E L F BEAUTY INC ELF
COM · Common Stock · CUSIP 26856L103 · ISIN US26856L1035
- SectorConsumer staples
- IndustryPerfumes, Cosmetics & Other Toilet Preparations
- HeadquartersOakland, CA
- Founded2004
- Websiteelfcosmetics.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($6.7m this quarter). Holder counts are more reliable. Shares outstanding: 59.6m as of 2025-11-06, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $132.45. Options: 26 managers hold calls ($670.7m notional), 29 hold puts ($783.9m).
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 223 |
| Q4 2022 | 284 |
| Q1 2023 | 334 |
| Q2 2023 | 392 |
| Q3 2023 | 410 |
| Q4 2023 | 438 |
| Q1 2024 | 517 |
| Q2 2024 | 576 |
| Q3 2024 | 493 |
| Q4 2024 | 534 |
| Q1 2025 | 433 |
| Q2 2025 | 502 |
| Q3 2025 | 503 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 235 | 211 |
| Q1 2024 | 281 | 248 |
| Q2 2024 | 322 | 261 |
| Q3 2024 | 294 | 317 |
| Q4 2024 | 267 | 259 |
| Q1 2025 | 239 | 304 |
| Q2 2025 | 301 | 230 |
| Q3 2025 | 252 | 251 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2024 | $533.2m | $638.6m | 1.20 |
| Q1 2025 | $318.6m | $318.7m | 1.00 |
| Q2 2025 | $690.8m | $772.1m | 1.12 |
| Q3 2025 | $670.7m | $783.9m | 1.17 |
Biggest buyers
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +1.2m |
| JPMORGAN CHASE & CO | Added | +850.9k |
| Ensign Peak Advisors, Inc | Added | +765.6k |
| FULLER & THALER ASSET MANAGEMENT, INC. | Added | +608.7k |
| Ilex Capital Partners (UK) LLP | New | +429.1k |
| Woodline Partners LP | New | +397.1k |
| FMR LLC | Added | +320.4k |
| LORD, ABBETT & CO. LLC | New | +314.5k |
| BlackRock, Inc. | Added | +307.6k |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +261.5k |
Biggest sellers
| MARSHALL WACE, LLP | Reduced | -822.4k |
| CONGRESS ASSET MANAGEMENT CO | Reduced | -594.8k |
| BAILLIE GIFFORD & CO | Reduced | -421.1k |
| Man Group plc | Reduced | -373.8k |
| AMERICAN CENTURY COMPANIES INC | Reduced | -371.4k |
| Balyasny Asset Management L.P. | Reduced | -369.5k |
| D. E. Shaw & Co., Inc. | Sold out | -333.2k |
| GOLDMAN SACHS GROUP INC | Reduced | -286.5k |
| BANK OF AMERICA CORP /DE/ | Reduced | -264.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -253.2k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $148.2m1.1m shares |
| CITADEL ADVISORS LLC | Reduced | $107.9m814.3k shares |
| JANE STREET GROUP, LLC | Added | $79.2m597.6k shares |
| IMC-Chicago, LLC | Added | $54.6m412.3k shares |
| Squarepoint Ops LLC | Added | $49.9m376.5k shares |
| WOLVERINE TRADING, LLC | Added | $48.8m371.9k shares |
| PEAK6 LLC | Reduced | $33.6m253.4k shares |
| D. E. Shaw & Co., Inc. | Added | $31.7m239.2k shares |
| BARCLAYS PLC | Reduced | $19.9m150.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $18.9m142.6k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $129.7m978.7k shares |
| CITADEL ADVISORS LLC | Reduced | $100.7m760.4k shares |
| JPMORGAN CHASE & CO | Added | $98.0m740.0k shares |
| JANE STREET GROUP, LLC | Added | $58.0m437.6k shares |
| IMC-Chicago, LLC | Added | $51.5m389.0k shares |
| D. E. Shaw & Co., Inc. | Added | $47.2m356.0k shares |
| GOLDMAN SACHS GROUP INC | New | $35.7m269.4k shares |
| Twin Tree Management, LP | Added | $33.9m256.0k shares |
| Squarepoint Ops LLC | Reduced | $31.6m238.9k shares |
| WOLVERINE TRADING, LLC | Added | $29.8m227.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BAILLIE GIFFORD & CO 13G · institution -1.1 pts · filed 2026-08-04 | 11.9% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2023 | 0 | — | 4 | $29.8m | $25.5m |
| Q1 2024 | 0 | — | 6 | $24.8m | $23.0m |
| Q2 2024 | 0 | — | 7 | $71.7m | $35.5m |
| Q3 2024 | 0 | — | 3 | $12.6m | $12.6m |
| Q4 2024 | 0 | — | 3 | $1.4m | — |
| Q1 2025 | 0 | — | 2 | $641.5k | — |
| Q2 2025 | 0 | — | 7 | $27.5m | $10.0m |
| Q3 2025 | 0 | — | 7 | $14.0m | $13.2m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-09-17 | Milsten Scott See remarks | Sold plan | $2.3m15.0k shares |
| 2025-09-17 | MARCHISOTTO KORY Officer | Sold plan | $1.6m10.8k shares |
| 2025-09-17 | FIELDS MANDY J Officer | Sold plan | $795.8k5.3k shares |
| 2025-09-16 | Franks Joshua Allen SVP, Operations | Sold plan | $1.1m7.9k shares |
| 2025-09-12 | Milsten Scott See remarks | Sold plan | $2.1m15.0k shares |
| 2025-09-12 | MARCHISOTTO KORY Officer | Sold plan | $1.9m13.5k shares |
| 2025-09-11 | Hartnett Jennifer Catherine Chief Commercial Officer | Sold plan | $177.8k1.3k shares |
| 2025-09-10 | Milsten Scott See remarks | Sold plan | $7.5m55.6k shares |
| 2025-09-08 | FIELDS MANDY J Officer | Sold plan | $7.6m55.7k shares |
| 2025-08-28 | Watson Maureen C. Director | Sold | $100.8k785 shares |
| 2025-08-28 | Tait Gayle Director | Sold | $73.6k565 shares |
| 2025-08-14 | Levitan Lauren Cooks Director | Sold | $550.7k4.6k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| BAILLIE GIFFORD & CO 0.72% of their portfolio | 7.3m $973.7m | Reduced -421.1k |
| BlackRock, Inc. 0.01% of their portfolio | 6.2m $823.9m | Added +307.6k |
| VANGUARD GROUP INC 0.01% of their portfolio | 5.3m $708.4m | Added +14.7k |
| Champlain Investment Partners, LLC 2.06% of their portfolio | 2.1m $273.3m | Reduced -215.7k |
| Clearbridge Investments, LLC 0.19% of their portfolio | 1.9m $255.2m | Added +171.9k |
| STATE STREET CORP 0.01% of their portfolio | 1.7m $228.4m | Added +20.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.02% of their portfolio | 1.5m $196.8m | Added +1.2m |
| FMR LLC 0.01% of their portfolio | 1.2m $158.8m | Added +320.4k |
| MORGAN STANLEY 0.01% of their portfolio | 1.0m $138.6m | Added +138.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 1.0m $135.1m | Added +53.2k |
| Ensign Peak Advisors, Inc 0.21% of their portfolio | 958.2k $126.9m | Added +765.6k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 958.0k $126.9m | Added +850.9k |
| Capital International Investors 0.02% of their portfolio | 936.8k $124.1m | Added +99.6k |
| MACKENZIE FINANCIAL CORP 0.14% of their portfolio | 853.5k $113.1m | Reduced -104.4k |
| Swedbank AB 0.09% of their portfolio | 692.7k $91.8m | Reduced -410 |
| VOYA INVESTMENT MANAGEMENT LLC 0.09% of their portfolio | 692.3k $91.6m | Added +261.5k |
| WELLINGTON MANAGEMENT GROUP LLP 0.02% of their portfolio | 671.9k $89.0m | Reduced -232.2k |
| Capital World Investors 0.01% of their portfolio | 661.9k $87.7m | Added +13.9k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.27% of their portfolio | 609.1k $80.7m | Added +608.7k |
| Prime Capital Management Co Ltd 9.62% of their portfolio | 604.5k $80.1m | Unchanged |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 586.5k $77.7m | Added +46.5k |
| UBS Group AG 0.02% of their portfolio | 584.1k $77.4m | Added +110.5k |
| Capital Research Global Investors 0.01% of their portfolio | 546.2k $72.4m | Added +57.2k |
| Atreides Management, LP 1.85% of their portfolio | 538.3k $71.3m | Added +44.3k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 531.3k $70.4m | Reduced -7.6k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 526.2k $69.7m | Added +66.6k |
| CITADEL ADVISORS LLC 0.05% of their portfolio | 495.7k $65.7m | Added +236.2k |
| Portolan Capital Management, LLC 3.49% of their portfolio | 487.5k $64.6m | Added +20.7k |
| ZEVENBERGEN CAPITAL INVESTMENTS LLC 1.20% of their portfolio | 467.0k $61.9m | Reduced -35.8k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 455.4k $60.3m | Reduced -286.5k |
| PRIMECAP MANAGEMENT CO/CA/ 0.04% of their portfolio | 442.9k $58.7m | Reduced -7.0k |
| Ilex Capital Partners (UK) LLP 1.82% of their portfolio | 429.1k $56.9m | New |
| RAYMOND JAMES FINANCIAL INC 0.02% of their portfolio | 427.0k $56.6m | Reduced -9.8k |
| Woodline Partners LP 0.25% of their portfolio | 397.1k $52.6m | New |
| Aberdeen Group plc 0.08% of their portfolio | 381.6k $50.1m | Added +1.9k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 369.7k $49.0m | Reduced -6.3k |
| CONGRESS ASSET MANAGEMENT CO 0.31% of their portfolio | 356.5k $47.2m | Reduced -594.8k |
| Baird Financial Group, Inc. 0.07% of their portfolio | 325.3k $43.1m | Added +34.0k |
| Balyasny Asset Management L.P. 0.09% of their portfolio | 323.7k $42.9m | Reduced -369.5k |
| LORD, ABBETT & CO. LLC 0.12% of their portfolio | 314.5k $41.7m | New |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 303.5k $40.2m | Reduced -264.0k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 279.0k $37.0m | Reduced -40.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.05% of their portfolio | 272.2k $36.1m | Reduced -253.2k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 271.3k $35.9m | Reduced -48.2k |
| PEAK6 LLC 0.46% of their portfolio | 267.2k $35.4m | Added +30.0k |
| Mitsubishi UFJ Trust & Banking Corp 0.07% of their portfolio | 257.7k $34.1m | Reduced -38.4k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 249.1k $33.0m | Reduced -694 |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 247.7k $32.8m | Reduced -219.0k |
| Candlestick Capital Management LP 1.24% of their portfolio | 241.3k $32.0m | New |
| Davidson Kempner Capital Management LP 0.43% of their portfolio | 230.0k $30.5m | Added +115.0k |
| KBC Group NV 0.07% of their portfolio | 213.7k $28.3m | Reduced -88.8k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.07% of their portfolio | 211.3k $28.0m | Reduced -5.3k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.02% of their portfolio | 207.2k $27.5m | Added +202.8k |
| Driehaus Capital Management LLC 0.19% of their portfolio | 201.5k $26.7m | Added +30.3k |
| AQR CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 199.0k $26.4m | Added +178.1k |
| AXA Investment Managers S.A. 0.07% of their portfolio | 195.5k $25.9m | First filing |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.04% of their portfolio | 190.7k $25.3m | Added +3.4k |
| JANUS HENDERSON GROUP PLC 0.01% of their portfolio | 190.3k $25.2m | Reduced -1.3k |
| TWO SIGMA INVESTMENTS, LP 0.04% of their portfolio | 178.6k $23.7m | Added +124.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 166.2k $22.0m | Reduced -19.1k |
| SEI INVESTMENTS CO 0.02% of their portfolio | 156.0k $20.7m | Reduced -8.9k |
| Broad Bay Capital Management, LP 2.50% of their portfolio | 151.6k $20.1m | New |
| RHUMBLINE ADVISERS 0.02% of their portfolio | 149.4k $19.8m | Added +2.7k |
| MetLife Investment Management, LLC 0.09% of their portfolio | 143.5k $19.0m | Reduced -403 |
| Retirement Systems of Alabama 0.06% of their portfolio | 141.5k $18.8m | Added +2.8k |
| JACOBSON & SCHMITT ADVISORS, LLC 3.19% of their portfolio | 140.4k $18.6m | Reduced -65.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 137.8k $18.3m | Reduced -65.4k |
| WASHINGTON TRUST Co 0.59% of their portfolio | 134.8k $17.9m | Added +3.0k |
| ARMISTICE CAPITAL, LLC 0.55% of their portfolio | 133.0k $17.6m | Added +86.5k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 131.6k $17.4m | Reduced -18.9k |
| Invesco Ltd. 0.00% of their portfolio | 130.9k $17.3m | Added +12.2k |
| MARSHALL WACE, LLP 0.02% of their portfolio | 126.3k $16.7m | Reduced -822.4k |
| LPL Financial LLC 0.00% of their portfolio | 125.1k $16.6m | Added +11.9k |
| FRED ALGER MANAGEMENT, LLC 0.06% of their portfolio | 125.0k $16.6m | Added +36.3k |
| AMERICAN CENTURY COMPANIES INC 0.01% of their portfolio | 119.5k $15.8m | Reduced -371.4k |
| CWM, LLC 0.05% of their portfolio | 116.7k $15.5m | Added +3.9k |
| KORNITZER CAPITAL MANAGEMENT INC /KS 0.31% of their portfolio | 115.6k $15.3m | Reduced -63.6k |
| Susquehanna Portfolio Strategies, LLC 0.24% of their portfolio | 112.6k $14.9m | Unchanged |
| Swiss National Bank 0.01% of their portfolio | 110.0k $14.6m | Added +2.3k |
| Rockefeller Capital Management L.P. 0.03% of their portfolio | 104.7k $13.9m | Added +69.4k |
| Legal & General Group Plc 0.00% of their portfolio | 103.2k $13.7m | Reduced -4.9k |
| PDT Partners, LLC 0.86% of their portfolio | 103.0k $13.6m | Reduced -6.3k |
| Ibex Investors LLC 11.19% of their portfolio | 102.0k $13.5m | Reduced -2.0k |
| Summit Creek Advisors LLC 1.96% of their portfolio | 101.5k $13.4m | Added +12.9k |
| Granahan Investment Management, LLC 0.54% of their portfolio | 98.8k $13.1m | Added +10.7k |
| Nuveen, LLC 0.00% of their portfolio | 98.3k $13.0m | Reduced -2.6k |
| BARCLAYS PLC 0.00% of their portfolio | 91.3k $12.1m | Added +25.1k |
| Allspring Global Investments Holdings, LLC 0.02% of their portfolio | 91.0k $12.3m | Added +14.9k |
| TWO SIGMA ADVISERS, LP 0.02% of their portfolio | 86.0k $11.4m | New |
| Gotham Asset Management, LLC 0.05% of their portfolio | 78.9k $10.4m | Added +29.1k |
| NEXT CENTURY GROWTH INVESTORS LLC 0.74% of their portfolio | 77.0k $10.2m | Added +3.3k |
| ALGERT GLOBAL LLC 0.17% of their portfolio | 74.7k $9.9m | Added +37.3k |
| California Public Employees Retirement System 0.01% of their portfolio | 74.0k $9.8m | Added +3.4k |
| STIFEL FINANCIAL CORP 0.01% of their portfolio | 71.8k $9.5m | Added +25.6k |
| Squarepoint Ops LLC 0.02% of their portfolio | 71.5k $9.5m | Reduced -31.5k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 71.0k $9.4m | Reduced -48.6k |
| Granite Investment Partners, LLC 0.53% of their portfolio | 71.0k $9.4m | Reduced -96.0k |
| Freestone Grove Partners LP 0.07% of their portfolio | 69.1k $9.2m | Added +19.3k |
| Teca Partners, LP 5.77% of their portfolio | 69.1k $9.1m | New |
| BLAIR WILLIAM & CO/IL 0.02% of their portfolio | 68.0k $9.0m | Reduced -6.7k |