DIAGEO PLC DEO
SPON ADR NEW · ADR · CUSIP 25243Q205 · ISIN US25243Q2057
Multinational alcoholic beverages company
- SectorConsumer staples
- IndustryBeverages
- HeadquartersLondon, United Kingdom
- Founded1997
- Websitediageo.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($7.7m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $74.40. Options: 16 managers hold calls ($86.4m notional), 18 hold puts ($90.1m).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 970 |
| Q4 2022 | 1,018 |
| Q1 2023 | 1,016 |
| Q2 2023 | 1,001 |
| Q3 2023 | 958 |
| Q4 2023 | 1,011 |
| Q1 2024 | 1,017 |
| Q2 2024 | 951 |
| Q3 2024 | 965 |
| Q4 2024 | 970 |
| Q1 2025 | 894 |
| Q2 2025 | 855 |
| Q3 2025 | 827 |
| Q4 2025 | 798 |
| Q1 2026 | 747 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 408 | 504 |
| Q3 2024 | 445 | 436 |
| Q4 2024 | 349 | 501 |
| Q1 2025 | 356 | 495 |
| Q2 2025 | 346 | 426 |
| Q3 2025 | 320 | 442 |
| Q4 2025 | 283 | 470 |
| Q1 2026 | 316 | 413 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $68.4m | $71.2m | 1.04 |
| Q3 2025 | $88.8m | $87.3m | 0.98 |
| Q4 2025 | $86.9m | $82.0m | 0.94 |
| Q1 2026 | $86.4m | $90.1m | 1.04 |
Biggest buyers
| Orbis Allan Gray Ltd | Added | +2.0m |
| FRANKLIN RESOURCES INC | Added | +1.3m |
| GOLDMAN SACHS GROUP INC | Added | +708.8k |
| Altshuler Shaham Ltd | New | +500.0k |
| DIMENSIONAL FUND ADVISORS LP | Added | +478.0k |
| EQUITY INVESTMENT CORP | Added | +330.8k |
| Cullen Capital Management, LLC | Added | +314.0k |
| CITADEL ADVISORS LLC | Added | +299.2k |
| Brookfield Corp /ON/ | New | +299.2k |
| JANE STREET GROUP, LLC | Added | +294.8k |
Biggest sellers
| MANUFACTURERS LIFE INSURANCE COMPANY, THE | Reduced | -1.4m |
| MORGAN STANLEY | Reduced | -965.4k |
| BANK OF MONTREAL /CAN/ | Reduced | -726.4k |
| FEDERATED HERMES, INC. | Reduced | -508.3k |
| JPMORGAN CHASE & CO | Reduced | -444.3k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -343.0k |
| WELLINGTON MANAGEMENT GROUP LLP | Sold out | -297.8k |
| WELLS FARGO & COMPANY/MN | Reduced | -296.4k |
| Invesco Ltd. | Reduced | -295.9k |
| LPL Financial LLC | Reduced | -267.6k |
Biggest calls
| Optiver Holding B.V. | Added | $25.0m335.4k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $17.9m240.5k shares |
| CITADEL ADVISORS LLC | Added | $11.7m156.8k shares |
| IMC-Chicago, LLC | Added | $7.4m98.9k shares |
| Squarepoint Ops LLC | Added | $6.2m83.1k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $4.6m61.4k shares |
| Walleye Capital LLC | Reduced | $3.1m42.3k shares |
| SIMPLEX TRADING, LLC | Added | $2.9m38.4k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $2.9m38.3k shares |
| Twin Tree Management, LP | Added | $1.3m17.9k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $22.2m298.2k shares |
| Optiver Holding B.V. | Added | $19.0m254.7k shares |
| IMC-Chicago, LLC | Added | $7.4m99.9k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $6.1m81.4k shares |
| LOGAN CAPITAL MANAGEMENT INC | New | $4.9m65.5k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $4.9m65.2k shares |
| CITADEL ADVISORS LLC | Added | $4.8m63.9k shares |
| PEAK6 LLC | New | $4.0m53.1k shares |
| SIMPLEX TRADING, LLC | Added | $3.8m51.0k shares |
| D. E. Shaw & Co., Inc. | Added | $3.2m42.6k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
None reported in Q1 2026.
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| FMR LLC 0.03% of their portfolio | 7.0m $520.0m | Added +281.4k |
| Orbis Allan Gray Ltd 1.16% of their portfolio | 3.7m $275.5m | Added +2.0m |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 2.9m $216.9m | Added +103.5k |
| EQUITY INVESTMENT CORP 2.14% of their portfolio | 1.5m $109.3m | Added +330.8k |
| BANK OF MONTREAL /CAN/ 0.04% of their portfolio | 1.4m $107.7m | Reduced -726.4k |
| DIMENSIONAL FUND ADVISORS LP 0.02% of their portfolio | 1.4m $102.1m | Added +478.0k |
| Markel Group Inc. 0.86% of their portfolio | 1.4m $102.2m | Added +500 |
| CONFLUENCE INVESTMENT MANAGEMENT LLC 1.56% of their portfolio | 1.4m $100.8m | Added +255.1k |
| FRANKLIN RESOURCES INC 0.02% of their portfolio | 1.3m $100.0m | Added +1.3m |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 1.2m $85.7m | Added +708.8k |
| ENVESTNET ASSET MANAGEMENT INC 0.02% of their portfolio | 1.0m $75.3m | Reduced -124.3k |
| MORGAN STANLEY 0.00% of their portfolio | 981.8k $73.1m | Reduced -965.4k |
| Cullen Capital Management, LLC 0.74% of their portfolio | 964.2k $71.8m | Added +314.0k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 872.4k $65.0m | Reduced -296.4k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 802.8k $59.8m | Reduced -94.0k |
| RAYMOND JAMES FINANCIAL INC 0.02% of their portfolio | 788.2k $58.7m | Reduced -343.0k |
| CAUSEWAY CAPITAL MANAGEMENT LLC 0.61% of their portfolio | 666.3k $49.6m | Added +181.0k |
| GABELLI FUNDS LLC 0.33% of their portfolio | 659.8k $49.1m | Added +89.8k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 637.6k $46.8m | Reduced -444.3k |
| JANE STREET GROUP, LLC 0.05% of their portfolio | 597.7k $44.5m | Added +294.8k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 585.2k $43.6m | Reduced -12.6k |
| Clearbridge Investments, LLC 0.04% of their portfolio | 582.9k $43.0m | Added +25.9k |
| BNP PARIBAS FINANCIAL MARKETS 0.03% of their portfolio | 561.8k $41.8m | Reduced -123.3k |
| Aristotle Capital Management, LLC 0.08% of their portfolio | 513.4k $38.2m | Added +36.1k |
| ABC ARBITRAGE SA 5.01% of their portfolio | 506.8k $37.7m | Reduced -53.5k |
| BRANDES INVESTMENT PARTNERS, LP 0.26% of their portfolio | 502.0k $37.4m | Added +200.4k |
| Altshuler Shaham Ltd 0.69% of their portfolio | 500.0k $37.2m | New |
| CAMBIAR INVESTORS LLC 1.70% of their portfolio | 493.3k $36.7m | Added +63.3k |
| Douglas Lane & Associates, LLC 0.52% of their portfolio | 486.9k $36.2m | Added +37.6k |
| UBS Group AG 0.01% of their portfolio | 464.5k $34.6m | Added +51.1k |
| FIRST TRUST ADVISORS LP 0.02% of their portfolio | 463.6k $34.5m | Added +49.5k |
| Federation des caisses Desjardins du Quebec 0.12% of their portfolio | 434.0k $32.3m | Added +118.4k |
| DEUTSCHE BANK AG\ 0.01% of their portfolio | 411.9k $30.7m | Added +101.1k |
| Saratoga Research & Investment Management 1.60% of their portfolio | 378.1k $28.2m | Added +107.1k |
| CITIGROUP INC 0.02% of their portfolio | 358.5k $26.7m | Reduced -201.2k |
| CITADEL ADVISORS LLC 0.02% of their portfolio | 343.8k $25.6m | Added +299.2k |
| PRIVATE MANAGEMENT GROUP INC 0.73% of their portfolio | 342.8k $25.5m | Added +19.9k |
| CIBC Bancorp USA Inc. 0.03% of their portfolio | 339.6k $25.3m | First filing |
| FIRST MANHATTAN CO. LLC. 0.06% of their portfolio | 304.6k $22.7m | Added +12.5k |
| Brookfield Corp /ON/ 0.03% of their portfolio | 299.2k $22.3m | New |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 297.1k $22.2m | Reduced -10.0k |
| HRT FINANCIAL LP 0.08% of their portfolio | 296.9k $22.1m | Added +88.3k |
| Russell Investments Group, Ltd. 0.02% of their portfolio | 294.0k $21.9m | Added +78.2k |
| OLD MISSION CAPITAL LLC 0.50% of their portfolio | 284.4k $21.2m | Added +188.4k |
| STIFEL FINANCIAL CORP 0.02% of their portfolio | 277.5k $20.7m | Reduced -11.6k |
| AMERICAN CENTURY COMPANIES INC 0.01% of their portfolio | 265.2k $19.7m | Added +43.7k |
| LMR Partners LLP 0.18% of their portfolio | 264.4k $19.7m | Added +10.1k |
| BlackRock, Inc. 0.00% of their portfolio | 250.6k $18.7m | Reduced -61.3k |
| Monaco Asset Management SAM 5.88% of their portfolio | 248.7k $18.5m | Added +74.2k |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.10% of their portfolio | 247.0k $18.4m | Reduced -513 |
| FOUNDATION RESOURCE MANAGEMENT INC 2.01% of their portfolio | 240.2k $17.9m | Added +134.3k |
| GRANDFIELD & DODD, LLC 0.95% of their portfolio | 226.2k $16.8m | Reduced -21.3k |
| Optiver Holding B.V. 0.62% of their portfolio | 220.0k $16.4m | Added +143.0k |
| Point72 Asset Management, L.P. 0.03% of their portfolio | 213.4k $15.9m | New |
| Tower Research Capital LLC (TRC) 0.41% of their portfolio | 212.8k $15.8m | Added +42.7k |
| BROWN BROTHERS HARRIMAN & CO 0.08% of their portfolio | 209.6k $15.6m | Added +153.5k |
| OPPENHEIMER ASSET MANAGEMENT INC. 0.17% of their portfolio | 199.4k $14.8m | Added +46.2k |
| GAMCO INVESTORS, INC. ET AL 0.14% of their portfolio | 186.2k $13.9m | Added +17.2k |
| LAZARD ASSET MANAGEMENT LLC 0.02% of their portfolio | 182.4k $13.6m | Added +6.2k |
| LPL Financial LLC 0.00% of their portfolio | 180.0k $13.4m | Reduced -267.6k |
| Janney Montgomery Scott LLC 0.03% of their portfolio | 172.3k $12.8m | Added +8.3k |
| CORDA Investment Management, LLC. 0.87% of their portfolio | 169.1k $12.6m | Added +21.4k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 165.4k $12.3m | Added +18.1k |
| Townsend & Associates, Inc 1.12% of their portfolio | 162.4k $13.0m | Added +9.1k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 160.5k $11.9m | Added +13.9k |
| First Eagle Investment Management, LLC 0.02% of their portfolio | 159.2k $11.9m | Added +34.8k |
| CIBC WORLD MARKET INC. 0.02% of their portfolio | 158.0k $11.8m | Reduced -10.7k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.05% of their portfolio | 157.3k $11.7m | Added +51.1k |
| SKBA CAPITAL MANAGEMENT LLC 1.59% of their portfolio | 155.5k $11.6m | Added +2.9k |
| SCOTIA CAPITAL INC. 0.05% of their portfolio | 152.6k $11.4m | Added +423 |
| 1832 Asset Management L.P. 0.01% of their portfolio | 145.1k $10.8m | Reduced -71.8k |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC 0.07% of their portfolio | 143.2k $10.7m | Added +45.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 136.4k $10.2m | Reduced -49.4k |
| Grantham, Mayo, Van Otterloo & Co. LLC 0.03% of their portfolio | 135.1k $10.1m | Added +23.2k |
| Tweedy, Browne Co LLC 0.75% of their portfolio | 126.2k $9.4m | Reduced -3.6k |
| ASSETMARK, INC 0.02% of their portfolio | 124.2k $9.2m | Reduced -134.9k |
| MARSHALL WACE, LLP 0.01% of their portfolio | 115.0k $8.6m | New |
| MORGUARD LINCLUDEN GLOBAL INVESTMENTS Ltd 0.91% of their portfolio | 115.0k $8.6m | Added +15.3k |
| Allied Investment Advisors, LLC 1.21% of their portfolio | 113.4k $8.4m | Added +19.9k |
| Pathstone Holdings, LLC 0.03% of their portfolio | 111.7k $8.3m | Added +20.4k |
| Fayez Sarofim & Co 0.02% of their portfolio | 111.5k $8.3m | Reduced -12.7k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 109.5k $8.1m | Reduced -37.0k |
| Poehling Capital Management, INC. 1.52% of their portfolio | 97.1k $7.2m | Added +2.6k |
| Live Oak Private Wealth LLC 0.99% of their portfolio | 95.4k $7.1m | Added +30.6k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 94.1k $7.0m | Added +35.0k |
| Great Hill Capital LLC 4.29% of their portfolio | 92.1k $6.9m | Added +22.6k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 89.5k $4.1m | Added +450 |
| Philip James Wealth Mangement, LLC 0.71% of their portfolio | 83.4k $6.2m | Added +21.9k |
| Moran Wealth Management, LLC 0.19% of their portfolio | 83.3k $6.2m | Added +31.4k |
| JONES FINANCIAL COMPANIES LLLP 0.00% of their portfolio | 82.6k $6.1m | Added +48.5k |
| Corient Private Wealth LP 0.01% of their portfolio | 75.7k $5.6m | Reduced -70.7k |
| Addenda Capital Inc. 0.15% of their portfolio | 73.0k $5.4m | Unchanged |
| Eldred Rock Partners, LLC 1.38% of their portfolio | 72.7k $5.4m | Reduced -687 |
| Tidal Investments LLC 0.02% of their portfolio | 71.6k $5.3m | New |
| SCHAPER BENZ & WISE INVESTMENT COUNSEL INC/WI 0.41% of their portfolio | 71.2k $5.3m | Added +6.7k |
| BARCLAYS PLC 0.00% of their portfolio | 67.0k $5.0m | Added +11.8k |
| Aquatic Capital Management LLC 0.14% of their portfolio | 64.9k $4.8m | Reduced -29.6k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 63.8k $4.7m | Added +48.5k |
| Erste Asset Management GmbH 0.04% of their portfolio | 62.6k $4.7m | Unchanged |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 61.6k $4.6m | Reduced -24.7k |