GENERAL MLS INC GIS
COM · Common Stock · CUSIP 370334104 · ISIN US3703341046
American consumer goods manufacturer
- SectorConsumer staples
- IndustryGrain Mill Products
- HeadquartersMinneapolis, MN
- Founded1856
- Websitegeneralmills.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($25.6m this quarter). Holder counts are more reliable. Shares outstanding: 547.6m as of 2025-03-12, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $59.79. Options: 31 managers hold calls ($278.7m notional), 38 hold puts ($270.8m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,577 |
| Q4 2022 | 1,669 |
| Q1 2023 | 1,650 |
| Q2 2023 | 1,643 |
| Q3 2023 | 1,506 |
| Q4 2023 | 1,583 |
| Q1 2024 | 1,594 |
| Q2 2024 | 1,539 |
| Q3 2024 | 1,576 |
| Q4 2024 | 1,625 |
| Q1 2025 | 1,560 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 637 | 801 |
| Q3 2023 | 612 | 823 |
| Q4 2023 | 624 | 719 |
| Q1 2024 | 664 | 768 |
| Q2 2024 | 634 | 749 |
| Q3 2024 | 623 | 775 |
| Q4 2024 | 644 | 732 |
| Q1 2025 | 594 | 836 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $199.7m | $179.6m | 0.90 |
| Q3 2024 | $291.7m | $242.2m | 0.83 |
| Q4 2024 | $243.9m | $178.2m | 0.73 |
| Q1 2025 | $278.7m | $270.8m | 0.97 |
Biggest buyers
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Added | +15.5m |
| Diamond Hill Capital Management, LLC (Investment Advisor) | New | +4.7m |
| Pacer Advisors, Inc. | Added | +3.4m |
| JPMORGAN CHASE & CO | Added | +1.7m |
| CITADEL ADVISORS LLC | Added | +1.7m |
| UBS Group AG | Added | +1.3m |
| MORGAN STANLEY | Added | +1.1m |
| FEDERATED HERMES, INC. | Added | +973.8k |
| LSV ASSET MANAGEMENT | Added | +935.9k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | Added | +749.2k |
Biggest sellers
| Capital Research Global Investors | Reduced | -3.0m |
| AMERICAN CENTURY COMPANIES INC | Reduced | -2.4m |
| Capital International Investors | Reduced | -2.1m |
| Nepsis Inc. | Reduced | -2.1m |
| Aberdeen Group plc | Reduced | -1.8m |
| GOLDMAN SACHS GROUP INC | Reduced | -1.4m |
| PRUDENTIAL FINANCIAL INC | Reduced | -962.6k |
| Focus Partners Wealth | Reduced | -748.9k |
| MACKENZIE FINANCIAL CORP | Reduced | -743.2k |
| CANADA PENSION PLAN INVESTMENT BOARD | Reduced | -714.8k |
Biggest calls
| CAPITAL FUND MANAGEMENT S.A. | Added | $43.7m731.1k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $38.7m647.8k shares |
| Walleye Trading LLC | Added | $29.0m485.4k shares |
| CITADEL ADVISORS LLC | Reduced | $24.3m405.8k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $24.1m403.1k shares |
| WOLVERINE TRADING, LLC | Added | $14.8m250.2k shares |
| JANE STREET GROUP, LLC | Added | $14.2m237.8k shares |
| Cubist Systematic Strategies, LLC | Added | $14.0m233.7k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $11.8m197.5k shares |
| SIMPLEX TRADING, LLC | Reduced | $11.6m193.9k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $64.7m1.1m shares |
| CITADEL ADVISORS LLC | Added | $39.2m655.9k shares |
| Walleye Trading LLC | Added | $30.8m514.8k shares |
| CAPITAL FUND MANAGEMENT S.A. | Added | $16.7m280.1k shares |
| SIMPLEX TRADING, LLC | Added | $14.3m239.7k shares |
| BANK OF AMERICA CORP /DE/ | Added | $12.8m213.8k shares |
| IMC-Chicago, LLC | Added | $9.9m164.9k shares |
| JANE STREET GROUP, LLC | Added | $8.2m137.6k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $7.9m132.6k shares |
| D. E. Shaw & Co., Inc. | Added | $7.1m119.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.5% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.2% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 5 | $4.9m | — |
| Q3 2023 | 0 | — | 0 | — | — |
| Q4 2023 | 0 | — | 0 | — | — |
| Q1 2024 | 0 | — | 3 | $5.1m | $3.9m |
| Q2 2024 | 0 | — | 1 | $50.1k | — |
| Q3 2024 | 0 | — | 2 | $891.2k | — |
| Q4 2024 | 0 | — | 4 | $3.9m | $3.2m |
| Q1 2025 | 0 | — | 1 | $739.6k | $739.6k |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-03-07 | HARMENING JEFFREY L Chairman of the Board & CEO, director | Sold plan | $739.6k11.4k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.07% of their portfolio | 68.8m $4.1bn | Added +134.6k |
| BlackRock, Inc. 0.07% of their portfolio | 58.1m $3.5bn | Reduced -32.6k |
| STATE STREET CORP 0.08% of their portfolio | 33.3m $2.0bn | Added +65.6k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.21% of their portfolio | 19.0m $1.1bn | Added +15.5m |
| GEODE CAPITAL MANAGEMENT, LLC 0.07% of their portfolio | 15.0m $898.4m | Added +514.9k |
| MORGAN STANLEY 0.05% of their portfolio | 10.9m $654.3m | Added +1.1m |
| AMERIPRISE FINANCIAL INC 0.16% of their portfolio | 9.9m $589.8m | Added +741.4k |
| NORDEA INVESTMENT MANAGEMENT AB 0.52% of their portfolio | 8.2m $495.8m | Added +392.4k |
| NORTHERN TRUST CORP 0.07% of their portfolio | 7.8m $464.6m | Reduced -291.5k |
| NORGES BANK 0.06% of their portfolio | 7.2m $428.9m | Reduced -612.5k |
| JPMORGAN CHASE & CO 0.03% of their portfolio | 7.2m $428.7m | Added +1.7m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.11% of their portfolio | 7.2m $428.2m | Added +315.4k |
| DIMENSIONAL FUND ADVISORS LP 0.10% of their portfolio | 7.0m $417.7m | Added +634.4k |
| BANK OF AMERICA CORP /DE/ 0.04% of their portfolio | 7.0m $416.3m | Added +579.5k |
| Capital World Investors 0.06% of their portfolio | 6.4m $384.3m | Reduced -657.8k |
| Invesco Ltd. 0.07% of their portfolio | 6.4m $382.9m | Added +414.8k |
| Capital Research Global Investors 0.07% of their portfolio | 5.5m $329.0m | Reduced -3.0m |
| UBS Group AG 0.07% of their portfolio | 5.3m $315.0m | Added +1.3m |
| Diamond Hill Capital Management, LLC (Investment Advisor) 1.28% of their portfolio | 4.7m $279.6m | New |
| Legal & General Group Plc 0.06% of their portfolio | 4.0m $238.1m | Added +33.1k |
| Bank of New York Mellon Corp 0.05% of their portfolio | 3.9m $233.0m | Reduced -107.6k |
| LSV ASSET MANAGEMENT 0.54% of their portfolio | 3.8m $224.4m | Added +935.9k |
| Pacer Advisors, Inc. 0.49% of their portfolio | 3.4m $205.9m | Added +3.4m |
| Amundi 0.08% of their portfolio | 3.4m $207.4m | Reduced -680.4k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.07% of their portfolio | 3.4m $200.9m | Added +643.6k |
| AMERICAN CENTURY COMPANIES INC 0.12% of their portfolio | 3.4m $200.4m | Reduced -2.4m |
| DEUTSCHE BANK AG\ 0.08% of their portfolio | 3.3m $197.9m | Reduced -233.2k |
| ROYAL BANK OF CANADA 0.04% of their portfolio | 3.2m $192.1m | Reduced -597.2k |
| GOLDMAN SACHS GROUP INC 0.04% of their portfolio | 3.2m $191.2m | Reduced -1.4m |
| California Public Employees Retirement System 0.12% of their portfolio | 2.9m $176.4m | Reduced -412.5k |
| HighTower Advisors, LLC 0.19% of their portfolio | 2.3m $137.9m | Added +390.0k |
| Capital International Investors 0.02% of their portfolio | 2.0m $120.9m | Reduced -2.1m |
| US BANCORP \DE\ 0.15% of their portfolio | 1.9m $111.1m | Reduced -40.5k |
| WELLS FARGO & COMPANY/MN 0.03% of their portfolio | 1.8m $106.5m | Added +246.4k |
| BARCLAYS PLC 0.05% of their portfolio | 1.7m $103.9m | Added +166.0k |
| CITADEL ADVISORS LLC 0.10% of their portfolio | 1.7m $102.1m | Added +1.7m |
| Sumitomo Mitsui Trust Group, Inc. 0.07% of their portfolio | 1.7m $101.3m | Added +3.3k |
| HSBC HOLDINGS PLC 0.07% of their portfolio | 1.7m $99.2m | Reduced -260.4k |
| BNP PARIBAS FINANCIAL MARKETS 0.07% of their portfolio | 1.6m $96.4m | First filing |
| Swiss National Bank 0.07% of their portfolio | 1.6m $93.0m | Reduced -13.6k |
| Nuveen, LLC 0.03% of their portfolio | 1.6m $92.7m | First filing |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.07% of their portfolio | 1.5m $91.5m | Added +702.8k |
| Compagnie Lombard Odier SCmA 1.12% of their portfolio | 1.5m $90.9m | Unchanged |
| FEDERATED HERMES, INC. 0.20% of their portfolio | 1.5m $90.9m | Added +973.8k |
| PNC Financial Services Group, Inc. 0.05% of their portfolio | 1.5m $87.4m | Reduced -30.5k |
| FIRST TRUST ADVISORS LP 0.07% of their portfolio | 1.3m $78.9m | Reduced -38.8k |
| NEUBERGER BERMAN GROUP LLC 0.06% of their portfolio | 1.3m $76.8m | Reduced -71.9k |
| Qube Research & Technologies Ltd 0.12% of their portfolio | 1.2m $74.5m | Added +694.7k |
| RAYMOND JAMES FINANCIAL INC 0.03% of their portfolio | 1.2m $73.5m | Reduced -40.8k |
| FMR LLC 0.00% of their portfolio | 1.2m $71.4m | Reduced -663.8k |
| RHUMBLINE ADVISERS 0.07% of their portfolio | 1.2m $70.9m | Added +60.5k |
| AQR CAPITAL MANAGEMENT LLC 0.07% of their portfolio | 1.1m $68.0m | Reduced -106.0k |
| Lion Street Advisors, LLC 20.46% of their portfolio | 1.1m $64.4m | Added +28.2k |
| AXA S.A. 0.21% of their portfolio | 1.1m $64.0m | Reduced -259.5k |
| Mitsubishi UFJ Trust & Banking Corp 0.16% of their portfolio | 1.1m $63.1m | Reduced -20.0k |
| Mariner, LLC 0.10% of their portfolio | 1.0m $62.7m | Added +29.8k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.06% of their portfolio | 1.0m $61.7m | Added +131.3k |
| STOREBRAND ASSET MANAGEMENT AS 0.20% of their portfolio | 1.0m $61.2m | Reduced -13.2k |
| BANK OF MONTREAL /CAN/ 0.03% of their portfolio | 1.0m $60.1m | Reduced -69.0k |
| DekaBank Deutsche Girozentrale 0.11% of their portfolio | 967.6k $56.9m | Added +54.3k |
| AVIVA PLC 0.14% of their portfolio | 955.7k $57.1m | Added +137.9k |
| STIFEL FINANCIAL CORP 0.06% of their portfolio | 931.3k $55.7m | Added +95.7k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.07% of their portfolio | 916.4k $54.8m | Reduced -16.7k |
| Brandywine Global Investment Management, LLC 0.39% of their portfolio | 913.3k $54.6m | Added +156.3k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.20% of their portfolio | 884.3k $52.9m | Added +749.2k |
| National Pension Service 0.05% of their portfolio | 880.1k $52.6m | Reduced -4.4k |
| Lansforsakringar Fondforvaltning AB (publ) 0.31% of their portfolio | 849.3k $50.8m | Added +660.1k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.01% of their portfolio | 809.3k $48.4m | Added +8.4k |
| Caisse de depot et placement du Quebec 0.10% of their portfolio | 798.5k $47.7m | Added +192.1k |
| LPL Financial LLC 0.02% of their portfolio | 785.4k $47.0m | Reduced -23.3k |
| PRINCIPAL FINANCIAL GROUP INC 0.03% of their portfolio | 776.8k $46.4m | Added +17.3k |
| TD Asset Management Inc 0.04% of their portfolio | 766.0k $45.8m | Reduced -37.5k |
| Welch Group, LLC 1.99% of their portfolio | 763.6k $45.1m | Added +78.6k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.36% of their portfolio | 752.2k $45.0m | Reduced -82.2k |
| CITIGROUP INC 0.03% of their portfolio | 748.8k $44.8m | Added +82.7k |
| CANADA LIFE ASSURANCE Co 0.08% of their portfolio | 731.7k $43.8m | Added +17.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 703.3k $42.0m | Added +62.2k |
| MACKENZIE FINANCIAL CORP 0.06% of their portfolio | 696.6k $41.6m | Reduced -743.2k |
| SILVERCREST ASSET MANAGEMENT GROUP LLC 0.29% of their portfolio | 687.1k $41.1m | Reduced -123.6k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.08% of their portfolio | 672.2k $40.2m | Reduced -64.2k |
| Ensign Peak Advisors, Inc 0.08% of their portfolio | 671.3k $40.1m | Added +174.0k |
| Focus Partners Wealth 0.10% of their portfolio | 651.0k $38.9m | Reduced -748.9k |
| KBC Group NV 0.12% of their portfolio | 636.8k $38.1m | Added +227.3k |
| ALLIANCEBERNSTEIN L.P. 0.01% of their portfolio | 634.9k $38.0m | Reduced -61.7k |
| KLP KAPITALFORVALTNING AS 0.18% of their portfolio | 607.7k $36.3m | Added +19.4k |
| VOYA INVESTMENT MANAGEMENT LLC 0.02% of their portfolio | 602.8k $36.0m | Added +296.6k |
| Zurcher Kantonalbank (Zurich Cantonalbank) 0.10% of their portfolio | 588.3k $35.2m | Added +18.2k |
| Steward Partners Investment Advisory, LLC 0.30% of their portfolio | 576.2k $34.5m | Reduced -2.2k |
| ASSETMARK, INC 0.09% of their portfolio | 573.9k $34.3m | Reduced -1.8k |
| Aberdeen Group plc 0.07% of their portfolio | 572.7k $34.3m | Reduced -1.8m |
| D. E. Shaw & Co., Inc. 0.04% of their portfolio | 572.5k $34.2m | Added +517.3k |
| VAUGHAN DAVID INVESTMENTS LLC/IL 0.78% of their portfolio | 559.6k $33.5m | Added +26.3k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.07% of their portfolio | 554.4k $33.1m | Unchanged |
| APG Asset Management N.V. 0.09% of their portfolio | 531.1k $29.4m | Reduced -45.1k |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.11% of their portfolio | 528.7k $31.6m | Added +90.6k |
| VICTORY CAPITAL MANAGEMENT INC 0.03% of their portfolio | 522.6k $31.2m | Added +35.5k |
| Mirae Asset Global Investments Co., Ltd. 0.13% of their portfolio | 522.5k $30.9m | Added +464.1k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 517.3k $30.9m | Added +32.7k |
| ADVOCATE GROUP LLC 5.58% of their portfolio | 512.1k $30.6m | Reduced -11.0k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.08% of their portfolio | 497.9k $29.8m | Reduced -215.0k |