GENERAL MLS INC GIS
COM · Common Stock · CUSIP 370334104 · ISIN US3703341046
American consumer goods manufacturer
- SectorConsumer staples
- IndustryGrain Mill Products
- HeadquartersMinneapolis, MN
- Founded1856
- Websitegeneralmills.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($13.8m this quarter). Holder counts are more reliable. Shares outstanding: 555.2m as of 2024-09-11, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $73.72. Options: 36 managers hold calls ($291.7m notional), 36 hold puts ($242.2m).
Trends to Q3 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,577 |
| Q4 2022 | 1,669 |
| Q1 2023 | 1,650 |
| Q2 2023 | 1,643 |
| Q3 2023 | 1,506 |
| Q4 2023 | 1,583 |
| Q1 2024 | 1,594 |
| Q2 2024 | 1,539 |
| Q3 2024 | 1,576 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 715 | 653 |
| Q1 2023 | 642 | 769 |
| Q2 2023 | 637 | 801 |
| Q3 2023 | 612 | 823 |
| Q4 2023 | 624 | 719 |
| Q1 2024 | 664 | 768 |
| Q2 2024 | 634 | 749 |
| Q3 2024 | 623 | 775 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2023 | $451.4m | $227.6m | 0.50 |
| Q1 2024 | $475.9m | $275.3m | 0.58 |
| Q2 2024 | $199.7m | $179.6m | 0.90 |
| Q3 2024 | $291.7m | $242.2m | 0.83 |
Biggest buyers
| JPMORGAN CHASE & CO | Added | +5.9m |
| STATE STREET CORP | Added | +2.9m |
| CITADEL ADVISORS LLC | Added | +1.9m |
| NEUBERGER BERMAN GROUP LLC | Added | +1.7m |
| Balyasny Asset Management L.P. | New | +1.0m |
| California Public Employees Retirement System | Added | +655.9k |
| BANK OF MONTREAL /CAN/ | Added | +520.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +456.8k |
| INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC | Added | +443.2k |
| DIMENSIONAL FUND ADVISORS LP | Added | +428.9k |
Biggest sellers
| Capital International Investors | Reduced | -10.9m |
| Capital Research Global Investors | Reduced | -1.4m |
| Qube Research & Technologies Ltd | Sold out | -1.2m |
| Amundi | Reduced | -763.7k |
| APG Asset Management N.V. | Reduced | -703.9k |
| GOLDMAN SACHS GROUP INC | Reduced | -663.3k |
| ACADIAN ASSET MANAGEMENT LLC | Reduced | -627.0k |
| VANGUARD GROUP INC | Reduced | -616.5k |
| NORDEA INVESTMENT MANAGEMENT AB | Reduced | -539.5k |
| Bridgewater Associates, LP | Reduced | -531.0k |
Biggest calls
| CITADEL ADVISORS LLC | Added | $46.6m630.5k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $41.5m561.8k shares |
| Twin Tree Management, LP | Added | $39.9m539.7k shares |
| JANE STREET GROUP, LLC | Added | $24.6m332.7k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $18.8m254.4k shares |
| SIMPLEX TRADING, LLC | Added | $12.3m166.4k shares |
| WOLVERINE TRADING, LLC | Added | $11.2m150.0k shares |
| GROUP ONE TRADING LLC | Added | $10.9m147.6k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $10.6m143.4k shares |
| Walleye Trading LLC | Added | $10.4m141.1k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $77.5m1.1m shares |
| CITADEL ADVISORS LLC | Reduced | $28.8m390.4k shares |
| Parallax Volatility Advisers, L.P. | Added | $21.2m287.1k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $13.7m186.1k shares |
| Twin Tree Management, LP | New | $12.3m167.1k shares |
| GROUP ONE TRADING LLC | Added | $9.8m132.4k shares |
| WOLVERINE TRADING, LLC | Added | $8.9m119.0k shares |
| IMC-Chicago, LLC | Reduced | $8.7m118.2k shares |
| SIMPLEX TRADING, LLC | Reduced | $8.6m116.5k shares |
| JANE STREET GROUP, LLC | Added | $7.8m105.5k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.5% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.2% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2022 | 0 | — | 3 | $7.7m | — |
| Q1 2023 | 0 | — | 3 | $4.1m | — |
| Q2 2023 | 0 | — | 5 | $4.9m | — |
| Q3 2023 | 0 | — | 0 | — | — |
| Q4 2023 | 0 | — | 0 | — | — |
| Q1 2024 | 0 | — | 3 | $5.1m | $3.9m |
| Q2 2024 | 0 | — | 1 | $50.1k | — |
| Q3 2024 | 0 | — | 2 | $891.2k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-09-27 | Nudi Jonathon Group President | Sold | $717.6k9.6k shares |
| 2024-09-20 | Sharma Pankaj MN Segment President | Sold | $173.5k2.3k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.09% of their portfolio | 66.8m $4.9bn | Reduced -616.5k |
| BlackRock, Inc. 0.08% of their portfolio | 54.0m $4.0bn | First filing |
| STATE STREET CORP 0.10% of their portfolio | 33.5m $2.5bn | Added +2.9m |
| Capital Research Global Investors 0.28% of their portfolio | 18.2m $1.3bn | Reduced -1.4m |
| GEODE CAPITAL MANAGEMENT, LLC 0.09% of their portfolio | 14.4m $1.1bn | Added +16.4k |
| JPMORGAN CHASE & CO 0.03% of their portfolio | 11.4m $843.1m | Added +5.9m |
| MORGAN STANLEY 0.05% of their portfolio | 8.7m $643.6m | Reduced -97.0k |
| Capital World Investors 0.08% of their portfolio | 7.1m $523.0m | Added +692 |
| NORGES BANK 0.07% of their portfolio | 7.1m $520.9m | Reduced -88.5k |
| NORTHERN TRUST CORP 0.08% of their portfolio | 6.8m $502.8m | Reduced -226.7k |
| AMERIPRISE FINANCIAL INC 0.13% of their portfolio | 6.8m $500.9m | Added +19.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.12% of their portfolio | 6.3m $464.1m | Reduced -486.6k |
| BANK OF AMERICA CORP /DE/ 0.04% of their portfolio | 6.1m $453.1m | Added +413.9k |
| DIMENSIONAL FUND ADVISORS LP 0.10% of their portfolio | 5.8m $431.5m | Added +428.9k |
| Invesco Ltd. 0.07% of their portfolio | 5.1m $374.0m | Added +229.7k |
| AMERICAN CENTURY COMPANIES INC 0.22% of their portfolio | 5.1m $373.7m | Added +332.1k |
| NORDEA INVESTMENT MANAGEMENT AB 0.40% of their portfolio | 4.7m $350.6m | Reduced -539.5k |
| GOLDMAN SACHS GROUP INC 0.06% of their portfolio | 4.2m $311.1m | Reduced -663.3k |
| Capital International Investors 0.06% of their portfolio | 4.2m $307.1m | Reduced -10.9m |
| Legal & General Group Plc 0.08% of their portfolio | 4.1m $301.2m | Reduced -224.3k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.08% of their portfolio | 3.8m $282.3m | Added +263.2k |
| Bank of New York Mellon Corp 0.05% of their portfolio | 3.8m $280.4m | Reduced -138.5k |
| Amundi 0.10% of their portfolio | 3.7m $269.8m | Reduced -763.7k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.05% of their portfolio | 3.4m $252.4m | Reduced -8.0k |
| California Public Employees Retirement System 0.18% of their portfolio | 3.4m $251.7m | Added +655.9k |
| ROYAL BANK OF CANADA 0.05% of their portfolio | 3.2m $235.1m | Added +39.9k |
| UBS Group AG 0.06% of their portfolio | 3.1m $227.9m | Added +326.8k |
| DEUTSCHE BANK AG\ 0.09% of their portfolio | 3.0m $218.7m | Added +328.8k |
| Aberdeen Group plc 0.34% of their portfolio | 2.5m $183.8m | Added +92.9k |
| Nuveen Asset Management, LLC 0.05% of their portfolio | 2.3m $167.5m | Added +1.7k |
| CITADEL ADVISORS LLC 0.15% of their portfolio | 1.9m $142.8m | Added +1.9m |
| US BANCORP \DE\ 0.18% of their portfolio | 1.9m $141.7m | Reduced -57.1k |
| HighTower Advisors, LLC 0.20% of their portfolio | 1.9m $137.9m | Added +241.6k |
| HSBC HOLDINGS PLC 0.08% of their portfolio | 1.8m $133.1m | Reduced -23.5k |
| NEUBERGER BERMAN GROUP LLC 0.10% of their portfolio | 1.8m $131.9m | Added +1.7m |
| WELLS FARGO & COMPANY/MN 0.03% of their portfolio | 1.7m $128.3m | Added +12.1k |
| FMR LLC 0.01% of their portfolio | 1.7m $125.9m | Reduced -19.1k |
| Swiss National Bank 0.08% of their portfolio | 1.7m $122.3m | Reduced -15.0k |
| BARCLAYS PLC 0.05% of their portfolio | 1.6m $120.7m | Added +19.3k |
| BANK OF MONTREAL /CAN/ 0.06% of their portfolio | 1.6m $119.5m | Added +520.3k |
| Sumitomo Mitsui Trust Group, Inc. 0.08% of their portfolio | 1.6m $117.7m | Added +8.3k |
| Compagnie Lombard Odier SCmA 1.75% of their portfolio | 1.5m $112.3m | Reduced -90.0k |
| PNC Financial Services Group, Inc. 0.07% of their portfolio | 1.5m $111.6m | Reduced -22.6k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.09% of their portfolio | 1.5m $111.0m | Reduced -265.4k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.09% of their portfolio | 1.3m $99.6m | Added +111.2k |
| National Pension Service 0.10% of their portfolio | 1.3m $99.4m | Added +113.7k |
| BNP PARIBAS FINANCIAL MARKETS 0.10% of their portfolio | 1.3m $98.3m | Added +2.2k |
| LSV ASSET MANAGEMENT 0.21% of their portfolio | 1.3m $96.7m | Reduced -980 |
| AQR CAPITAL MANAGEMENT LLC 0.13% of their portfolio | 1.3m $94.6m | Added +123.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.01% of their portfolio | 1.3m $93.2m | Added +456.8k |
| FIRST TRUST ADVISORS LP 0.08% of their portfolio | 1.2m $88.7m | Added +26.4k |
| RHUMBLINE ADVISERS 0.08% of their portfolio | 1.1m $84.7m | Reduced -97.5k |
| Balyasny Asset Management L.P. 0.19% of their portfolio | 1.0m $74.8m | New |
| Mariner, LLC 0.13% of their portfolio | 976.3k $72.1m | Added +52.9k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.08% of their portfolio | 964.7k $71.2m | Added +7.4k |
| STOREBRAND ASSET MANAGEMENT AS 0.22% of their portfolio | 928.5k $68.6m | Reduced -52.5k |
| TD Asset Management Inc 0.06% of their portfolio | 922.3k $68.6m | Reduced -15.8k |
| DekaBank Deutsche Girozentrale 0.13% of their portfolio | 913.3k $67.9m | Added +120.0k |
| RAYMOND JAMES & ASSOCIATES 0.04% of their portfolio | 867.0k $64.0m | Reduced -70.2k |
| SILVERCREST ASSET MANAGEMENT GROUP LLC 0.43% of their portfolio | 847.0k $62.6m | Reduced -19.9k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.15% of their portfolio | 827.6k $61.1m | Reduced -376.8k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.07% of their portfolio | 826.7k $61.1m | Added +59.6k |
| PRINCIPAL FINANCIAL GROUP INC 0.03% of their portfolio | 793.0k $58.6m | Added +27.8k |
| LPL Financial LLC 0.03% of their portfolio | 787.9k $58.2m | Added +23.1k |
| STIFEL FINANCIAL CORP 0.06% of their portfolio | 764.6k $56.5m | Reduced -2.5k |
| Lion Street Advisors, LLC 19.51% of their portfolio | 758.6k $56.0m | Reduced -22.6k |
| AVIVA PLC 0.14% of their portfolio | 754.3k $55.7m | Added +27.1k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.47% of their portfolio | 748.8k $53.0m | Added +214.8k |
| ALLIANCEBERNSTEIN L.P. 0.02% of their portfolio | 704.4k $52.0m | Reduced -15.2k |
| Mitsubishi UFJ Trust & Banking Corp 0.12% of their portfolio | 700.0k $51.7m | Reduced -31.2k |
| AXA S.A. 0.15% of their portfolio | 699.9k $51.7m | Added +19.1k |
| Welch Group, LLC 2.22% of their portfolio | 690.7k $51.0m | Added +14.2k |
| Allianz Asset Management GmbH 0.07% of their portfolio | 643.2k $47.5m | Reduced -36.5k |
| Robeco Institutional Asset Management B.V. 0.09% of their portfolio | 623.1k $46.0m | Reduced -124.8k |
| CITIGROUP INC 0.04% of their portfolio | 619.9k $45.8m | Reduced -11.0k |
| CANADA LIFE ASSURANCE Co 0.08% of their portfolio | 609.7k $45.1m | Added +7.5k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.08% of their portfolio | 593.0k $43.8m | Reduced -39.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 590.1k $43.6m | Added +635 |
| Steward Partners Investment Advisory, LLC 0.40% of their portfolio | 579.1k $42.8m | Added +4.3k |
| ASSETMARK, INC 0.12% of their portfolio | 563.4k $41.6m | Added +9.7k |
| NATIONAL BANK OF CANADA /FI/ 0.05% of their portfolio | 547.9k $40.5m | Added +18.7k |
| Swedbank AB 0.05% of their portfolio | 543.6k $40.1m | Added +26.5k |
| ADVOCATE GROUP LLC 7.17% of their portfolio | 535.6k $39.6m | Added +70.1k |
| Zurcher Kantonalbank (Zurich Cantonalbank) 0.12% of their portfolio | 534.4k $39.5m | Added +4.0k |
| PRUDENTIAL FINANCIAL INC 0.05% of their portfolio | 527.8k $39.0m | Added +56.0k |
| VAUGHAN DAVID INVESTMENTS LLC/IL 0.89% of their portfolio | 526.3k $38.9m | Added +2.9k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.05% of their portfolio | 520.0k $38.4m | Reduced -115.1k |
| SYNOVUS FINANCIAL CORP 0.44% of their portfolio | 517.8k $38.2m | Added +217.8k |
| Russell Investments Group, Ltd. 0.05% of their portfolio | 496.8k $36.7m | Added +10.2k |
| VICTORY CAPITAL MANAGEMENT INC 0.04% of their portfolio | 494.3k $36.5m | Reduced -54.0k |
| Brandywine Global Investment Management, LLC 0.23% of their portfolio | 478.7k $33.9m | Added +145.8k |
| Ensign Peak Advisors, Inc 0.06% of their portfolio | 475.3k $35.1m | Added +70.2k |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 0.06% of their portfolio | 464.4k $34.3m | Added +2.9k |
| MACKENZIE FINANCIAL CORP 0.05% of their portfolio | 457.3k $33.8m | Reduced -1.2k |
| BERKSHIRE ASSET MANAGEMENT LLC/PA 1.47% of their portfolio | 456.6k $28.9m | Unchanged |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.11% of their portfolio | 454.2k $33.5m | Reduced -249.1k |
| INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.02% of their portfolio | 450.5k $6.1k | Added +443.2k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 438.0k $31.0m | Added +2.8k |
| Vontobel Holding Ltd. 0.10% of their portfolio | 437.2k $32.3m | Reduced -38.0k |
| Impax Asset Management Group plc 0.12% of their portfolio | 427.2k $31.5m | Reduced -68.1k |