GENERAL MLS INC GIS
COM · Common Stock · CUSIP 370334104 · ISIN US3703341046
American consumer goods manufacturer
- SectorConsumer staples
- IndustryGrain Mill Products
- HeadquartersMinneapolis, MN
- Founded1856
- Websitegeneralmills.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($95.4m this quarter). Holder counts are more reliable. Shares outstanding: 567.9m as of 2023-12-13, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $65.09. Options: 37 managers hold calls ($451.4m notional), 31 hold puts ($227.6m).
Trends to Q4 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,577 |
| Q4 2022 | 1,669 |
| Q1 2023 | 1,650 |
| Q2 2023 | 1,643 |
| Q3 2023 | 1,506 |
| Q4 2023 | 1,583 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 715 | 653 |
| Q1 2023 | 642 | 769 |
| Q2 2023 | 637 | 801 |
| Q3 2023 | 612 | 823 |
| Q4 2023 | 624 | 719 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2023 | $367.7m | $283.6m | 0.77 |
| Q2 2023 | $436.9m | $209.8m | 0.48 |
| Q3 2023 | $397.8m | $231.8m | 0.58 |
| Q4 2023 | $451.4m | $227.6m | 0.50 |
Biggest buyers
| MORGAN STANLEY | Added | +9.1m |
| TWO SIGMA ADVISERS, LP | Added | +3.4m |
| AMERIPRISE FINANCIAL INC | Added | +3.3m |
| TWO SIGMA INVESTMENTS, LP | Added | +3.1m |
| GOLDMAN SACHS GROUP INC | Added | +2.4m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Added | +1.8m |
| JPMORGAN CHASE & CO | Added | +1.3m |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | Added | +1.1m |
| AMERICAN CENTURY COMPANIES INC | Added | +1.1m |
| NORGES BANK | Added | +656.1k |
Biggest sellers
| Capital International Investors | Reduced | -6.7m |
| Capital Research Global Investors | Reduced | -5.1m |
| BANK OF AMERICA CORP /DE/ | Reduced | -2.9m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -2.7m |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | -2.4m |
| BlackRock Inc. | Reduced | -2.0m |
| Capital Wealth Planning, LLC | Reduced | -1.3m |
| BNP PARIBAS FINANCIAL MARKETS | Reduced | -1.0m |
| Lion Street Advisors, LLC | Reduced | -838.3k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Reduced | -820.9k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $74.2m1.1m shares |
| Twin Tree Management, LP | Added | $68.8m1.1m shares |
| CAPITAL FUND MANAGEMENT S.A. | Added | $60.9m934.7k shares |
| CITADEL ADVISORS LLC | Added | $53.9m827.7k shares |
| SIMPLEX TRADING, LLC | Added | $31.7m487.2k shares |
| JANE STREET GROUP, LLC | Reduced | $19.1m292.9k shares |
| Interval Partners, LP | New | $18.9m2.9k shares |
| WOLVERINE TRADING, LLC | Reduced | $17.7m271.4k shares |
| Walleye Trading LLC | Added | $13.0m200.3k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $11.9m183.1k shares |
Biggest puts
| CAPITAL FUND MANAGEMENT S.A. | Added | $45.7m701.7k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $40.8m626.9k shares |
| CITADEL ADVISORS LLC | Reduced | $38.8m595.8k shares |
| SIMPLEX TRADING, LLC | Added | $19.8m304.0k shares |
| Walleye Capital LLC | Added | $9.1m140.2k shares |
| GROUP ONE TRADING LLC | Added | $8.4m129.2k shares |
| IMC-Chicago, LLC | Added | $8.4m128.6k shares |
| GTS SECURITIES LLC | Reduced | $7.8m119.5k shares |
| JANE STREET GROUP, LLC | Reduced | $6.4m98.7k shares |
| Paloma Partners Management Co | Added | $5.7m87.7k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.5% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.2% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q4 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2022 | 0 | — | 4 | $3.2m | — |
| Q2 2022 | 0 | — | 4 | $8.1m | — |
| Q3 2022 | 0 | — | 6 | $9.1m | — |
| Q4 2022 | 0 | — | 3 | $7.7m | — |
| Q1 2023 | 0 | — | 3 | $4.1m | — |
| Q2 2023 | 0 | — | 5 | $4.9m | — |
| Q3 2023 | 0 | — | 0 | — | — |
| Q4 2023 | 0 | — | 0 | — | — |
None reported in Q4 2023.
Holders, Q4 2023
| Manager | Shares | Change |
|---|---|---|
| BlackRock Inc. 0.09% of their portfolio | 54.5m $3.6bn | Reduced -2.0m |
| VANGUARD GROUP INC 0.07% of their portfolio | 51.9m $3.4bn | Reduced -101.4k |
| STATE STREET CORP 0.10% of their portfolio | 31.5m $2.1bn | Reduced -789.5k |
| Capital International Investors 0.39% of their portfolio | 26.5m $1.7bn | Reduced -6.7m |
| MORGAN STANLEY 0.05% of their portfolio | 17.4m $1.1bn | Added +9.1m |
| GEODE CAPITAL MANAGEMENT, LLC 0.08% of their portfolio | 11.9m $771.7m | Added +134.2k |
| Capital Research Global Investors 0.18% of their portfolio | 11.2m $727.1m | Reduced -5.1m |
| GOLDMAN SACHS GROUP INC 0.11% of their portfolio | 7.4m $484.2m | Added +2.4m |
| NORTHERN TRUST CORP 0.09% of their portfolio | 7.3m $478.7m | Reduced -646.6k |
| Capital World Investors 0.08% of their portfolio | 7.1m $460.9m | Added +501.7k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.11% of their portfolio | 6.7m $427.1m | Reduced -820.9k |
| AMERIPRISE FINANCIAL INC 0.12% of their portfolio | 6.0m $389.5m | Added +3.3m |
| NORGES BANK 0.07% of their portfolio | 5.8m $377.2m | Added +656.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.14% of their portfolio | 5.3m $346.7m | Added +124.9k |
| Amundi 0.15% of their portfolio | 5.1m $325.3m | Reduced -2.6k |
| DIMENSIONAL FUND ADVISORS LP 0.10% of their portfolio | 5.0m $325.9m | Added +235.9k |
| NORDEA INVESTMENT MANAGEMENT AB 0.41% of their portfolio | 5.0m $325.4m | Reduced -58.6k |
| BANK OF AMERICA CORP /DE/ 0.04% of their portfolio | 4.9m $317.9m | Reduced -2.9m |
| Legal & General Group Plc 0.09% of their portfolio | 4.4m $286.0m | Reduced -22.1k |
| Bank of New York Mellon Corp 0.06% of their portfolio | 4.3m $282.1m | Reduced -622.0k |
| Invesco Ltd. 0.06% of their portfolio | 4.0m $262.1m | Reduced -78.9k |
| ROYAL BANK OF CANADA 0.06% of their portfolio | 3.7m $241.4m | Added +376.0k |
| California Public Employees Retirement System 0.18% of their portfolio | 3.6m $231.4m | Reduced -55.7k |
| JPMORGAN CHASE & CO 0.01% of their portfolio | 3.5m $227.3m | Added +1.3m |
| TWO SIGMA ADVISERS, LP 0.53% of their portfolio | 3.5m $227.0m | Added +3.4m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.07% of their portfolio | 3.4m $224.3m | Added +1.8m |
| TWO SIGMA INVESTMENTS, LP 0.53% of their portfolio | 3.4m $221.4m | Added +3.1m |
| UBS Group AG 0.07% of their portfolio | 2.6m $169.3m | Added +229.8k |
| Nuveen Asset Management, LLC 0.05% of their portfolio | 2.6m $167.9m | Added +4.3k |
| Qube Research & Technologies Ltd 0.37% of their portfolio | 2.5m $165.1m | Added +218.6k |
| Aberdeen Group plc 0.31% of their portfolio | 2.2m $144.4m | Added +241.7k |
| DEUTSCHE BANK AG\ 0.07% of their portfolio | 2.2m $143.3m | Reduced -19.6k |
| AMERICAN CENTURY COMPANIES INC 0.10% of their portfolio | 2.1m $139.2m | Added +1.1m |
| US BANCORP \DE\ 0.20% of their portfolio | 2.0m $132.1m | Reduced -28.0k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.49% of their portfolio | 1.9m $124.3m | Added +1.1m |
| FMR LLC 0.01% of their portfolio | 1.8m $119.6m | Added +223.7k |
| Swiss National Bank 0.09% of their portfolio | 1.8m $118.4m | Reduced -65.0k |
| Sumitomo Mitsui Trust Group, Inc. 0.09% of their portfolio | 1.8m $116.7m | Reduced -101.2k |
| CREDIT SUISSE AG/ 0.11% of their portfolio | 1.8m $116.4m | Reduced -61.4k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.32% of their portfolio | 1.8m $115.0m | Reduced -262.8k |
| WELLS FARGO & COMPANY/MN 0.03% of their portfolio | 1.6m $103.5m | Added +11.0k |
| PNC Financial Services Group, Inc. 0.08% of their portfolio | 1.6m $101.8m | Reduced -1.8k |
| BARCLAYS PLC 0.05% of their portfolio | 1.5m $98.6m | Added +111.3k |
| FIRST TRUST ADVISORS LP 0.10% of their portfolio | 1.4m $92.1m | Reduced -26.2k |
| ACADIAN ASSET MANAGEMENT LLC 0.34% of their portfolio | 1.3m $86.9m | Reduced -162.0k |
| Allianz Asset Management GmbH 0.16% of their portfolio | 1.3m $85.9m | Reduced -676.3k |
| HighTower Advisors, LLC 0.14% of their portfolio | 1.3m $85.5m | Reduced -3.7k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.11% of their portfolio | 1.3m $85.0m | Added +162.4k |
| RHUMBLINE ADVISERS 0.09% of their portfolio | 1.2m $81.2m | Added +1.2k |
| Robeco Institutional Asset Management B.V. 0.19% of their portfolio | 1.2m $78.0m | Reduced -511.9k |
| National Pension Service 0.11% of their portfolio | 1.2m $76.2m | Added +24.3k |
| BNP PARIBAS FINANCIAL MARKETS 0.14% of their portfolio | 1.1m $74.4m | Reduced -1.0m |
| RENAISSANCE TECHNOLOGIES LLC 0.11% of their portfolio | 1.1m $71.5m | Reduced -2.4m |
| APG Asset Management N.V. 0.12% of their portfolio | 1.1m $63.6m | Added +105.9k |
| CANADA LIFE ASSURANCE Co 0.15% of their portfolio | 1.1m $69.6m | Reduced -11.2k |
| DekaBank Deutsche Girozentrale 0.14% of their portfolio | 1.1m $69.3m | Added +104.2k |
| LSV ASSET MANAGEMENT 0.15% of their portfolio | 1.0m $68.4m | Added +654.5k |
| STOREBRAND ASSET MANAGEMENT AS 0.24% of their portfolio | 1.0m $67.5m | Added +29.9k |
| AQR CAPITAL MANAGEMENT LLC 0.12% of their portfolio | 1.0m $66.3m | Added +78.0k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.09% of their portfolio | 1.0m $65.8m | Reduced -103.3k |
| BANK OF MONTREAL /CAN/ 0.02% of their portfolio | 991.9k $64.9m | Reduced -81.4k |
| HSBC HOLDINGS PLC 0.06% of their portfolio | 990.6k $64.6m | Reduced -193.8k |
| MILLENNIUM MANAGEMENT LLC 0.06% of their portfolio | 972.5k $63.3m | Reduced -635.1k |
| Bridgewater Associates, LP 0.35% of their portfolio | 963.6k $62.8m | Reduced -47.8k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.09% of their portfolio | 948.8k $61.8m | Added +4.2k |
| TWINBEECH CAPITAL LP 0.95% of their portfolio | 898.5k $58.5m | Added +631.1k |
| KBC Group NV 0.20% of their portfolio | 880.1k $57.3m | Reduced -325.4k |
| ALLIANCEBERNSTEIN L.P. 0.02% of their portfolio | 875.8k $57.1m | Reduced -420.1k |
| TD Asset Management Inc 0.05% of their portfolio | 832.1k $54.2m | Reduced -14.5k |
| RAYMOND JAMES & ASSOCIATES 0.04% of their portfolio | 826.0k $53.8m | Added +28.0k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.01% of their portfolio | 800.8k $52.2m | Reduced -2.7m |
| Lion Street Advisors, LLC 20.84% of their portfolio | 781.4k $50.9m | Reduced -838.3k |
| CITIGROUP INC 0.07% of their portfolio | 774.4k $50.4m | Reduced -67.7k |
| LPL Financial LLC 0.03% of their portfolio | 724.6k $47.2m | Added +49.8k |
| PRINCIPAL FINANCIAL GROUP INC 0.03% of their portfolio | 720.2k $46.9m | Reduced -5.7k |
| Railway Pension Investments Ltd 0.48% of their portfolio | 716.6k $46.7m | Reduced -106.2k |
| SILVERCREST ASSET MANAGEMENT GROUP LLC 0.33% of their portfolio | 715.0k $46.6m | Added +69.4k |
| Mitsubishi UFJ Trust & Banking Corp 0.11% of their portfolio | 696.7k $45.4m | Added +2.0k |
| JANE STREET GROUP, LLC 0.06% of their portfolio | 695.0k $45.3m | Added +502.7k |
| Mariner, LLC 0.11% of their portfolio | 684.5k $44.6m | Added +57.5k |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 0.09% of their portfolio | 653.1k $42.5m | Added +151.3k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.09% of their portfolio | 650.5k $42.4m | Reduced -24.3k |
| STIFEL FINANCIAL CORP 0.05% of their portfolio | 646.9k $42.1m | Reduced -38.3k |
| Russell Investments Group, Ltd. 0.07% of their portfolio | 629.4k $41.0m | Reduced -105.1k |
| Welch Group, LLC 2.16% of their portfolio | 615.4k $40.1m | Added +16.9k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.07% of their portfolio | 599.5k $40.0m | Added +27.6k |
| AXA S.A. 0.06% of their portfolio | 593.0k $38.6m | Added +346.8k |
| ASSETMARK, INC 0.14% of their portfolio | 576.7k $37.6m | Added +22.3k |
| Steward Partners Investment Advisory, LLC 0.50% of their portfolio | 572.6k $37.3m | Reduced -3.6k |
| AVIVA PLC 0.13% of their portfolio | 572.2k $37.3m | Added +50.5k |
| Unigestion Holding SA 2.03% of their portfolio | 565.7k $36.8m | Reduced -57.3k |
| SG Americas Securities, LLC 0.40% of their portfolio | 553.5k $36.1m | Added +243.7k |
| FRANKLIN RESOURCES INC 0.02% of their portfolio | 512.4k $33.4m | Reduced -76.3k |
| VAUGHAN DAVID INVESTMENTS LLC/IL 0.91% of their portfolio | 510.9k $33.3m | Added +15.3k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.07% of their portfolio | 507.0k $33.0m | Reduced -48.7k |
| WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio | 505.0k $32.9m | Reduced -5.2k |
| Brandywine Global Investment Management, LLC 0.26% of their portfolio | 503.6k $32.8m | Added +162.8k |
| Zurcher Kantonalbank (Zurich Cantonalbank) 0.12% of their portfolio | 497.6k $32.4m | Added +11.6k |
| TOBAM 2.82% of their portfolio | 495.6k $32.3m | Reduced -67.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 492.4k $32.1m | Reduced -38.5k |