EQUIFAX INC EFX
COM · Common Stock · CUSIP 294429105 · ISIN US2944291051
Consumer credit reporting agency
- SectorIndustrials
- IndustryServices-Consumer Credit Reporting, Collection Agencies
- HeadquartersAtlanta, GA
- Founded1899
- Websiteequifax.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($181.9m this quarter). Holder counts are more reliable. Shares outstanding: 123.8m as of 2025-07-07, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $259.30. Options: 16 managers hold calls ($49.9m notional), 14 hold puts ($80.5m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 627 |
| Q4 2022 | 636 |
| Q1 2023 | 664 |
| Q2 2023 | 688 |
| Q3 2023 | 671 |
| Q4 2023 | 731 |
| Q1 2024 | 770 |
| Q2 2024 | 762 |
| Q3 2024 | 840 |
| Q4 2024 | 849 |
| Q1 2025 | 813 |
| Q2 2025 | 863 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 263 | 323 |
| Q4 2023 | 317 | 303 |
| Q1 2024 | 350 | 305 |
| Q2 2024 | 369 | 296 |
| Q3 2024 | 423 | 297 |
| Q4 2024 | 377 | 358 |
| Q1 2025 | 361 | 357 |
| Q2 2025 | 429 | 335 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $99.2m | $73.4m | 0.74 |
| Q4 2024 | $64.6m | $31.2m | 0.48 |
| Q1 2025 | $62.5m | $62.3m | 1.00 |
| Q2 2025 | $49.9m | $80.5m | 1.61 |
Biggest buyers
| HARRIS ASSOCIATES L P | Added | +537.2k |
| Capital International Investors | Added | +403.7k |
| VANGUARD GROUP INC | Added | +258.6k |
| Greenhouse Funds LLLP | New | +231.1k |
| BlackRock, Inc. | Added | +161.2k |
| MORGAN STANLEY | Added | +155.3k |
| AKO CAPITAL LLP | Added | +148.9k |
| LAZARD ASSET MANAGEMENT LLC | Added | +140.4k |
| Man Group plc | Added | +131.9k |
| ROYAL BANK OF CANADA | Added | +127.4k |
Biggest sellers
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -1.1m |
| JPMORGAN CHASE & CO | Reduced | -849.5k |
| VAN ECK ASSOCIATES CORP | Reduced | -777.6k |
| Meritage Group LP | Sold out | -402.9k |
| Ceredex Value Advisors LLC | Sold out | -343.6k |
| TWO SIGMA ADVISERS, LP | Reduced | -307.6k |
| GOLDMAN SACHS GROUP INC | Reduced | -299.0k |
| TWO SIGMA INVESTMENTS, LP | Reduced | -292.4k |
| BANK OF AMERICA CORP /DE/ | Reduced | -286.3k |
| UBS Group AG | Reduced | -247.8k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $15.3m58.8k shares |
| PEAK6 LLC | Added | $5.4m21.0k shares |
| IMC-Chicago, LLC | New | $4.9m18.9k shares |
| WOLVERINE TRADING, LLC | Reduced | $4.1m16.1k shares |
| JANE STREET GROUP, LLC | Reduced | $4.0m15.6k shares |
| CITADEL ADVISORS LLC | Reduced | $4.0m15.4k shares |
| Cubist Systematic Strategies, LLC | Reduced | $2.4m9.2k shares |
| SIMPLEX TRADING, LLC | Added | $2.4m9.2k shares |
| Twin Tree Management, LP | New | $2.3m8.7k shares |
| Walleye Trading LLC | Reduced | $2.0m7.9k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $36.1m139.3k shares |
| PEAK6 LLC | New | $11.6m44.8k shares |
| CITADEL ADVISORS LLC | Reduced | $9.4m36.3k shares |
| Walleye Trading LLC | Added | $7.8m30.1k shares |
| SIMPLEX TRADING, LLC | Added | $3.9m15.0k shares |
| JANE STREET GROUP, LLC | Added | $3.0m11.5k shares |
| IMC-Chicago, LLC | New | $2.7m10.4k shares |
| WOLVERINE TRADING, LLC | Added | $2.3m8.9k shares |
| Cubist Systematic Strategies, LLC | Added | $1.7m6.7k shares |
| MILLENNIUM MANAGEMENT LLC | New | $1.1m4.2k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.5% |
| BlackRock, Inc. 13G · institution filed 2025-02-05 | 6.9% |
| HARRIS ASSOCIATES L P 13G · institution new · filed 2026-02-17 | 6.2% |
Fell to 5% or below in the last year: Capital International Investors (3.2%, 2026-05-14), VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 3 | $3.9m | $3.9m |
| Q4 2023 | 1 | $152.0k | 5 | $20.2m | $20.2m |
| Q1 2024 | 0 | — | 2 | $20.7m | $20.7m |
| Q2 2024 | 1 | $99.1k | 6 | $22.1m | $22.1m |
| Q3 2024 | 0 | — | 4 | $18.7m | $18.7m |
| Q4 2024 | 0 | — | 4 | $20.0m | $20.0m |
| Q1 2025 | 0 | — | 4 | $11.3m | $11.3m |
| Q2 2025 | 0 | — | 2 | $6.2m | $6.2m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-05-06 | GAMBLE JOHN W JR EVP, CFO & COO | Sold plan | $518.2k2.0k shares |
| 2025-04-28 | Begor Mark W CEO, director | Sold plan | $5.7m22.2k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.06% of their portfolio | 15.0m $3.9bn | Added +258.6k |
| Capital International Investors 0.47% of their portfolio | 10.5m $2.7bn | Added +403.7k |
| BlackRock, Inc. 0.04% of their portfolio | 9.0m $2.3bn | Added +161.2k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.17% of their portfolio | 5.9m $1.5bn | Reduced -1.1m |
| HARRIS ASSOCIATES L P 2.15% of their portfolio | 5.1m $1.3bn | Added +537.2k |
| STATE STREET CORP 0.05% of their portfolio | 5.0m $1.3bn | Added +66.9k |
| MORGAN STANLEY 0.07% of their portfolio | 3.9m $1.0bn | Added +155.3k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.28% of their portfolio | 3.4m $869.0m | Reduced -171.2k |
| GEODE CAPITAL MANAGEMENT, LLC 0.06% of their portfolio | 3.1m $811.6m | Added +75.6k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 1.91% of their portfolio | 3.1m $799.9m | Reduced -34.0k |
| FMR LLC 0.04% of their portfolio | 3.0m $785.1m | Added +65.5k |
| GENERATION INVESTMENT MANAGEMENT LLP 4.24% of their portfolio | 2.6m $667.4m | Reduced -228.2k |
| T. Rowe Price Investment Management, Inc. 0.33% of their portfolio | 2.0m $518.7m | Added +23.2k |
| PARNASSUS INVESTMENTS, LLC 1.06% of their portfolio | 1.8m $461.6m | Reduced -56.7k |
| Cantillon Capital Management LLC 2.59% of their portfolio | 1.7m $448.7m | Reduced -50.3k |
| LAZARD ASSET MANAGEMENT LLC 0.62% of their portfolio | 1.7m $447.9m | Added +140.4k |
| Invesco Ltd. 0.07% of their portfolio | 1.6m $420.5m | Reduced -187.3k |
| NORGES BANK 0.04% of their portfolio | 1.3m $334.5m | Added +27.7k |
| Boston Partners 0.34% of their portfolio | 1.2m $306.7m | Reduced -20.5k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.06% of their portfolio | 1.2m $302.3m | Reduced -153.4k |
| NORTHERN TRUST CORP 0.04% of their portfolio | 1.2m $299.4m | Reduced -86.5k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.24% of their portfolio | 1.2m $299.3m | Added +38.7k |
| GOLDMAN SACHS GROUP INC 0.05% of their portfolio | 1.1m $286.3m | Reduced -299.0k |
| Bank of New York Mellon Corp 0.05% of their portfolio | 1.0m $269.6m | Reduced -59.2k |
| JENSEN INVESTMENT MANAGEMENT INC 3.12% of their portfolio | 1.0m $266.3m | Reduced -39.8k |
| Darsana Capital Partners LP 7.41% of their portfolio | 1.0m $259.4m | Unchanged |
| AKO CAPITAL LLP 2.98% of their portfolio | 911.8k $236.5m | Added +148.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.04% of their portfolio | 854.9k $221.7m | Added +21.7k |
| MACQUARIE GROUP LTD 0.25% of their portfolio | 782.6k $203.0m | Added +26.8k |
| VAN ECK ASSOCIATES CORP 0.23% of their portfolio | 782.0k $202.8m | Reduced -777.6k |
| BESSEMER GROUP INC 0.30% of their portfolio | 720.2k $186.8m | Reduced -1.4k |
| KENSICO CAPITAL MANAGEMENT CORP 3.59% of their portfolio | 719.9k $186.7m | Reduced -27.4k |
| Legal & General Group Plc 0.05% of their portfolio | 705.8k $183.1m | Reduced -6.3k |
| DIMENSIONAL FUND ADVISORS LP 0.04% of their portfolio | 689.5k $178.8m | Added +34.6k |
| JPMORGAN CHASE & CO 0.01% of their portfolio | 604.1k $156.7m | Reduced -849.5k |
| Theleme Partners LLP 9.43% of their portfolio | 598.1k $155.1m | Unchanged |
| Carmignac Gestion 2.32% of their portfolio | 581.1k $150.7m | Reduced -37.4k |
| NEUBERGER BERMAN GROUP LLC 0.11% of their portfolio | 563.9k $146.3m | Added +85.1k |
| WELLS FARGO & COMPANY/MN 0.03% of their portfolio | 553.1k $143.5m | Reduced -48.5k |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 539.8k $140.0m | Reduced -286.3k |
| Findlay Park Partners LLP 1.44% of their portfolio | 539.1k $139.8m | Reduced -19.4k |
| RAYMOND JAMES FINANCIAL INC 0.04% of their portfolio | 474.2k $123.0m | Reduced -3.5k |
| Intermede Investment Partners Ltd 3.74% of their portfolio | 445.2k $115.5m | Reduced -22.9k |
| DEUTSCHE BANK AG\ 0.04% of their portfolio | 402.8k $104.5m | Added +32.7k |
| Ensign Peak Advisors, Inc 0.18% of their portfolio | 396.6k $102.9m | Reduced -22.6k |
| Swiss National Bank 0.06% of their portfolio | 377.7k $98.0m | Added +28.1k |
| Allianz Asset Management GmbH 0.13% of their portfolio | 370.3k $96.0m | Reduced -32.3k |
| UBS Group AG 0.02% of their portfolio | 361.4k $93.7m | Reduced -247.8k |
| NATIXIS ADVISORS, LLC 0.13% of their portfolio | 318.3k $82.4m | Added +78.2k |
| Russell Investments Group, Ltd. 0.11% of their portfolio | 318.2k $82.5m | Added +4.2k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 287.8k $74.6m | Added +127.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.02% of their portfolio | 286.1k $74.2m | Reduced -5.4k |
| Sumitomo Mitsui Trust Group, Inc. 0.05% of their portfolio | 285.0k $73.9m | Added +4.6k |
| Nuveen, LLC 0.02% of their portfolio | 283.3k $73.5m | Added +14.1k |
| Pictet Asset Management Holding SA 0.07% of their portfolio | 253.9k $65.8m | Reduced -96.5k |
| GFI Investment Counsel Ltd. 7.04% of their portfolio | 249.3k $64.7m | Added +1.8k |
| HSBC HOLDINGS PLC 0.04% of their portfolio | 244.5k $63.3m | Reduced -12.4k |
| BARCLAYS PLC 0.03% of their portfolio | 244.1k $63.3m | Reduced -13.6k |
| RHUMBLINE ADVISERS 0.05% of their portfolio | 237.1k $61.5m | Added +3.5k |
| Greenhouse Funds LLLP 2.51% of their portfolio | 231.1k $59.9m | New |
| Amundi 0.02% of their portfolio | 230.3k $60.4m | Added +23.2k |
| TWO SIGMA INVESTMENTS, LP 0.11% of their portfolio | 228.2k $59.2m | Reduced -292.4k |
| FEDERATED HERMES, INC. 0.11% of their portfolio | 223.1k $57.9m | Reduced -69.0k |
| BNP PARIBAS FINANCIAL MARKETS 0.04% of their portfolio | 216.6k $56.2m | Reduced -76.4k |
| WEITZ INVESTMENT MANAGEMENT, INC. 2.93% of their portfolio | 210.3k $54.6m | Unchanged |
| California Public Employees Retirement System 0.03% of their portfolio | 207.0k $53.7m | Added +12.0k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.06% of their portfolio | 205.4k $53.3m | Added +4.5k |
| MILLENNIUM MANAGEMENT LLC 0.05% of their portfolio | 204.1k $52.9m | Reduced -20.7k |
| CIBC Asset Management Inc 0.16% of their portfolio | 202.3k $51.8m | Reduced -9.9k |
| TD Asset Management Inc 0.04% of their portfolio | 193.6k $50.2m | Reduced -2.9k |
| Baird Financial Group, Inc. 0.09% of their portfolio | 191.1k $49.6m | Reduced -14.0k |
| MACKENZIE FINANCIAL CORP 0.06% of their portfolio | 185.9k $48.2m | Added +28.9k |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.44% of their portfolio | 183.7k $47.6m | Added +200 |
| CANADA LIFE ASSURANCE Co 0.07% of their portfolio | 181.5k $47.1m | Added +49.7k |
| National Pension Service 0.04% of their portfolio | 178.8k $46.4m | Added +1.4k |
| SEI INVESTMENTS CO 0.05% of their portfolio | 173.1k $44.9m | Added +17.4k |
| Man Group plc 0.10% of their portfolio | 172.3k $44.7m | Added +131.9k |
| C Partners Holding GmbH 9.51% of their portfolio | 166.8k $43.3m | Reduced -8.7k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.03% of their portfolio | 151.6k $39.3m | Added +12.3k |
| ZWJ INVESTMENT COUNSEL INC 1.45% of their portfolio | 150.5k $39.0m | Reduced -3 |
| Investment Management Corp of Ontario 0.56% of their portfolio | 148.0k $38.4m | Reduced -500 |
| LGT Group Foundation 0.48% of their portfolio | 146.9k $38.1m | Added +3.9k |
| Valley Forge Capital Management, LP 0.82% of their portfolio | 144.0k $37.3m | Unchanged |
| ALLIANCEBERNSTEIN L.P. 0.01% of their portfolio | 138.9k $36.0m | Reduced -474 |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 138.4k $35.9m | Added +157 |
| Trexquant Investment LP 0.40% of their portfolio | 137.9k $35.8m | Added +32.4k |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 136.6k $35.4m | Reduced -4.6k |
| Dundas Partners LLP 2.39% of their portfolio | 132.6k $34.4m | Unchanged |
| MAR VISTA INVESTMENT PARTNERS LLC 2.53% of their portfolio | 127.3k $33.0m | Reduced -3.6k |
| TimesSquare Capital Management, LLC 0.46% of their portfolio | 124.3k $32.2m | Reduced -26.2k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.06% of their portfolio | 121.8k $31.6m | Added +1.5k |
| TWO SIGMA ADVISERS, LP 0.06% of their portfolio | 118.7k $30.8m | Reduced -307.6k |
| ABN AMRO INVESTMENT SOLUTIONS 0.61% of their portfolio | 117.2k $30.4m | Reduced -955 |
| NORTH STAR ASSET MANAGEMENT INC 1.24% of their portfolio | 113.5k $29.4m | Added +614 |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.05% of their portfolio | 106.6k $27.6m | Reduced -6.3k |
| CAPTRUST FINANCIAL ADVISORS 0.06% of their portfolio | 104.9k $27.2m | Reduced -777 |
| WORLDQUANT MILLENNIUM ADVISORS LLC 0.13% of their portfolio | 102.8k $26.7m | Added +82.8k |
| Asset Management One Co., Ltd. 0.08% of their portfolio | 100.5k $26.1m | Added +1.0k |
| Aberdeen Group plc 0.04% of their portfolio | 98.1k $25.4m | Added +10.4k |
| NS Partners Ltd 1.00% of their portfolio | 94.8k $24.6m | Reduced -603 |