GENERAL MLS INC GIS
COM · Common Stock · CUSIP 370334104 · ISIN US3703341046
American consumer goods manufacturer
- SectorConsumer staples
- IndustryGrain Mill Products
- HeadquartersMinneapolis, MN
- Founded1856
- Websitegeneralmills.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($61.2m this quarter). Holder counts are more reliable. Shares outstanding: 533.4m as of 2025-09-10, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $50.48. Options: 32 managers hold calls ($308.4m notional), 30 hold puts ($353.8m).
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,577 |
| Q4 2022 | 1,669 |
| Q1 2023 | 1,650 |
| Q2 2023 | 1,643 |
| Q3 2023 | 1,506 |
| Q4 2023 | 1,583 |
| Q1 2024 | 1,594 |
| Q2 2024 | 1,539 |
| Q3 2024 | 1,576 |
| Q4 2024 | 1,625 |
| Q1 2025 | 1,560 |
| Q2 2025 | 1,466 |
| Q3 2025 | 1,428 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 624 | 719 |
| Q1 2024 | 664 | 768 |
| Q2 2024 | 634 | 749 |
| Q3 2024 | 623 | 775 |
| Q4 2024 | 644 | 732 |
| Q1 2025 | 594 | 836 |
| Q2 2025 | 603 | 770 |
| Q3 2025 | 600 | 712 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2024 | $243.9m | $178.2m | 0.73 |
| Q1 2025 | $278.7m | $270.8m | 0.97 |
| Q2 2025 | $247.4m | $332.9m | 1.35 |
| Q3 2025 | $308.4m | $353.8m | 1.15 |
Biggest buyers
| Ilex Capital Partners (UK) LLP | New | +5.9m |
| JPMORGAN CHASE & CO | Added | +5.6m |
| GOLDMAN SACHS GROUP INC | Added | +2.8m |
| TWO SIGMA INVESTMENTS, LP | Added | +1.5m |
| RENAISSANCE TECHNOLOGIES LLC | New | +1.5m |
| Diamond Hill Capital Management, LLC (Investment Advisor) | Added | +1.4m |
| NORDEA INVESTMENT MANAGEMENT AB | Added | +1.4m |
| Qube Research & Technologies Ltd | New | +1.0m |
| Invesco Ltd. | Added | +883.1k |
| MARSHALL WACE, LLP | Added | +675.9k |
Biggest sellers
| AMERIPRISE FINANCIAL INC | Reduced | -4.4m |
| ROYAL BANK OF CANADA | Reduced | -2.5m |
| VANGUARD GROUP INC | Reduced | -2.3m |
| MILLENNIUM MANAGEMENT LLC | Reduced | -1.9m |
| BlackRock, Inc. | Reduced | -1.7m |
| AMERICAN CENTURY COMPANIES INC | Reduced | -1.6m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Reduced | -1.5m |
| CITADEL ADVISORS LLC | Reduced | -1.3m |
| BROADWATER CAPITAL MANAGEMENT LLC | Reduced | -1.2m |
| Caisse de depot et placement du Quebec | Sold out | -774.4k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $98.9m2.0m shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $40.5m803.8k shares |
| Squarepoint Ops LLC | Added | $19.9m394.8k shares |
| CITADEL ADVISORS LLC | Reduced | $14.1m280.3k shares |
| IMC-Chicago, LLC | Added | $13.9m276.2k shares |
| D. E. Shaw & Co., Inc. | New | $13.4m266.3k shares |
| JANE STREET GROUP, LLC | Reduced | $11.2m222.6k shares |
| TUDOR INVESTMENT CORP ET AL | Reduced | $11.1m220.0k shares |
| SIMPLEX TRADING, LLC | Added | $10.9m216.5k shares |
| WOLVERINE TRADING, LLC | Added | $10.9m219.2k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $131.8m2.6m shares |
| CITADEL ADVISORS LLC | Added | $73.5m1.5m shares |
| CAPITAL FUND MANAGEMENT S.A. | Added | $26.1m518.1k shares |
| SIMPLEX TRADING, LLC | Added | $19.1m378.1k shares |
| JANE STREET GROUP, LLC | Added | $14.8m293.1k shares |
| IMC-Chicago, LLC | Added | $13.2m261.6k shares |
| Twin Tree Management, LP | Reduced | $11.5m228.4k shares |
| Walleye Trading LLC | Reduced | $10.8m213.6k shares |
| Squarepoint Ops LLC | Added | $7.5m149.5k shares |
| WOLVERINE TRADING, LLC | Added | $7.3m148.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.5% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.2% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2023 | 0 | — | 0 | — | — |
| Q1 2024 | 0 | — | 3 | $5.1m | $3.9m |
| Q2 2024 | 0 | — | 1 | $50.1k | — |
| Q3 2024 | 0 | — | 2 | $891.2k | — |
| Q4 2024 | 0 | — | 4 | $3.9m | $3.2m |
| Q1 2025 | 0 | — | 1 | $739.6k | $739.6k |
| Q2 2025 | 0 | — | 1 | $197.2k | — |
| Q3 2025 | 0 | — | 1 | $200.2k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-09-19 | Williams-Roll Jacqueline Chief Human Resources Officer · by Trust | Sold | $200.2k4.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.05% of their portfolio | 67.1m $3.4bn | Reduced -2.3m |
| BlackRock, Inc. 0.05% of their portfolio | 54.5m $2.7bn | Reduced -1.7m |
| STATE STREET CORP 0.06% of their portfolio | 33.7m $1.7bn | Added +145.7k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.15% of their portfolio | 19.2m $968.5m | Reduced -97.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.05% of their portfolio | 15.0m $754.7m | Reduced -148.6k |
| JPMORGAN CHASE & CO 0.02% of their portfolio | 11.8m $597.3m | Added +5.6m |
| NORDEA INVESTMENT MANAGEMENT AB 0.43% of their portfolio | 10.0m $494.5m | Added +1.4m |
| MORGAN STANLEY 0.03% of their portfolio | 9.6m $485.9m | Added +357.7k |
| Invesco Ltd. 0.06% of their portfolio | 7.7m $386.5m | Added +883.1k |
| Diamond Hill Capital Management, LLC (Investment Advisor) 1.83% of their portfolio | 7.6m $384.6m | Added +1.4m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.07% of their portfolio | 6.8m $340.5m | Reduced -1.5m |
| NORTHERN TRUST CORP 0.04% of their portfolio | 6.5m $330.1m | Reduced -399.7k |
| DIMENSIONAL FUND ADVISORS LP 0.07% of their portfolio | 6.5m $329.3m | Reduced -362.6k |
| Ilex Capital Partners (UK) LLP 9.47% of their portfolio | 5.9m $296.5m | New |
| Capital World Investors 0.04% of their portfolio | 5.6m $281.6m | Added +16.0k |
| UBS Group AG 0.05% of their portfolio | 5.5m $276.9m | Added +345.8k |
| GOLDMAN SACHS GROUP INC 0.04% of their portfolio | 5.0m $251.6m | Added +2.8m |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 5.0m $251.3m | Reduced -461.8k |
| Legal & General Group Plc 0.05% of their portfolio | 4.1m $207.3m | Added +115.1k |
| Bank of New York Mellon Corp 0.03% of their portfolio | 3.5m $176.5m | Reduced -101.5k |
| TWO SIGMA INVESTMENTS, LP 0.26% of their portfolio | 3.4m $172.2m | Added +1.5m |
| Pacer Advisors, Inc. 0.40% of their portfolio | 3.1m $154.4m | Reduced -232.7k |
| LSV ASSET MANAGEMENT 0.34% of their portfolio | 3.0m $153.6m | Reduced -478.7k |
| Capital Research Global Investors 0.03% of their portfolio | 3.0m $150.5m | Reduced -115.4k |
| ROYAL BANK OF CANADA 0.03% of their portfolio | 2.9m $144.7m | Reduced -2.5m |
| DEUTSCHE BANK AG\ 0.05% of their portfolio | 2.8m $140.0m | Added +2.4k |
| FIRST TRUST ADVISORS LP 0.10% of their portfolio | 2.7m $134.4m | Added +452.6k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.08% of their portfolio | 2.6m $129.5m | Added +158.2k |
| HighTower Advisors, LLC 0.14% of their portfolio | 2.5m $126.8m | Added +73.6k |
| Amundi 0.04% of their portfolio | 2.5m $124.0m | Reduced -755.6k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.03% of their portfolio | 2.1m $103.7m | Reduced -656.4k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.32% of their portfolio | 1.9m $96.7m | Added +131.7k |
| US BANCORP \DE\ 0.11% of their portfolio | 1.8m $89.6m | Reduced -62.9k |
| BARCLAYS PLC 0.03% of their portfolio | 1.7m $88.0m | Added +110.2k |
| AMERIPRISE FINANCIAL INC 0.02% of their portfolio | 1.7m $87.1m | Reduced -4.4m |
| FMR LLC 0.00% of their portfolio | 1.7m $86.8m | Added +403.7k |
| California Public Employees Retirement System 0.05% of their portfolio | 1.7m $84.9m | Reduced -327.2k |
| PNC Financial Services Group, Inc. 0.05% of their portfolio | 1.7m $84.7m | Added +253.1k |
| Lion Street Advisors, LLC 34.78% of their portfolio | 1.6m $100.5m | Added +550.0k |
| WORLDQUANT MILLENNIUM ADVISORS LLC 0.34% of their portfolio | 1.6m $79.4m | Reduced -62.3k |
| Sumitomo Mitsui Trust Group, Inc. 0.05% of their portfolio | 1.6m $79.3m | Reduced -109.9k |
| Swiss National Bank 0.05% of their portfolio | 1.6m $78.8m | Reduced -95.5k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 1.5m $77.9m | Reduced -80.4k |
| RENAISSANCE TECHNOLOGIES LLC 0.10% of their portfolio | 1.5m $77.2m | New |
| Compagnie Lombard Odier SCmA 0.85% of their portfolio | 1.5m $76.7m | Unchanged |
| Capital International Investors 0.01% of their portfolio | 1.5m $76.2m | Reduced -468.1k |
| Nuveen, LLC 0.02% of their portfolio | 1.3m $67.2m | Reduced -115.8k |
| RHUMBLINE ADVISERS 0.05% of their portfolio | 1.2m $62.1m | Reduced -1.4k |
| HSBC HOLDINGS PLC 0.04% of their portfolio | 1.2m $62.0m | Reduced -218.6k |
| TWO SIGMA ADVISERS, LP 0.12% of their portfolio | 1.1m $57.8m | Reduced -429.4k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.04% of their portfolio | 1.1m $56.7m | Added +53.9k |
| RAYMOND JAMES FINANCIAL INC 0.02% of their portfolio | 1.1m $56.5m | Reduced -37.1k |
| PRUDENTIAL FINANCIAL INC 0.07% of their portfolio | 1.1m $55.9m | Added +355.1k |
| AMERICAN CENTURY COMPANIES INC 0.03% of their portfolio | 1.1m $55.8m | Reduced -1.6m |
| FEDERATED HERMES, INC. 0.10% of their portfolio | 1.1m $55.7m | Reduced -514.5k |
| BNP PARIBAS FINANCIAL MARKETS 0.04% of their portfolio | 1.1m $55.6m | Reduced -173.7k |
| AQR CAPITAL MANAGEMENT LLC 0.04% of their portfolio | 1.1m $54.9m | Added +72.9k |
| AVIVA PLC 0.10% of their portfolio | 1.1m $54.7m | Added +78.5k |
| STIFEL FINANCIAL CORP 0.05% of their portfolio | 1.0m $52.2m | Added +87.6k |
| Qube Research & Technologies Ltd 0.07% of their portfolio | 1.0m $52.2m | New |
| Mitsubishi UFJ Trust & Banking Corp 0.11% of their portfolio | 1.0m $50.6m | Added +1.7k |
| Squarepoint Ops LLC 0.10% of their portfolio | 957.4k $48.3m | Added +541.8k |
| BANK OF MONTREAL /CAN/ 0.02% of their portfolio | 919.7k $46.4m | Added +71.9k |
| National Pension Service 0.04% of their portfolio | 916.7k $46.2m | Added +30.4k |
| STOREBRAND ASSET MANAGEMENT AS 0.12% of their portfolio | 913.8k $46.1m | Added +1.8k |
| DekaBank Deutsche Girozentrale 0.08% of their portfolio | 913.3k $45.5m | Unchanged |
| CITADEL ADVISORS LLC 0.04% of their portfolio | 907.9k $45.8m | Reduced -1.3m |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.08% of their portfolio | 891.2k $44.9m | Added +599.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 886.4k $44.7m | Reduced -26.2k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.05% of their portfolio | 878.9k $44.3m | Reduced -59.9k |
| MARSHALL WACE, LLP 0.05% of their portfolio | 853.2k $43.0m | Added +675.9k |
| Welch Group, LLC 1.62% of their portfolio | 822.3k $41.5m | Added +44.6k |
| CANADA LIFE ASSURANCE Co 0.06% of their portfolio | 799.1k $39.7m | Added +15.1k |
| MILLENNIUM MANAGEMENT LLC 0.03% of their portfolio | 783.8k $39.5m | Reduced -1.9m |
| LPL Financial LLC 0.01% of their portfolio | 774.7k $39.1m | Reduced -24.2k |
| Lansforsakringar Fondforvaltning AB (publ) 0.20% of their portfolio | 749.4k $37.8m | Reduced -177.4k |
| KLP KAPITALFORVALTNING AS 0.15% of their portfolio | 732.4k $36.9m | Added +52.8k |
| ALLIANCEBERNSTEIN L.P. 0.01% of their portfolio | 712.1k $35.9m | Reduced -10.4k |
| TD Asset Management Inc 0.03% of their portfolio | 703.9k $35.5m | Reduced -80.4k |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 694.5k $35.0m | Reduced -25.6k |
| ASSETMARK, INC 0.07% of their portfolio | 683.0k $34.4m | Added +39.5k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 660.6k $33.3m | Added +36.5k |
| Trexquant Investment LP 0.34% of their portfolio | 655.6k $33.1m | New |
| Aberdeen Group plc 0.05% of their portfolio | 652.9k $32.6m | Reduced -12.7k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.05% of their portfolio | 645.3k $32.5m | Reduced -4.1k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.19% of their portfolio | 628.3k $31.7m | Reduced -75.5k |
| Man Group plc 0.06% of their portfolio | 627.5k $31.6m | Added +32.0k |
| Swedbank AB 0.03% of their portfolio | 613.4k $30.9m | Added +17.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.05% of their portfolio | 611.8k $30.8m | Reduced -64.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 606.9k $30.6m | Reduced -45.7k |
| Ensign Peak Advisors, Inc 0.05% of their portfolio | 583.3k $29.4m | Reduced -98.7k |
| Mirae Asset Global Investments Co., Ltd. 0.09% of their portfolio | 582.3k $29.4m | Added +8.2k |
| CAPITAL ADVISORS INC/OK 0.49% of their portfolio | 581.3k $29.3m | Added +8.5k |
| HRT FINANCIAL LP 0.13% of their portfolio | 576.8k $29.1m | New |
| CITIGROUP INC 0.02% of their portfolio | 575.5k $29.0m | Reduced -43.4k |
| Connor, Clark & Lunn Investment Management Ltd. 0.09% of their portfolio | 571.5k $28.8m | Added +76.1k |
| Gotham Asset Management, LLC 0.12% of their portfolio | 568.9k $28.7m | Added +84.2k |
| D. E. Shaw & Co., Inc. 0.02% of their portfolio | 556.4k $28.1m | Added +213.6k |
| Quantinno Capital Management LP 0.07% of their portfolio | 543.6k $27.4m | Added +341.3k |
| KBC Group NV 0.07% of their portfolio | 541.3k $27.3m | Added +19.2k |