GENERAL MLS INC GIS
COM · Common Stock · CUSIP 370334104 · ISIN US3703341046
American consumer goods manufacturer
- SectorConsumer staples
- IndustryGrain Mill Products
- HeadquartersMinneapolis, MN
- Founded1856
- Websitegeneralmills.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($106.0m this quarter). Holder counts are more reliable. Shares outstanding: 533.7m as of 2026-03-11, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $37.21. Options: 27 managers hold calls ($201.5m notional), 30 hold puts ($303.6m).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,577 |
| Q4 2022 | 1,669 |
| Q1 2023 | 1,650 |
| Q2 2023 | 1,643 |
| Q3 2023 | 1,506 |
| Q4 2023 | 1,583 |
| Q1 2024 | 1,594 |
| Q2 2024 | 1,539 |
| Q3 2024 | 1,576 |
| Q4 2024 | 1,625 |
| Q1 2025 | 1,560 |
| Q2 2025 | 1,466 |
| Q3 2025 | 1,428 |
| Q4 2025 | 1,412 |
| Q1 2026 | 1,312 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 634 | 749 |
| Q3 2024 | 623 | 775 |
| Q4 2024 | 644 | 732 |
| Q1 2025 | 594 | 836 |
| Q2 2025 | 603 | 770 |
| Q3 2025 | 600 | 712 |
| Q4 2025 | 534 | 763 |
| Q1 2026 | 615 | 687 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $247.4m | $332.9m | 1.35 |
| Q3 2025 | $308.4m | $353.8m | 1.15 |
| Q4 2025 | $274.2m | $267.6m | 0.98 |
| Q1 2026 | $201.5m | $303.6m | 1.51 |
Biggest buyers
| AQR CAPITAL MANAGEMENT LLC | Added | +8.0m |
| BlackRock, Inc. | Added | +6.5m |
| UBS Group AG | Added | +3.4m |
| MILLENNIUM MANAGEMENT LLC | Added | +1.9m |
| HighTower Advisors, LLC | Added | +1.5m |
| Invesco Ltd. | Added | +1.5m |
| STATE STREET CORP | Added | +1.1m |
| MORGAN STANLEY | Added | +1.1m |
| Swedbank AB | Added | +880.8k |
| FIRST TRUST ADVISORS LP | Added | +836.3k |
Biggest sellers
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Reduced | -3.6m |
| Ilex Capital Partners (UK) LLP | Reduced | -3.0m |
| Capital Research Global Investors | Sold out | -2.7m |
| TWO SIGMA ADVISERS, LP | Sold out | -2.2m |
| Diamond Hill Capital Management, LLC (Investment Advisor) | Reduced | -2.0m |
| GOLDMAN SACHS GROUP INC | Reduced | -1.6m |
| Capital International Investors | Sold out | -1.5m |
| Capital World Investors | Reduced | -1.5m |
| RENAISSANCE TECHNOLOGIES LLC | Sold out | -1.5m |
| HSBC HOLDINGS PLC | Reduced | -1.3m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $42.1m1.1m shares |
| CITADEL ADVISORS LLC | Added | $23.9m642.6k shares |
| Squarepoint Ops LLC | Added | $20.3m545.4k shares |
| JANE STREET GROUP, LLC | Added | $18.6m500.3k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $16.3m437.4k shares |
| IMC-Chicago, LLC | Added | $15.2m409.3k shares |
| Twin Tree Management, LP | Added | $8.8m235.3k shares |
| Walleye Capital LLC | Reduced | $8.7m234.6k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $8.0m216.1k shares |
| SIMPLEX TRADING, LLC | Reduced | $7.3m196.5k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $70.7m1.9m shares |
| CITADEL ADVISORS LLC | Added | $55.1m1.5m shares |
| JANE STREET GROUP, LLC | Added | $28.5m766.8k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $20.7m556.1k shares |
| IMC-Chicago, LLC | Added | $20.1m540.9k shares |
| ROYAL BANK OF CANADA | New | $13.5m361.5k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $11.1m298.3k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $10.3m277.1k shares |
| Balyasny Asset Management L.P. | New | $10.2m275.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $8.4m226.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.5% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.2% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 0 | — | 1 | $50.1k | — |
| Q3 2024 | 0 | — | 2 | $891.2k | — |
| Q4 2024 | 0 | — | 4 | $3.9m | $3.2m |
| Q1 2025 | 0 | — | 1 | $739.6k | $739.6k |
| Q2 2025 | 0 | — | 1 | $197.2k | — |
| Q3 2025 | 0 | — | 1 | $200.2k | — |
| Q4 2025 | 0 | — | 1 | $72.2k | — |
| Q1 2026 | 0 | — | 0 | — | — |
None reported in Q1 2026.
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.04% of their portfolio | 60.9m $2.3bn | Added +6.5m |
| VANGUARD CAPITAL MANAGEMENT LLC 0.03% of their portfolio | 34.7m $1.3bn | First filing |
| STATE STREET CORP 0.04% of their portfolio | 34.2m $1.3bn | Added +1.1m |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.05% of their portfolio | 27.9m $1.0bn | First filing |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.09% of their portfolio | 16.1m $599.5m | Reduced -3.6m |
| GEODE CAPITAL MANAGEMENT, LLC 0.04% of their portfolio | 15.8m $585.9m | Added +598.4k |
| AQR CAPITAL MANAGEMENT LLC 0.22% of their portfolio | 13.1m $483.1m | Added +8.0m |
| MORGAN STANLEY 0.02% of their portfolio | 10.9m $405.6m | Added +1.1m |
| NORDEA INVESTMENT MANAGEMENT AB 0.36% of their portfolio | 10.6m $390.0m | Added +600.4k |
| Invesco Ltd. 0.04% of their portfolio | 10.2m $381.3m | Added +1.5m |
| UBS Group AG 0.06% of their portfolio | 9.6m $355.9m | Added +3.4m |
| WELLINGTON MANAGEMENT GROUP LLP 0.05% of their portfolio | 7.4m $275.7m | Reduced -59.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.06% of their portfolio | 7.2m $267.2m | Added +565.3k |
| DIMENSIONAL FUND ADVISORS LP 0.05% of their portfolio | 6.7m $248.3m | Added +143.3k |
| NORTHERN TRUST CORP 0.03% of their portfolio | 6.0m $222.8m | Reduced -170.6k |
| Diamond Hill Capital Management, LLC (Investment Advisor) 1.12% of their portfolio | 4.8m $178.4m | Reduced -2.0m |
| GOLDMAN SACHS GROUP INC 0.02% of their portfolio | 4.3m $160.3m | Reduced -1.6m |
| LSV ASSET MANAGEMENT 0.34% of their portfolio | 4.2m $157.4m | Added +196.5k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.08% of their portfolio | 4.2m $156.3m | Added +58.6k |
| Capital World Investors 0.02% of their portfolio | 4.1m $152.3m | Reduced -1.5m |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 4.1m $150.9m | Reduced -207.6k |
| Legal & General Group Plc 0.03% of their portfolio | 3.7m $138.1m | Reduced -89.4k |
| Bank of New York Mellon Corp 0.02% of their portfolio | 3.6m $135.0m | Reduced -175.6k |
| FIRST TRUST ADVISORS LP 0.10% of their portfolio | 3.6m $133.7m | Added +836.3k |
| DEUTSCHE BANK AG\ 0.04% of their portfolio | 3.1m $117.2m | Added +151.4k |
| TWO SIGMA INVESTMENTS, LP 0.09% of their portfolio | 3.1m $114.0m | Added +634.6k |
| JPMORGAN CHASE & CO 0.01% of their portfolio | 3.0m $112.0m | Reduced -636.6k |
| VANGUARD FIDUCIARY TRUST CO 0.03% of their portfolio | 3.0m $111.7m | First filing |
| HighTower Advisors, LLC 0.12% of their portfolio | 2.9m $109.3m | Added +1.5m |
| Amundi 0.03% of their portfolio | 2.9m $107.6m | Added +543.2k |
| ROYAL BANK OF CANADA 0.02% of their portfolio | 2.7m $99.3m | Added +266.7k |
| Pacer Advisors, Inc. 0.27% of their portfolio | 2.5m $93.7m | Reduced -152.2k |
| MILLENNIUM MANAGEMENT LLC 0.07% of their portfolio | 2.4m $88.5m | Added +1.9m |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 2.4m $88.2m | Added +433.7k |
| AMERIPRISE FINANCIAL INC 0.02% of their portfolio | 1.8m $66.7m | Reduced -50.6k |
| Ilex Capital Partners (UK) LLP 1.62% of their portfolio | 1.8m $65.7m | Reduced -3.0m |
| PRUDENTIAL FINANCIAL INC 0.08% of their portfolio | 1.8m $65.6m | Added +688.3k |
| US BANCORP \DE\ 0.08% of their portfolio | 1.7m $62.5m | Reduced -64.6k |
| Swedbank AB 0.06% of their portfolio | 1.6m $61.1m | Added +880.8k |
| Robeco Institutional Asset Management B.V. 0.09% of their portfolio | 1.6m $60.9m | Added +740.8k |
| INTEGRITY ALLIANCE, LLC. 2.30% of their portfolio | 1.6m $60.5m | Added +722 |
| Swiss National Bank 0.03% of their portfolio | 1.6m $58.3m | Added +104.2k |
| BNP PARIBAS FINANCIAL MARKETS 0.04% of their portfolio | 1.6m $58.1m | Added +312.9k |
| Nuveen, LLC 0.02% of their portfolio | 1.5m $56.7m | Added +243.1k |
| Compagnie Lombard Odier SCmA 0.70% of their portfolio | 1.5m $56.6m | Unchanged |
| BARCLAYS PLC 0.02% of their portfolio | 1.5m $56.1m | Reduced -279.2k |
| Sumitomo Mitsui Trust Group, Inc. 0.04% of their portfolio | 1.5m $54.2m | Reduced -69.6k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.02% of their portfolio | 1.4m $57.7m | Reduced -507.6k |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.09% of their portfolio | 1.4m $51.7m | Reduced -675.6k |
| CITADEL ADVISORS LLC 0.03% of their portfolio | 1.3m $49.3m | Added +239.5k |
| RHUMBLINE ADVISERS 0.04% of their portfolio | 1.3m $47.5m | Added +46.7k |
| BANK OF MONTREAL /CAN/ 0.02% of their portfolio | 1.3m $47.2m | Added +57.1k |
| National Pension Service 0.04% of their portfolio | 1.3m $46.8m | Added +241.5k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.03% of their portfolio | 1.2m $46.2m | Added +100.2k |
| HSBC HOLDINGS PLC 0.03% of their portfolio | 1.2m $44.9m | Reduced -1.3m |
| AVIVA PLC 0.07% of their portfolio | 1.2m $43.9m | Added +34.6k |
| Vanguard Global Advisers, LLC 0.02% of their portfolio | 1.2m $43.5m | First filing |
| California Public Employees Retirement System 0.03% of their portfolio | 1.2m $43.2m | Reduced -232.4k |
| FMR LLC 0.00% of their portfolio | 1.2m $42.9m | Reduced -196.2k |
| Eurizon Capital SGR S.p.A. 0.13% of their portfolio | 1.1m $42.7m | Added +219.7k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.03% of their portfolio | 1.1m $40.8m | First filing |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 1.0m $37.3m | Added +27.9k |
| Caisse de depot et placement du Quebec 0.06% of their portfolio | 983.9k $36.6m | Added +546.6k |
| FEDERATED HERMES, INC. 0.06% of their portfolio | 943.6k $35.1m | Reduced -54.7k |
| STOREBRAND ASSET MANAGEMENT AS 0.10% of their portfolio | 940.3k $35.0m | Reduced -4.0k |
| STIFEL FINANCIAL CORP 0.03% of their portfolio | 935.3k $34.8m | Reduced -4.7k |
| PNC Financial Services Group, Inc. 0.02% of their portfolio | 926.5k $34.5m | Reduced -76.8k |
| CITIGROUP INC 0.02% of their portfolio | 921.2k $34.3m | Added +18.2k |
| DekaBank Deutsche Girozentrale 0.06% of their portfolio | 913.3k $34.5m | Unchanged |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.13% of their portfolio | 853.9k $31.8m | Reduced -415.3k |
| LPL Financial LLC 0.01% of their portfolio | 844.4k $31.4m | Added +80.1k |
| KLP KAPITALFORVALTNING AS 0.12% of their portfolio | 800.5k $29.8m | Added +3.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.04% of their portfolio | 793.8k $29.5m | Added +307.9k |
| ASSETMARK, INC 0.06% of their portfolio | 776.6k $28.9m | Reduced -27.5k |
| KBC Group NV 0.07% of their portfolio | 771.7k $28.7m | Added +222.6k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 763.2k $28.4m | Reduced -133.4k |
| ACADIAN ASSET MANAGEMENT LLC 0.04% of their portfolio | 756.0k $28.1m | Reduced -270.7k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.03% of their portfolio | 755.2k $28.1m | Reduced -27.3k |
| Lansforsakringar Fondforvaltning AB (publ) 0.15% of their portfolio | 749.6k $27.9m | Added +5.6k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.05% of their portfolio | 735.6k $27.5m | Added +24.5k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 732.5k $27.3m | Added +29.6k |
| SG Americas Securities, LLC 0.03% of their portfolio | 721.7k $26.9m | Added +180.6k |
| ALPS ADVISORS INC 0.12% of their portfolio | 678.0k $25.2m | Added +131.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 673.9k $25.1m | Added +12.7k |
| EDMOND DE ROTHSCHILD HOLDING S.A. 0.35% of their portfolio | 651.0k $24.2m | Added +131.5k |
| Aberdeen Group plc 0.04% of their portfolio | 643.8k $24.0m | Reduced -487 |
| Mitsubishi UFJ Trust & Banking Corp 0.06% of their portfolio | 643.4k $23.9m | Reduced -20.5k |
| CANADA LIFE ASSURANCE Co 0.04% of their portfolio | 587.8k $22.0m | Added +16.7k |
| CAPITAL ADVISORS INC/OK 0.34% of their portfolio | 574.3k $21.4m | Reduced -2.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 573.0k $21.3m | Reduced -4.5k |
| Grantham, Mayo, Van Otterloo & Co. LLC 0.05% of their portfolio | 561.4k $20.9m | Added +198.2k |
| Cerity Partners LLC 0.03% of their portfolio | 560.6k $20.9m | Added +165.3k |
| ALLIANCEBERNSTEIN L.P. 0.01% of their portfolio | 558.3k $26.0m | Reduced -31.0k |
| VIRGINIA RETIREMENT SYSTEMS ET Al 0.15% of their portfolio | 556.1k $20.7m | New |
| ADVOCATE GROUP LLC 3.19% of their portfolio | 547.3k $20.4m | Added +7.2k |
| Mariner, LLC 0.02% of their portfolio | 539.2k $20.1m | Added +259.8k |
| Focus Partners Wealth 0.02% of their portfolio | 538.7k $20.1m | Added +28.8k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.02% of their portfolio | 534.9k $19.9m | Reduced -190.4k |
| VICTORY CAPITAL MANAGEMENT INC 0.01% of their portfolio | 533.6k $19.9m | Added +893 |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.10% of their portfolio | 532.3k $19.8m | Reduced -7.8k |