GENERAC HLDGS INC GNRC
COM · Common Stock · CUSIP 368736104 · ISIN US3687361044
American industrial company
- SectorIndustrials
- IndustryMotors & Generators
- HeadquartersWaukesha, WI
- Founded1959
- Websitegenerac.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($34.7m this quarter). Holder counts are more reliable. Shares outstanding: 59.1m as of 2025-05-02, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $126.55. Options: 25 managers hold calls ($184.4m notional), 31 hold puts ($186.9m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 778 |
| Q4 2022 | 661 |
| Q1 2023 | 682 |
| Q2 2023 | 740 |
| Q3 2023 | 695 |
| Q4 2023 | 701 |
| Q1 2024 | 683 |
| Q2 2024 | 688 |
| Q3 2024 | 726 |
| Q4 2024 | 769 |
| Q1 2025 | 719 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 373 | 338 |
| Q3 2023 | 347 | 380 |
| Q4 2023 | 292 | 418 |
| Q1 2024 | 306 | 328 |
| Q2 2024 | 318 | 321 |
| Q3 2024 | 336 | 329 |
| Q4 2024 | 353 | 332 |
| Q1 2025 | 324 | 404 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $299.7m | $270.9m | 0.90 |
| Q3 2024 | $360.1m | $349.5m | 0.97 |
| Q4 2024 | $339.6m | $334.1m | 0.98 |
| Q1 2025 | $184.4m | $186.9m | 1.01 |
Biggest buyers
| VOYA INVESTMENT MANAGEMENT LLC | Added | +336.1k |
| Invesco Ltd. | Added | +285.4k |
| DISCIPLINED GROWTH INVESTORS INC /MN | Added | +233.0k |
| CITADEL ADVISORS LLC | Added | +216.3k |
| DAVENPORT & Co LLC | Added | +206.3k |
| FEDERATED HERMES, INC. | Added | +154.9k |
| ARIEL INVESTMENTS, LLC | Added | +148.6k |
| VANGUARD GROUP INC | Added | +137.4k |
| DIMENSIONAL FUND ADVISORS LP | Added | +131.5k |
| COATUE MANAGEMENT LLC | New | +119.6k |
Biggest sellers
| FMR LLC | Reduced | -1.1m |
| UBS Group AG | Reduced | -729.1k |
| MACKENZIE FINANCIAL CORP | Reduced | -682.2k |
| Capital World Investors | Reduced | -576.8k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE | Reduced | -419.9k |
| AMERIPRISE FINANCIAL INC | Reduced | -396.4k |
| Forest Avenue Capital Management LP | Sold out | -318.0k |
| ArrowMark Colorado Holdings LLC | Reduced | -216.2k |
| Clean Energy Transition LLP | Sold out | -202.7k |
| EVENTIDE ASSET MANAGEMENT, LLC | Sold out | -174.5k |
Biggest calls
| Twin Tree Management, LP | Added | $43.9m346.6k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $30.7m242.1k shares |
| CITADEL ADVISORS LLC | Reduced | $26.3m207.7k shares |
| IMC-Chicago, LLC | Reduced | $17.5m137.8k shares |
| JANE STREET GROUP, LLC | Added | $17.1m135.3k shares |
| WOLVERINE TRADING, LLC | Reduced | $10.5m82.5k shares |
| Walleye Trading LLC | Reduced | $7.6m60.1k shares |
| WELLS FARGO & COMPANY/MN | Unchanged | $4.7m37.5k shares |
| SIMPLEX TRADING, LLC | Reduced | $3.7m29.5k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $3.3m25.8k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $49.3m389.1k shares |
| CITADEL ADVISORS LLC | Reduced | $21.2m167.5k shares |
| Twin Tree Management, LP | Reduced | $18.1m142.8k shares |
| Walleye Trading LLC | Reduced | $16.0m126.3k shares |
| JANE STREET GROUP, LLC | Reduced | $13.9m109.5k shares |
| WOLVERINE TRADING, LLC | Added | $13.7m108.1k shares |
| IMC-Chicago, LLC | Reduced | $13.3m104.9k shares |
| SIMPLEX TRADING, LLC | Reduced | $8.7m68.5k shares |
| PEAK6 LLC | Reduced | $6.2m48.7k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $3.8m29.7k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 1 | $1.6m | $1.6m |
| Q3 2023 | 0 | — | 2 | $2.2m | $2.2m |
| Q4 2023 | 0 | — | 2 | $1.7m | $1.7m |
| Q1 2024 | 0 | — | 1 | $1.8m | $1.8m |
| Q2 2024 | 0 | — | 5 | $14.2m | $2.1m |
| Q3 2024 | 0 | — | 1 | $2.2m | $2.2m |
| Q4 2024 | 0 | — | 4 | $15.7m | $3.1m |
| Q1 2025 | 0 | — | 1 | $1.5m | $1.5m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-02-03 | Jagdfeld Aaron Chief Executive Officer, director | Sold plan | $725.8k5.0k shares |
| 2025-01-02 | Jagdfeld Aaron Chief Executive Officer, director | Sold plan | $787.5k5.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.02% of their portfolio | 6.9m $878.1m | Added +137.4k |
| BlackRock, Inc. 0.01% of their portfolio | 4.0m $504.1m | Added +24.1k |
| STATE STREET CORP 0.01% of their portfolio | 2.1m $271.6m | Reduced -22.7k |
| Boston Partners 0.28% of their portfolio | 1.9m $234.7m | Reduced -49.6k |
| ARIEL INVESTMENTS, LLC 2.40% of their portfolio | 1.6m $204.7m | Added +148.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 1.5m $190.3m | Added +63.0k |
| Invesco Ltd. 0.03% of their portfolio | 1.4m $179.1m | Added +285.4k |
| MACQUARIE GROUP LTD 0.15% of their portfolio | 957.9k $121.3m | Added +4.3k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.09% of their portfolio | 881.1k $111.6m | Reduced -161.7k |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 860.0k $108.9m | Added +131.5k |
| Impax Asset Management Group plc 0.63% of their portfolio | 835.4k $105.0m | Reduced -8.0k |
| UBS Group AG 0.02% of their portfolio | 818.2k $103.6m | Reduced -729.1k |
| BROWN ADVISORY INC 0.15% of their portfolio | 812.3k $102.9m | Added +67.2k |
| Capital World Investors 0.02% of their portfolio | 755.5k $95.7m | Reduced -576.8k |
| MORGAN STANLEY 0.01% of their portfolio | 745.6k $94.4m | Reduced -137.2k |
| JENNISON ASSOCIATES LLC 0.06% of their portfolio | 708.1k $89.7m | Added +35.8k |
| VOYA INVESTMENT MANAGEMENT LLC 0.05% of their portfolio | 673.6k $85.3m | Added +336.1k |
| DISCIPLINED GROWTH INVESTORS INC /MN 1.69% of their portfolio | 643.7k $81.5m | Added +233.0k |
| NORGES BANK 0.01% of their portfolio | 589.7k $74.7m | Added +3.3k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 588.8k $74.6m | Added +27.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 577.9k $73.2m | Added +19.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.02% of their portfolio | 564.9k $71.5m | Added +22.7k |
| MACKENZIE FINANCIAL CORP 0.10% of their portfolio | 558.8k $70.8m | Reduced -682.2k |
| Qube Research & Technologies Ltd 0.11% of their portfolio | 557.3k $70.6m | Added +108.3k |
| Burgundy Asset Management Ltd. 0.70% of their portfolio | 534.3k $67.7m | Added +93.9k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 521.4k $66.0m | Reduced -67.1k |
| ArrowMark Colorado Holdings LLC 1.01% of their portfolio | 493.3k $62.5m | Reduced -216.2k |
| KING LUTHER CAPITAL MANAGEMENT CORP 0.28% of their portfolio | 484.4k $61.4m | Reduced -3.0k |
| BLAIR WILLIAM & CO/IL 0.18% of their portfolio | 479.6k $60.7m | Reduced -33.9k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 476.8k $60.4m | Reduced -122.0k |
| DAVENPORT & Co LLC 0.36% of their portfolio | 473.0k $60.1m | Added +206.3k |
| FEDERATED HERMES, INC. 0.13% of their portfolio | 458.3k $58.0m | Added +154.9k |
| ALLIANCEBERNSTEIN L.P. 0.02% of their portfolio | 449.7k $56.9m | Added +79.2k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 431.5k $54.6m | Added +53.0k |
| Evercore Wealth Management, LLC 0.86% of their portfolio | 423.6k $53.6m | Reduced -6.5k |
| PANAGORA ASSET MANAGEMENT INC 0.25% of their portfolio | 394.0k $49.9m | Reduced -1.4k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 370.8k $47.0m | Reduced -9.0k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 359.3k $45.5m | Reduced -15.1k |
| CITADEL ADVISORS LLC 0.04% of their portfolio | 328.5k $41.6m | Added +216.3k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 321.8k $40.8m | Reduced -31.0k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 300.7k $38.1m | Reduced -1.1k |
| FMR LLC 0.00% of their portfolio | 300.3k $38.0m | Reduced -1.1m |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.04% of their portfolio | 293.0k $37.1m | Reduced -419.9k |
| Energy Income Partners, LLC 0.70% of their portfolio | 290.1k $36.7m | Added +10.9k |
| PARK PRESIDIO CAPITAL LLC 9.02% of their portfolio | 284.3k $36.0m | Added +105.4k |
| Stephens Investment Management Group LLC 0.45% of their portfolio | 245.4k $31.1m | Added +4.3k |
| TWO SIGMA INVESTMENTS, LP 0.06% of their portfolio | 233.1k $29.5m | Added +70.4k |
| MILLENNIUM MANAGEMENT LLC 0.03% of their portfolio | 233.1k $29.5m | Added +43.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 214.9k $27.2m | Reduced -66.5k |
| Capital International Investors 0.01% of their portfolio | 208.0k $26.3m | Unchanged |
| Orbis Allan Gray Ltd 0.15% of their portfolio | 204.7k $25.9m | Added +12.9k |
| DEUTSCHE BANK AG\ 0.01% of their portfolio | 198.2k $25.1m | Added +24.5k |
| LOOMIS SAYLES & CO L P 0.04% of their portfolio | 191.4k $24.2m | Reduced -4.4k |
| Allspring Global Investments Holdings, LLC 0.04% of their portfolio | 185.9k $23.5m | Added +2.6k |
| Nuveen, LLC 0.01% of their portfolio | 184.6k $23.4m | First filing |
| Nitorum Capital, L.P. 3.21% of their portfolio | 180.2k $22.8m | Reduced -19.5k |
| Gotham Asset Management, LLC 0.19% of their portfolio | 176.8k $22.4m | Added +78.9k |
| Minneapolis Portfolio Management Group, LLC 2.99% of their portfolio | 170.0k $21.5m | Reduced -995 |
| Conestoga Capital Advisors, LLC 0.32% of their portfolio | 165.6k $21.0m | Added +7.5k |
| Annex Advisory Services, LLC 0.55% of their portfolio | 153.7k $19.5m | Added +59.0k |
| MAIRS & POWER INC 0.20% of their portfolio | 153.4k $19.4m | Reduced -14.3k |
| Legal & General Group Plc 0.01% of their portfolio | 151.4k $19.2m | Added +62.0k |
| ATWOOD & PALMER INC 1.30% of their portfolio | 148.0k $18.7m | Reduced -586 |
| CITIGROUP INC 0.01% of their portfolio | 144.8k $18.3m | Added +84.8k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 141.6k $17.9m | Reduced -396.4k |
| Blue Grotto Capital, LLC 3.31% of their portfolio | 136.7k $17.3m | Reduced -52.5k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 120.3k $15.2m | Added +18.2k |
| COATUE MANAGEMENT LLC 0.07% of their portfolio | 119.6k $15.2m | New |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 116.9k $14.8m | First filing |
| Swiss National Bank 0.01% of their portfolio | 115.3k $14.6m | Reduced -3.0k |
| Temasek Holdings (Private) Ltd 0.06% of their portfolio | 113.2k $14.3m | Added +104.3k |
| Townsend & Associates, Inc 1.23% of their portfolio | 110.7k $11.8m | Added +1.0k |
| Willis Investment Counsel 0.91% of their portfolio | 106.3k $13.5m | Reduced -1.7k |
| Amundi 0.00% of their portfolio | 105.0k $12.1m | Added +7.9k |
| KELLY LAWRENCE W & ASSOCIATES INC/CA 3.10% of their portfolio | 100.8k $12.8m | Reduced -860 |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 99.6k $12.6m | Reduced -12.3k |
| California Public Employees Retirement System 0.01% of their portfolio | 96.0k $12.2m | Reduced -658 |
| BARCLAYS PLC 0.01% of their portfolio | 93.7k $11.9m | Added +13.6k |
| LPL Financial LLC 0.00% of their portfolio | 92.1k $11.7m | Reduced -5.4k |
| HSBC HOLDINGS PLC 0.01% of their portfolio | 91.6k $11.6m | Reduced -96.9k |
| Squarepoint Ops LLC 0.03% of their portfolio | 90.2k $11.4m | Added +77.6k |
| Trexquant Investment LP 0.13% of their portfolio | 86.2k $10.9m | Added +19.4k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 83.7k $10.6m | Added +1.1k |
| LAZARD ASSET MANAGEMENT LLC 0.02% of their portfolio | 83.6k $10.6m | Reduced -828 |
| KENNEDY CAPITAL MANAGEMENT LLC 0.25% of their portfolio | 83.5k $10.6m | Reduced -4.0k |
| Redwood Grove Capital, LLC 3.69% of their portfolio | 81.4k $10.3m | Unchanged |
| Holocene Advisors, LP 0.03% of their portfolio | 79.8k $10.1m | New |
| FIRST TRUST ADVISORS LP 0.01% of their portfolio | 79.4k $10.1m | Reduced -89.2k |
| TWINBEECH CAPITAL LP 0.18% of their portfolio | 79.3k $10.0m | Reduced -62.9k |
| JUPITER ASSET MANAGEMENT LTD 0.09% of their portfolio | 77.2k $9.8m | New |
| MARSHALL WACE, LLP 0.01% of their portfolio | 75.8k $9.6m | Added +16.6k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.02% of their portfolio | 73.8k $9.3m | Added +14.1k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.01% of their portfolio | 73.3k $9.3m | Added +4.0k |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 72.9k $9.1m | Added +24.7k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 69.6k $8.8m | Reduced -4.1k |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 68.2k $8.6m | Reduced -16.4k |
| Thematics Asset Management 0.43% of their portfolio | 66.5k $8.4m | Reduced -6.7k |
| AMERICAN CENTURY COMPANIES INC 0.01% of their portfolio | 66.2k $8.4m | Added +5.0k |
| Walleye Trading LLC 0.24% of their portfolio | 66.1k $8.4m | New |
| PEREGRINE CAPITAL MANAGEMENT LLC 0.28% of their portfolio | 66.1k $8.4m | Added +6.6k |