GENERAL MLS INC GIS
COM · Common Stock · CUSIP 370334104 · ISIN US3703341046
American consumer goods manufacturer
- SectorConsumer staples
- IndustryGrain Mill Products
- HeadquartersMinneapolis, MN
- Founded1856
- Websitegeneralmills.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($111.4m this quarter). Holder counts are more reliable. Shares outstanding: 533.7m as of 2026-06-15, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $34.84. Options: 28 managers hold calls ($341.7m notional), 32 hold puts ($371.8m).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,577 |
| Q4 2022 | 1,669 |
| Q1 2023 | 1,650 |
| Q2 2023 | 1,643 |
| Q3 2023 | 1,506 |
| Q4 2023 | 1,583 |
| Q1 2024 | 1,594 |
| Q2 2024 | 1,539 |
| Q3 2024 | 1,576 |
| Q4 2024 | 1,625 |
| Q1 2025 | 1,560 |
| Q2 2025 | 1,466 |
| Q3 2025 | 1,428 |
| Q4 2025 | 1,412 |
| Q1 2026 | 1,312 |
| Q2 2026 | 1,335 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 623 | 775 |
| Q4 2024 | 644 | 732 |
| Q1 2025 | 594 | 836 |
| Q2 2025 | 603 | 770 |
| Q3 2025 | 600 | 712 |
| Q4 2025 | 534 | 763 |
| Q1 2026 | 615 | 687 |
| Q2 2026 | 701 | 572 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $308.4m | $353.8m | 1.15 |
| Q4 2025 | $274.2m | $267.6m | 0.98 |
| Q1 2026 | $201.5m | $303.6m | 1.51 |
| Q2 2026 | $341.7m | $371.8m | 1.09 |
Biggest buyers
| GOLDMAN SACHS GROUP INC | Added | +2.8m |
| ROYAL BANK OF CANADA | Added | +2.7m |
| UBS Group AG | Added | +2.4m |
| WORLDQUANT MILLENNIUM ADVISORS LLC | Added | +2.3m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Added | +1.9m |
| AQR CAPITAL MANAGEMENT LLC | Added | +1.9m |
| Gotham Asset Management, LLC | Added | +1.8m |
| Swedbank AB | Added | +1.8m |
| BlackRock, Inc. | Added | +1.8m |
| MORGAN STANLEY | Added | +1.5m |
Biggest sellers
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -7.1m |
| Capital World Investors | Reduced | -3.6m |
| TWO SIGMA INVESTMENTS, LP | Reduced | -3.0m |
| DIMENSIONAL FUND ADVISORS LP | Reduced | -1.8m |
| Ilex Capital Partners (UK) LLP | Sold out | -1.8m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Reduced | -1.6m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Reduced | -1.4m |
| VANGUARD PORTFOLIO MANAGEMENT LLC | Reduced | -1.2m |
| Diamond Hill Capital Management, LLC (Investment Advisor) | Reduced | -1.2m |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND | Reduced | -1.1m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $97.9m2.8m shares |
| JANE STREET GROUP, LLC | Added | $65.5m1.9m shares |
| CITADEL ADVISORS LLC | Added | $26.7m768.6k shares |
| Point72 Asset Management, L.P. | Added | $24.2m696.2k shares |
| Squarepoint Ops LLC | Added | $20.1m576.4k shares |
| Balyasny Asset Management L.P. | New | $17.4m500.0k shares |
| CAPITAL FUND MANAGEMENT S.A. | Added | $15.4m442.6k shares |
| IMC-Chicago, LLC | Reduced | $13.2m378.9k shares |
| Qube Research & Technologies Ltd | Added | $10.9m311.9k shares |
| SIMPLEX TRADING, LLC | Added | $10.2m292.0k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $73.6m2.1m shares |
| JANE STREET GROUP, LLC | Added | $61.2m1.8m shares |
| CITADEL ADVISORS LLC | Reduced | $30.5m876.9k shares |
| Balyasny Asset Management L.P. | Added | $27.0m775.0k shares |
| WELLS FARGO & COMPANY/MN | Added | $22.6m648.0k shares |
| IMC-Chicago, LLC | Added | $20.5m588.3k shares |
| BARCLAYS PLC | New | $15.7m450.0k shares |
| Caption Management, LLC | New | $13.9m400.0k shares |
| CAPITAL FUND MANAGEMENT S.A. | Added | $12.6m361.8k shares |
| Walleye Trading LLC | Added | $12.0m345.4k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.5% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.2% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 4 | $3.9m | $3.2m |
| Q1 2025 | 0 | — | 1 | $739.6k | $739.6k |
| Q2 2025 | 0 | — | 1 | $197.2k | — |
| Q3 2025 | 0 | — | 1 | $200.2k | — |
| Q4 2025 | 0 | — | 1 | $72.2k | — |
| Q1 2026 | 0 | — | 0 | — | — |
| Q2 2026 | 0 | — | 2 | $958.2k | — |
| Q3 2026 | 0 | — | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-05-13 | Williams-Roll Jacqueline Chief Human Resources Officer · by Trust | Sold | $339.7k10.0k shares |
| 2026-05-12 | Williams-Roll Jacqueline Chief Human Resources Officer · by Trust | Sold | $342.7k10.0k shares |
| 2026-05-12 | Fernandez Ricardo Segment President | Sold | $275.8k8.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.03% of their portfolio | 62.7m $2.2bn | Added +1.8m |
| VANGUARD CAPITAL MANAGEMENT LLC 0.03% of their portfolio | 34.8m $1.2bn | Added +149.2k |
| STATE STREET CORP 0.04% of their portfolio | 34.0m $1.2bn | Reduced -185.4k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.04% of their portfolio | 26.7m $928.1m | Reduced -1.2m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.08% of their portfolio | 18.0m $628.1m | Added +1.9m |
| GEODE CAPITAL MANAGEMENT, LLC 0.03% of their portfolio | 16.0m $555.5m | Added +224.7k |
| AQR CAPITAL MANAGEMENT LLC 0.18% of their portfolio | 15.0m $522.2m | Added +1.9m |
| MORGAN STANLEY 0.02% of their portfolio | 12.4m $431.4m | Added +1.5m |
| UBS Group AG 0.07% of their portfolio | 12.0m $417.0m | Added +2.4m |
| NORDEA INVESTMENT MANAGEMENT AB 0.33% of their portfolio | 11.3m $401.7m | Added +733.8k |
| Invesco Ltd. 0.03% of their portfolio | 10.7m $372.3m | Added +455.2k |
| NORGES BANK 0.03% of their portfolio | 9.0m $313.3m | Not comparable |
| GOLDMAN SACHS GROUP INC 0.03% of their portfolio | 7.1m $248.1m | Added +2.8m |
| NORTHERN TRUST CORP 0.02% of their portfolio | 5.9m $206.4m | Reduced -56.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.04% of their portfolio | 5.8m $202.1m | Reduced -1.4m |
| ROYAL BANK OF CANADA 0.03% of their portfolio | 5.4m $186.8m | Added +2.7m |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 4.8m $168.6m | Reduced -1.8m |
| FIRST TRUST ADVISORS LP 0.09% of their portfolio | 4.4m $153.7m | Added +826.1k |
| LSV ASSET MANAGEMENT 0.26% of their portfolio | 4.2m $144.9m | Reduced -64.7k |
| HighTower Advisors, LLC 0.14% of their portfolio | 4.1m $144.1m | Added +1.2m |
| Bank of New York Mellon Corp 0.02% of their portfolio | 3.7m $129.3m | Added +88.1k |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 3.7m $128.0m | Reduced -375.8k |
| Diamond Hill Capital Management, LLC (Investment Advisor) 1.01% of their portfolio | 3.6m $126.1m | Reduced -1.2m |
| Legal & General Group Plc 0.03% of their portfolio | 3.5m $121.7m | Reduced -212.6k |
| Swedbank AB 0.10% of their portfolio | 3.4m $118.4m | Added +1.8m |
| Amundi 0.03% of their portfolio | 3.3m $113.5m | Added +370.6k |
| JPMORGAN CHASE & CO 0.01% of their portfolio | 3.3m $118.5m | Added +239.2k |
| DEUTSCHE BANK AG\ 0.03% of their portfolio | 3.0m $105.9m | Reduced -106.0k |
| VANGUARD FIDUCIARY TRUST CO 0.02% of their portfolio | 3.0m $104.3m | Reduced -5.1k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 3.0m $103.7m | Added +611.7k |
| Pacer Advisors, Inc. 0.26% of their portfolio | 2.9m $99.2m | Added +333.7k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.04% of their portfolio | 2.6m $91.7m | Reduced -1.6m |
| WORLDQUANT MILLENNIUM ADVISORS LLC 0.31% of their portfolio | 2.6m $90.3m | Added +2.3m |
| PRUDENTIAL FINANCIAL INC 0.09% of their portfolio | 2.3m $78.8m | Added +502.3k |
| Gotham Asset Management, LLC 0.18% of their portfolio | 2.3m $78.7m | Added +1.8m |
| CITADEL ADVISORS LLC 0.04% of their portfolio | 1.9m $67.1m | Added +602.6k |
| MILLENNIUM MANAGEMENT LLC 0.04% of their portfolio | 1.8m $61.4m | Reduced -613.4k |
| FMR LLC 0.00% of their portfolio | 1.7m $57.8m | Added +507.4k |
| HSBC HOLDINGS PLC 0.03% of their portfolio | 1.7m $57.7m | Added +444.4k |
| US BANCORP \DE\ 0.06% of their portfolio | 1.6m $57.4m | Reduced -28.4k |
| INTEGRITY ALLIANCE, LLC. 1.78% of their portfolio | 1.6m $56.6m | Reduced -376 |
| Robeco Institutional Asset Management B.V. 0.07% of their portfolio | 1.6m $56.6m | Reduced -10.5k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.02% of their portfolio | 1.5m $57.5m | Added +93.3k |
| Compagnie Lombard Odier SCmA 0.57% of their portfolio | 1.5m $53.0m | Added +3.1k |
| Nuveen, LLC 0.01% of their portfolio | 1.5m $52.7m | Reduced -8.3k |
| Swiss National Bank 0.03% of their portfolio | 1.5m $52.4m | Reduced -60.6k |
| BNP PARIBAS FINANCIAL MARKETS 0.03% of their portfolio | 1.5m $50.7m | Reduced -103.3k |
| BARCLAYS PLC 0.02% of their portfolio | 1.4m $50.2m | Reduced -65.1k |
| Quantinno Capital Management LP 0.06% of their portfolio | 1.4m $49.5m | Added +1.2m |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 1.4m $47.4m | Added +629.9k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.03% of their portfolio | 1.3m $46.7m | Added +102.2k |
| BANK OF MONTREAL /CAN/ 0.02% of their portfolio | 1.3m $45.7m | Added +44.7k |
| RHUMBLINE ADVISERS 0.03% of their portfolio | 1.2m $43.3m | Reduced -34.5k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 1.2m $42.7m | Reduced -565.6k |
| AVIVA PLC 0.06% of their portfolio | 1.2m $42.4m | Added +38.1k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.03% of their portfolio | 1.2m $42.2m | Added +118.3k |
| Vanguard Global Advisers, LLC 0.02% of their portfolio | 1.2m $40.1m | Reduced -15.6k |
| Sumitomo Mitsui Trust Group, Inc. 0.02% of their portfolio | 1.1m $39.6m | Reduced -318.5k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 1.1m $38.9m | Added +115.2k |
| STOREBRAND ASSET MANAGEMENT AS 0.09% of their portfolio | 1.1m $37.0m | Added +122.1k |
| PFA Pension, Forsikringsaktieselskab 0.09% of their portfolio | 1.0m $35.5m | New |
| CITIGROUP INC 0.02% of their portfolio | 1.0m $35.4m | Added +96.3k |
| California Public Employees Retirement System 0.02% of their portfolio | 997.4k $34.7m | Reduced -164.5k |
| STIFEL FINANCIAL CORP 0.03% of their portfolio | 991.9k $34.5m | Added +56.7k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.03% of their portfolio | 960.2k $33.4m | Added +204.9k |
| SG Americas Securities, LLC 0.02% of their portfolio | 958.1k $33.3m | Added +236.4k |
| Grantham, Mayo, Van Otterloo & Co. LLC 0.07% of their portfolio | 954.1k $33.2m | Added +392.7k |
| AE Wealth Management LLC 0.15% of their portfolio | 934.8k $32.5m | Added +876.5k |
| ASSETMARK, INC 0.05% of their portfolio | 918.8k $32.0m | Added +142.1k |
| DekaBank Deutsche Girozentrale 0.06% of their portfolio | 913.3k $33.8m | Unchanged |
| PNC Financial Services Group, Inc. 0.02% of their portfolio | 913.1k $31.8m | Reduced -13.5k |
| ALLIANCEBERNSTEIN L.P. 0.01% of their portfolio | 908.1k $33.8m | Added +349.8k |
| LPL Financial LLC 0.01% of their portfolio | 905.2k $31.5m | Added +60.8k |
| KLP KAPITALFORVALTNING AS 0.10% of their portfolio | 847.5k $29.5m | Added +47.0k |
| ALPS ADVISORS INC 0.13% of their portfolio | 799.4k $27.8m | Added +121.5k |
| KBC Group NV 0.06% of their portfolio | 782.9k $27.2m | Added +11.1k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 775.1k $27.0m | Added +11.9k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.04% of their portfolio | 753.1k $26.3m | Added +17.5k |
| Cerity Partners LLC 0.03% of their portfolio | 750.8k $26.1m | Added +190.2k |
| Mariner, LLC 0.03% of their portfolio | 688.0k $23.9m | Added +148.7k |
| Philip James Wealth Mangement, LLC 2.52% of their portfolio | 644.0k $22.4m | Added +308.9k |
| TD Asset Management Inc 0.02% of their portfolio | 643.6k $22.4m | Added +168.1k |
| Ensign Peak Advisors, Inc 0.04% of their portfolio | 634.9k $22.1m | Added +258.1k |
| Wealthfront Advisers LLC 0.04% of their portfolio | 613.3k $21.3m | Added +224.0k |
| HRT FINANCIAL LP 0.05% of their portfolio | 601.6k $20.9m | New |
| JONES FINANCIAL COMPANIES LLLP 0.01% of their portfolio | 593.5k $21.4m | Added +64.1k |
| Bollard Group LLC 0.63% of their portfolio | 591.1k $20.6m | Added +587.9k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 590.4k $20.5m | Reduced -83.5k |
| Mirae Asset Global Investments Co., Ltd. 0.04% of their portfolio | 574.4k $20.0m | Added +86.5k |
| CAPITAL ADVISORS INC/OK 0.29% of their portfolio | 566.3k $19.7m | Reduced -8.0k |
| Man Group plc 0.04% of their portfolio | 558.6k $19.4m | Added +406.5k |
| Creative Planning 0.01% of their portfolio | 548.7k $19.1m | Added +198.8k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 547.8k $19.1m | Added +88.6k |
| DANSKE BANK A/S 0.04% of their portfolio | 538.3k $18.7m | Added +185.4k |
| Focus Partners Wealth 0.02% of their portfolio | 537.2k $18.7m | Reduced -1.5k |
| EDMOND DE ROTHSCHILD HOLDING S.A. 0.25% of their portfolio | 535.9k $18.6m | Reduced -115.1k |
| ADVOCATE GROUP LLC 2.80% of their portfolio | 534.5k $18.6m | Reduced -12.8k |
| APG Asset Management N.V. 0.04% of their portfolio | 524.7k $16.0m | Added +79.7k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.08% of their portfolio | 515.2k $17.9m | Reduced -17.1k |
| MERCER GLOBAL ADVISORS INC /ADV 0.02% of their portfolio | 514.2k $17.9m | Added +103.2k |