BlackRock, Inc. 0.00% of their portfolio | 14.5m $146.1m | Added +134.9k |
| VANGUARD GROUP INC 0.00% of their portfolio | 11.3m $113.7m | Added +213.3k |
| MACKENZIE FINANCIAL CORP 0.06% of their portfolio | 4.7m $47.8m | Added +22.4k |
| STATE STREET CORP 0.00% of their portfolio | 4.4m $44.2m | Added +462.2k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 4.2m $42.0m | Reduced -464.8k |
| Van Berkom & Associates Inc. 1.12% of their portfolio | 3.8m $38.8m | Added +79.6k |
| Clearbridge Investments, LLC 0.02% of their portfolio | 2.8m $28.4m | Added +173.3k |
| UBS Group AG 0.01% of their portfolio | 2.7m $27.5m | Added +1.3m |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 2.7m $27.4m | Reduced -833.1k |
| Fisher Asset Management, LLC 0.01% of their portfolio | 2.5m $25.7m | Reduced -20.8k |
| MARSHALL WACE, LLP 0.02% of their portfolio | 2.4m $24.5m | Reduced -2.2m |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 2.4m $23.8m | Reduced -27.9k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 2.3m $23.0m | Added +687.6k |
| MORGAN STANLEY 0.00% of their portfolio | 2.2m $22.5m | Reduced -1.5m |
| Invesco Ltd. 0.00% of their portfolio | 1.9m $19.3m | Added +987.4k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 1.7m $17.6m | Added +38.9k |
| Whitebark Investors LP 9.85% of their portfolio | 1.6m $16.4m | Added +969.3k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 1.2m $12.3m | Added +1.0m |
| Point72 Asset Management, L.P. 0.02% of their portfolio | 1.2m $11.8m | Added +567.4k |
| GLENMEDE TRUST CO NA 0.06% of their portfolio | 1.2m $11.7m | First filing |
| Solas Capital Management, LLC 6.44% of their portfolio | 1.1m $11.4m | Added +447.9k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 1.0m $10.3m | Reduced -110.3k |
| Mill Road Capital Management LLC 5.95% of their portfolio | 991.5k $10.0m | Added +956.6k |
| BECKER CAPITAL MANAGEMENT INC 0.28% of their portfolio | 982.9k $9.9m | Added +448.7k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 969.8k $9.8m | Reduced -855.6k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 825.2k $8.3m | Reduced -62.5k |
| Dana Investment Advisors, Inc. 0.23% of their portfolio | 796.4k $8.0m | Added +427.3k |
| HEARTLAND ADVISORS INC 0.37% of their portfolio | 682.6k $6.9m | Added +405.5k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.14% of their portfolio | 661.2k $6.7m | Added +9.7k |
| CenterBook Partners LP 0.32% of their portfolio | 645.2k $6.5m | Added +467.0k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 560.2k $5.7m | Reduced -7.9k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 527.4k $5.3m | Reduced -124.4k |
| CITIGROUP INC 0.00% of their portfolio | 469.9k $4.7m | Added +370.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 467.6k $4.7m | Reduced -5.8k |
| BARCLAYS PLC 0.00% of their portfolio | 451.1k $4.6m | Added +44.9k |
| Empowered Funds, LLC 0.07% of their portfolio | 435.7k $4.4m | Added +19.2k |
| TD Asset Management Inc 0.00% of their portfolio | 353.3k $3.6m | Added +156.7k |
| Public Sector Pension Investment Board 0.01% of their portfolio | 340.1k $3.4m | Reduced -42.6k |
| Granite Investment Partners, LLC 0.20% of their portfolio | 339.3k $3.4m | Reduced -23.9k |
| Man Group plc 0.01% of their portfolio | 307.0k $3.1m | New |
| Ruffer LLP 0.14% of their portfolio | 302.6k $3.1m | New |
| Rip Road Capital Partners LP 4.68% of their portfolio | 289.5k $2.9m | Reduced -390.2k |
| RICE HALL JAMES & ASSOCIATES, LLC 0.16% of their portfolio | 283.2k $2.9m | Reduced -32.7k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 275.6k $2.8m | Reduced -12.5k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 270.2k $2.7m | Added +34.5k |
| ArrowMark Colorado Holdings LLC 0.06% of their portfolio | 268.0k $2.7m | Added +158.0k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 262.8k $2.7m | Added +249.1k |
| SummitTX Capital, L.P. 0.08% of their portfolio | 247.7k $2.5m | New |
| Legal & General Group Plc 0.00% of their portfolio | 247.0k $2.5m | Reduced -11.2k |
| Squarepoint Ops LLC 0.00% of their portfolio | 245.2k $2.5m | Added +176.7k |
| Nuveen, LLC 0.00% of their portfolio | 218.9k $2.2m | Unchanged |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 209.9k $2.1m | Reduced -130.8k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 207.4k $2.1m | Reduced -66.8k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 202.6k $2.0m | Added +15.9k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 195.9k $2.0m | Added +2.9k |
| Swiss National Bank 0.00% of their portfolio | 193.4k $2.0m | Added +3.4k |
| Atom Investors LP 0.15% of their portfolio | 188.1k $1.9m | New |
| Boston Partners 0.00% of their portfolio | 184.0k $1.9m | Reduced -1.3m |
| Summit Trail Advisors, LLC 0.03% of their portfolio | 177.5k $1.8m | Added +91.5k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 170.9k $1.7m | Reduced -171.1k |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 151.1k $1.5m | Reduced -49.4k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 148.8k $1.5m | Reduced -106.2k |
| HRT FINANCIAL LP 0.01% of their portfolio | 145.2k $1.5m | New |
| Connor, Clark & Lunn Investment Management Ltd. 0.00% of their portfolio | 141.6k $1.4m | Added +99.7k |
| Militia Capital Partners, LP 0.26% of their portfolio | 137.6k $1.4m | New |
| SOROS FUND MANAGEMENT LLC 0.02% of their portfolio | 137.3k $1.4m | New |
| Quantinno Capital Management LP 0.00% of their portfolio | 135.6k $1.4m | Reduced -65.7k |
| Brevan Howard Capital Management LP 0.03% of their portfolio | 131.7k $1.3m | New |
| Red Spruce Capital, LLC 0.52% of their portfolio | 128.8k $1.3m | Added +1.9k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 121.7k $1.2m | Added +17.9k |
| CAXTON ASSOCIATES LLP 0.02% of their portfolio | 120.0k $1.2m | New |
| Verition Fund Management LLC 0.01% of their portfolio | 118.5k $1.2m | Added +42.1k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 108.4k $1.1m | Added +11.2k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 107.0k $1.1m | Added +8.3k |
| Campbell & CO Investment Adviser LLC 0.05% of their portfolio | 102.6k $1.0m | Added +66.4k |
| Trexquant Investment LP 0.01% of their portfolio | 101.1k $1.0m | Added +58.2k |
| Corient Private Wealth LP 0.00% of their portfolio | 92.1k $930.6k | Reduced -30.7k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 92.1k $929.9k | Reduced -6.8k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 91.0k $918.0k | Reduced -33.1k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 90.3k $912.1k | Reduced -67 |
| Cascade Investment Advisors, Inc. 0.52% of their portfolio | 87.6k $884.4k | Added +14.1k |
| ExodusPoint Capital Management, LP 0.01% of their portfolio | 86.6k $874.9k | New |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 84.9k $857.0k | Reduced -69.4k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 83.5k $844.0k | Reduced -27.0k |
| Grandeur Peak Global Advisors, LLC 0.11% of their portfolio | 80.8k $816.6k | Reduced -281.5k |
| DARK FOREST CAPITAL MANAGEMENT LP 0.04% of their portfolio | 78.4k $792.2k | Added +23.4k |
| HSBC HOLDINGS PLC 0.00% of their portfolio | 78.1k $789.8k | Added +17.9k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 77.3k $781.1k | Reduced -10.0k |
| SG Americas Securities, LLC 0.00% of their portfolio | 74.2k $749.0k | Added +22.1k |
| GUGGENHEIM CAPITAL LLC 0.01% of their portfolio | 70.7k $713.6k | Added +55.7k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 67.4k $681.0k | Reduced -3.3k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 66.1k $667.5k | Reduced -312.9k |
| Vancity Investment Management Ltd 0.08% of their portfolio | 61.0k $616.0k | Added +9.8k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.00% of their portfolio | 55.3k $558.0k | Added +54.4k |
| Illinois Municipal Retirement Fund 0.01% of their portfolio | 53.5k $539.9k | Added +609 |
| GSA CAPITAL PARTNERS LLP 0.05% of their portfolio | 52.4k $529.0k | New |
| State of Alaska, Department of Revenue 0.01% of their portfolio | 50.0k $504.0k | Added +605 |
| MetLife Investment Management, LLC 0.00% of their portfolio | 49.7k $502.2k | Reduced -6.9k |