DIAGEO PLC DEO
SPON ADR NEW · ADR · CUSIP 25243Q205 · ISIN US25243Q2057
Multinational alcoholic beverages company
- SectorConsumer staples
- IndustryBeverages
- HeadquartersLondon, United Kingdom
- Founded1997
- Websitediageo.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($13.8m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $86.29. Options: 17 managers hold calls ($86.9m notional), 15 hold puts ($82.0m).
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 970 |
| Q4 2022 | 1,018 |
| Q1 2023 | 1,016 |
| Q2 2023 | 1,001 |
| Q3 2023 | 958 |
| Q4 2023 | 1,011 |
| Q1 2024 | 1,017 |
| Q2 2024 | 951 |
| Q3 2024 | 965 |
| Q4 2024 | 970 |
| Q1 2025 | 894 |
| Q2 2025 | 855 |
| Q3 2025 | 827 |
| Q4 2025 | 798 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 457 | 460 |
| Q2 2024 | 408 | 504 |
| Q3 2024 | 445 | 436 |
| Q4 2024 | 349 | 501 |
| Q1 2025 | 356 | 495 |
| Q2 2025 | 346 | 426 |
| Q3 2025 | 320 | 442 |
| Q4 2025 | 283 | 470 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2025 | $50.8m | $72.0m | 1.42 |
| Q2 2025 | $68.4m | $71.2m | 1.04 |
| Q3 2025 | $88.8m | $87.3m | 0.98 |
| Q4 2025 | $86.9m | $82.0m | 0.94 |
Biggest buyers
| BANK OF MONTREAL /CAN/ | Added | +1.8m |
| Brandywine Global Investment Management, LLC | New | +540.9k |
| BANK OF AMERICA CORP /DE/ | Added | +477.6k |
| MORGAN STANLEY | Added | +477.0k |
| CITIGROUP INC | Added | +455.0k |
| BNP PARIBAS FINANCIAL MARKETS | Added | +371.9k |
| PRIVATE MANAGEMENT GROUP INC | New | +322.9k |
| DEUTSCHE BANK AG\ | Added | +308.7k |
| BRANDES INVESTMENT PARTNERS, LP | Added | +295.0k |
| NATIONAL BANK OF CANADA /FI/ | Added | +237.6k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -1.5m |
| GQG Partners LLC | Reduced | -1.3m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Reduced | -974.6k |
| Cullen Capital Management, LLC | Reduced | -659.0k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -570.7k |
| RENAISSANCE TECHNOLOGIES LLC | Sold out | -438.3k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -411.6k |
| ROYAL BANK OF CANADA | Reduced | -377.0k |
| CONFLUENCE INVESTMENT MANAGEMENT LLC | Reduced | -265.2k |
| Optiver Holding B.V. | Reduced | -253.6k |
Biggest calls
| Optiver Holding B.V. | Added | $22.0m255.2k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $18.1m209.6k shares |
| IMC-Chicago, LLC | Added | $8.2m95.2k shares |
| CITADEL ADVISORS LLC | Reduced | $7.2m82.9k shares |
| Squarepoint Ops LLC | Added | $6.4m73.9k shares |
| CAPITAL FUND MANAGEMENT S.A. | Added | $5.0m57.9k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $4.7m54.1k shares |
| Walleye Capital LLC | Added | $4.6m53.4k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $4.0m46.5k shares |
| JANE STREET GROUP, LLC | Added | $2.0m23.7k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $26.3m305.1k shares |
| Optiver Holding B.V. | Added | $16.1m186.1k shares |
| IMC-Chicago, LLC | Reduced | $5.9m68.7k shares |
| CITADEL ADVISORS LLC | Reduced | $5.3m61.9k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $5.3m61.4k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $4.2m48.4k shares |
| SIMPLEX TRADING, LLC | Added | $3.7m42.8k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $3.7m42.4k shares |
| Walleye Capital LLC | Added | $3.3m37.9k shares |
| D. E. Shaw & Co., Inc. | New | $3.0m34.5k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Insider purchases and sales in Q4 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
None reported in Q4 2025.
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| FMR LLC 0.03% of their portfolio | 6.7m $578.3m | Added +196.5k |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 2.8m $242.4m | Added +477.6k |
| BANK OF MONTREAL /CAN/ 0.08% of their portfolio | 2.2m $187.5m | Added +1.8m |
| MORGAN STANLEY 0.01% of their portfolio | 1.9m $168.0m | Added +477.0k |
| Orbis Allan Gray Ltd 0.63% of their portfolio | 1.7m $149.9m | Added +191.2k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.10% of their portfolio | 1.4m $119.4m | Reduced -149.9k |
| Markel Group Inc. 0.94% of their portfolio | 1.4m $118.3m | Added +5.0k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 1.2m $100.8m | Reduced -90.2k |
| EQUITY INVESTMENT CORP 1.98% of their portfolio | 1.1m $98.1m | Added +163.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.03% of their portfolio | 1.1m $98.0m | Reduced -411.6k |
| RAYMOND JAMES FINANCIAL INC 0.03% of their portfolio | 1.1m $97.6m | Reduced -570.7k |
| CONFLUENCE INVESTMENT MANAGEMENT LLC 1.42% of their portfolio | 1.1m $94.8m | Reduced -265.2k |
| JPMORGAN CHASE & CO 0.01% of their portfolio | 1.1m $93.3m | Reduced -1.5m |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 896.8k $77.4m | Reduced -377.0k |
| DIMENSIONAL FUND ADVISORS LP 0.02% of their portfolio | 894.8k $77.2m | Added +28.9k |
| BNP PARIBAS FINANCIAL MARKETS 0.04% of their portfolio | 685.1k $59.1m | Added +371.9k |
| Cullen Capital Management, LLC 0.61% of their portfolio | 650.2k $56.1m | Reduced -659.0k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 597.8k $51.6m | Added +51.2k |
| GABELLI FUNDS LLC 0.33% of their portfolio | 570.0k $49.2m | Added +9.5k |
| ABC ARBITRAGE SA 4.53% of their portfolio | 560.4k $48.3m | Added +141.3k |
| CITIGROUP INC 0.03% of their portfolio | 559.7k $48.3m | Added +455.0k |
| Clearbridge Investments, LLC 0.04% of their portfolio | 557.0k $48.1m | Reduced -195.7k |
| Brandywine Global Investment Management, LLC 0.31% of their portfolio | 540.9k $46.8m | New |
| FEDERATED HERMES, INC. 0.07% of their portfolio | 508.4k $43.9m | Reduced -218.2k |
| CAUSEWAY CAPITAL MANAGEMENT LLC 0.58% of their portfolio | 485.3k $41.9m | Added +18.4k |
| Aristotle Capital Management, LLC 0.08% of their portfolio | 477.4k $41.2m | Reduced -72.5k |
| Douglas Lane & Associates, LLC 0.53% of their portfolio | 449.3k $38.8m | Reduced -34.6k |
| LPL Financial LLC 0.01% of their portfolio | 447.6k $38.6m | Reduced -51.9k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 442.1k $38.1m | Added +26.5k |
| CAMBIAR INVESTORS LLC 1.66% of their portfolio | 430.0k $37.1m | Reduced -37.3k |
| FIRST TRUST ADVISORS LP 0.03% of their portfolio | 414.1k $35.7m | Added +21.3k |
| UBS Group AG 0.01% of their portfolio | 413.4k $35.7m | Added +38.0k |
| PRIVATE MANAGEMENT GROUP INC 0.81% of their portfolio | 322.9k $27.9m | New |
| Federation des caisses Desjardins du Quebec 0.10% of their portfolio | 315.6k $27.2m | Added +11.5k |
| BlackRock, Inc. 0.00% of their portfolio | 312.0k $26.9m | Reduced -3.2k |
| DEUTSCHE BANK AG\ 0.01% of their portfolio | 310.8k $26.8m | Added +308.7k |
| Invesco Ltd. 0.00% of their portfolio | 308.9k $26.6m | Added +98.6k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 307.1k $26.5m | Reduced -2.1k |
| JANE STREET GROUP, LLC 0.03% of their portfolio | 302.9k $26.1m | Added +156.6k |
| BRANDES INVESTMENT PARTNERS, LP 0.20% of their portfolio | 301.6k $26.0m | Added +295.0k |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 297.8k $25.7m | Reduced -171.9k |
| FIRST MANHATTAN CO. LLC. 0.07% of their portfolio | 292.1k $25.2m | Added +2.1k |
| STIFEL FINANCIAL CORP 0.02% of their portfolio | 289.1k $24.9m | Reduced -8.5k |
| NATIONAL BANK OF CANADA /FI/ 0.02% of their portfolio | 279.4k $24.1m | Added +237.6k |
| Saratoga Research & Investment Management 1.23% of their portfolio | 271.1k $23.4m | Reduced -65.5k |
| ASSETMARK, INC 0.05% of their portfolio | 259.1k $22.3m | Added +29.3k |
| LMR Partners LLP 0.21% of their portfolio | 254.3k $21.9m | Added +229.3k |
| GRANDFIELD & DODD, LLC 1.21% of their portfolio | 247.6k $21.4m | Reduced -11.6k |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.11% of their portfolio | 247.5k $21.3m | Added +54 |
| River Road Asset Management, LLC 0.23% of their portfolio | 240.8k $20.8m | Reduced -23.5k |
| Berkshire Hathaway Inc 0.01% of their portfolio | 227.8k $19.6m | Unchanged |
| AMERICAN CENTURY COMPANIES INC 0.01% of their portfolio | 221.5k $19.1m | Added +22.9k |
| 1832 Asset Management L.P. 0.02% of their portfolio | 216.9k $18.7m | New |
| Russell Investments Group, Ltd. 0.02% of their portfolio | 215.8k $18.6m | Added +186.5k |
| CIBC Private Wealth Group LLC 0.03% of their portfolio | 212.7k $18.3m | Reduced -111.8k |
| HRT FINANCIAL LP 0.07% of their portfolio | 208.6k $18.0m | Added +121.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.02% of their portfolio | 185.8k $16.0m | Added +30.6k |
| CRAWFORD INVESTMENT COUNSEL INC 0.27% of their portfolio | 185.3k $16.0m | Reduced -54.8k |
| MML INVESTORS SERVICES, LLC 0.04% of their portfolio | 181.2k $15.6m | Reduced -9.6k |
| LAZARD ASSET MANAGEMENT LLC 0.03% of their portfolio | 176.2k $15.2m | Reduced -34.9k |
| Monaco Asset Management SAM 4.47% of their portfolio | 174.5k $15.1m | New |
| Tower Research Capital LLC (TRC) 0.36% of their portfolio | 170.1k $14.7m | Added +17.7k |
| GAMCO INVESTORS, INC. ET AL 0.14% of their portfolio | 168.9k $14.6m | Reduced -24.3k |
| CIBC WORLD MARKET INC. 0.03% of their portfolio | 168.7k $14.6m | Added +5.4k |
| Janney Montgomery Scott LLC 0.03% of their portfolio | 164.0k $14.2m | Reduced -23.8k |
| Bridgewater Associates, LP 0.05% of their portfolio | 157.8k $13.6m | New |
| Townsend & Associates, Inc 1.22% of their portfolio | 153.3k $13.7m | Added +4.7k |
| OPPENHEIMER ASSET MANAGEMENT INC. 0.16% of their portfolio | 153.2k $13.2m | Reduced -78.1k |
| SKBA CAPITAL MANAGEMENT LLC 1.87% of their portfolio | 152.7k $13.2m | Added +10.7k |
| SCOTIA CAPITAL INC. 0.05% of their portfolio | 152.2k $13.1m | Reduced -46.1k |
| CORDA Investment Management, LLC. 0.93% of their portfolio | 147.6k $12.7m | Reduced -2.5k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 147.3k $12.7m | Added +31.1k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 146.5k $12.6m | Reduced -13.1k |
| TRUIST FINANCIAL CORP 0.02% of their portfolio | 146.5k $12.6m | Reduced -46.1k |
| Corient Private Wealth LP 0.01% of their portfolio | 146.5k $12.6m | Added +68.6k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 141.5k $12.2m | New |
| Tweedy, Browne Co LLC 0.90% of their portfolio | 129.8k $11.2m | Added +2.8k |
| First Eagle Investment Management, LLC 0.02% of their portfolio | 124.4k $10.7m | Reduced -8.6k |
| Fayez Sarofim & Co 0.03% of their portfolio | 124.2k $10.7m | Reduced -221.8k |
| Transmarket Holdings LP 7.70% of their portfolio | 122.2k $10.5m | First filing |
| Alpine Fox Capital LLC 7.09% of their portfolio | 122.0k $10.5m | Added +98.0k |
| DRW Securities, LLC 0.74% of their portfolio | 113.1k $9.8m | Added +106.9k |
| Grantham, Mayo, Van Otterloo & Co. LLC 0.02% of their portfolio | 111.9k $9.7m | Added +57.6k |
| Cetera Investment Advisers 0.01% of their portfolio | 111.8k $9.6m | Reduced -43.8k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.03% of their portfolio | 106.2k $9.2m | New |
| FOUNDATION RESOURCE MANAGEMENT INC 1.22% of their portfolio | 105.8k $9.1m | New |
| MORGUARD LINCLUDEN GLOBAL INVESTMENTS Ltd 0.73% of their portfolio | 99.7k $8.6m | Added +41.9k |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC 0.05% of their portfolio | 97.5k $8.4m | Reduced -9.1k |
| OLD MISSION CAPITAL LLC 0.32% of their portfolio | 96.0k $8.3m | New |
| Poehling Capital Management, INC. 1.67% of their portfolio | 94.5k $8.2m | Added +39.3k |
| Aquatic Capital Management LLC 0.23% of their portfolio | 94.4k $8.1m | Added +20.5k |
| Allied Investment Advisors, LLC 1.25% of their portfolio | 93.5k $8.1m | Added +6.7k |
| HUTCHINSON CAPITAL MANAGEMENT/CA 1.35% of their portfolio | 91.6k $7.9m | Reduced -5.2k |
| Pathstone Holdings, LLC 0.03% of their portfolio | 91.3k $7.9m | Added +9.1k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 89.0k $7.8m | Reduced -57.7k |
| Keystone Financial Planning, Inc. 2.19% of their portfolio | 87.6k $7.6m | Added +503 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 86.3k $7.4m | Reduced -2.9k |
| ANCHOR CAPITAL ADVISORS LLC 0.19% of their portfolio | 77.5k $6.7m | Reduced -12.7k |
| Optiver Holding B.V. 0.12% of their portfolio | 77.0k $6.6m | Reduced -253.6k |
| Eldred Rock Partners, LLC 1.64% of their portfolio | 73.4k $6.3m | Reduced -8.2k |