E L F BEAUTY INC ELF
COM · Common Stock · CUSIP 26856L103 · ISIN US26856L1035
- SectorConsumer staples
- IndustryPerfumes, Cosmetics & Other Toilet Preparations
- HeadquartersOakland, CA
- Founded2004
- Websiteelfcosmetics.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($11.9m this quarter). Holder counts are more reliable. Shares outstanding: 56.3m as of 2025-05-15, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $62.91. Options: 26 managers hold calls ($318.6m notional), 24 hold puts ($318.7m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 223 |
| Q4 2022 | 284 |
| Q1 2023 | 334 |
| Q2 2023 | 392 |
| Q3 2023 | 410 |
| Q4 2023 | 438 |
| Q1 2024 | 517 |
| Q2 2024 | 576 |
| Q3 2024 | 493 |
| Q4 2024 | 534 |
| Q1 2025 | 433 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 200 | 187 |
| Q3 2023 | 216 | 194 |
| Q4 2023 | 235 | 211 |
| Q1 2024 | 281 | 248 |
| Q2 2024 | 322 | 261 |
| Q3 2024 | 294 | 317 |
| Q4 2024 | 267 | 259 |
| Q1 2025 | 239 | 304 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $459.3m | $745.4m | 1.62 |
| Q3 2024 | $441.1m | $530.9m | 1.20 |
| Q4 2024 | $533.2m | $638.6m | 1.20 |
| Q1 2025 | $318.6m | $318.7m | 1.00 |
Biggest buyers
| Ensign Peak Advisors, Inc | Added | +707.5k |
| UBS Group AG | Added | +546.8k |
| Ilex Capital Partners (UK) LLP | New | +502.8k |
| JANUS HENDERSON GROUP PLC | Added | +502.7k |
| Champlain Investment Partners, LLC | Added | +438.6k |
| FMR LLC | Added | +401.2k |
| Prime Capital Management Co Ltd | Added | +378.8k |
| Generate Investment Management Ltd | New | +344.8k |
| CONGRESS ASSET MANAGEMENT CO | Added | +328.0k |
| MILLENNIUM MANAGEMENT LLC | Added | +228.2k |
Biggest sellers
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -1.3m |
| MACKENZIE FINANCIAL CORP | Reduced | -678.3k |
| Aspex Management (HK) Ltd | Sold out | -586.0k |
| FULLER & THALER ASSET MANAGEMENT, INC. | Reduced | -560.0k |
| WESTFIELD CAPITAL MANAGEMENT CO LP | Sold out | -445.3k |
| Allspring Global Investments Holdings, LLC | Reduced | -419.1k |
| Thrivent Financial for Lutherans | Reduced | -401.7k |
| AMERICAN CENTURY COMPANIES INC | Reduced | -378.7k |
| Balyasny Asset Management L.P. | Sold out | -363.3k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | Reduced | -315.7k |
Biggest calls
| CITADEL ADVISORS LLC | Added | $84.8m1.4m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $69.2m1.1m shares |
| IMC-Chicago, LLC | Added | $24.3m386.6k shares |
| WOLVERINE TRADING, LLC | Added | $20.9m322.6k shares |
| JANE STREET GROUP, LLC | Added | $18.0m286.8k shares |
| CAPITAL FUND MANAGEMENT S.A. | Added | $16.1m257.1k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $14.9m238.0k shares |
| SIMPLEX TRADING, LLC | Added | $12.5m199.1k shares |
| Squarepoint Ops LLC | Reduced | $11.5m182.5k shares |
| Cubist Systematic Strategies, LLC | Reduced | $7.1m113.7k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $66.5m1.1m shares |
| CITADEL ADVISORS LLC | Added | $61.6m981.1k shares |
| CAPITAL FUND MANAGEMENT S.A. | Added | $37.9m603.6k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $21.1m336.3k shares |
| IMC-Chicago, LLC | Added | $15.2m241.9k shares |
| Squarepoint Ops LLC | Reduced | $14.3m227.7k shares |
| D. E. Shaw & Co., Inc. | Reduced | $14.0m222.7k shares |
| Twin Tree Management, LP | Reduced | $13.4m213.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $10.8m172.3k shares |
| JPMORGAN CHASE & CO | Added | $9.4m150.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BAILLIE GIFFORD & CO 13G · institution -1.1 pts · filed 2026-08-04 | 11.9% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 7 | $33.5m | $21.7m |
| Q3 2023 | 0 | — | 9 | $32.9m | $22.0m |
| Q4 2023 | 0 | — | 4 | $29.8m | $25.5m |
| Q1 2024 | 0 | — | 6 | $24.8m | $23.0m |
| Q2 2024 | 0 | — | 7 | $71.7m | $35.5m |
| Q3 2024 | 0 | — | 3 | $12.6m | $12.6m |
| Q4 2024 | 0 | — | 3 | $1.4m | — |
| Q1 2025 | 0 | — | 2 | $641.5k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-03-07 | Watson Maureen C. Director | Sold | $269.6k4.0k shares |
| 2025-02-24 | Levitan Lauren Cooks Director | Sold | $371.9k4.9k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| BAILLIE GIFFORD & CO 0.44% of their portfolio | 7.9m $498.5m | Reduced -70.3k |
| BlackRock, Inc. 0.01% of their portfolio | 5.4m $338.1m | Added +42.4k |
| VANGUARD GROUP INC 0.01% of their portfolio | 5.4m $336.6m | Reduced -136.3k |
| JPMORGAN CHASE & CO 0.01% of their portfolio | 2.8m $175.4m | Reduced -49.6k |
| Champlain Investment Partners, LLC 1.21% of their portfolio | 2.7m $167.3m | Added +438.6k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.40% of their portfolio | 2.3m $143.0m | Reduced -27.7k |
| STATE STREET CORP 0.00% of their portfolio | 1.8m $110.1m | Added +5.7k |
| Clearbridge Investments, LLC 0.09% of their portfolio | 1.6m $102.0m | Reduced -148.6k |
| FMR LLC 0.01% of their portfolio | 1.3m $82.2m | Added +401.2k |
| UBS Group AG 0.02% of their portfolio | 1.1m $71.6m | Added +546.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.0m $63.4m | Added +56.4k |
| CONGRESS ASSET MANAGEMENT CO 0.44% of their portfolio | 939.0k $59.0m | Added +328.0k |
| MORGAN STANLEY 0.00% of their portfolio | 936.3k $58.8m | Reduced -250.3k |
| WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio | 910.4k $57.2m | Reduced -1.3m |
| MACKENZIE FINANCIAL CORP 0.08% of their portfolio | 862.7k $54.2m | Reduced -678.3k |
| Ensign Peak Advisors, Inc 0.09% of their portfolio | 726.8k $45.6m | Added +707.5k |
| ZEVENBERGEN CAPITAL INVESTMENTS LLC 1.04% of their portfolio | 682.0k $42.8m | Added +61.3k |
| Prime Capital Management Co Ltd 40.31% of their portfolio | 604.5k $38.0m | Added +378.8k |
| AXA S.A. 0.12% of their portfolio | 583.6k $36.6m | Added +189.6k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 561.9k $35.3m | Added +105.4k |
| JANUS HENDERSON GROUP PLC 0.02% of their portfolio | 537.7k $34.9m | Added +502.7k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 522.7k $32.8m | Added +9.0k |
| Capital World Investors 0.01% of their portfolio | 517.3k $32.5m | Added +98.5k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 514.0k $37.6m | Added +145.9k |
| Ilex Capital Partners (UK) LLP 1.29% of their portfolio | 502.8k $31.6m | New |
| NORTHERN TRUST CORP 0.00% of their portfolio | 465.1k $29.2m | Reduced -706 |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 462.6k $29.0m | Added +25.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 413.5k $26.0m | Reduced -4.8k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 408.6k $25.7m | Reduced -67.8k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 401.3k $25.2m | Added +81.6k |
| PRIMECAP MANAGEMENT CO/CA/ 0.02% of their portfolio | 396.0k $24.9m | Added +79.9k |
| Portolan Capital Management, LLC 1.89% of their portfolio | 395.3k $24.8m | Added +165.3k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.07% of their portfolio | 391.2k $24.6m | Reduced -315.7k |
| MILLENNIUM MANAGEMENT LLC 0.02% of their portfolio | 348.3k $21.9m | Added +228.2k |
| Generate Investment Management Ltd 1.52% of their portfolio | 344.8k $21.7m | New |
| Mitsubishi UFJ Trust & Banking Corp 0.06% of their portfolio | 337.1k $21.2m | Added +49.3k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 329.5k $20.7m | Reduced -218.3k |
| JENNISON ASSOCIATES LLC 0.01% of their portfolio | 314.8k $19.8m | Reduced -301.0k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 302.2k $19.0m | Reduced -28.7k |
| KBC Group NV 0.06% of their portfolio | 283.9k $17.8m | Added +1.8k |
| VOYA INVESTMENT MANAGEMENT LLC 0.01% of their portfolio | 279.4k $17.5m | Added +181.2k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 218.3k $13.7m | Added +78.6k |
| MetLife Investment Management, LLC 0.07% of their portfolio | 213.8k $13.4m | Added +179.7k |
| JACOBSON & SCHMITT ADVISORS, LLC 2.74% of their portfolio | 213.8k $13.4m | New |
| Boston Partners 0.02% of their portfolio | 210.1k $13.0m | New |
| KORNITZER CAPITAL MANAGEMENT INC /KS 0.26% of their portfolio | 202.2k $12.7m | Added +161.3k |
| Teca Partners, LP 9.00% of their portfolio | 200.0k $12.6m | New |
| AMERICAN CENTURY COMPANIES INC 0.01% of their portfolio | 197.6k $12.4m | Reduced -378.7k |
| NORDEA INVESTMENT MANAGEMENT AB 0.01% of their portfolio | 196.8k $12.6m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.02% of their portfolio | 191.1k $12.0m | Added +161.1k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.02% of their portfolio | 189.6k $11.9m | New |
| TRAN CAPITAL MANAGEMENT, L.P. 1.53% of their portfolio | 181.5k $11.4m | Added +147.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 180.3k $11.3m | Reduced -18.4k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 176.8k $11.1m | Added +4.3k |
| Granahan Investment Management, LLC 0.52% of their portfolio | 166.7k $10.5m | Added +89.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 161.0k $10.1m | Reduced -781 |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 154.5k $9.7m | Reduced -1.4k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 153.7k $9.7m | Added +13.9k |
| Aquatic Capital Management LLC 0.24% of their portfolio | 152.9k $9.6m | Added +37.1k |
| Aberdeen Group plc 0.02% of their portfolio | 150.5k $9.4m | Added +2.2k |
| FEDERATED HERMES, INC. 0.02% of their portfolio | 149.9k $9.4m | Added +144.2k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.03% of their portfolio | 141.1k $8.9m | New |
| Retirement Systems of Alabama 0.03% of their portfolio | 138.5k $8.7m | Added +152 |
| Nuveen, LLC 0.00% of their portfolio | 132.5k $8.3m | First filing |
| CW Advisors, LLC 0.10% of their portfolio | 131.2k $8.2m | Added +42.8k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 130.6k $8.2m | Reduced -197.9k |
| Thrivent Financial for Lutherans 0.02% of their portfolio | 126.8k $8.0m | Reduced -401.7k |
| Pier Capital, LLC 1.29% of their portfolio | 123.1k $7.7m | Added +62.9k |
| LPL Financial LLC 0.00% of their portfolio | 118.3k $7.4m | Added +53.7k |
| Ranger Investment Management, L.P. 0.52% of their portfolio | 114.9k $7.2m | Reduced -1.7k |
| CWM, LLC 0.03% of their portfolio | 113.7k $7.1m | Added +69.0k |
| WASHINGTON TRUST Co 0.26% of their portfolio | 109.4k $6.9m | Added +10.4k |
| Swiss National Bank 0.00% of their portfolio | 109.2k $6.9m | Reduced -1.7k |
| Rockefeller Capital Management L.P. 0.02% of their portfolio | 108.8k $6.8m | Added +97.1k |
| BARCLAYS PLC 0.00% of their portfolio | 107.9k $6.8m | Reduced -54.0k |
| Legal & General Group Plc 0.00% of their portfolio | 107.8k $6.8m | Added +2.3k |
| HARBOR CAPITAL ADVISORS, INC. 0.30% of their portfolio | 103.2k $6.5m | Added +30.5k |
| Invesco Ltd. 0.00% of their portfolio | 98.6k $6.2m | Reduced -48.2k |
| Freemont Management S.A. 2.46% of their portfolio | 98.0k $6.2m | Added +70.9k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 97.0k $6.1m | Added +29.2k |
| Tredje AP-fonden 0.05% of their portfolio | 90.0k $5.7m | Added +45.0k |
| GILDER GAGNON HOWE & CO LLC 0.07% of their portfolio | 88.6k $5.6m | Reduced -36.8k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.01% of their portfolio | 82.8k $5.2m | Added +47.9k |
| TOWNSQUARE CAPITAL LLC 0.05% of their portfolio | 77.4k $4.9m | Added +26.0k |
| PEREGRINE CAPITAL MANAGEMENT LLC 0.16% of their portfolio | 75.3k $4.7m | Added +15.4k |
| PDT Partners, LLC 0.32% of their portfolio | 71.2k $4.5m | Added +62.7k |
| POLEN CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 69.3k $4.4m | Added +7.9k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 65.0k $4.1m | Added +40.8k |
| California Public Employees Retirement System 0.00% of their portfolio | 63.4k $4.0m | Reduced -609 |
| LMCG INVESTMENTS, LLC 0.26% of their portfolio | 62.9k $4.0m | Reduced -2.7k |
| Corebridge Financial, Inc. 0.02% of their portfolio | 62.9k $3.9m | Reduced -1.5k |
| Quantitative Investment Management, LLC 0.36% of their portfolio | 62.4k $3.9m | New |
| Summit Creek Advisors LLC 0.55% of their portfolio | 59.8k $3.8m | Added +29.7k |
| FRED ALGER MANAGEMENT, LLC 0.02% of their portfolio | 59.8k $3.8m | New |
| IMC-Chicago, LLC 0.13% of their portfolio | 55.1k $3.5m | New |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.01% of their portfolio | 52.6k $3.3m | Unchanged |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 51.9k $3.3m | Reduced -665 |
| Brevan Howard Capital Management LP 0.09% of their portfolio | 49.3k $3.1m | New |
| VAN ECK ASSOCIATES CORP 0.00% of their portfolio | 48.7k $3.1m | Added +4.7k |
| Capital Research Global Investors 0.00% of their portfolio | 48.6k $3.1m | Reduced -10.9k |