GENERAL MLS INC GIS
COM · Common Stock · CUSIP 370334104 · ISIN US3703341046
American consumer goods manufacturer
- SectorConsumer staples
- IndustryGrain Mill Products
- HeadquartersMinneapolis, MN
- Founded1856
- Websitegeneralmills.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($20.6m this quarter). Holder counts are more reliable. Shares outstanding: 551.2m as of 2024-12-11, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $63.44. Options: 33 managers hold calls ($243.9m notional), 37 hold puts ($178.2m).
Trends to Q4 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,577 |
| Q4 2022 | 1,669 |
| Q1 2023 | 1,650 |
| Q2 2023 | 1,643 |
| Q3 2023 | 1,506 |
| Q4 2023 | 1,583 |
| Q1 2024 | 1,594 |
| Q2 2024 | 1,539 |
| Q3 2024 | 1,576 |
| Q4 2024 | 1,625 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2023 | 642 | 769 |
| Q2 2023 | 637 | 801 |
| Q3 2023 | 612 | 823 |
| Q4 2023 | 624 | 719 |
| Q1 2024 | 664 | 768 |
| Q2 2024 | 634 | 749 |
| Q3 2024 | 623 | 775 |
| Q4 2024 | 644 | 732 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2024 | $475.9m | $275.3m | 0.58 |
| Q2 2024 | $199.7m | $179.6m | 0.90 |
| Q3 2024 | $291.7m | $242.2m | 0.83 |
| Q4 2024 | $243.9m | $178.2m | 0.73 |
Biggest buyers
| BlackRock, Inc. | Added | +4.1m |
| NORDEA INVESTMENT MANAGEMENT AB | Added | +3.1m |
| AMERIPRISE FINANCIAL INC | Added | +2.3m |
| Nepsis Inc. | Added | +2.1m |
| VANGUARD GROUP INC | Added | +1.9m |
| LSV ASSET MANAGEMENT | Added | +1.5m |
| NORTHERN TRUST CORP | Added | +1.3m |
| MORGAN STANLEY | Added | +1.1m |
| Focus Partners Wealth | Added | +1.0m |
| MACKENZIE FINANCIAL CORP | Added | +982.5k |
Biggest sellers
| Capital Research Global Investors | Reduced | -9.7m |
| JPMORGAN CHASE & CO | Reduced | -6.0m |
| CITADEL ADVISORS LLC | Reduced | -1.9m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Reduced | -1.1m |
| Nuveen Asset Management, LLC | Reduced | -1.1m |
| Balyasny Asset Management L.P. | Sold out | -1.0m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Reduced | -675.5k |
| BANK OF MONTREAL /CAN/ | Reduced | -532.3k |
| National Pension Service | Reduced | -462.1k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -461.5k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $51.4m805.8k shares |
| CITADEL ADVISORS LLC | Reduced | $36.9m579.0k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $15.7m246.1k shares |
| SIMPLEX TRADING, LLC | Added | $15.5m243.1k shares |
| WOLVERINE TRADING, LLC | Added | $14.7m232.7k shares |
| Walleye Capital LLC | Added | $14.7m230.5k shares |
| JANE STREET GROUP, LLC | Reduced | $12.6m197.0k shares |
| Twin Tree Management, LP | Reduced | $9.9m154.5k shares |
| D. E. Shaw & Co., Inc. | New | $9.5m149.6k shares |
| Cubist Systematic Strategies, LLC | Added | $8.5m133.4k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $54.7m857.8k shares |
| CITADEL ADVISORS LLC | Added | $27.8m435.9k shares |
| Walleye Capital LLC | Added | $12.5m195.8k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $11.3m177.1k shares |
| GROUP ONE TRADING LLC | Added | $8.7m135.7k shares |
| ROYAL BANK OF CANADA | New | $7.7m120.0k shares |
| IMC-Chicago, LLC | Reduced | $7.1m110.8k shares |
| WOLVERINE TRADING, LLC | Reduced | $5.7m90.5k shares |
| Squarepoint Ops LLC | Added | $5.2m81.7k shares |
| SIMPLEX TRADING, LLC | Reduced | $5.1m80.7k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.5% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.2% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q4 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2023 | 0 | — | 3 | $4.1m | — |
| Q2 2023 | 0 | — | 5 | $4.9m | — |
| Q3 2023 | 0 | — | 0 | — | — |
| Q4 2023 | 0 | — | 0 | — | — |
| Q1 2024 | 0 | — | 3 | $5.1m | $3.9m |
| Q2 2024 | 0 | — | 1 | $50.1k | — |
| Q3 2024 | 0 | — | 2 | $891.2k | — |
| Q4 2024 | 0 | — | 4 | $3.9m | $3.2m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-12-20 | Gallagher Paul Joseph Chief Supply Chain Officer | Sold | $67.1k1.0k shares |
| 2024-11-15 | SASTRE MARIA Director | Sold | $63.7k1.0k shares |
| 2024-10-23 | HARMENING JEFFREY L Chairman of the Board & CEO, director | Sold plan | $3.2m46.5k shares |
| 2024-10-15 | Pallot Mark A Chief Accounting Officer | Sold | $576.1k8.1k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.08% of their portfolio | 68.6m $4.4bn | Added +1.9m |
| BlackRock, Inc. 0.08% of their portfolio | 58.1m $3.7bn | Added +4.1m |
| STATE STREET CORP 0.08% of their portfolio | 33.3m $2.1bn | Reduced -246.2k |
| GEODE CAPITAL MANAGEMENT, LLC 0.07% of their portfolio | 14.5m $923.9m | Added +136.9k |
| MORGAN STANLEY 0.04% of their portfolio | 9.8m $625.6m | Added +1.1m |
| AMERIPRISE FINANCIAL INC 0.15% of their portfolio | 9.1m $581.9m | Added +2.3m |
| Capital Research Global Investors 0.11% of their portfolio | 8.5m $544.6m | Reduced -9.7m |
| NORTHERN TRUST CORP 0.07% of their portfolio | 8.1m $514.1m | Added +1.3m |
| NORDEA INVESTMENT MANAGEMENT AB 0.52% of their portfolio | 7.8m $497.1m | Added +3.1m |
| NORGES BANK 0.07% of their portfolio | 7.8m $496.5m | Added +731.5k |
| Capital World Investors 0.07% of their portfolio | 7.1m $451.8m | Added +3.0k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.10% of their portfolio | 6.8m $436.6m | Added +561.7k |
| BANK OF AMERICA CORP /DE/ 0.04% of their portfolio | 6.4m $407.0m | Added +247.7k |
| DIMENSIONAL FUND ADVISORS LP 0.10% of their portfolio | 6.4m $405.0m | Added +509.3k |
| Invesco Ltd. 0.07% of their portfolio | 6.0m $381.9m | Added +925.0k |
| AMERICAN CENTURY COMPANIES INC 0.21% of their portfolio | 5.7m $365.5m | Added +670.6k |
| JPMORGAN CHASE & CO 0.03% of their portfolio | 5.5m $348.0m | Reduced -6.0m |
| GOLDMAN SACHS GROUP INC 0.06% of their portfolio | 4.6m $291.8m | Added +363.3k |
| Capital International Investors 0.05% of their portfolio | 4.2m $265.0m | Reduced -838 |
| Amundi 0.09% of their portfolio | 4.1m $248.9m | Added +360.4k |
| Bank of New York Mellon Corp 0.05% of their portfolio | 4.0m $255.4m | Added +207.3k |
| UBS Group AG 0.06% of their portfolio | 4.0m $255.2m | Added +915.5k |
| Legal & General Group Plc 0.07% of their portfolio | 3.9m $251.8m | Reduced -129.9k |
| ROYAL BANK OF CANADA 0.05% of their portfolio | 3.8m $243.0m | Added +626.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.04% of their portfolio | 3.6m $227.0m | Added +143.2k |
| DEUTSCHE BANK AG\ 0.09% of their portfolio | 3.5m $226.0m | Added +581.9k |
| California Public Employees Retirement System 0.14% of their portfolio | 3.4m $214.4m | Reduced -45.6k |
| LSV ASSET MANAGEMENT 0.41% of their portfolio | 2.8m $179.7m | Added +1.5m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.05% of their portfolio | 2.7m $173.2m | Reduced -1.1m |
| Aberdeen Group plc 0.28% of their portfolio | 2.4m $151.1m | Reduced -106.2k |
| Nepsis Inc. 3.82% of their portfolio | 2.2m $15.3m | Added +2.1m |
| HSBC HOLDINGS PLC 0.08% of their portfolio | 1.9m $122.2m | Added +115.2k |
| HighTower Advisors, LLC 0.17% of their portfolio | 1.9m $122.3m | Added +49.6k |
| US BANCORP \DE\ 0.16% of their portfolio | 1.9m $121.1m | Reduced -20.3k |
| FMR LLC 0.01% of their portfolio | 1.9m $118.5m | Added +153.8k |
| Sumitomo Mitsui Trust Group, Inc. 0.07% of their portfolio | 1.7m $107.8m | Added +96.4k |
| BARCLAYS PLC 0.05% of their portfolio | 1.6m $100.2m | Reduced -62.7k |
| Swiss National Bank 0.07% of their portfolio | 1.6m $100.0m | Reduced -88.3k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 1.5m $97.9m | Reduced -202.2k |
| Compagnie Lombard Odier SCmA 1.43% of their portfolio | 1.5m $97.0m | Unchanged |
| PNC Financial Services Group, Inc. 0.06% of their portfolio | 1.5m $95.2m | Reduced -18.9k |
| MACKENZIE FINANCIAL CORP 0.04% of their portfolio | 1.4m $91.5m | Added +982.5k |
| BNP PARIBAS FINANCIAL MARKETS 0.07% of their portfolio | 1.4m $91.5m | Added +103.5k |
| PRUDENTIAL FINANCIAL INC 0.12% of their portfolio | 1.4m $90.6m | Added +892.5k |
| Focus Partners Wealth 0.12% of their portfolio | 1.4m $89.9m | Added +1.0m |
| FIRST TRUST ADVISORS LP 0.08% of their portfolio | 1.4m $86.6m | Added +156.9k |
| NEUBERGER BERMAN GROUP LLC 0.07% of their portfolio | 1.4m $86.4m | Reduced -430.2k |
| AXA S.A. 0.26% of their portfolio | 1.3m $84.8m | Added +629.2k |
| RAYMOND JAMES FINANCIAL INC 0.03% of their portfolio | 1.3m $81.0m | First filing |
| AQR CAPITAL MANAGEMENT LLC 0.10% of their portfolio | 1.2m $79.0m | Reduced -37.7k |
| Nuveen Asset Management, LLC 0.02% of their portfolio | 1.2m $76.1m | Reduced -1.1m |
| RHUMBLINE ADVISERS 0.06% of their portfolio | 1.1m $71.8m | Reduced -21.9k |
| Mitsubishi UFJ Trust & Banking Corp 0.16% of their portfolio | 1.1m $68.5m | Added +374.6k |
| BANK OF MONTREAL /CAN/ 0.03% of their portfolio | 1.1m $68.5m | Reduced -532.3k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.06% of their portfolio | 1.1m $68.0m | Reduced -282.3k |
| Lion Street Advisors, LLC 21.32% of their portfolio | 1.0m $66.9m | Added +290.2k |
| STOREBRAND ASSET MANAGEMENT AS 0.20% of their portfolio | 1.0m $66.1m | Added +108.5k |
| Mariner, LLC 0.11% of their portfolio | 1.0m $64.9m | Added +41.9k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.07% of their portfolio | 933.1k $59.5m | Reduced -31.6k |
| DekaBank Deutsche Girozentrale 0.11% of their portfolio | 913.3k $58.1m | Unchanged |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.06% of their portfolio | 900.6k $57.5m | Added +73.9k |
| National Pension Service 0.05% of their portfolio | 884.5k $56.4m | Reduced -462.1k |
| STIFEL FINANCIAL CORP 0.06% of their portfolio | 835.6k $53.3m | Added +71.0k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.45% of their portfolio | 834.4k $53.2m | Added +85.6k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.04% of their portfolio | 827.1k $52.7m | Reduced -675.5k |
| AVIVA PLC 0.14% of their portfolio | 817.8k $52.2m | Added +63.5k |
| SILVERCREST ASSET MANAGEMENT GROUP LLC 0.35% of their portfolio | 810.7k $51.7m | Reduced -36.4k |
| LPL Financial LLC 0.02% of their portfolio | 808.7k $51.6m | Added +20.7k |
| TWO SIGMA INVESTMENTS, LP 0.12% of their portfolio | 805.3k $51.4m | Added +593.7k |
| TD Asset Management Inc 0.05% of their portfolio | 803.5k $51.2m | Reduced -118.8k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.01% of their portfolio | 801.0k $51.1m | Reduced -461.5k |
| PRINCIPAL FINANCIAL GROUP INC 0.03% of their portfolio | 759.5k $48.4m | Reduced -33.5k |
| Brandywine Global Investment Management, LLC 0.35% of their portfolio | 757.0k $48.3m | Added +278.3k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.09% of their portfolio | 736.4k $47.0m | First filing |
| CANADA LIFE ASSURANCE Co 0.08% of their portfolio | 714.1k $45.5m | Added +104.4k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.11% of their portfolio | 712.9k $45.5m | Reduced -114.6k |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.10% of their portfolio | 700.0k $44.6m | New |
| ALLIANCEBERNSTEIN L.P. 0.02% of their portfolio | 696.6k $44.4m | Reduced -7.8k |
| Welch Group, LLC 1.95% of their portfolio | 685.0k $43.4m | Reduced -5.7k |
| Allianz Asset Management GmbH 0.06% of their portfolio | 674.7k $43.0m | Added +31.6k |
| Robeco Institutional Asset Management B.V. 0.08% of their portfolio | 670.4k $42.7m | Added +47.2k |
| CITIGROUP INC 0.04% of their portfolio | 666.1k $42.5m | Added +46.2k |
| Ilex Capital Partners (UK) LLP 2.67% of their portfolio | 654.1k $41.7m | New |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 641.0k $40.9m | Added +51.0k |
| Caisse de depot et placement du Quebec 0.08% of their portfolio | 606.4k $38.7m | Added +495.5k |
| KLP KAPITALFORVALTNING AS 0.18% of their portfolio | 588.3k $37.5m | First filing |
| Steward Partners Investment Advisory, LLC 0.33% of their portfolio | 578.4k $36.9m | Reduced -618 |
| APG Asset Management N.V. 0.10% of their portfolio | 576.2k $35.5m | Added +301.3k |
| ASSETMARK, INC 0.10% of their portfolio | 575.7k $36.7m | Added +12.3k |
| Zurcher Kantonalbank (Zurich Cantonalbank) 0.10% of their portfolio | 570.1k $36.4m | Added +35.6k |
| TWO SIGMA ADVISERS, LP 0.08% of their portfolio | 554.6k $35.4m | Added +547.9k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.07% of their portfolio | 554.4k $35.4m | Reduced -38.6k |
| Qube Research & Technologies Ltd 0.06% of their portfolio | 552.0k $35.2m | New |
| FEDERATED HERMES, INC. 0.08% of their portfolio | 546.7k $34.9m | Added +162.5k |
| Swedbank AB 0.04% of their portfolio | 542.9k $34.6m | Reduced -639 |
| VAUGHAN DAVID INVESTMENTS LLC/IL 0.80% of their portfolio | 533.3k $34.0m | Added +7.0k |
| ADVOCATE GROUP LLC 6.28% of their portfolio | 523.1k $33.4m | Reduced -12.5k |
| NATIONAL BANK OF CANADA /FI/ 0.04% of their portfolio | 520.7k $33.1m | Reduced -27.2k |
| Freestone Grove Partners LP 0.39% of their portfolio | 505.1k $32.2m | First filing |
| Ensign Peak Advisors, Inc 0.06% of their portfolio | 497.3k $31.7m | Added +22.0k |