GENERAC HLDGS INC GNRC
COM · Common Stock · CUSIP 368736104 · ISIN US3687361044
American industrial company
- SectorIndustrials
- IndustryMotors & Generators
- HeadquartersWaukesha, WI
- Founded1959
- Websitegenerac.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($48.7m this quarter). Holder counts are more reliable. Shares outstanding: 58.7m as of 2025-08-01, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $143.39. Options: 30 managers hold calls ($305.3m notional), 28 hold puts ($225.1m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 778 |
| Q4 2022 | 661 |
| Q1 2023 | 682 |
| Q2 2023 | 740 |
| Q3 2023 | 695 |
| Q4 2023 | 701 |
| Q1 2024 | 683 |
| Q2 2024 | 688 |
| Q3 2024 | 726 |
| Q4 2024 | 769 |
| Q1 2025 | 719 |
| Q2 2025 | 761 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 347 | 380 |
| Q4 2023 | 292 | 418 |
| Q1 2024 | 306 | 328 |
| Q2 2024 | 318 | 321 |
| Q3 2024 | 336 | 329 |
| Q4 2024 | 353 | 332 |
| Q1 2025 | 324 | 404 |
| Q2 2025 | 388 | 346 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $360.1m | $349.5m | 0.97 |
| Q4 2024 | $339.6m | $334.1m | 0.98 |
| Q1 2025 | $184.4m | $186.9m | 1.01 |
| Q2 2025 | $305.3m | $225.1m | 0.74 |
Biggest buyers
| VICTORY CAPITAL MANAGEMENT INC | Added | +1.8m |
| ROYAL BANK OF CANADA | Added | +669.6k |
| Invesco Ltd. | Added | +577.9k |
| CITADEL ADVISORS LLC | Added | +397.2k |
| FEDERATED HERMES, INC. | Added | +291.0k |
| SUMMIT PARTNERS PUBLIC ASSET MANAGEMENT, LLC | New | +280.0k |
| UBS Group AG | Added | +279.8k |
| MORGAN STANLEY | Added | +276.8k |
| Holocene Advisors, LP | Added | +276.8k |
| Merewether Investment Management, LP | New | +265.9k |
Biggest sellers
| PANAGORA ASSET MANAGEMENT INC | Reduced | -382.8k |
| Capital World Investors | Reduced | -350.4k |
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -346.8k |
| Qube Research & Technologies Ltd | Reduced | -300.9k |
| FMR LLC | Reduced | -272.2k |
| BLAIR WILLIAM & CO/IL | Reduced | -253.6k |
| ArrowMark Colorado Holdings LLC | Reduced | -247.8k |
| BlackRock, Inc. | Reduced | -240.4k |
| NORGES BANK | Reduced | -218.6k |
| TWO SIGMA INVESTMENTS, LP | Reduced | -218.3k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $94.9m663.0k shares |
| CITADEL ADVISORS LLC | Reduced | $28.1m196.4k shares |
| IMC-Chicago, LLC | Added | $26.0m181.3k shares |
| GROUP ONE TRADING LLC | Added | $25.9m180.7k shares |
| WOLVERINE TRADING, LLC | Added | $19.1m134.1k shares |
| SUMMIT PARTNERS PUBLIC ASSET MANAGEMENT, LLC | New | $18.6m130.0k shares |
| Twin Tree Management, LP | Reduced | $14.5m101.1k shares |
| PEAK6 LLC | Added | $7.8m54.8k shares |
| J. Goldman & Co LP | New | $7.3m51.0k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $7.3m50.9k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $43.6m304.5k shares |
| CITADEL ADVISORS LLC | Added | $33.3m232.6k shares |
| IMC-Chicago, LLC | Added | $26.4m184.0k shares |
| Twin Tree Management, LP | Added | $24.4m170.6k shares |
| JANE STREET GROUP, LLC | Reduced | $15.1m105.4k shares |
| WOLVERINE TRADING, LLC | Reduced | $13.6m95.8k shares |
| SIMPLEX TRADING, LLC | Added | $11.9m82.9k shares |
| CITIGROUP INC | New | $10.0m70.0k shares |
| Walleye Trading LLC | Reduced | $9.6m67.2k shares |
| CAPITAL FUND MANAGEMENT S.A. | Added | $7.1m49.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 2 | $2.2m | $2.2m |
| Q4 2023 | 0 | — | 2 | $1.7m | $1.7m |
| Q1 2024 | 0 | — | 1 | $1.8m | $1.8m |
| Q2 2024 | 0 | — | 5 | $14.2m | $2.1m |
| Q3 2024 | 0 | — | 1 | $2.2m | $2.2m |
| Q4 2024 | 0 | — | 4 | $15.7m | $3.1m |
| Q1 2025 | 0 | — | 1 | $1.5m | $1.5m |
| Q2 2025 | 0 | — | 2 | $844.1k | $637.4k |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-05 | Jagdfeld Aaron Chief Executive Officer, director | Sold plan | $637.4k5.0k shares |
| 2025-06-05 | Raabe Kyle Andrew President Consumer Power | Sold | $206.8k1.6k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.02% of their portfolio | 6.8m $971.0m | Reduced -152.8k |
| BlackRock, Inc. 0.01% of their portfolio | 3.7m $535.5m | Reduced -240.4k |
| STATE STREET CORP 0.01% of their portfolio | 2.2m $313.6m | Added +45.6k |
| Invesco Ltd. 0.05% of their portfolio | 2.0m $285.3m | Added +577.9k |
| Boston Partners 0.29% of their portfolio | 1.8m $260.7m | Reduced -34.8k |
| VICTORY CAPITAL MANAGEMENT INC 0.17% of their portfolio | 1.8m $266.1m | Added +1.8m |
| ARIEL INVESTMENTS, LLC 2.93% of their portfolio | 1.8m $258.4m | Added +188.7k |
| GEODE CAPITAL MANAGEMENT, LLC 0.02% of their portfolio | 1.5m $214.6m | Reduced -3.5k |
| ROYAL BANK OF CANADA 0.02% of their portfolio | 1.2m $170.6m | Added +669.6k |
| UBS Group AG 0.03% of their portfolio | 1.1m $157.2m | Added +279.8k |
| MORGAN STANLEY 0.01% of their portfolio | 1.0m $146.4m | Added +276.8k |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 968.0k $138.6m | Added +108.0k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.09% of their portfolio | 914.9k $131.0m | Added +33.8k |
| BROWN ADVISORY INC 0.17% of their portfolio | 907.3k $129.9m | Added +95.1k |
| Impax Asset Management Group plc 0.65% of their portfolio | 793.6k $112.7m | Reduced -41.8k |
| MACQUARIE GROUP LTD 0.14% of their portfolio | 783.7k $112.2m | Reduced -174.1k |
| FEDERATED HERMES, INC. 0.20% of their portfolio | 749.3k $107.3m | Added +291.0k |
| CITADEL ADVISORS LLC 0.09% of their portfolio | 725.7k $103.9m | Added +397.2k |
| Burgundy Asset Management Ltd. 0.91% of their portfolio | 651.7k $93.3m | Added +117.4k |
| DISCIPLINED GROWTH INVESTORS INC /MN 1.75% of their portfolio | 640.5k $91.7m | Reduced -3.1k |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 591.8k $84.8m | Added +160.3k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 586.3k $84.0m | Added +8.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.02% of their portfolio | 582.3k $83.4m | Added +17.4k |
| JENNISON ASSOCIATES LLC 0.05% of their portfolio | 578.6k $82.9m | Reduced -129.5k |
| MACKENZIE FINANCIAL CORP 0.10% of their portfolio | 556.9k $79.8m | Reduced -1.8k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 552.1k $79.1m | Reduced -36.6k |
| ALLIANCEBERNSTEIN L.P. 0.02% of their portfolio | 502.4k $71.9m | Added +52.7k |
| KING LUTHER CAPITAL MANAGEMENT CORP 0.30% of their portfolio | 479.2k $68.6m | Reduced -5.2k |
| DAVENPORT & Co LLC 0.34% of their portfolio | 433.8k $61.9m | Reduced -39.2k |
| Evercore Wealth Management, LLC 0.96% of their portfolio | 432.1k $61.9m | Added +8.6k |
| Capital World Investors 0.01% of their portfolio | 405.1k $58.0m | Reduced -350.4k |
| NORGES BANK 0.01% of their portfolio | 371.1k $53.1m | Reduced -218.6k |
| PARK PRESIDIO CAPITAL LLC 5.49% of their portfolio | 361.4k $51.8m | Added +77.1k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 361.2k $51.7m | Added +1.9k |
| Holocene Advisors, LP 0.13% of their portfolio | 356.6k $51.1m | Added +276.8k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.05% of their portfolio | 352.6k $50.5m | Added +59.6k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 336.0k $48.1m | Reduced -140.8k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 335.2k $48.0m | Reduced -35.7k |
| VOYA INVESTMENT MANAGEMENT LLC 0.05% of their portfolio | 326.8k $46.8m | Reduced -346.8k |
| Orbis Allan Gray Ltd 0.21% of their portfolio | 307.4k $44.0m | Added +102.7k |
| Energy Income Partners, LLC 0.85% of their portfolio | 302.3k $43.3m | Added +12.2k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 288.8k $41.4m | Reduced -11.9k |
| SUMMIT PARTNERS PUBLIC ASSET MANAGEMENT, LLC 1.56% of their portfolio | 280.0k $40.1m | New |
| Merewether Investment Management, LP 1.10% of their portfolio | 265.9k $38.1m | New |
| MILLENNIUM MANAGEMENT LLC 0.03% of their portfolio | 257.9k $36.9m | Added +24.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 257.8k $36.9m | Added +42.9k |
| Qube Research & Technologies Ltd 0.05% of their portfolio | 256.4k $36.7m | Reduced -300.9k |
| ArrowMark Colorado Holdings LLC 0.63% of their portfolio | 245.5k $35.2m | Reduced -247.8k |
| Gotham Asset Management, LLC 0.20% of their portfolio | 235.8k $33.8m | Added +59.0k |
| Stephens Investment Management Group LLC 0.44% of their portfolio | 234.4k $33.6m | Reduced -11.0k |
| BLAIR WILLIAM & CO/IL 0.09% of their portfolio | 226.0k $32.4m | Reduced -253.6k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 224.0k $32.1m | Reduced -97.9k |
| COATUE MANAGEMENT LLC 0.09% of their portfolio | 216.4k $31.0m | Added +96.8k |
| Capital International Investors 0.01% of their portfolio | 208.0k $29.8m | Unchanged |
| Cartenna Capital, LP 1.72% of their portfolio | 196.5k $28.1m | New |
| SHAPIRO CAPITAL MANAGEMENT LLC 1.16% of their portfolio | 183.9k $26.3m | New |
| Allspring Global Investments Holdings, LLC 0.04% of their portfolio | 183.0k $26.8m | Reduced -2.9k |
| DEUTSCHE BANK AG\ 0.01% of their portfolio | 182.6k $26.1m | Reduced -15.7k |
| Nuveen, LLC 0.01% of their portfolio | 182.6k $26.1m | Reduced -2.0k |
| Legal & General Group Plc 0.01% of their portfolio | 178.8k $25.6m | Added +27.4k |
| Annex Advisory Services, LLC 0.61% of their portfolio | 178.1k $25.5m | Added +24.4k |
| Nitorum Capital, L.P. 3.70% of their portfolio | 174.2k $24.9m | Reduced -6.0k |
| Minneapolis Portfolio Management Group, LLC 3.00% of their portfolio | 169.5k $24.3m | Reduced -435 |
| LOOMIS SAYLES & CO L P 0.03% of their portfolio | 162.6k $23.3m | Reduced -28.8k |
| Conestoga Capital Advisors, LLC 0.34% of their portfolio | 160.5k $23.0m | Reduced -5.1k |
| AQR CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 154.3k $22.1m | Added +81.4k |
| J. Goldman & Co LP 0.69% of their portfolio | 153.6k $22.0m | New |
| ATWOOD & PALMER INC 1.34% of their portfolio | 149.5k $21.4m | Added +1.5k |
| Paradice Investment Management LLC 4.14% of their portfolio | 142.3k $20.4m | New |
| JCP Investment Management, LLC 11.06% of their portfolio | 133.8k $19.2m | Added +68.8k |
| MAIRS & POWER INC 0.19% of their portfolio | 131.6k $18.8m | Reduced -21.8k |
| Willis Investment Counsel 1.09% of their portfolio | 130.0k $18.6m | Added +23.7k |
| BARCLAYS PLC 0.01% of their portfolio | 128.2k $18.4m | Added +34.5k |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 127.3k $18.2m | Added +10.4k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 120.1k $17.2m | Reduced -21.5k |
| Townsend & Associates, Inc 1.85% of their portfolio | 118.9k $18.7m | Added +8.1k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 117.9k $16.9m | Reduced -2.4k |
| Swiss National Bank 0.01% of their portfolio | 113.9k $16.3m | Reduced -1.4k |
| LPL Financial LLC 0.01% of their portfolio | 105.2k $15.1m | Added +13.1k |
| California Public Employees Retirement System 0.01% of their portfolio | 104.2k $14.9m | Added +8.2k |
| FIRST TRUST ADVISORS LP 0.01% of their portfolio | 101.3k $14.5m | Added +21.9k |
| KELLY LAWRENCE W & ASSOCIATES INC/CA 3.77% of their portfolio | 100.3k $14.4m | Reduced -495 |
| Goodlander Investment Management, LLC 5.88% of their portfolio | 100.0k $14.3m | New |
| CITIGROUP INC 0.01% of their portfolio | 90.6k $13.0m | Reduced -54.2k |
| HSBC HOLDINGS PLC 0.01% of their portfolio | 88.7k $12.7m | Reduced -2.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 83.9k $12.0m | Added +261 |
| OP Asset Management Ltd 0.17% of their portfolio | 83.2k $11.9m | Added +25.3k |
| Twin Tree Management, LP 0.30% of their portfolio | 82.5k $11.8m | Added +22.8k |
| Amundi 0.00% of their portfolio | 81.8k $12.3m | Reduced -23.3k |
| Redwood Grove Capital, LLC 3.87% of their portfolio | 81.4k $11.7m | Unchanged |
| KENNEDY CAPITAL MANAGEMENT LLC 0.26% of their portfolio | 76.9k $11.0m | Reduced -6.6k |
| DECADE RENEWABLE PARTNERS LP 8.94% of their portfolio | 76.9k $11.0m | Added +18.5k |
| CW Advisors, LLC 0.10% of their portfolio | 75.7k $10.8m | Added +31.4k |
| State of Tennessee, Department of Treasury 0.04% of their portfolio | 75.3k $10.8m | Added +12.5k |
| Invenomic Capital Management LP 0.60% of their portfolio | 74.4k $10.6m | New |
| BCWM, LLC 3.30% of their portfolio | 72.5k $10.4m | Added +14.1k |
| IPG Investment Advisors LLC 1.94% of their portfolio | 69.3k $9.9m | Added +44.2k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.01% of their portfolio | 68.4k $9.8m | Reduced -4.8k |
| GAGNON SECURITIES LLC 1.98% of their portfolio | 68.2k $9.8m | Added +3.9k |
| LAZARD ASSET MANAGEMENT LLC 0.01% of their portfolio | 67.4k $9.7m | Reduced -16.2k |