FLOWERS FOODS INC FLO
COM · Common Stock · CUSIP 343498101 · ISIN US3434981011
Bakeries of the United States
- SectorConsumer staples
- IndustryFood and Kindred Products
- HeadquartersThomasville, GA
- Founded1919
- Websiteflowersfoods.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.2m this quarter). Holder counts are more reliable. Shares outstanding: 211.2m as of 2025-10-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $13.05. Options: 9 managers hold calls ($3.4m notional), 11 hold puts ($7.7m).
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 387 |
| Q4 2022 | 399 |
| Q1 2023 | 400 |
| Q2 2023 | 372 |
| Q3 2023 | 396 |
| Q4 2023 | 383 |
| Q1 2024 | 375 |
| Q2 2024 | 383 |
| Q3 2024 | 383 |
| Q4 2024 | 392 |
| Q1 2025 | 411 |
| Q2 2025 | 421 |
| Q3 2025 | 421 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 170 | 198 |
| Q1 2024 | 166 | 188 |
| Q2 2024 | 172 | 171 |
| Q3 2024 | 184 | 162 |
| Q4 2024 | 167 | 194 |
| Q1 2025 | 213 | 172 |
| Q2 2025 | 241 | 180 |
| Q3 2025 | 225 | 208 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2024 | $1.7m | $818.1k | 0.47 |
| Q1 2025 | $655.7k | $3.7m | 5.66 |
| Q2 2025 | $2.3m | $7.3m | 3.24 |
| Q3 2025 | $3.4m | $7.7m | 2.25 |
Biggest buyers
| ProShare Advisors LLC | Added | +2.5m |
| Qube Research & Technologies Ltd | Added | +1.6m |
| Pacer Advisors, Inc. | New | +1.3m |
| AQR CAPITAL MANAGEMENT LLC | Added | +1.2m |
| Allen Mooney & Barnes Investment Advisors LLC | Added | +741.8k |
| Point72 Asset Management, L.P. | Added | +737.5k |
| ExodusPoint Capital Management, LP | New | +723.6k |
| Invesco Ltd. | Added | +691.3k |
| TWO SIGMA INVESTMENTS, LP | Added | +593.1k |
| TUDOR INVESTMENT CORP ET AL | Added | +536.5k |
Biggest sellers
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -8.1m |
| FULLER & THALER ASSET MANAGEMENT, INC. | Reduced | -2.2m |
| Southeast Asset Advisors, LLC | Reduced | -1.6m |
| VANGUARD GROUP INC | Reduced | -1.0m |
| GEODE CAPITAL MANAGEMENT, LLC | Reduced | -959.8k |
| BROADWATER CAPITAL MANAGEMENT LLC | Reduced | -642.6k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Reduced | -602.5k |
| Boston Trust Walden Corp | Reduced | -577.5k |
| Gotham Asset Management, LLC | Reduced | -492.5k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Reduced | -413.1k |
Biggest calls
| Walleye Capital LLC | Added | $1.6m125.5k shares |
| GROUP ONE TRADING LLC | Added | $370.6k28.4k shares |
| SIMPLEX TRADING, LLC | Added | $293.0k22.5k shares |
| CITADEL ADVISORS LLC | Reduced | $283.2k21.7k shares |
| WOLVERINE TRADING, LLC | New | $190.2k15.0k shares |
| Walleye Trading LLC | Reduced | $189.2k14.5k shares |
| JANE STREET GROUP, LLC | New | $171.0k13.1k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | $135.7k10.4k shares |
| MILLENNIUM MANAGEMENT LLC | New | $133.1k10.2k shares |
Biggest puts
| SANDLER CAPITAL MANAGEMENT | Added | $3.2m247.4k shares |
| BNP PARIBAS FINANCIAL MARKETS | New | $2.0m1.5k shares |
| CITADEL ADVISORS LLC | Added | $1.2m95.2k shares |
| PEAK6 LLC | Reduced | $368.0k28.2k shares |
| Jefferies Financial Group Inc. | New | $195.8k15.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | $195.8k15.0k shares |
| SIMPLEX TRADING, LLC | Added | $193.0k14.8k shares |
| WOLVERINE TRADING, LLC | New | $183.9k14.5k shares |
| Walleye Trading LLC | Reduced | $73.1k5.6k shares |
| GROUP ONE TRADING LLC | Reduced | $24.8k1.9k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +3.1 pts · filed 2026-07-28 | 14.7% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution +1.5 pts · filed 2026-07-31 | 6.5% |
| FULLER & THALER ASSET MANAGEMENT, INC. 13G · institution new · filed 2025-08-14 | 6.1% |
Fell to 5% or below in the last year: STATE STREET CORP (4.1%, 2026-08-07), VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q3 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2023 | 3 | $255.7k | 0 | — | — |
| Q1 2024 | 0 | — | 1 | $845.3k | — |
| Q2 2024 | 1 | $117.8k | 0 | — | — |
| Q3 2024 | 0 | — | 0 | — | — |
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 3 | $202.4k | 0 | — | — |
| Q3 2025 | 0 | — | 2 | $4.5m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-09-25 | McMullian Ryals Chairman and CEO, director · Dellwood-McMullian Holdings, LLC | Sold | $4.5m350.0k shares |
| 2025-09-09 | Cox Cindy Chief Human Resources Officer | Sold | $54.0k3.6k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.00% of their portfolio | 20.4m $265.6m | Reduced -1.0m |
| BlackRock, Inc. 0.00% of their portfolio | 18.7m $244.2m | Added +353.6k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.48% of their portfolio | 10.7m $139.9m | Reduced -2.2m |
| STATE STREET CORP 0.00% of their portfolio | 9.9m $128.7m | Reduced -382.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 7.3m $95.1m | Reduced -413.1k |
| DIMENSIONAL FUND ADVISORS LP 0.02% of their portfolio | 5.7m $74.6m | Added +502.1k |
| COOKE & BIELER LP 0.74% of their portfolio | 5.5m $71.3m | Reduced -127.3k |
| RENAISSANCE TECHNOLOGIES LLC 0.09% of their portfolio | 5.5m $71.1m | Reduced -387.9k |
| UBS Group AG 0.01% of their portfolio | 5.4m $71.0m | Added +134.1k |
| FIRST TRUST ADVISORS LP 0.04% of their portfolio | 4.4m $57.1m | Added +521.7k |
| ProShare Advisors LLC 0.12% of their portfolio | 4.3m $56.1m | Added +2.5m |
| Qube Research & Technologies Ltd 0.07% of their portfolio | 3.7m $48.1m | Added +1.6m |
| Invesco Ltd. 0.01% of their portfolio | 3.6m $47.0m | Added +691.3k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 3.4m $44.3m | Reduced -959.8k |
| MORGAN STANLEY 0.00% of their portfolio | 3.1m $39.9m | Added +513.6k |
| WASATCH ADVISORS LP 0.20% of their portfolio | 2.9m $37.7m | Added +332.1k |
| AQR CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 2.7m $34.9m | Added +1.2m |
| Bank of New York Mellon Corp 0.01% of their portfolio | 2.3m $29.6m | Reduced -59.3k |
| Boston Trust Walden Corp 0.18% of their portfolio | 1.8m $24.1m | Reduced -577.5k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 1.8m $23.2m | Added +36.6k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 1.6m $20.8m | Reduced -251.6k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 1.4m $18.9m | Added +108.0k |
| Southeast Asset Advisors, LLC 1.96% of their portfolio | 1.4m $18.0m | Reduced -1.6m |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 1.3m $17.0m | Added +478.5k |
| Pacer Advisors, Inc. 0.04% of their portfolio | 1.3m $16.7m | New |
| TRUIST FINANCIAL CORP 0.02% of their portfolio | 1.2m $15.7m | Reduced -10.0k |
| TUDOR INVESTMENT CORP ET AL 0.09% of their portfolio | 1.1m $14.3m | Added +536.5k |
| Point72 Asset Management, L.P. 0.03% of their portfolio | 1.1m $14.0m | Added +737.5k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 966.3k $12.6m | Added +297.9k |
| Allen Mooney & Barnes Investment Advisors LLC 1.90% of their portfolio | 935.7k $12.2m | Added +741.8k |
| Quantinno Capital Management LP 0.03% of their portfolio | 897.3k $11.7m | Added +143.5k |
| Fisher Asset Management, LLC 0.00% of their portfolio | 838.7k $10.9m | Reduced -15.0k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 815.4k $10.6m | Added +25.4k |
| GABELLI FUNDS LLC 0.07% of their portfolio | 784.0k $10.2m | Unchanged |
| Balyasny Asset Management L.P. 0.02% of their portfolio | 756.1k $9.9m | Added +434.5k |
| ExodusPoint Capital Management, LP 0.13% of their portfolio | 723.6k $9.4m | New |
| Creative Planning 0.01% of their portfolio | 720.7k $9.4m | Reduced -9.8k |
| TWO SIGMA INVESTMENTS, LP 0.01% of their portfolio | 707.2k $9.2m | Added +593.1k |
| Thomasville National Bank 0.58% of their portfolio | 703.7k $9.2m | Added +276.4k |
| TWO SIGMA ADVISERS, LP 0.02% of their portfolio | 665.7k $8.7m | Added +517.5k |
| California Public Employees Retirement System 0.01% of their portfolio | 648.2k $8.5m | Reduced -86.1k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 621.1k $8.1m | Added +15.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 611.4k $8.0m | Reduced -308.5k |
| Glenmede Investment Management, LP 0.04% of their portfolio | 600.2k $7.8m | Reduced -34.2k |
| GAMCO INVESTORS, INC. ET AL 0.07% of their portfolio | 562.6k $7.3m | Reduced -8.6k |
| HRT FINANCIAL LP 0.03% of their portfolio | 507.2k $6.6m | Added +280.3k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 468.9k $6.1m | Reduced -602.5k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 468.3k $6.1m | Added +23.5k |
| Holocene Advisors, LP 0.01% of their portfolio | 462.8k $6.0m | Added +115.0k |
| Ipsen Advisor Group LLC 4.21% of their portfolio | 448.6k $5.9m | Added +1.6k |
| Advisors Asset Management, Inc. 0.10% of their portfolio | 446.0k $5.8m | Added +158.2k |
| Gotham Asset Management, LLC 0.02% of their portfolio | 419.6k $5.5m | Reduced -492.5k |
| Legal & General Group Plc 0.00% of their portfolio | 418.0k $5.5m | Reduced -24.1k |
| BARCLAYS PLC 0.00% of their portfolio | 409.8k $5.3m | Reduced -11.9k |
| Swiss National Bank 0.00% of their portfolio | 388.9k $5.1m | Added +5.6k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 378.1k $4.9m | Reduced -55.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 377.6k $4.8m | Added +20.7k |
| Hunter Perkins Capital Management, LLC 1.04% of their portfolio | 357.9k $4.7m | Added +117.5k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 354.9k $4.6m | Reduced -7.7k |
| HSBC HOLDINGS PLC 0.00% of their portfolio | 353.1k $4.6m | Reduced -289.0k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.02% of their portfolio | 351.9k $4.6m | Reduced -356.4k |
| SG Americas Securities, LLC 0.02% of their portfolio | 344.0k $4.5m | Added +314.2k |
| Williams Jones Wealth Management, LLC. 0.05% of their portfolio | 341.9k $4.5m | Reduced -7.0k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 336.1k $4.4m | Added +121.3k |
| Engineers Gate Manager LP 0.05% of their portfolio | 335.8k $4.4m | Added +240.4k |
| Wellington Shields & Co., LLC 1.10% of their portfolio | 323.4k $4.2m | Reduced -168 |
| Knights of Columbus Asset Advisors LLC 0.24% of their portfolio | 322.9k $4.2m | Unchanged |
| Vestcor Inc 0.12% of their portfolio | 315.3k $4.1m | Reduced -5.9k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 293.6k $3.8m | Added +25.7k |
| Schonfeld Strategic Advisors LLC 0.03% of their portfolio | 292.4k $3.8m | Added +139.2k |
| Retirement Systems of Alabama 0.01% of their portfolio | 255.3k $3.3m | Added +15.3k |
| Campbell & CO Investment Adviser LLC 0.25% of their portfolio | 253.5k $3.3m | Added +181.1k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 236.6k $3.1m | Added +21.6k |
| Bragg Financial Advisors, Inc 0.10% of their portfolio | 226.4k $3.0m | Unchanged |
| NORDEA INVESTMENT MANAGEMENT AB 0.00% of their portfolio | 226.3k $2.9m | Reduced -1.9k |
| Man Group plc 0.01% of their portfolio | 223.0k $2.9m | Added +9.0k |
| AGF MANAGEMENT LTD 0.01% of their portfolio | 220.2k $2.9m | Added +41.1k |
| CITIGROUP INC 0.00% of their portfolio | 201.7k $2.6m | Added +63.4k |
| Allianz Asset Management GmbH 0.00% of their portfolio | 199.8k $2.6m | Reduced -257.1k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.00% of their portfolio | 195.9k $2.6m | Reduced -2.3k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 195.8k $2.6m | Added +94.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 195.1k $2.5m | Reduced -8.1m |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 190.4k $2.5m | Reduced -25.6k |
| TD Asset Management Inc 0.00% of their portfolio | 187.6k $2.4m | Reduced -14.2k |
| SummitTX Capital, L.P. 0.10% of their portfolio | 187.2k $2.4m | Added +111.2k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 186.4k $2.4m | Added +8 |
| Signature Wealth Management Group 0.94% of their portfolio | 186.0k $2.4m | Reduced -107 |
| DARK FOREST CAPITAL MANAGEMENT LP 0.09% of their portfolio | 185.4k $2.4m | New |
| SEI INVESTMENTS CO 0.00% of their portfolio | 185.3k $2.4m | Reduced -5.1k |
| Cubist Systematic Strategies, LLC 0.03% of their portfolio | 183.9k $2.4m | Added +107.4k |
| Mirae Asset Global Investments Co., Ltd. 0.01% of their portfolio | 181.2k $2.4m | Added +2.5k |
| BROWN ADVISORY INC 0.00% of their portfolio | 174.5k $2.3m | Reduced -222 |
| Nuveen, LLC 0.00% of their portfolio | 171.1k $2.2m | Reduced -98.9k |
| HUSSMAN STRATEGIC ADVISORS, INC. 0.47% of their portfolio | 168.0k $2.2m | Unchanged |
| LPL Financial LLC 0.00% of their portfolio | 160.2k $2.1m | Added +121.7k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 160.1k $2.0m | Reduced -48 |
| ALPS ADVISORS INC 0.01% of their portfolio | 158.2k $2.1m | Reduced -51.5k |
| Alpha Wave Global, LP 0.21% of their portfolio | 156.3k $2.0m | Unchanged |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 152.3k $2.0m | Reduced -2.0k |
| Cetera Investment Advisers 0.00% of their portfolio | 145.2k $1.9m | Added +128.2k |