DIGITAL BRANDS GROUP INC
COM NEW · CUSIP 25401N507
32
institutional holders
+3 vs Q1 2026
2.5m
shares reported held*
$1.9mreported value*
10 new
9 added
3 reduced
7 sold out
net bought ≈ $1.2m (+1.5m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $0.75.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2025 | 7 |
| Q4 2025 | 10 |
| Q1 2026 | 29 |
| Q2 2026 | 32 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2025 | 7 | 3 |
| Q1 2026 | 23 | 3 |
| Q2 2026 | 19 | 10 |
Biggest buyers
| VANGUARD CAPITAL MANAGEMENT LLC | Added | +426.0k |
| FIFTH THIRD BANCORP | Added | +415.6k |
| JANE STREET GROUP, LLC | Added | +291.3k |
| UBS Group AG | Added | +179.7k |
| VANGUARD FIDUCIARY TRUST CO | Added | +51.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +50.2k |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +34.4k |
| Vanguard Personalized Indexing Management, LLC | New | +30.9k |
| NORTHERN TRUST CORP | New | +24.6k |
| Sassicaia Capital Advisers LLC | New | +20.0k |
Biggest sellers
| DIMENSIONAL FUND ADVISORS LP | Sold out | -15.9k |
| MORGAN STANLEY | Reduced | -4.0k |
| Tower Research Capital LLC (TRC) | Sold out | -1.8k |
| Legacy Wealth Managment, LLC/ID | Sold out | -1.2k |
| Tradewinds Capital Management, LLC | Sold out | -1.1k |
| VALLEY NATIONAL ADVISERS INC | Reduced | -900 |
| Avion Wealth | Reduced | -382 |
| ROYAL BANK OF CANADA | Sold out | -200 |
| FMR LLC | Sold out | -110 |
| CITIGROUP INC | Sold out | -1 |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 742.1k $558.8k | Added +426.0k |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 655.6k $493.7k | Added +415.6k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 304.4k $229.2k | Added +291.3k |
| UBS Group AG 0.00% of their portfolio | 203.6k $153.3k | Added +179.7k |
| Goldstone Financial Group, LLC 0.01% of their portfolio | 132.9k $100.1k | Added +17.5k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 126.4k $95.2k | Added +34.4k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 87.9k $66.2k | Added +51.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 50.2k $37.8k | New |
| Virtu Financial LLC 0.00% of their portfolio | 31.2k $24.0k | Added +13.4k |
| Vanguard Personalized Indexing Management, LLC 0.00% of their portfolio | 30.9k $23.3k | New |
| INGALLS & SNYDER LLC 0.00% of their portfolio | 29.1k $22.0k | Unchanged |
| STATE STREET CORP 0.00% of their portfolio | 27.5k $20.7k | Unchanged |
| NORTHERN TRUST CORP 0.00% of their portfolio | 24.6k $18.5k | New |
| Sassicaia Capital Advisers LLC 0.01% of their portfolio | 20.0k $15.1k | New |
| BlackRock, Inc. 0.00% of their portfolio | 19.1k $14.4k | Unchanged |
| ACT Advisors, LLC. 0.00% of their portfolio | 11.0k $8.3k | New |
| Main Street Group, LTD 0.00% of their portfolio | 5.0k $3.8k | New |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 4.1k $3.1k | Unchanged |
| VSM Wealth Advisory, LLC 0.00% of their portfolio | 1.5k $1.1k | Unchanged |
| JONES FINANCIAL COMPANIES LLLP 0.00% of their portfolio | 1.1k $799 | Added +400 |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 950 $715 | New |
| Larson Financial Group LLC 0.00% of their portfolio | 769 $579 | Unchanged |
| US BANCORP \DE\ 0.00% of their portfolio | 700 $527 | Unchanged |
| VALLEY NATIONAL ADVISERS INC 0.00% of their portfolio | 700 $528 | Reduced -900 |
| Physician Wealth Advisors, Inc. 0.00% of their portfolio | 671 $506 | New |
| Avion Wealth 0.00% of their portfolio | 479 $0 | Reduced -382 |
| MORGAN STANLEY 0.00% of their portfolio | 170 $128 | Reduced -4.0k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 100 $75 | Unchanged |
| ELEVATION WEALTH PARTNERS, LLC 0.00% of their portfolio | 30 $23 | Unchanged |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 20 $15 | New |
| Stone House Investment Management, LLC 0.00% of their portfolio | 1 $1 | Unchanged |
| Caitong International Asset Management Co., Ltd 0.00% of their portfolio | 1 $1 | New |