E L F BEAUTY INC ELF
COM · Common Stock · CUSIP 26856L103 · ISIN US26856L1035
- SectorConsumer staples
- IndustryPerfumes, Cosmetics & Other Toilet Preparations
- HeadquartersOakland, CA
- Founded2004
- Websiteelfcosmetics.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.8m this quarter). Holder counts are more reliable. Shares outstanding: 56.7m as of 2025-07-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $124.43. Options: 24 managers hold calls ($690.8m notional), 26 hold puts ($772.1m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 223 |
| Q4 2022 | 284 |
| Q1 2023 | 334 |
| Q2 2023 | 392 |
| Q3 2023 | 410 |
| Q4 2023 | 438 |
| Q1 2024 | 517 |
| Q2 2024 | 576 |
| Q3 2024 | 493 |
| Q4 2024 | 534 |
| Q1 2025 | 433 |
| Q2 2025 | 502 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 216 | 194 |
| Q4 2023 | 235 | 211 |
| Q1 2024 | 281 | 248 |
| Q2 2024 | 322 | 261 |
| Q3 2024 | 294 | 317 |
| Q4 2024 | 267 | 259 |
| Q1 2025 | 239 | 304 |
| Q2 2025 | 301 | 230 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $441.1m | $530.9m | 1.20 |
| Q4 2024 | $533.2m | $638.6m | 1.20 |
| Q1 2025 | $318.6m | $318.7m | 1.00 |
| Q2 2025 | $690.8m | $772.1m | 1.12 |
Biggest buyers
| MARSHALL WACE, LLP | New | +948.7k |
| Capital International Investors | New | +837.2k |
| Balyasny Asset Management L.P. | New | +693.3k |
| BlackRock, Inc. | Added | +526.7k |
| Atreides Management, LP | New | +494.0k |
| Capital Research Global Investors | Added | +440.4k |
| GOLDMAN SACHS GROUP INC | Added | +439.7k |
| Man Group plc | New | +420.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +334.3k |
| ROYAL BANK OF CANADA | Added | +313.0k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -2.7m |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC | Reduced | -2.1m |
| UBS Group AG | Reduced | -666.8k |
| Ensign Peak Advisors, Inc | Reduced | -534.2k |
| Ilex Capital Partners (UK) LLP | Sold out | -502.8k |
| FMR LLC | Reduced | -430.8k |
| AXA S.A. | Reduced | -388.1k |
| Champlain Investment Partners, LLC | Reduced | -386.6k |
| JANUS HENDERSON GROUP PLC | Reduced | -346.0k |
| Generate Investment Management Ltd | Sold out | -344.8k |
Biggest calls
| CITADEL ADVISORS LLC | Reduced | $129.9m1.0m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $129.6m1.0m shares |
| JANE STREET GROUP, LLC | Added | $72.0m578.2k shares |
| BARCLAYS PLC | New | $46.7m375.0k shares |
| IMC-Chicago, LLC | Reduced | $45.9m369.2k shares |
| WOLVERINE TRADING, LLC | Added | $43.2m341.8k shares |
| PEAK6 LLC | Added | $41.2m331.2k shares |
| Squarepoint Ops LLC | Added | $27.9m224.4k shares |
| TUDOR INVESTMENT CORP ET AL | Reduced | $27.6m222.0k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $24.7m198.8k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $132.2m1.1m shares |
| CITADEL ADVISORS LLC | Added | $126.3m1.0m shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $68.4m549.4k shares |
| JPMORGAN CHASE & CO | Added | $46.0m370.0k shares |
| JANE STREET GROUP, LLC | Added | $44.7m359.6k shares |
| D. E. Shaw & Co., Inc. | Added | $39.3m316.0k shares |
| IMC-Chicago, LLC | Added | $37.8m303.8k shares |
| Squarepoint Ops LLC | Added | $37.3m300.0k shares |
| BARCLAYS PLC | New | $34.2m275.0k shares |
| TUDOR INVESTMENT CORP ET AL | Reduced | $28.9m231.9k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BAILLIE GIFFORD & CO 13G · institution -1.1 pts · filed 2026-08-04 | 11.9% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 9 | $32.9m | $22.0m |
| Q4 2023 | 0 | — | 4 | $29.8m | $25.5m |
| Q1 2024 | 0 | — | 6 | $24.8m | $23.0m |
| Q2 2024 | 0 | — | 7 | $71.7m | $35.5m |
| Q3 2024 | 0 | — | 3 | $12.6m | $12.6m |
| Q4 2024 | 0 | — | 3 | $1.4m | — |
| Q1 2025 | 0 | — | 2 | $641.5k | — |
| Q2 2025 | 0 | — | 7 | $27.5m | $10.0m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-11 | Franks Joshua Allen SVP, Operations | Sold plan | $1.6m13.2k shares |
| 2025-06-05 | Hartnett Jennifer Catherine Chief Commercial Officer | Sold plan | $1.1m9.5k shares |
| 2025-06-05 | AMIN TARANG Chief Executive Officer, director | Sold | $282.9k2.4k shares |
| 2025-06-05 | MARCHISOTTO KORY Officer | Sold | $175.9k1.5k shares |
| 2025-06-05 | Franks Joshua Allen SVP, Operations | Sold | $175.9k1.5k shares |
| 2025-06-05 | FIELDS MANDY J Officer | Sold | $174.9k1.5k shares |
| 2025-06-05 | Milsten Scott See remarks | Sold | $168.2k1.4k shares |
| 2025-06-04 | AMIN TARANG Chief Executive Officer, director | Sold | $2.8m24.5k shares |
| 2025-06-04 | Franks Joshua Allen SVP, Operations | Sold | $1.4m11.9k shares |
| 2025-06-04 | Milsten Scott See remarks | Sold | $1.4m11.9k shares |
| 2025-06-04 | MARCHISOTTO KORY Officer | Sold | $1.4m11.9k shares |
| 2025-06-04 | FIELDS MANDY J Officer | Sold | $1.4m11.8k shares |
| 2025-06-04 | Hartnett Jennifer Catherine Chief Commercial Officer | Sold | $1.1m9.9k shares |
| 2025-06-04 | Levitan Lauren Cooks Director | Sold | $541.5k4.7k shares |
| 2025-06-03 | Watson Maureen C. Director | Sold | $445.6k3.9k shares |
| 2025-05-29 | Hartnett Jennifer Catherine Chief Commercial Officer | Sold plan | $2.0m18.4k shares |
| 2025-04-21 | AMIN TARANG Chief Executive Officer, director | Sold plan | $5.2m97.9k shares |
| 2025-04-21 | Franks Joshua Allen SVP, Operations | Sold | $2.7m51.4k shares |
| 2025-04-21 | Milsten Scott See remarks | Sold | $2.7m51.4k shares |
| 2025-04-21 | MARCHISOTTO KORY Officer | Sold | $2.7m51.4k shares |
| 2025-04-21 | FIELDS MANDY J Officer | Sold | $2.6m48.2k shares |
| 2025-04-21 | Hartnett Jennifer Catherine Chief Commercial Officer | Sold | $1.2m23.4k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| BAILLIE GIFFORD & CO 0.72% of their portfolio | 7.8m $967.0m | Reduced -168.4k |
| BlackRock, Inc. 0.01% of their portfolio | 5.9m $735.6m | Added +526.7k |
| VANGUARD GROUP INC 0.01% of their portfolio | 5.3m $663.6m | Reduced -28.5k |
| Champlain Investment Partners, LLC 1.98% of their portfolio | 2.3m $283.5m | Reduced -386.6k |
| Clearbridge Investments, LLC 0.18% of their portfolio | 1.8m $218.3m | Added +130.5k |
| STATE STREET CORP 0.01% of their portfolio | 1.7m $212.0m | Reduced -49.5k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 966.3k $120.3m | Reduced -42.3k |
| MACKENZIE FINANCIAL CORP 0.15% of their portfolio | 957.9k $119.2m | Added +95.3k |
| CONGRESS ASSET MANAGEMENT CO 0.81% of their portfolio | 951.3k $118.4m | Added +12.3k |
| MARSHALL WACE, LLP 0.14% of their portfolio | 948.7k $118.1m | New |
| MORGAN STANLEY 0.01% of their portfolio | 907.9k $113.0m | Reduced -28.4k |
| WELLINGTON MANAGEMENT GROUP LLP 0.02% of their portfolio | 904.1k $112.5m | Reduced -6.3k |
| FMR LLC 0.01% of their portfolio | 878.3k $109.3m | Reduced -430.8k |
| Capital International Investors 0.02% of their portfolio | 837.2k $104.2m | New |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 741.9k $92.3m | Added +439.7k |
| Balyasny Asset Management L.P. 0.20% of their portfolio | 693.3k $86.3m | New |
| Swedbank AB 0.10% of their portfolio | 693.1k $86.3m | First filing |
| Capital World Investors 0.01% of their portfolio | 648.1k $80.6m | Added +130.7k |
| Prime Capital Management Co Ltd 36.64% of their portfolio | 604.5k $75.2m | Unchanged |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 567.6k $70.6m | Added +105.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 540.0k $67.2m | Added +17.3k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 538.9k $67.1m | Added +73.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.10% of their portfolio | 525.4k $65.4m | Added +334.3k |
| ZEVENBERGEN CAPITAL INVESTMENTS LLC 1.22% of their portfolio | 502.8k $62.6m | Reduced -179.2k |
| Atreides Management, LP 1.71% of their portfolio | 494.0k $61.5m | New |
| AMERICAN CENTURY COMPANIES INC 0.03% of their portfolio | 490.9k $61.1m | Added +293.4k |
| Capital Research Global Investors 0.01% of their portfolio | 489.0k $60.9m | Added +440.4k |
| UBS Group AG 0.01% of their portfolio | 473.6k $58.9m | Reduced -666.8k |
| Portolan Capital Management, LLC 3.64% of their portfolio | 466.8k $58.1m | Added +71.6k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 466.7k $58.1m | Added +313.0k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 459.7k $57.2m | Reduced -102.2k |
| PRIMECAP MANAGEMENT CO/CA/ 0.04% of their portfolio | 450.0k $56.0m | Added +54.0k |
| RAYMOND JAMES FINANCIAL INC 0.02% of their portfolio | 436.9k $54.4m | Added +107.4k |
| VOYA INVESTMENT MANAGEMENT LLC 0.05% of their portfolio | 430.8k $53.6m | Added +151.4k |
| Man Group plc 0.11% of their portfolio | 420.4k $52.3m | New |
| Aberdeen Group plc 0.08% of their portfolio | 379.7k $47.2m | Added +229.2k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 376.0k $46.8m | Reduced -32.6k |
| D. E. Shaw & Co., Inc. 0.04% of their portfolio | 333.2k $41.5m | Added +310.6k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 319.6k $39.8m | Reduced -194.4k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 319.5k $39.8m | Reduced -81.8k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 307.0k $38.2m | Reduced -106.4k |
| KBC Group NV 0.10% of their portfolio | 302.5k $37.6m | Added +18.6k |
| Mitsubishi UFJ Trust & Banking Corp 0.09% of their portfolio | 296.1k $36.8m | Reduced -40.9k |
| Baird Financial Group, Inc. 0.06% of their portfolio | 291.3k $36.2m | New |
| CITADEL ADVISORS LLC 0.03% of their portfolio | 259.5k $32.3m | Added +194.5k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 249.8k $31.1m | Added +31.4k |
| PEAK6 LLC 0.53% of their portfolio | 237.2k $29.5m | New |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.07% of their portfolio | 216.6k $27.0m | Reduced -174.6k |
| JACOBSON & SCHMITT ADVISORS, LLC 4.55% of their portfolio | 206.1k $25.6m | Reduced -7.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 203.2k $25.3m | Added +42.2k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.07% of their portfolio | 201.9k $25.1m | Reduced -2.1m |
| Aquatic Capital Management LLC 0.49% of their portfolio | 195.8k $24.4m | Added +42.8k |
| AXA S.A. 0.07% of their portfolio | 195.5k $24.3m | Reduced -388.1k |
| Ensign Peak Advisors, Inc 0.04% of their portfolio | 192.5k $24.0m | Reduced -534.2k |
| JANUS HENDERSON GROUP PLC 0.01% of their portfolio | 191.6k $23.9m | Reduced -346.0k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.04% of their portfolio | 187.3k $23.3m | Reduced -2.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 185.3k $23.1m | Added +5.0k |
| KORNITZER CAPITAL MANAGEMENT INC /KS 0.45% of their portfolio | 179.2k $22.3m | Reduced -23.0k |
| Driehaus Capital Management LLC 0.17% of their portfolio | 171.3k $21.3m | New |
| Granite Investment Partners, LLC 1.01% of their portfolio | 167.0k $20.8m | New |
| SEI INVESTMENTS CO 0.02% of their portfolio | 164.9k $20.5m | Reduced -11.9k |
| Verition Fund Management LLC 0.12% of their portfolio | 162.7k $20.2m | Added +144.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 150.5k $18.7m | Added +19.8k |
| RHUMBLINE ADVISERS 0.02% of their portfolio | 146.8k $18.3m | Reduced -7.7k |
| MetLife Investment Management, LLC 0.11% of their portfolio | 143.9k $17.9m | Reduced -69.9k |
| Retirement Systems of Alabama 0.06% of their portfolio | 138.8k $17.3m | Added +287 |
| CW Advisors, LLC 0.16% of their portfolio | 132.3k $16.5m | Added +1.1k |
| WASHINGTON TRUST Co 0.58% of their portfolio | 131.9k $16.4m | Added +22.5k |
| Freemont Management S.A. 2.47% of their portfolio | 120.0k $14.9m | Added +22.0k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 119.6k $14.9m | Added +22.6k |
| Invesco Ltd. 0.00% of their portfolio | 118.7k $14.8m | Added +20.1k |
| Pier Capital, LLC 2.22% of their portfolio | 117.1k $14.6m | Reduced -6.0k |
| Davidson Kempner Capital Management LP 0.22% of their portfolio | 115.0k $14.3m | Not comparable |
| LPL Financial LLC 0.00% of their portfolio | 113.2k $14.1m | Reduced -5.1k |
| CWM, LLC 0.05% of their portfolio | 112.8k $14.0m | Reduced -910 |
| Susquehanna Portfolio Strategies, LLC 0.31% of their portfolio | 112.6k $14.0m | New |
| PDT Partners, LLC 0.77% of their portfolio | 109.3k $13.6m | Added +38.1k |
| Legal & General Group Plc 0.00% of their portfolio | 108.2k $13.5m | Added +348 |
| Point72 Asset Management, L.P. 0.03% of their portfolio | 107.9k $13.4m | New |
| Swiss National Bank 0.01% of their portfolio | 107.7k $13.4m | Reduced -1.5k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 107.0k $13.3m | Reduced -2.7m |
| Ibex Investors LLC 13.24% of their portfolio | 104.0k $12.9m | Added +90.5k |
| Squarepoint Ops LLC 0.03% of their portfolio | 103.0k $12.8m | New |
| Nuveen, LLC 0.00% of their portfolio | 100.9k $12.6m | Reduced -31.6k |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. 0.98% of their portfolio | 100.6k $12.5m | New |
| FRED ALGER MANAGEMENT, LLC 0.05% of their portfolio | 88.7k $11.0m | Added +28.9k |
| Summit Creek Advisors LLC 1.53% of their portfolio | 88.5k $11.0m | Added +28.7k |
| Granahan Investment Management, LLC 0.45% of their portfolio | 88.1k $11.0m | Reduced -78.6k |
| Banco Santander, S.A. 0.10% of their portfolio | 86.6k $10.8m | New |
| TWINBEECH CAPITAL LP 0.24% of their portfolio | 83.8k $10.4m | New |
| Allspring Global Investments Holdings, LLC 0.02% of their portfolio | 76.0k $9.6m | Added +29.0k |
| BLAIR WILLIAM & CO/IL 0.03% of their portfolio | 74.7k $9.3m | Added +50.3k |
| NEXT CENTURY GROWTH INVESTORS LLC 0.71% of their portfolio | 73.7k $9.2m | New |
| STATE OF WISCONSIN INVESTMENT BOARD 0.02% of their portfolio | 73.5k $9.1m | Reduced -9.3k |
| PEREGRINE CAPITAL MANAGEMENT LLC 0.27% of their portfolio | 71.8k $8.9m | Reduced -3.5k |
| California Public Employees Retirement System 0.01% of their portfolio | 70.6k $8.8m | Added +7.2k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 69.2k $8.6m | Added +36.8k |
| NORGES BANK 0.00% of their portfolio | 66.4k $8.3m | Added +20.0k |
| BARCLAYS PLC 0.00% of their portfolio | 66.2k $8.2m | Reduced -41.7k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 65.4k $8.1m | Reduced -283.0k |